In Clear Focus
Podcasts
IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and...
Location:
United States
Genres:
Podcasts
Description:
IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.
Language:
English
Contact:
407.720.3328
Email:
info@bigeyeagency.com
Episodes
In Clear Focus: Amazon's AI Shopping Revolution with Nik Hall
4/14/2026
IN CLEAR FOCUS: Nik Hall of REViVE Marketing Partners explains why the era of keyword-stuffing on Amazon is over. He reveals how Amazon's AI shopping assistant, Rufus, is shifting product discovery from search volume to intent-driven conversation. Learn how to adapt your listings, why product quality and authentic reviews matter more than ever, and how to protect your brand's pricing integrity. Discover the strategies high-growth CPG brands need to win in Amazon's AI shopping revolution.
Duration:00:28:30
In Clear Focus: The Art of Unexpected Solutions with Paul Sloane
4/7/2026
IN CLEAR FOCUS: Innovation expert Paul Sloane returns to discuss his new book, "The Art of Unexpected Solutions." He explains why our obsession with certainty stifles creativity and how embracing serendipity sparks breakthroughs. Learn how to use lateral thinking to challenge assumptions, leverage "topical mischief" for PR wins, and identify outlier customers. Discover practical ways to break out of routine, experiment fearlessly, and even harness AI to generate truly unexpected ideas.
Duration:00:26:48
In Clear Focus: Challenger Brand Marketing® with John Gumas
3/31/2026
IN CLEAR FOCUS: John Gumas, President of Commit Agency, and originator of Challenger Brand Marketing® explains how under-resourced companies can out-strategize industry giants. He reveals why guessing is the most dangerous mistake challenger brands make. Learn how the Discovery process can triangulate customers, stakeholders, and competitors to uncover the real reasons people buy. Hear a travel insurance success story, stop relying on assumptions, and build winning campaigns based on data.
Duration:00:30:33
In Clear Focus: The Behavioral Science of Marketing Strategy with Rich M. Smith
3/24/2026
IN CLEAR FOCUS: Marketing strategist and consultant Rich M. Smith explains why many CEOs secretly distrust marketing and how to fix it. He reveals how applying behavioral science can decode consumer decisions and overcome executive cognitive biases like confirmation bias. Learn why startups face a traction problem, how to translate marketing metrics into "CEO-speak," and how a systematic approach to experimentation can turn your marketing strategy into a trusted engine for true business growth.
Duration:00:30:46
In Clear Focus: Persuade with a Story with Henry J. DeVries
3/17/2026
IN CLEAR FOCUS: Henry J. DeVries, author of "Persuade with a Story" explains why traditional business storytelling is broken. He reveals why your brand should act as the mentor, not the hero, while your client battles their "nemesis" problem. Discover the eight meta-story archetypes hardwired into the human brain to attract high-paying clients. Plus, learn how to build authority, close more deals, and drive lead generation by mastering the ultimate sales strategy: marketing with a book.
Duration:00:28:38
In Clear Focus: The New Rules of Tech PR with Jackson Wightman
3/10/2026
IN CLEAR FOCUS: Jackson Wightman, "Minister of Propaganda" at Proper Propaganda, explores the evolving landscape of tech PR. As AI and Large Language Models like ChatGPT replace traditional search, Jackson explains why performance marketing alone falls short. Discover how to optimize for Generative Engine Optimization (GEO), the rising importance of niche forums over tier-one media, and why brand building is critical for new market entry. Master the new rules of AI-driven reputation management.
Duration:00:26:37
In Clear Focus: Customer-Driven Marketing with Fab Giovanetti
3/3/2026
IN CLEAR FOCUS: Fab Giovanetti, author of this month's Bigeye Book Club selection, "The Customer-Driven Marketing Handbook", explains why chasing quick wins hurts brands. She explores how customer-driven marketing shifts the focus from persuasion to relationship building. Discover the three pillars of trust, how to avoid the "privacy personalization paradox," and the power of shared rituals. Plus, learn to combat the scourge of "viralitis" and build plans that convert audiences into advocates.
Duration:00:30:09
In Clear Focus: Mobile-First Growth Marketing with Gilad Bechar
2/24/2026
IN CLEAR FOCUS: Gilad Bechar, founder and CEO of Moburst, explains why treating mobile as an afterthought costs brands growth. He discusses the shift to a mobile-first strategy, detailing how App Store Optimization outpaces traditional mobile marketing tactics. Gilad also explains why organic users retain at higher rates, how startups serve as testing labs for enterprise brands, and the ways AI is revolutionizing all marketing workflows from initial briefs to final reporting.
Duration:00:28:42
In Clear Focus: The Power of Brand Mascots with Stef Hamerlinck
2/17/2026
IN CLEAR FOCUS: This week's guest, international brand strategist Stef Hamerlinck, explores the resurgence of brand mascots. Supported by data revealing characters outperform logos, Stef shares his framework for assessing a mascot's effectiveness, based on distinctiveness, entertainment, and playability. He also explains how generative AI is democratizing character creation and why mascots need a brand universe to succeed. Learn how to build distinctive brand assets that drive real growth.
Duration:00:31:31
In Clear Focus: Vibe Marketing and AI with Pete Sena
2/10/2026
IN CLEAR FOCUS: This week's guest, Pete Sena of The Resonance Studio, joins host Adrian Tennant to discuss the shift from demographics to what Pete calls "vibe marketing." Pete breaks down his V.I.B.E. framework: Velocity, Identity, Boundaryless, Emotion, and explains how AI acts as a creative sparring partner rather than a replacement. Listen and learn how to become a "Centaur marketer," drastically reduce time-to-market, and why AI adoption is ultimately a change management challenge.
Duration:00:32:44
In Clear Focus: Retail Marketing with Sarah Montano
2/3/2026
IN CLEAR FOCUS: Professor Sarah Montano discusses her new book, "Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy." Sarah explains why brands must master "phygital" experiences and third place community building to survive. She explores the impact of the cost-of-living crisis, ethical consumption challenges, and success stories like Jellycat. Learn how to navigate the digital and experience economy while maintaining authentic human connections.
Duration:00:32:16
In Clear Focus: Customer Reviews as Strategic Intelligence with George Swetlitz
1/27/2026
IN CLEAR FOCUS: George Swetlitz, co-founder of RightResponse AI, reveals why more people read consumer reviews than visit websites. He discusses utilizing AI-powered reputation management to transform unstructured data into strategic intelligence that outperforms simple star ratings. Learn how personalized automation can triple review conversions, optimize multi-location operations, why "fake personalization" fails, and how to transform customer reviews into actionable marketing strategies.
Duration:00:28:14
In Clear Focus: The Future of Agency Leadership with Chantal Sagnes
1/20/2026
IN CLEAR FOCUS: Strategic advertising executive Chantal Sagnes discusses the future of advertising and marketing agency leadership and her career spanning top agencies like GSD&M. She shares insights on transitioning from independent shops to global holding companies, the nuances of running high-stakes pitches, and her current role as a fractional Managing Director. Chantal also explores the "pitch crew" model and offers advice for aspiring leaders navigating the evolving industry.
Duration:00:32:07
In Clear Focus: Storybuilding with John Elbing
1/13/2026
IN CLEAR FOCUS: Brand strategist John Elbing of Standpoint explains why people don't care about your story, they care about how you fit into theirs. John introduces his "Storybuilding" methodology, a canvas-based approach that helps companies find their foundational story before crafting marketing messages. He breaks down the three stages of encountering a brand—Recognition, Perception, and Projection—and shares how to use AI as a sparring partner to achieve authentic customer-centricity.
Duration:00:29:21
In Clear Focus: B2B Content Marketing Strategy with Devin Bramhall
1/6/2026
IN CLEAR FOCUS: In our first episode of 2026, B2B marketer Devin Bramhall discusses why traditional content playbooks are failing. The former CEO of Animalz, Devin argues for a "human-centered" reset, moving away from keyword-stuffing and toward community-driven growth. Sharing insights from her new book, "B2B Content Marketing Strategy," Devin details how to align message, messenger, and channel. Learn how to develop living profiles and "CEO-proof" your strategy to earn executive buy-in.
Duration:00:30:58
In Clear Focus: Trust in Healthcare Communications with Robyn Jackson Malone
12/30/2025
IN CLEAR FOCUS: Guest Robyn Jackson Malone, CEO of RJ Communications, joins us to discuss the increasingly important role of trust in health communications. Robyn argues that brands have a responsibility to fill the widening information gap authentically. She critiques "window dressing" diversity efforts, advocates for genuine equity, and highlights the critical role of patient advocacy. We also discuss the "You Don't Know Jack About MS" initiative and Pfizer's "I Can Do Both" campaign.
Duration:00:31:18
In Clear Focus: ThinkBlink Manifesto with Jean-Pierre Lacroix
12/23/2025
IN CLEAR FOCUS: Jean-Pierre Lacroix, co-founder of Shikatani Lacroix Design, and the author of "ThinkBlink Manifesto," reveals why consumers decide emotionally and validate rationally. He explains the "BLINK Factor" and why incremental marketing fails. Jean-Pierre also outlines his seven-tenet framework for moving from features to feelings and building sustainable emotional brand advantages. Learn how to use strategic design, behavioral science, and AI to win the critical moment of purchase.
Duration:00:28:49
In Clear Focus: Strategic Communications with Kathleen Lucente
12/16/2025
IN CLEAR FOCUS: In a zero-click world, reputation can shift instantly. Our guest, Kathleen Lucente, CEO of Red Fan Communications, reveals how to turn PR into a measurable revenue driver. She details the "crisis trinity" of speed, transparency, and messaging, and how to avoid the "announcement trap" during M&A. We discuss why brands need an authority reality check to survive in the AI era, and how to identify hidden thought leaders to help build credibility and weather social media storms.
Duration:00:31:03
In Clear Focus: Success is a Numbers Game with Kyle Austin Young
12/9/2025
IN CLEAR FOCUS: Our guest this week is strategy consultant Kyle Austin Young, who discusses his new book, "Success is a Numbers Game." Kyle explains Probability Hacking: a framework to systematically de-risk goals. We also explore Kyle's 'Success Diagram,' discuss why "Bic For Her" pens failed, and hear how to use keyword research to validate market needs. Learn how to identify potential bad outcomes and tilt the odds in your favor, whether you're launching a product or training for a marathon.
Duration:00:30:29
In Clear Focus: The 10 Principles of Social Media Management with Jon-Stephen Stansel
12/2/2025
IN CLEAR FOCUS: Jon-Stephen Stansel, the author of the Bigeye Book Club selection, "The 10 Principles of Social Media Management," explains why human judgment remains essential: "AI can do a lot, but it doesn't have taste." Jon also discusses timeless principles for effective social media, drawn from his work on franchises such as "The Lord of the Rings." Learn why social media is not a one-person job, how to create a consistent brand voice, and why there's no such thing as a boring brand.
Duration:00:28:08