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In Clear Focus

Podcasts

In Clear Focus provides a unique perspective on the business of advertising. The show is produced by Bigeye, an audience-focused, creative-driven, full-service advertising agency based in Orlando, Florida. Weekly podcasts explore trends in audience research, branding, creative, media, and analytics.

Location:

United States

Genres:

Podcasts

Description:

In Clear Focus provides a unique perspective on the business of advertising. The show is produced by Bigeye, an audience-focused, creative-driven, full-service advertising agency based in Orlando, Florida. Weekly podcasts explore trends in audience research, branding, creative, media, and analytics.

Language:

English

Contact:

407.720.3328


Episodes

In Clear Focus: Martin Oxley of buzzback

5/30/2023
IN CLEAR FOCUS: Martin Oxley, Managing Director of buzzback, discusses the evolving landscape of consumer research. Martin talks about the importance of understanding emotions in decision-making, the role of AI in research, and global collaborations in the industry. He also shares his personal experiences working with clients such as BMW, L'Oreal, and Verizon. Stay tuned to hear how his playlist was inspired by Dolly Parton and the key lessons he has learned throughout his career in this field.

Duration:00:32:43

In Clear Focus: Better Brand Health with Jenni Romaniuk (Part 2)

5/23/2023
IN CLEAR FOCUS: Jenni Romaniuk is the International Associate Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. In the second part of our podcast interview about Jenni's new book, Better Brand Health, we dive deeper into Category Entry Points (CEPs), the 7Ws Framework, and metrics, including mental market share, mental penetration, network size, and share of mind. Hear Jenni unpack key concepts for understanding and improving brand health.

Duration:00:26:47

In Clear Focus: Better Brand Health with Jenni Romaniuk

5/16/2023
IN CLEAR FOCUS: Jenni Romaniuk is the International Associate Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. In the first of two episodes discussing her new book, Better Brand Health: Measures And Metrics For A 'How Brands Grow' World, Jenni shares insights about how brands grow, why small brands should adjust expectations when assessing brand metrics, and the ways that advertising can most effectively create category buyer memories.

Duration:00:30:23

In Clear Focus: Purposeful Brands with Sandy Skees

5/9/2023
IN CLEAR FOCUS: Sandy Skees, author of the new book, Purposeful Brands, discusses brand purpose, sustainability, and ESG communications. We examine how marketers can foster positive environmental and social outcomes and why Sandy believes businesses must commit to their purpose in order to create a flourishing planet and equitable society. IN CLEAR FOCUS listeners can claim a 25 percent discount on Purposeful Brands at KoganPage.com by using the promo code BIGEYE25 at the checkout.

Duration:00:37:41

In Clear Focus: Coverings 2023

5/2/2023
In Clear Focus: Inside Coverings 2023, North America's largest tile and stone trade show. Recorded during the event, three guests join host Adrian Tennant to discuss the latest trends, innovations, and technologies in the tile and stone industry, Bigeye's role in creating marketing materials for Coverings, and how attending the event benefits designers such as Christina Rexford, who shares her excitement about new products, innovations, and some of her favorite exhibitors.

Duration:00:30:18

In Clear Focus: Using Semiotics in Marketing, Second Edition

4/25/2023
In Clear Focus: Dr. Rachel Lawes returns to discuss the newly expanded second edition of her book, Using Semiotics in Marketing, which takes readers on a complete journey from identifying business problems to publishing and debriefing. Learn how to develop publishable semiotics research by following the step-by-step guides in the book. In Clear Focus listeners can claim a 25 percent discount on Using Semiotics in Marketing at KoganPage.com by using the promo code BIGEYE25 at the checkout.

Duration:00:35:40

In Clear Focus: Bigeye’s 2023 US Pet Owners Study - Part 2

4/18/2023
In Clear Focus: We delve into Bigeye's national pet ownership study alongside Dr. Andrea Laurent-Simpson, examining the legal recognition of animals as sentient beings. We also investigate the impact of social media, with Bigeye's Savannah Santiago explaining how she selects pet influencers. And we learn about medical breakthroughs that could extend the lifespans of dogs and humans. The multifaceted aspects of pet ownership and advertising: download the full report at bigeyagency.com/pets-23

Duration:00:34:01

In Clear Focus: Season 10 Wrap-Up

4/4/2023
IN CLEAR FOCUS: Concluding our tenth podcast season, a look back at some of the topics and books featured in the Bigeye Book Club. IN CLEAR FOCUS listeners can claim a 25 percent discount on all our selections at KoganPage.com by using the promo code BIGEYE25 at the checkout. You can also find full transcripts and links to resources on our website at https://www.bigeyeagency.com/insights/#podcast. We return with the eleventh season of IN CLEAR FOCUS on Tuesday, April 18.

Duration:00:01:51

In Clear Focus: Bigeye’s 2023 US Pet Owners Study

3/28/2023
In Clear Focus: Dr. Andrea Laurent-Simpson of SMU discusses Bigeye's 2023 US Pet Owners Study, revealing that 97 percent consider their pets family members. Hear how owners derive personal happiness and emotional support from having pets, and why the data reflects consumers' desire for healthier lifestyles, holistic well-being, and the growing number of child-free or involuntarily childless individuals who treat their pets as family. Download the full report at bigeyagency.com/pets-23

Duration:00:32:34

In Clear Focus: Using Mobile Ethnography for Consumer Insights

3/21/2023
In Clear Focus: Expert Dave Kaye talks about his love for qualitative research. Dave discusses his mobile-based ethnographic research platform, Field Notes, which allows researchers to capture consumers' lives through their smartphones using video, photos, text, and screen recording features. We also explore some case studies and talk about how Dave's business, Peek Content, guarantees high-quality videos for clients seeking to gain a deep understanding of people's lives and behaviors.

Duration:00:32:47

In Clear Focus: Next Generation Retail

3/14/2023
In Clear Focus: This week's podcast guest Renee Hartmann is the co-author of the Bigeye Book Club selection for March, Next Generation Retail: How To Use New Technology To Innovate For The Future. In this episode, Renee discusses how retailers and brand marketers can embrace new technologies to respond to consumers' changing demands. IN CLEAR FOCUS listeners can claim a 25 percent discount on Next Generation Retail at KoganPage.com by using the promo code BIGEYE25 at the checkout.

Duration:00:34:00

In Clear Focus: The Future Normal with Rohit Bhargava

3/7/2023
In Clear Focus: Rohit Bhargava is the co-author of The Future Normal, a new book featuring 30 non-obvious ideas and consumer trends that will shape the next decade. Rohit joins us on the day of the book's publication to discuss how he identifies and curates non-obvious ideas, and how his background in ad agency strategy influences his approach to writing. Rohit also explains what motivated him to establish his own publishing company, IdeaPress, and why he's positive about the future of humanity.

Duration:00:27:53

In Clear Focus: Inclusive Marketing (Encore)

2/28/2023
In Clear Focus: Sonia Thompson is a recognized expert on inclusive marketing. In this encore episode, Sonia shares her experiences as a Black woman that led her to notice how brands and retailers struggled to engage people who didn't fit into what has been considered mainstream. Sonia discusses the success of Rihanna's Fenty brand and Target's focus on co-creating with Black employees and suppliers. Sonia also addresses common misconceptions about the Black community and representation in ads.

Duration:00:29:50

In Clear Focus: Influencer Marketing with Marley Goldin

2/21/2023
In Clear Focus: Combining food ideas and tips for an attainable eco-friendly lifestyle, Marley's Menu is a web-based collection of recipes that promote sustainable living. It's the brainchild of our guest this week, Marley Goldin, who labels herself as a mom, foodie, creator, and qualified environmental scientist. Marley shares her personal story about career switching, discusses food waste and sustainability, and offers insights about the business side of influencer marketing.

Duration:00:35:18

In Clear Focus: Engage! How To Turn Your Bored Customers Into Brand Fanatics

2/14/2023
In Clear Focus: Michael Solomon is an expert on consumer psychology and why people buy. He joins us to discuss his new online course focused on consumer engagement. Called Engage! How To Turn Your Bored Customers Into Brand Fanatics, the online course provides six hours of tuition. Michael gives us a taste of what to expect from the course and provides some examples drawn directly from the content. Listeners can save $100 with promo codes provided in the transcript accompanying this episode.

Duration:00:29:44

In Clear Focus: Lateral Thinking For Every Day

2/7/2023
In Clear Focus: Guest Paul Sloane is the author of Lateral Thinking For Every Day: Extraordinary solutions to ordinary problems, this month's Bigeye Book Club selection. Paul shares practical ways for marketing professionals to harness lateral thinking, explaining techniques for generating fresh, unexpected ideas and tackling problems more creatively. ICF listeners can claim a 25 percent discount on Lateral Thinking For Every Day at KoganPage.com by using the promo code BIGEYE25 at checkout.

Duration:00:28:57

In Clear Focus: Frameworks and Models for Behavior Change

1/31/2023
In Clear Focus: Guest Chris Harvey is the founder of Activate Research, based in the UK, and an expert in helping market researchers yield deeper consumer insights. Chris has developed research methods that leverage consumer psychology, especially behavioral science, to help better understand, predict, and influence target audience behaviors. He shares some of his favorite models and frameworks that can help researchers look for new ways to understand - and change - consumer behaviors.

Duration:00:30:53

In Clear Focus: AI Strategy for Sales and Marketing

1/24/2023
In Clear Focus: Guest Katie King is the author of AI Strategy for Sales and Marketing, this month's Bigeye Book Club selection. Katie offers practical advice on how creative agencies can use AI, providing inspiring case studies illustrating how AI is already impacting sales, marketing, and CX across several different industry sectors. In Clear Focus listeners can claim a 25 percent discount on AI Strategy for Sales and Marketing at KoganPage.com by using the promo code BIGEYE25 at checkout.

Duration:00:29:31

In Clear Focus: The Creator Economy & AI with Nick Wolny

1/17/2023
In Clear Focus: Making his third appearance on the podcast, Nick Wolny is the Senior Editor of the Financial Independence Vertical at NextAdvisor, in partnership with Time. Nick's career includes freelance writing, business consulting, and he's a leading voice on LGBTQ+ capitalism. Nick joins us for a lively discussion about the evolution of the creator economy, and how new AI tools such as DALL-E and ChatGPT will impact marketers and creators in 2023.

Duration:00:29:58

In Clear Focus: Season 10 Preview

1/11/2023
In Clear Focus returns for a tenth season, with thought leaders discussing issues affecting advertisers and marketers. New episodes will explore the impact of artificial intelligence on the industry, the evolution of the creator economy, and innovations in retail media and technology. In this preview, Karsten Kjems and Anton Sherar of Sonic Minds discuss audio branding. Dr. Andrea Laurent-Simpson reflects on the humanization of pet products ahead of the release of a national study from Bigeye.

Duration:00:18:42