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In Clear Focus

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In Clear Focus provides a unique perspective on the business of advertising. The show is produced by Bigeye, an audience-focused, creative-driven, full-service advertising agency based in Orlando, Florida. Weekly podcasts explore trends in audience research, branding, creative, media, and analytics.

In Clear Focus provides a unique perspective on the business of advertising. The show is produced by Bigeye, an audience-focused, creative-driven, full-service advertising agency based in Orlando, Florida. Weekly podcasts explore trends in audience research, branding, creative, media, and analytics.
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Location:

United States

Genres:

Podcasts

Description:

In Clear Focus provides a unique perspective on the business of advertising. The show is produced by Bigeye, an audience-focused, creative-driven, full-service advertising agency based in Orlando, Florida. Weekly podcasts explore trends in audience research, branding, creative, media, and analytics.

Language:

English

Contact:

407.720.3328


Episodes

In Clear Focus: Out of Home Advertising

12/13/2019
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In Clear Focus this week: out of home advertising. Industry experts Heather Osburn and Jarrod Glick from Outfront Media share their observations about the reasons why out of home continues to see market growth compared to other traditional channels. We learn how digital technology connects out of home boards with consumers’ smartphone screens, and hear how an art director’s experience with dating apps inspired a much-loved campaign for an Orlando animal shelter.

Duration:00:18:32

In Clear Focus: The Petfood Industry

12/4/2019
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In Clear Focus this week: industry innovations in pet food, packaging, and pet product marketing. Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry magazine, explains what’s new and notable in the world of pet care. In this episode, we learn about emerging trends in pet food packaging, the use of insect-based protein as an ingredient, and the kind of online content that engages pet owners the most. We also hear why highly personalized diets for pets, based on DNA testing, might...

Duration:00:26:24

In Clear Focus: Audio Branding and the Spoken Word

11/27/2019
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In Clear Focus this week: audio branding and the rising popularity of spoken word audio entertainment. Twenty-two percent of the US population now listens to an average of seven different podcasts each week, but what lies behind the growing numbers of podcasts and listeners? Voice artist Jodi Krangle believes the medium itself may hold the answer. In this episode, we hear why Jodi considers audio branding the hidden gem of marketing.

Duration:00:25:46

In Clear Focus: CBD Manufacturing and the US Retail Landscape

11/22/2019
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In Clear Focus this week: the US market for cannabidiol. Michael Law of contract manufacturer Eagle Labs shares his observations about the opportunities and potential pitfalls for anyone introducing new CBD products to this booming market. With a background in traditional CPG sales and marketing, Michael offers practical tips for CBD brands and retailers to maximize results. In Clear Focus listeners can use a discount code to receive 50% off a purchase from Eagle Labs’ new line of CBD...

Duration:00:22:35

In Clear Focus: Insights-Led Marketing Strategy

11/14/2019
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In Clear Focus this week: Bigeye’s senior strategist Dana Cassell joins host Adrian Tennant to discuss the role that strategy plays within a marketing and communications agency. Dana shares case studies highlighting how consumer insights and audience research can be applied to differentiate brands from their competition, plus practical tips and career advice for anyone seeking to enter the advertising industry.

Duration:00:25:00

In Clear Focus: CBD Marketing and the Law

11/8/2019
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In Clear Focus this week: the legal status of cannabidiol and cannabis production. As CBD-infused products appear within a growing number of categories, we’re joined by legal expert Joe Englander of Fowler White Burnett P.A. in Miami, Florida. Joe provides practical advice for CBD brands to ensure compliance with current state and federal laws.

Duration:00:17:14

In Clear Focus: Marketing for Multifamily, Student Housing, and Senior Living Developments

11/1/2019
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In this week’s episode of In Clear Focus, Bigeye account manager Matt Cummings shares his observations about the importance of marketing in the multifamily, student housing, and senior living development and management industry. Matt discusses hot topics in multifamily development and identifies trends that are reshaping the industry.

Duration:00:24:28

In Clear Focus: The 2019 US Pet Industry Study

10/25/2019
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In this first episode of In Clear Vision, Bigeye’s senior strategist Dana Cassell and VP of insights Adrian Tennant discuss findings from the 2019 US Pet Industry Study. Dana and Adrian break down emerging trends in pet parenting and the implications for pet product marketers as generational differences in device use impact engagement with advertisements. Adrian Tennant: I'm your host, Adrian Tennant, VP of insights at Bigeye. For those of you who don't know us, Bigeye is an...

Duration:00:22:47