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Informed Emotion Marketing Podcast

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John Schwind of Keenan-Nagle Advertising sits down for great conversations with the marketing minds of the Lehigh Valley to talk about the science and creativity that is marketing. They dive into what's working, what's not and how we can all get more from our marketing. This is not a show based on theory, this is about real world experiences. You’re going to learn about the challenges facing companies, and institutions, both large and small right here in the Lehigh Valley and people behind these brands.

John Schwind of Keenan-Nagle Advertising sits down for great conversations with the marketing minds of the Lehigh Valley to talk about the science and creativity that is marketing. They dive into what's working, what's not and how we can all get more from our marketing. This is not a show based on theory, this is about real world experiences. You’re going to learn about the challenges facing companies, and institutions, both large and small right here in the Lehigh Valley and people behind these brands.
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Location:

United States

Genres:

Podcasts

Description:

John Schwind of Keenan-Nagle Advertising sits down for great conversations with the marketing minds of the Lehigh Valley to talk about the science and creativity that is marketing. They dive into what's working, what's not and how we can all get more from our marketing. This is not a show based on theory, this is about real world experiences. You’re going to learn about the challenges facing companies, and institutions, both large and small right here in the Lehigh Valley and people behind these brands.

Language:

English


Episodes

Kaitie Burger & Marketing Authenticity

12/4/2019
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Kaitie Burger is the Content and Communications Manager at Discover Lehigh Valley. A Muhlenberg College graduate, she has been with Discover Lehigh Valley for the past 7 years and has some great insights to share! We talk about influencer marketing, the ever-changing digital landscape and a whole lot more.

Duration:00:48:44

Jim Nicnick & Making It Yours

11/27/2019
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Jim Nicnick is the Web Director here at Keenan-Nagle Advertising. He is a multi-award winning web designer with over 13 years of experience building websites for a variety of clients. Jim talks about making it yours and not being afraid to stand out, both in branding and the overall communication strategy.

Duration:00:38:07

Lindsey Knupp & Getting the Job Done

11/20/2019
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Lindsey Knupp is the Director of Sales and Marketing for the Lehigh Valley Zoo. She comes to the zoo with over 15 years of experience in sales and marketing in both sports and entertainment brands. Lindsey talks about leading by example to get the job done and how important it is to build relationships. Be sure to check out all the exciting things happening at the Lehigh Valley Zoo here! https://www.lvzoo.org/visit/events-attractions/

Duration:00:30:28

Tim Laubach & Thinking Like a Customer

11/13/2019
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Tim Laubach is an Account Executive for Adams Outdoor, an outdoor and location-based advertising firm. He has over 25 years of experience holding various positions throughout the media landscape. Tim talks about how important it is to love what you do and how crucial it is to put yourself in the customer's shoes.

Duration:00:23:33

Paul Leese & Setting Proper Expectations

11/6/2019
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Paul Leese is the Executive Vice-President for Keenan-Nagle Advertising, the oldest advertising agency in the Lehigh Valley. He has over 20 years experience holding marketing positions at both DeSales University, and Elsevier. Paul talks about accountability, setting proper expectations and how to begin building a marketing strategy.

Duration:00:23:51

John Schwind & The Informed Emotion Marketing Podcast

10/30/2019
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John Schwind of Keenan-Nagle Advertising sits down for great conversations with the marketing minds of the Lehigh Valley and beyond to talk about the creativity and science that is marketing. They dive into what's working, what's not and how we can all get more from our marketing. This is not a show based on theory, this is about real world experiences. You’re going to learn about the challenges facing companies, and institutions, both large and small right here in the Lehigh Valley and...

Duration:00:00:37