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Make it Real

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This is for small business owners who like to come across as real people when they communicate online and offline! Insights and tactics from very real and very experienced people who can help you avoid the hype and be true to you as you grow your business. Avoid losing your voice, inadvertently breaking trust or even running away! Communication Impact Coach and Actor Trisha Lewis brings you cracking interviews, resources and show notes.

This is for small business owners who like to come across as real people when they communicate online and offline! Insights and tactics from very real and very experienced people who can help you avoid the hype and be true to you as you grow your business. Avoid losing your voice, inadvertently breaking trust or even running away! Communication Impact Coach and Actor Trisha Lewis brings you cracking interviews, resources and show notes.
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Location:

United Kingdom

Genres:

Podcasts

Description:

This is for small business owners who like to come across as real people when they communicate online and offline! Insights and tactics from very real and very experienced people who can help you avoid the hype and be true to you as you grow your business. Avoid losing your voice, inadvertently breaking trust or even running away! Communication Impact Coach and Actor Trisha Lewis brings you cracking interviews, resources and show notes.

Language:

English


Episodes

Ep 11 Keep it simple and consistent

9/19/2019
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Peter Sumpton generously offers up marketing gems – but keeps it simple! It is this mix of rich but simple that he encourages you to practice – rich value but not too widely spread – and communicated to the right people, in the right place – in your voice – and uncluttered!

Duration:00:34:01

Ep 10 Use your experience - only you have it

9/12/2019
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Ben Capper - all the way from Liverpool! He shares his journey from big organisations to being a business owner–and now sometimes working for big organisations! He reminds us that the secret of ‘niching’ is remembering only you have your experience–there are others doing what you do–but not like you!Some top tips from a marketing and communications man–a very real man

Duration:00:30:48

Ep 8 - Being professional and weird at the same time

9/1/2019
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Simon Jacobs - founder of Professional Weirdos - Yes – you can be ‘you’, be ‘different’, use humour, and still grow a successful business! Yes you can go and sell yourself to big corporates in this way – and get engagement from them! We are wired for conformity – so you have to put conscious effort into not conforming. Grow a community around you that feels interesting – that you want to engage with yourself. ‘You want to attract the people that like the stuff that you do differently.’

Duration:00:29:50

Ep 7 - Let people get to know you – what’s to lose?

8/22/2019
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Yes! As Vicky Doxat demonstrates so well - you can me more than one you! You evolve and you can tweak your style of communication according to the context – as long as you are consistent with a ‘core you’. If you put more of your natural style out there – you get the kind of clients you enjoy working with. You can combine formal with informal – as long as you are authentic. Also – think out of the box – say it your way

Duration:00:34:24

Ep 6 Feeback - be brave and ask for it

8/11/2019
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Mark Masters - You Are The Media - know that If you want to grow you need to be brave and ask for feedback. To get quality feedback you need to reach out to a community that you have built trust with – so here are tips from a community building expert and very real, open kind of a guy! He describes lessons learnt from his recent experience of asking for feedback. How to go about it, why it matters and what he learnt.

Duration:00:26:48

Ep 5 Make Marketing Simple and Human

8/1/2019
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Janine Coombes talks about what marketing is and is not! How do you make a very real simple marketing plan? Avoid overwhelm and know when to take or leave advice! Host of The Secret Marketing Show Janine Coombes has a wealth of very real advice to keep things simple - and she also knows how to bring humour to the topic of marketing! Very real.

Duration:00:30:46

Ep 4 Being You with the help of other's super powers

7/23/2019
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Tracey is so easy to talk with! We start talking about her loving a cup of tea, putting the washing out and having normal conversations! We progress to some serious points about not having a rule book, learning from other people’s mistakes and successes and being a bit brave about being real. Great tip for the quieter listeners – how to be real as you turn the spotlight away from you and onto your client or target clients.

Duration:00:25:11

Ep 3 How to brag nicely on LinkedIn

7/22/2019
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Relentlessly helpful John Espirian - the LinkedIn nerd - gives us some top tips on having real conversations on LinkedIn and making your posts really connect with real people! Sneak preview of a core concept in his upcoming book.

Duration:00:20:57

Ep 2 Being real as you build awareness

7/21/2019
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Very real PR Warrior Trevor Young gives us some inside knowledge! We start with real definitions of ‘owned’ versus ‘earned’ content – and PR. Then a deep dive on how showing up as a real person, across all your content, will build relationships on and offline. How do we do this?

Duration:00:39:46

Episode 1 Introduction

7/21/2019
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Just your host giving a mercifully brief overview of the core concept of this new podcast! A springboard for you to jump off and land in the first cracking interview in Episode 2 - and onwards forever!

Duration:00:07:29

Ep 9 How can I be ‘out there’ as an introvert?

1/1/1970
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Janine Capaldi knows about marketing - in a real way! If you don’t let people know who you are–they won’t know if they want to get to know you more–and potentially work with you! If you don’t consistently show up as‘you’-demonstrating your values–you won’t attract the kind of people you want to work with.Good news–you can do this step by step–and quietly!

Duration:00:39:55