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Marketing Builder Podcast

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Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one. Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time. Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused. Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well. I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away. No nonsense marketing advice; that’s it. Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one. Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time. Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused. Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well. I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away. No nonsense marketing advice; that’s it. Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Location:

Australia

Genres:

Podcasts

Description:

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one. Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time. Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused. Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well. I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away. No nonsense marketing advice; that’s it. Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Twitter:

@MKTBLD

Language:

English

Contact:

+61411377725


Episodes

Part 2 of 2 - Facebook Ads - Bob Regnerus - Feedstories - Ep 35

1/10/2021
This is part 2 of my chat with Bob so, if you haven’t already, head back to the last episode, episode 34, and listen to that. When it comes to digital advertising, Google Ads and Facebook Ads are the behemoths. In the social media world, Facebook is the category killer, dwarfing everything else and that means they have a tonne of data on people. A lot of people find that creepy, some unethical, but we aren’t here to discuss the ethics of what Facebook does. It is what it is, for now, but...

Duration:00:27:20

Part 1 of 2 - Facebook Ads - Bob Regnerus - Feedstories - Ep 34

12/27/2020
When it comes to digital advertising, Google Ads and Facebook Ads are the behemoths. In the social media world, Facebook is the category killer, dwarfing everything else and that means they have a tonne of data on people. A lot of people find that creepy, some unethical, but we aren’t here to discuss the ethics of what Facebook does. It is what it is, for now, but what it does do is present you with a massive opportunity ... if your target market is on Facebook. Bob Regnerus is the author of...

Duration:00:24:58

How To Create Amazing Landing Pages - Ep 33

12/20/2020
A lot of marketing focus and spend these days goes into digital ad spending. You might be spending money on Google Ads or social media ads on Facebook, Instagram, LinkedIn, or Twitter, and maybe you are even running retargeting ads, those ads that follow you around the internet when you’ve shown interest in a particular product or topic. However, there are not many businesses that can run digital ads with a call-to-action to buy and have a high click-through rate and then a high buy rate....

Duration:00:17:42

Podcasting For Business - Kate Freeman - The Healthy Eating Hub - Ep 32

12/6/2020
Kate Freeman started a nutrition blog, and it was pretty popular. So popular, in fact, it made her think about whether, after her son reached Kindergarten age, if she should return to her government job or press on and see if she could build a nutrition business. That was in 2012, and now, in 2020, The Healthy Eating Hub boasts two locations in Canberra, Australia, a strong team of nutritionists, and an amazing social media following with their Facebook page having more than 15,000...

Duration:00:26:21

Why You Should Be Worried People Haven't Seen Your Expertise - Ep 31

11/22/2020
Marketing is about finding people with a need and getting them to trust you. And, as such, your job is to get the right information to the right people at the right time. So, how do people really know that you are an expert that can be trusted? The answer is teaching. Marketing through teaching. Otherwise known as content marketing. By using content marketing to show people how you help them, you demonstrate your expertise and build trust with people and, people buy from people they trust....

Duration:00:14:20

What Makes An Amazing Brand - Peter Ring - Altitude Brands - Ep 30

11/8/2020
Peter Ring, from Altitude Brands, has been the creative architect of over one hundred brands and brand experiences. In my hometown of Canberra, Australia, Peter was part of the legendary Zoo Creative Agency and he was part of the leadership team that helped, after it was born from a merger, grow exponentially and very successfully to around 80 staff. The truth of the matter is, at the time, if you were a big brand in town, you worked with Zoo. Peter rose to be Managing Director before, in...

Duration:00:32:04

How To Run Social Media Competitions - Ep 29

10/25/2020
Running competitions is a great way to not only build engagement and brand awareness but, more importantly, build your database. That's because a database of directly contactable people is usually the most powerful marketing asset you can have. In contrast, you are only ever renting an audience on social media, the radio, etc because you can’t contact those people. In this episode, I outline some fundamentals and pro tips for running successful social media competitions. Enjoy. See...

Duration:00:14:00

Detail Central SEO Case Study - David Pagotto - SixGun - Ep 28

10/11/2020
David Pagotto, Founder and Managing Director, at SixGun, is a listener of the show and reached out to me to suggest that sharing the success that they’ve achieved for a client, Detail Central, an automotive, marine, and motorbike detailing service, would be of interest to the rest of you. I 100% agreed and so we made it happen. David has a history working for various marketing agencies before founding SixGun in 2017. David’s approach, and I take this form Six Gun’s website is, quote “Our...

Duration:00:19:34

How To Plan Your Content Like a Magazine Does - Ep 27

9/27/2020
Traditional marketing channels still hold great lessons for us; if you look closely enough. In this episode, I'll explain how you can use a tactic that magazines have been using forever, to plan your content out into a repeatable process and takes the stress out of the question “What are we going to post or create this week?”. Be sure to visit this episode's show notes, at marketingbuilder.net, for the free resource to help. Enjoy. See omnystudio.com/listener for privacy information.

Duration:00:15:20

Great Business Websites - Part 2 of 2 - Roddy Boyd - 23 Creative - Ep 26

9/13/2020
Roddy Boyd, owner, and Director at 23 Creative, returns for part two of a two-part series on great business websites. I invited Roddy on the show because pretty much every business has a website, but not every business has a great website. Websites can sometimes be a bit of a mystery for businesses. Sure, they know they need one, and they know what a good one looks like, but they don’t know how to take ownership of their site and make that happen. Most of you have and will use a web...

Duration:00:24:46

Great Business Websites - Part 1 of 2 - Roddy Boyd - 23 Creative - Ep 25

8/30/2020
Roddy Boyd, owner, and Director at 23 Creative, joins me for part one of a two-part series on great business websites. I invited Roddy on the show because pretty much every business has a website, but not every business has a great website. Websites can sometimes be a bit of a mystery for businesses. Sure, they know they need one, and they know what a good one looks like, but they don’t know how to take ownership of their site and make that happen. Most of you have and will use a web...

Duration:00:25:00

Boosting Your Marketing With Content Curation - Ep 24

8/15/2020
Content creation is adding your voice and value to handpicked content that you know will help your target audience and then sharing it with them. It is often a super easy tactic to execute and can be executed for no additional budget ... yet have amazing results! Content curation is a great approach because it is so much easy than creating original content; you simply have to curate it for your audience and provide some context. The reason it is considered part of your content marketing is...

Duration:00:16:18

Google Ads - Aaron Wild - Reach Local - Ep 23

8/2/2020
Aaron Wild, from Reach Local, joins the show because I speak to a lot of businesses where Google Ads would be a great option for them but they, for whatever reason, shy away from it. Maybe they don’t like spending the money on advertising. Maybe they have had campaigns in the past but managed it themselves and they didn’t have great success and so they don’t think Google Ads are a very good option for them. It is strange to me because we can conduct concrete research to tell us if Google Ads...

Duration:00:28:14

How To Repurpose Your Content For Maximum Value - Ep 22

7/19/2020
When getting serious about content marketing, a lot of businesses start with the vehicle, or asset, and focus on that. They think, “Oh, let’s start a blog” or “Let’s start a podcast”, and then they try and figure out what to fill it with. That is always a really painful approach and fraught with danger. Instead, focus on the 'what' and not the 'how'. Focus on what you want to communicate through your content, and how you want to influence the audience, and then decide the how of delivering...

Duration:00:17:17

Writing A Book To Help Your Marketing - Shelley Thomson - Experience 360 - Ep 21

7/5/2020
Shelley Thomson’s career began working directly with patient’s experiences as a nuclear medicine technologist at Royal Melbourne Hospital, where she worked with patients daily. In 2006, however, Shelley left her career in the medical industry and opened her own gourmet food business. Her goal was to create a store that treated customers like family. However, tragedy struck and fire destroyed the shop and for years afterward, customers begged Shelley to reopen the store. It made Shelley...

Duration:00:30:08

What Is Content Marketing? - Ep 20

6/21/2020
Content marketing is one of the areas that transcends marketing silos and links into so many other areas such as your website, digital, SEO, social, email etc. Content marketing also contrasts with what a lot of marketing seems to be about in that brands just talk about and promote themselves all the time. However, with content marketing, the basic premise is to provide some valuable information or entertainment (content) that stops short of a direct sales pitch or call to action, but which...

Duration:00:18:16

Eight Ways To Get More Customer Referrals - Part 2 - Luke Santamaria - RewardBuddy - Ep 19

6/8/2020
Reward Buddy launched in 2019 after Luke Santamaria implemented and brought to life a referral program for a physio group that he managed. From there, Luke saw an opportunity to help other businesses, especially those that aren’t digital and trade online, to leverage their word-of-mouth and grow their referral programs. RewardBuddy is great for service-based businesses such as cafes, gyms, trades, health providers, and those that don’t have a lot of time or money to put into marketing but...

Duration:00:24:04

Eight Ways To Get More Customer Referrals - Part 1 - Luke Santamaria - RewardBuddy - Ep 18

5/24/2020
Reward Buddy launched in 2019 after Luke Santamaria implemented and brought to life a referral program for a physio group that he managed. From there, Luke saw an opportunity to help other businesses, especially those that aren’t digital and trade online, to leverage their word-of-mouth and grow their referral programs. RewardBuddy is great for service-based businesses such as cafes, gyms, trades, health providers, and those that don’t have a lot of time or money to put into marketing but...

Duration:00:24:50

How To Select The Right Marketing Objectives - Ep 17

5/11/2020
So often, we have the opportunity or the idea to pursue some marketing tactics. Something like some TV ads, or email campaigns, or social, etc. Often, however, when I’m talking to businesses, they look at the tactic in isolation. They are only considering the what (the tactic) instead of the context (the why) in which they might execute that tactic. When I say, "the context of the why", I mean, what are they trying to achieve. Why do it? Often, we’ll think that the goals they have set would...

Duration:00:15:11

How To Make Smarter Communications Decisions - Matt Fenwick - True North Content - Ep 16

4/26/2020
I was excited when I saw the title of a recent blog, that Matt Fenwick, Founder of True North Content had written, called The Northstar Framework: A Guide for Smarter Communications Decisions. It’s a fairly common scenario for a lot of comms professionals and I know I’ve certainly been in this position loads of times. I’m either stuck with a bunch of ideas, and don’t know which ones to go with, or I’ve got a plan all set and then, one random morning, after the boss or a client has read a...

Duration:00:24:52