When I talk to small business owners, one of the first things that I hear is they are overwhelmed with social media and other types of online marketing – to the point that they don’t know where to begin so they do nothing.
Influencer Marketing is certainly a hot topic in online marketing today. But, really, what is it and how can a small business benefit from incorporating influencer marketing into their overall marketing strategy?
For most small business owners, social media marketing can seem insurmountable: the target is always moving because of changes to algorithms, new technology and new platforms – the list goes on and on.
Most of the time, when we talk about search engine optimization, we primarily focus on keyword research and how to customize your website for the search engines so that your audience can find you when they are looking for your products and services.