My Brand Story Podcast

Hiya, it's Claire Spalding from My Brand Story. Happy 2018! Let's do this. A new year is all about reflecting on the year that was and strategising how to be better going forward, as an individual and business. What better way to start than a little self reflection and realisation - are you a 'Giver' or 'Taker'? Still wondering what on earth that means? I will take you through the steps and questions to know the answer for you and in turn, the know-how to approach business in a far more...

Hiya, it's Claire Spalding from My Brand Story. Have you ever heard people refer to something as 'on brand' or 'off brand' when referring to their business? Want to know what that exactly means and how that can apply to your business to make it more consistent and successful? I am going to let you in on some very special marketing jargon - Watch now! Also check out my fav content creator Aesthete for her latest prints (featured on my vlog) https://www.theaesthetecollective.com/shop Stay...

Hiya, it's Claire Spalding from My Brand Story. Do you want to make your business life easier and make more money?! ummm YES! Watch this week's vlog, delving into how the GOOD BETTER BEST model can save you time and build more clients, oh and make your life that much easier along the way. Watch now! Stay true to your journey and brand story as what you have to offer, no one else does - remember that! Sign up for your FREE 20 Point Branding Checklist, find out more here...

Hiya, it's Claire Spalding from My Brand Story. Are you like me, every day you wake up and say 'today I am going to get organised' and it never turns out that way? I want to introduce you to a product that changed my life - Michael Hyatt's 'Full Focus Planner' Unlike other planners, the FFP sets your goals and helps plan out to actually achieve them, by month, week and day. He also helps to change the way you approach your time. Watch now to find out what I loved about it! Stay true to...

Hiya, it's Claire Spalding from My Brand Story. The 'Trough of Sorrow' ever heard of this phrase? I came about it whilst listening to the podcast 'How I Built This' with guy Raz - interview with Airbnb co-founder, Joe Gebbia - a MUST listen to if you are a fellow entrepreneur https://itunes.apple.com/au/podcast/airbnb-joe-gebbia/id1150510297?i=1000376743473&mt=2 Joe talks about his 'Trough of Sorrow' and when he almost packed everything up and walked away... but he didn't, find out how you...

Hiya, it's Claire Spalding from My Brand Story. Ever heard of the 80/20 rule? It is one one of the most important rules to harness to then change your life and in business. Watch now! Stay true to your journey and brand story as what you have to offer, no one else does - remember that! Sign up for your FREE 20 Point Branding Checklist, find out more here http://mybrandstory.me/ If you enjoyed this video, like and subscribe to my channel or find to out more about the course...

Hiya, it's Claire Spalding from My Brand Story. This week, I sit down with Lizzie Nunn - 'Queen Bee' Copywriter from Little Upstart. Check out her fantastic website & work http://littleupstart.com.au/ Lizzie explains how the Brand Pack gave her clarity on what direction to take her new business, know her Unique Selling Points and identify her key Target Market. Find out how the Brand Pack was a game changer for her business and how you can do the same! Stay true to your journey and brand...

Hiya, it's Claire Spalding from My Brand Story. Have you ever wondered how the brands you love so much are always consistent in every action they take?! Whether it be their language, look and feel, on social media, their customer service. Now they get the importance of consistent brand messaging and as a result stand out in your mind. Compare this to all of the others... who really fall behind... you know the ones (is this you?). Find out how you too can have consistent brand messaging in...

Hiya, it's Claire Spalding from My Brand Story. It's Q&A week! This one is for all service providers. I have many questions coming through asking if you are a real estate agent, hairdresser, yoga instructor, a provider of any service, do you need to have a personal brand? The short answer is - heck yes! You need to build a relationship and trust with your customers, as a matter of fact, you personal brands can create the strongest connecting brands of all! Watch now to find out why. Stay...

Hiya, it's Claire Spalding from My Brand Story. This week, I was lucky enough to get organisation guru - Emily Meagher in from http://bless-this-mess.com/ to give us the tips on how you can control your time instead of it controlling you - in 5 very easy steps, to get those projects and jobs done efficiently and have fun whilst doing it! I always have so much fun with her, watch the full vlog now. Stay true to your journey and brand story as what you have to offer, no one else does -...

Hiya, it's Claire Spalding from My Brand Story. Have you been thinking for a while that you want to get on this collaboration bandwagon with a likeminded business for the greater good (more successful businesses) but just don't know how to do it?! This week I take you through the 5 EASY to productive collaboration, watch now! Stay true to your journey and brand story as what you have to offer, no one else does - remember that! Sign up for your FREE 20 Point Branding Checklist, find out...

Hiya, it's Claire Spalding from My Brand Story. This week, I flip the good old Mission Statement on its head. Have we been approaching this all wrong!? Off the back of a fantastic article that I read in Inc. magazine I investigate how you can target you Elevator Pitch in a more profitable way. Stay true to your journey and brand story as what you have to offer, no one else does - remember that! Sign up for your FREE 20 Point Branding Checklist, find out more here http://mybrandstory.me/ If...

Hiya, it's Claire Spalding from My Brand Story. This week it is all about your Mission Statement and if you can nail this, then it will lead to a more succinct business with a clear direction. And you can achieve this in 3 easy steps! Stay true to your journey and brand story as what you have to offer, no one else does - remember that! Sign up for your FREE 20 Point Branding Checklist, find out more here http://mybrandstory.me/ If you enjoyed this video, like and subscribe to my channel or...

This week I want to talk a little bit more about My Brand Pack and how it can help YOU build a truly authentic business and brand that will connect (with your target market)! Stay true to your journey and brand story as what you have to offer, no one else does - remember that!

This week I launch my first Q&A! Every week I receive really interesting and relevant questions for all businesses and I thought, why not share my answers on video. This week, Anne-Marie from ECOshop Perth asked my opinion on her logo and if was on brand? This is such a common query for every business. Watch my video to give you the key tools to tackle it.

This week I it down with Margarita, Marketing & Brand Manager at Eagle Bay Brewing Co. https://eaglebaybrewing.com.au We go through just how the Brand Pack helped her in the ever evolving beer and hospitality market. Find out the hurdles they overcame and how you can apply it to your business.

Hiya, it's Claire Spalding from My Brand Story. Is your business at the level you think it should be? Do you feel like you know how amazing your business/product/service is but no one else does and are wasting time and money trying to achieve this? I am here to help with my 5 Week Brand Pack online course - designed with you in mind to take your business to the next level, flesh out your values, set your Unique Selling Points to draw in the 'Tribe Members' (Ideal Target Market) you...

I live and breathe branding. I am a brand specialist with over 13 years of experience in brand and strategic marketing. In every day terms, I have been helping business's build and develop their brand identity, values and have helped to strategies for more successful, profitable futures.

I have just come back from the ever inspiring US of A for a work trip. I wanted to share with you what I saw from a strong brand perspective - today I have taken a nice cross section Sephora, Inteligentsia, Nike & In-N-Out.

Has anyone ever explained to you the 3 step process of 1. Branding, 2. marketing & then 3. Sales? Know what your brand stands for know (its soul). Once you have established your soul and what you are about as a brand, everything will fall into place.