Email is one of the most effective forms of communication, with studies showing we prefer organizations to communicate via email more than social media, direct mail, and mobile apps. But email communication is only truly effective if we are sending the right messages at the right time. On this episode, we are discussing the solution … Continue reading "Ep. 026: Email automation with Kenny Jahng"
In the last episode we discussed writing for your target audience. In this episode we’re covering a few more branding basics. Joining us today is Chris Heiden. He has served as the Brand Creative Manager for Chapel Roswell, a United Methodist Church in Roswell, Georgia. His wife has been one of the associate pastors on … Continue reading "Ep. 025: Where to start with church branding (part 2)"
There’s an old saying in advertising and communications: When you try to reach everyone, you reach no one. Of course, this sounds like a terrible thing to say on a ministry podcast because the Gospel and the Church are for everyone! But don’t worry, both sentiments can be, and in fact are, true. On this … Continue reading "Ep. 024: Where to start with church branding"
Today, we’re kicking off a new podcast feature called “How we work,” where amazing United Methodists share their expertise with YOU! Our first guest is Cathy Bien, Director of Communications at The Church of the Resurrection. You might recognize this as the church planted and led by Pastor Adam Hamilton. Get MONTHLY church marketing tips … Continue reading "Ep. 023: How We Work with Cathy Bien"
Announcements are a double-edged sword in church marketing and communication. They are necessary to be in the know, but they can also be a real drag in worship. If you really want the maximum impact, consider making the jump to video announcements. Today we’re talking pros, cons, and how to’s of video announcements. Joining us … Continue reading "Ep. 022: Video announcements with Laurens Glass"
A prominent United Methodist shares stories of women who modeled a life of prayer, skill sets that don’t come with formal credentials, abilities as gifts, standing up to injustice, and showed her that children are sometimes great teachers. ======= Follow us: Web: http://www.UMC.org YouTube: http://youtube.com/umcvideos Facebook: http://facebook.com/unitedmethodistchurch Twitter: http://twitter.com/umchurch This podcast is produced by United … Continue reading "Inspiring Women of Faith with...
You know your ministry needs to be active on social media, but have you ever stared at the screen at a loss for what to post? You’re not alone! But you’re also not as stuck you feel right now. On this episode of the MyCom Church Marketing Podcast, we are talking about repurposing content for … Continue reading "Ep. 021: Repurposing social media content with Steven Adair"
We all want to get our message across — especially when we are communicating on behalf of the Church. The power of words can be amplified or undermined by the very letterforms that make up those words. Variables like font size and even line spacing may make the difference between encouraging readers to skim or … Continue reading "Ep. 020, Typography 101 with Troy Dossett"
On this episode of the MyCom Church Marketing Podcast we tackle the question: How do we reach emerging generations without leaving behind previous generations when communicating as the Church? =============== Related Adjust your marketing plan for each generation Connecting with the “unplugged” in your church Connecting with the “plugged-in” at your church Free demographic reports … Continue reading "Ep. 019: Bridging the generation gap with Jeanette Yates"
In January 2018, Facebook CEO Mark Zuckerberg announced a refocused vision for the social media giant, writing, “One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.” The practical changes Facebook is implementing to work toward this vision will have a big impact … Continue reading "Ep. 018: Major Facebook news feed changes"
Today we’d like to introduce you to our new MyCom podcast host, Dan Wunderlich. Dan is an extension minister who focuses on worship, communication, and creativity with the goal of helping ministries and their leaders better connect with their communities. We’re super excited to have him lead the podcast going forward. You can find out … Continue reading "Ep. 017: New MyCom podcast host, Dan Wunderlich"
Today we’re talking with Brett McCardle about the newly optimized FREE Church Marketing Plan tool. The original tutorial almost felt like a college course in terms of the time required to complete it, but since then, Brett has streamlined the process, made it easy and even provided forms for you to off-load some of the … Continue reading "Ep. 016: Step-by-Step Marketing Plan"
We’re used to marketing being the thing you use to sell a product, and it sometimes has connotations of deception and manipulation — “the ends justify the means.” But church marketing isn’t about sales. It’s about understanding your community. Today, we’re going to clear the air. We’re going to get biblical and dive in to … Continue reading "Ep. 015: The ethics of church marketing"
In this episode of the MyCom church marketing podcast, we present a case for the church blog. =============== Related MyCom Articles Blog Ministry http://www.umcom.org/learn/blog-ministry Attract your community using content marketing http://www.umcom.org/learn/attract-your-community-using-content-marketing How to get people in pews by creating excellent content http://www.umcom.org/learn/get-people-in-pews-with-excellent-content Alleviate stress: Plan ahead with editorial calendars...
Today, our guest is Joe Iovino, host of the Get Your Spirit in Shape podcast which features conversations with leaders, authors, and others who offer tips, tools and things to think about as we seek to grow in our spiritual lives. Join us as we get to know Joe, his podcast and the other incredible … Continue reading "Ep. 013: Conversation with Joe Iovino"
Today we’ll talk about reaching into the heart of your community with clear and careful messaging. We’ll explore some pastoral involvement in communications and see how two preachers, one modern and one from the past, can help us better understand our jobs. =============== “Sundays Coming” contemporary worship spoof: https://www.youtube.com/watch?v=ys4Nx0rNlAM 5 lessons from a hilarious spoof on … Continue reading "Ep. 012: Pastoral Insights for Church Marketing"
Does the church need more entrepreneurs at heart? Let’s talk about some of the characteristics of an entrepreneur, and explore together how they can apply to church communications and marketing. =============== Related MyCom Articles Ask the right questions to make the right ministry investments How to use personality tests to create balanced teams 5 ways … Continue reading "Ep. 011: Characteristics of an entrepreneur"
Today, we’re talking about video production for your church and why it shouldn’t be scary. If you think it doesn’t matter, please stick around and learn how impactful church videos can be. We’ll also discuss a few easy video marketing methods to get the ball rolling. =============== Related MyCom Articles How to do video announcements: … Continue reading "Ep. 010: Video production for churches"
Today we’re talking with Sophia Agtarap about some of the struggles leaders face when starting new churches. Sophia is the former Online Engagement Minister at United Methodist Communications and is now the Director of Communications at Vanderbilt University Divinity School. Find her on Twitter @sophiakristina. =============== Resources: Auburn Media Training New Church Starts at Discipleship Ministries … Continue reading "Ep. 009: Young church challenges with Sophia Agtarap"
How do churches befriend Google and get in front of searching eyeballs? There’s no easy way. It’s just like any other friendship — takes time, persistence and lots of love. We’ll talk about search engine optimization tips and tools you can use to find and reach your audience. =============== Resources: Wordtracker – keyword suggestions 12 … Continue reading "Ep. 007: An SEO primer for church websites and blogs"