Outside In with Charles Trevail-logo

Outside In with Charles Trevail


Outside In explores how the world is changing and how business is changing with it. Host Charles Trevail interviews executives, journalists, authors, and thinkers, exploring the customer-centric strategies and philosophies that are working successfully inside companies, and the consumer trends, industry disruptions, and cultural forces that are influencing business from the outside.


United States




Outside In explores how the world is changing and how business is changing with it. Host Charles Trevail interviews executives, journalists, authors, and thinkers, exploring the customer-centric strategies and philosophies that are working successfully inside companies, and the consumer trends, industry disruptions, and cultural forces that are influencing business from the outside.



Ask host to enable sharing for playback control

Russell Glass, CEO, Headspace Health: Meditation and Mental Health Support for the Masses

The global mental health crisis is one of the greatest societal challenges of our time. Yet, despite the magnitude of the issue, many people lack the resources and support needed to cope with the stress and anxiety of daily life. “Mental health is probably the only condition where you're asked to use the organ that's having trouble to solve the problem,” says Russell Glass, CEO of Headspace Health, who credits his daily meditation practice with transforming his relationship with stress and anxiety. Now, as the CEO of Headspace Health, he’s on a mission to share this life-changing experience with others. Through the immensely popular Headspace mobile app, the company has brought mindfulness meditation to the masses. And, with its virtual mental health platform, Ginger, the company connects individuals with licensed therapists, behavioral coaches, and psychiatrists, providing personalized support, medication management, and evidence-based interventions. Russell joins the podcast to talk about how Headspace Health is breaking down barriers to mental health and wellness care and empowering people to live more balanced, mindful, and fulfilling lives. Listen to this podcast to learn: • How the awareness of our own mortality impacts our mental health, exacerbated by the fast pace of modern life and an unending barrage of global crises • How focusing on prevention, or "brushing our brains,” can strengthen our resilience in the face of stress and anxiety and help us manage life's inevitable challenges • The cutting-edge artificial intelligence and machine learning technologies behind Headspace Health's personalized mental health and wellness support, and how this tech is used to personalize individual interventions and programs • The lessons gained from the merger of Headspace and Ginger, and the importance of a strong industrial logic and cultural fit for a successful merger • Why generative AI and large language models like Chat GPT are not yet accurate or skilled enough to be used independently in mental health care but can still provide valuable support to providers • Why some user churn can actually be a good thing, and how the success of Headspace is measured not by subscription revenue but by the success of its users • How meditation and mindfulness practices have helped Russell personally manage his own stress triggers and be a better dad, husband, and CEO


Ask host to enable sharing for playback control

Dan Lewis, Co-Founder & CEO, Convoy: A Digital Transformation is Happening in Trucking

The backbone of a thriving economy lies in the seamless flow of goods. Few industries play a more important role in this process than trucking. With over a million trucking companies in operation and a staggering worth of $800 billion in the US alone, the trucking industry is a vital cog in the economic machine. However, the industry has long been plagued by fragmentation and has been slow to adopt new technologies. Enter Dan Lewis, the visionary co-founder and CEO of Convoy, a digital freight network that is revolutionizing the industry by connecting shippers with trucking companies, optimizing routes, and improving the experience for truckers and shippers. Before Convoy, Dan held product leadership positions at Microsoft, Google, and Amazon. Dan knew there were problems that technology could solve in the trucking industry, but he didn’t know much about truckers. So, he hit the road. He spent countless hours at truck stops and fueling stations to immerse himself in the world of truckers, learn their problems, and get insights into how to make their jobs, and the industry, run better. Dan joins us on the podcast to share how he’s disrupting the status quo in trucking. He delves into the challenges facing the industry and how Convoy’s digital freight network addresses them, from reducing carbon emissions and enhancing the quality of life for truck drivers, to boosting the efficiency and productivity of the economy. Listen to this episode to learn: • How Convoy overcame early challenges in the trucking industry by leveraging the widespread availability and affordability of smartphones to connect and streamline communication • How, with persistent effort and research, Dan was able to find the key value proposition for the early adoption of Convoy’s mobile app among truck drivers • How to maintain a culture of understanding by being deliberate in bringing customers into the company and constantly evolving around changing their needs and behaviors • What Jeff Bezos told Dan about creating a company value system, how Convoy embeds values across all aspects of the business, and evolves its values to reflect changes in society, the economy, the environment, and the company itself • Why cutting “empty miles” is the most effective route to sustainability in the freight industry • The potential of trucking’s semi-autonomous future, where humans and robots will join forces in “team driving” • Advice for aspiring entrepreneurs on surrounding yourself with supportive, long-term-minded people


Ask host to enable sharing for playback control

Anthony Capuano, CEO, Marriott International: The Resilience of Travel and Tourism

You don’t have to be a die-hard fan of The White Lotus or a jet-setting Instagram influencer to know how profoundly travel shapes who we are. It deepens our understanding of different cultures, people, and ways of life. It exposes us to new experiences and broadens our perspective. Most of all, it helps us discover more about ourselves. But during the pandemic, that was all lost…at least in the short term. Fueled by pent-up wanderlust and the desire to (finally!) explore and connect in person, the travel and hospitality industry has rebounded quickly and is poised for continued growth. Nobody is more optimistic about the future of travel than Anthony Capuano, CEO at Marriott International, the world’s largest and most iconic hospitality company. With nearly 8,200 hotels across 31 brands in 138 countries and territories, Marriott consistently makes “world’s most innovative companies” lists and has played -- and continues to play -- an integral part in travel around the world. Anthony joins the podcast to discuss why he's so optimistic about the long-term future of travel and hospitality. He delves into the recovery trends, as well as the macro trends accelerated by the pandemic, that he's seeing across the Marriott portfolio of brands. Finally, he shares how innovations in customer loyalty, technology, and sustainability initiatives will reshape both the guest and employee experience in the coming years. Listen to this episode to learn: •How the blending of business and leisure, along with the desire for experiences, is opening new areas of growth and innovation in hospitality •What “innovation” means at Marriott (think: a new state-of-the-art Innovation Lab, prototype rooms where real guests stay and provide feedback, tech platforms for employee and guest experiences, and more) •How Marriott Bonvoy -- one of the largest loyalty programs in the world, with 173M+ members -- maintains and nurtures an emotional relationship with members, rather than a transactional one •Is it really valuable to have so many brands under one company umbrella? (Yes, as long as you have a distinct, well-articulated brand positioning for each one.) •The growing importance of sustainability to guests, employees, owners/franchisees, and shareholders -- and the goals Marriott has committed to in order to achieve net zero by 2050 •Why institutional knowledge and a strong culture are invaluable assets for any CEO and can get any company through the most difficult times •What Italy can teach us about “the nobility of jobs in service”


Ask host to enable sharing for playback control

Dan Shapero, COO, LinkedIn: Making Sense of the Future of Work

There’s a growing tension between how people want to work and how companies believe people should be working. Employees have experienced firsthand how they can be more productive by fitting work and life together in flexible ways -- without the daily slog of an office commute. On the other side are business leaders. They see business as a team sport and that when people come together and have strong relationships, they get better work done. Navigating these two truths will be key to building a successful company. Just ask Dan Shapero, Chief Operating Officer at LinkedIn. He oversees LinkedIn’s global sales, operations, and member and customer success, and he helps companies around the world grow their business and strengthen their teams through the LinkedIn platform. Dan joins the podcast to discuss the forces that are reshaping the global workforce and the workplace -- and how both employees and employers are responding as we move into the future of work. Listen to this episode to learn: • How creating economic opportunity for everyone is the driving force at LinkedIn (and the secret to its success as a 2022 Best Global Brand) • Some of the job skills that will be in high demand in the years ahead (hint: think digital!) • Why the next wave of job seekers will choose to work for companies based on their sustainability goals and how they’re helping to fight the climate crisis • Ways in which LinkedIn is helping women in the workforce find jobs and advance their careers • What is “product-society fit,” and is it as important as “product-market fit”? • Why the one thing every successful leader needs is self-awareness…and how Dan discovered it himself • How one conversation with former LinkedIn CEO Jeff Weiner changed Dan’s perspective on his career • What's supposed to be on LinkedIn? What should I be sharing? -- Dan’s advice for how you should show up on LinkedIn


Ask host to enable sharing for playback control

Amanda Hesser, Co-CEO, Food52: Food connects us to everything

In 2009, Amanda Hesser and Merrill Stubbs left their jobs as food editors and writers at The New York Times to start a website and company called Food52. They saw how Americans’ relationship with food was changing: food was no longer a niche interest, but a core part of people’s identities that connected them to every aspect of life. The founders saw an opportunity to use technology and the internet to bring people together around food, a site where everyday home cooks could find everything in one place, from recipes to cooking advice to where to find the perfect set of nesting mixing bowls. A decade later, Food52 has been recognized as one of the world’s most innovative companies, with three brands (so far) in its portfolio, a media content arm that reaches millions of loyal users per month, and a multi-million dollar e-commerce business that sells kitchen wares, home goods and decor, furniture, bedding, and more. Amanda Hesser, Co-CEO of Food52, joins the podcast to talk about the company’s natural progression -- not perceived expansion! -- from food into all aspects of the home, and how she and her team have built a brand that’s genuine, soulful, and “for people who see food at the center of a well-lived life.” Listen to this episode to learn: • The value of content to build an emotional connection to and loyalty with users; and how building that trust allows Food52’s e-commerce business to move in different directions • How Food52 has found success in cultivating long-term relationships with its community and continually evolving as its audience (and the world) changes • The cultural impact of celebrity chefs in the United States and their role in making food more accessible, interesting, and fun to a broader audience • How Amanda’s background in media and journalism was great training for being a successful founder and entrepreneur • How Food52 has expanded its product offerings with three brands: its own Five Two kitchen goods brand; Schoolhouse, a lighting and lifestyle goods company; and Dansk, the Scandinavian-inspired heritage cookware brand • Why Food52’s new office headquarters in the Brooklyn Navy Yard will be an expression of the brand and a place for its community, employees, and partners to gather, create, and connect


Ask host to enable sharing for playback control

Arvind Krishna, CEO, IBM: A new era for technology and innovation

Thirty years ago, people knew IBM as the “computer maker.” Today, IBM has evolved its business away from computer hardware, shifting focus on consulting and developing and deploying next-generation technologies like hybrid cloud, artificial intelligence, and quantum computing. Arvind Krishna has been there through the transformation. He joined the company in 1990, at IBM’s Thomas J. Watson Research Center. In 2020, he took over as the company’s Chairman and CEO. Having the perspective of both a technologist and a business leader gives Arvind unique insight into where to take the company next. “We lean a little forward in where the world is going as opposed to where it has been,” he says. Arvind joins the podcast to discuss IBM’s role as a catalyst in deploying advanced technology to solve the world’s most complex challenges and make business -- and the planet -- better. Listen to this episode to learn: • How working through Covid was a “large social experiment” that ultimately strengthened IBM and ushered in a remote and hybrid work future • Garage methodology, client engineering, and client success management -- or, the three ways that IBM works together and co-creates with organizations • The business opportunity of sustainability and how technology reduces friction, removes waste, lowers costs, and creates a healthier environment • The case for a more resilient and diversified supply chain Why IBM does not believe in donating money to politicians or PACs -- but would rather gain access to politicians through doing good in the world • The three traits every aspiring CEO should have


Ask host to enable sharing for playback control

Tekedra Mawakana, co-CEO, Waymo: Autonomously driven vehicles are here

People have been buzzing about the promise of fully autonomous vehicles for years. But using self-driving cars in our everyday lives was something that we could only imagine existing in the distant future. No longer. Autonomous driving is here, and people are already using it to get to the mall, send their kids to school, or get dropped off at the airport. Waymo, the autonomous vehicle company owned by Google’s parent company, Alphabet, has deployed a fleet of autonomously driven cars in cities like Phoenix and San Francisco that anyone can order from the Waymo One app -- just like you would with any ride-hailing service. Tekedra Mawakana, Waymo’s co-CEO, joins the podcast to discuss Waymo’s moonshot mission to solve “the greatest engineering challenge of our generation” and how autonomous driving technology is giving people freedom of movement while making the roads safer for all. She also gives an inside look into how Waymo is rolling out the autonomous service, city by city, using insights from early users to improve the Waymo One experience. Listen to this episode to learn: • Lessons from early users who are co-creating new use cases for autonomous vehicles • How the Waymo Driver technology makes the roads safer by removing human error • How visually impaired testers have inspired enhancements to the Waymo One app • The challenge of navigating consumers’ expectations versus the realities of what the technology can do • How launching Waymo in different types of cities, with vastly different topographies and road conditions, is advancing the learnings of Waymo Driver and enabling it to scale much faster


Ask host to enable sharing for playback control

Francesco Starace, CEO, Enel: A Renewable Future is Inevitable

Eliminating the world’s dependence on fossil fuels might seem like a farfetched goal. But to Francesco Starace, decarbonization is inevitable. As a nuclear scientist and the CEO of Enel, one of Europe’s largest energy companies serving 70+ million customers worldwide, Starace has seen firsthand the accelerated transition towards renewables over the past few years. It’s driven, he says, by digital transformation, innovation, and the economic viability of green energy. Global events, like the pandemic and the war in Ukraine, have only intensified this acceleration. Starace joins the podcast to discuss the future of energy, why “electrifying society” is achievable well before 2050, and the forces changing the way we consume (and produce) energy. Listen to this episode to learn: • How the pandemic tested our energy systems by dramatically changing energy consumption overnight, and how grid operators successfully adjusted in real-time • Why bringing sustainable energy to Africa needs to be centered around metropolitan areas, where most people will live in the future • The complicated energy dynamic created by the war in Ukraine, and why it will require us to insulate ourselves from gas by whatever means possible • Why globalization isn’t going away; it’s “mutating” • The emergence of consumers as energy producers and why they will help fuel energy demand • Why the future of electrification won’t be possible without customer centricity


Ask host to enable sharing for playback control

David Rodin: Ethics is Now a Defining Aspect of Business

CSR. ESG. Purpose. Code of Conduct. There’s an endless succession of acronyms and phrases that companies use to describe what a moral philosopher would call “ethics.” Or, put simply: how individuals and organizations can do right by others. David Rodin is the Founder and Chair of Principia Advisory and is one of the world’s foremost experts on ethics and organizational culture. For years, David says, his clients mostly sought guidance during an acute crisis or when something went wrong inside their company. But recently, companies are proactively seeking the same guidance, realizing that ethics are fundamental to their business, brand promise, and market position. David joins the podcast to discuss why ethics can be a competitive advantage and risk mitigator that informs and underlies business decisions. He also explains why companies are increasingly looking to be part of the solution to a range of societal issues, and why this “generational shift” towards ethics will be a defining aspect of business for decades to come. Listen to this episode to learn: • The difference between utilitarianism, deontology, and virtue ethics -- and the three key ethical questions every organization should be asking themselves • Why, in order to drive ethical change and to build ethical capacity, you need to look at the organization as an organic whole (i.e., look at its “software and hardware”) • How the war in Ukraine has sparked a fundamental shift in how businesses operate on an ethical level • Why the language companies use around purpose and values is less important than their orientation around and commitment to ethical values • Why global organizations need to consider regional differences and define their ethical red lines • How do we retain the best parts of globalization, but at the same time make it more ethical and values-infused?


Ask host to enable sharing for playback control

Patricia Cohen, The New York Times: At a global turning point

Russia’s invasion of Ukraine has triggered the largest humanitarian and refugee crisis in Europe since WWII, threatening the global economy and upending decades of relative geopolitical stability. Patricia Cohen, Global Economics Correspondent at The New York Times, believes we’re at a “real turning point” in global affairs and a “time of incredible unpredictability.” She’s been covering this story since the war in Ukraine began from an economic perspective, reporting on how other nations, particularly European nations, are responding to Russian aggression and the impact the crisis is having on their economies. Patricia joins the podcast to discuss how the war in Ukraine has overturned decades of active integration and positive cooperation between advanced industrial democracies and is moving globalization as we know it into a new, more regionalized phase. Listen to this episode to learn: • How a Russian economy that only accounts for between 1% to 2% of global GDP still has the ability to disrupt everything from global energy markets, to supply chains, to food security • Why governments, businesses, and consumers are conflicted over their own self interest and their moral principles when it comes to how far they’re willing to go in response to the war • Did European nations naively miscalculate their heavy dependence on Russian oil and gas (and is the war -- not climate change -- going to finally accelerate the adoption of renewable energy)? • Why we should be concerned about the huge debt crisis and food shortage that’s looming among poorer nations • Where this conflict might be headed and why this crisis might have opened an opportunity for global cooperation For more information, visit https://www.nytimes.com/by/patricia-cohen


Ask host to enable sharing for playback control

Dimitris Psillakis, CEO, Mercedes-Benz USA: A Luxury Brand Goes Electric

For more than 100 years, Mercedes-Benz has been one of the most innovative and valuable brands ever created. But as the global automotive industry shifts towards an electric future, Dimitris Psillakis, CEO of Mercedes-Benz USA, says the company has a new goal: to become the most desirable electric luxury vehicle brand in the world. The automaker will shift its focus entirely to electric vehicles in 2025 and be prepared to sell only electric vehicles by 2030. But the transformation to electric has its hurdles. Namely, competition from both legacy automotive companies and newer, tech-driven entrants into the space, as nearly every automaker aspries to lead the transition to all-electric within the next decade. Dimitris joins the podcast to share the vision behind Mercedes-Benz’s electrification strategy and how the company is approaching the challenge of transitioning to electric from two angles: product performance and customer experience. Listen to this episode to learn: • What will it take to inspire luxury auto buyers -- especially those in the United States -- to make the switch to electric vehicles • How Mercedes-Benz plans to differentiate its premium luxury brand amongst competitors • The value of the dealership experience, and how the customer-dealer relationship is evolving -- both in-person and online • The digitalization of Mercedes-Benz and why the car of tomorrow is a “smart car” powered by software and connectivity


Ask host to enable sharing for playback control

Ranjay Gulati, Harvard Business School: Finding Deep Purpose

Companies love to tout their purpose. They come up with a grandiose purpose statement, include it in their advertising, and paint it across their walls. But, when you look closely, there’s a lot of confusion about what purpose really means and what value it actually serves. Is a company’s purpose only about profit? Or, is it anything but profit? Perhaps purpose and profit should work in harmony to create a win-win? “The word ‘purpose’ has been hijacked,” says Harvard Business School professor Ranjay Gulati. He recently conducted extensive field research, interviewing leaders of some of the world’s most successful organizations to fundamentally understand what it means to operate from a place of purpose -- or a reason for being. The culmination of his research is his latest book, Deep Purpose: The Heart and Soul of High-Performance Companies. Ranjay joins the podcast to explain what it means to be a “deep purpose” company. He describes what we can learn from leaders who get purpose right -- and use it as a North Star to guide and elevate an organization's people, productivity, and potential. Listen to this episode to learn: • Why business (and life) without tradeoffs is an illusion • How purpose provides clarity on how to prioritize tradeoffs as well as the ability to make demands of company’s stakeholders • How leaders like Microsoft CEO Satya Nadella create a sense of purpose within their company to inform culture, organizational design, and people strategy • The opportunity for companies to help their employees (especially younger ones) discover coherence and connection between their purpose in life, career, and job -- the “Holy Grail” of fulfillment • Why great companies look inside before they look outside -- aiming to get a clear understanding of “who I am and why I’m here” • How NFL coach Pete Carroll unlocks “human potential,” and why all company leaders should strive to do the same with their employees


Ask host to enable sharing for playback control

Jonathan Webb, CEO, AppHarvest: AgTech Farming for Our Planet’s Future

Amid the verdant rolling hills of central Kentucky, in the heart of Appalachian coal country, you’ll find 60 acres of a massive, glass-encased structure. Inside, you’ll find row after row of tomatoes. The bounty -- sold in grocery retailers like Kroger, Publix, and Walmart -- is grown and harvested to precision using data, AI, and robotics by an AgTech company called AppHarvest. But this isn’t your garden-variety greenhouse. It’s essentially a 60-acre robot — a high-tech, data-driven indoor farm. Inside is a tightly controlled environment that uses 90% less water than open-field agriculture and only rainwater to produce crop yields up to 30 times that of traditional farming. “The facility itself is really living while the plants are living,” explains Jonathan Webb, AppHarvest’s CEO. “We're collecting data all through the facility to optimize for the plant.” Webb joins the podcast to talk about the environmental consequences of what we eat and what’s at stake for the future of agriculture, as the current system depletes our soil and climate change threatens our global food supply. He also takes us inside how AppHarvest is harnessing the best of nature supported with technology to create sustainable agriculture and working to increase food security -- one data-driven tomato at a time – and soon to include salad greens and berries. Listen to this episode to learn: • The story behind AppHarvest and its mission to redefine agriculture for a more sustainable, equitable, and healthy future for all • How traditional farming often exploits farm workers across the world, and why we all should demand these essential workers get paid a living wage • Why the environmental and tech communities should be investing in the economic potential of Appalachian coal country and reskilling its workforce • The role of consumer demand and activism in helping to make AppHarvest a more mainstream, recognized brand in the produce aisle • From LED lights that automatically turn on when it’s cloudy to ensuring that the perfect amount of water gets directly into the roots, how AppHarvest harnesses data and technology to optimize plant growth -- 365 days a year • What’s on the horizon for AppHarvest in the years ahead


Ask host to enable sharing for playback control

Rebecca Minkoff: Fearless in Fashion

In 2005, fashionistas across America were raving about something called the “Morning After Bag” (or, the M.A.B. for those in the know). On fashion and celeb blogs, “It Girls” of the moment, like Paris Hilton and Lindsay Lohan, were photographed out and about with the M.A.B. draped casually on their arms. Over on an online chat board called The Purse Forum, Rebecca Minkoff, the bag’s designer, was doing something that, up until then, fashion designers would never dare do: talk directly with and listen to customers (“my girls,” as she calls them) about her designs. This was the beginning of Rebecca Minkoff the lifestyle brand, which is now sold all over the world and includes accessories, clothing, jewelry, and, of course, handbags. Rebecca Minkoff, co-founder of the eponymous brand and author of Fearless: The New Rules for Unlocking Creativity, Courage, and Success, joins the podcast to talk about how she launched an “accessible luxury” fashion brand around milestone moments in women’s lives; how her brand’s success is built on trial, error, and innovation; and what’s ahead for fashion in a world on the precipice of entering the metaverse. Listen to this episode to learn: • The story of how a cut-up, remixed “I ❤️ NY” t-shirt helped launch Rebecca Minkoff’s design career in September 2001…and the hustle and hard work she put in afterwards to build her brand • How technology, NFTs, and the metaverse are impacting the fashion industry • Why breaking the once-sacred rules of fashion industry engagement has been a business necessity -- and boon -- for Minkoff • Why “finding your generals” and “letting go” are key for successful leadership • How the Female Founder Collective, co-founded by Minkoff, is helping to support female entrepreneurs ad advance women-owned businesses • Advice for young creatives, innovators, and entrepreneurs who are just starting their careers and are hungry to succeed


Ask host to enable sharing for playback control

Corie Barry, CEO, Best Buy: Leading an Organization Through Uncertainty and Change

When Corie Barry took over as CEO of Best Buy in the summer of 2019, she -- nor any of us -- could have foreseen what would soon come next. Now, nearly two years into leading one of the world’s largest consumer electronics retailers through a global pandemic, Corie says the experience has only reinforced her leadership philosophy: “I am here to create the conditions for other amazing leaders to be successful.” Corie joins the podcast to give an inside look at how she became CEO of Best Buy and what she’s learned about the role along the way. She also talks about how Best Buy’s purpose of “enriching lives through technology” has come into sharp focus, driving and uniting the organization in innovative ways -- and leading to exciting changes in how the company serves both its customers and its employees now and in the future. Listen to this episode to learn: • How a Midwestern work ethic, artist parents, and a drive to make the world a better place helped shape Corie into the leader she is today • Why retailers can’t force customer behavior, but rather need to “get out of the way” and focus on delivering a frictionless experience • The value of communication in any large organization with so many stakeholders in times of “stacked crises” • How tailoring employee benefits for working parents and caregivers creates a “scaffolding” that helps them succeed at work and in life • The reason and strategy behind why Best Buy is entering the health space • How sustainability and being a part of the circular consumer electronics economy is a competitive advantage for a retailer like Best Buy • Advice for young people aspiring to one day become a CEO


Ask host to enable sharing for playback control

Mel Selcher, CMO, LinkedIn: The Changing World of Work

The world of work is experiencing a seismic shift. After the stress and trauma of a global pandemic, people are questioning how, where, and why they work. That’s led to what many are calling The Great Resignation. People around the world are looking for new career opportunities as they begin to take stock of all aspects of their lives in order to find greater meaning and purpose. With 800 million global members and 50 million companies represented on its platform, LinkedIn is watching this shift happen in real time. In many ways, the platform and its users are humanizing work, and pushing companies to follow. Mel Selcher, LinkedIn’s Chief Marketing and Communications Officer, joins the podcast to discuss how companies are rethinking their working models, their culture, and their values -- and what all business leaders should be doing to prepare for the future of work. Listen to this episode to learn: • The growing influence marketers and brand leaders have on a company’s ability to recruit and retain talent • How LinkedIn users are opening up to show their true selves and celebrate their vulnerabilities and, sometimes, failures on the platform • The early trends and data LinkedIn is seeing about changing jobs according to generation (e.g. Gen Z workers versus Baby Boomers) • How Gen Z is redefining what it means to be a professional and why companies need to rethink their cultures and values to align with them • The shift inside of companies to market towards talent and customers equally and why there shouldn’t be a separate consumer-facing brand and the employee-facing brand • Advice for companies as they navigate the tricky boundaries between personal and professional conversation • Advice for CEOs and others on how to engage, connect, and use LinkedIn to improve their leadership


Ask host to enable sharing for playback control

Rafat Ali, CEO, Skift: Where is Travel Going Next?

As humans, we crave travel. It connects us to each other and the world around us. Or, as Rafat Ali, founder and CEO of Skift, a leading travel media company, puts it, “Travel as a human need is the default human condition.” But during the pandemic, that need went unfulfilled. Our ability to fly on an airplane, hop in an Uber, or stay in a hotel was drastically limited, if not put on pause. Now, travel is coming back...but just a little bit different. And that raises new questions for both the industry and travelers. Rafat joins the podcast to discuss how the pandemic has both accelerated existing trends and forced a break from the norms of the past -- and what the future of travel means for the world. Listen to this episode to learn: • How Skift takes an “outside in” approach to understanding changing travel behaviors and connects the dots to what it means for the travel industry • Lessons from the 2021 Skift Global Forum, and predictions from the CEOs of Airbnb, Hilton, and Uber about the future of travel • Why embracing flexibility for their customers and pivoting their core business (i.e., becoming cargo carriers) helped airlines survive the pandemic (along with big government subsidies) • How airports are redesigning their experience through the customers’ lens -- from elevated food options to biometrics and “contactless” check-ins • Why we’re seeing a boom in domestic travel and how travelers’ rediscovery of the outdoors and local areas is helping small businesses thrive • How the hotel guest experience has changed as a result of the pandemic (and why your room might not get serviced daily ever again) • Google’s new sustainability scores, sustainable aviation fuel, and ways in which the travel and hospitality industries are approaching “sustainability”


Ask host to enable sharing for playback control

Michael E. Mann: What’s at Stake in our “New Climate War” and How to Win the Fight

In 1998, Michael E. Mann and two of his colleagues published the “hockey stick” graph that would revolutionize and galvanize climate activism. It showed the exponential acceleration of global warming since 1900 and that human reliance on carbon-based fuels was making the planet hotter and the climate consequently more unstable. Mann is now a Distinguished Professor of Atmospheric Science at Penn State and has authored several books, including his latest, The New Climate War: The Fight to Take Back Our Planet, a finalist for the 2021 Financial Times and McKinsey Business Book of the Year Award. He joins the podcast to talk about why, after decades of inaction, we’re at an existential crossroads: keep doing nothing and watch the planet warm to levels that create catastrophic climate change, or take the necessary steps right now to decarbonize our economy and end our dependence on fossil fuels. ----------------------------------------- Listen to this episode to learn: • How a spate of inactivists and bad actors have deceived, distracted, and delayed meaningful climate action -- and that fighting against this PR and messaging campaign is the battleground of our “new climate war” • Why mainstream messaging that focuses on personal responsibility (i.e., eat less meat, cut back on air travel, lower your carbon footprint) deflects from what’s really causing climate change and the big, systematic changes needed to stop it • The vital leadership role companies must play in fighting climate change -- but why corporate greenwashing initiatives and individual “net zero” commitments, while well-intentioned, are not enough • How the financial industry has in many ways been more progressive than most governments in taking meaningful action against climate change • How words like “adaptation” and “resilience” and promises of “technological innovation” are really just forms of distraction and climate inaction • Why Mann is “cautiously optimistic” about our ability to avoid catastrophic climate change


Ask host to enable sharing for playback control

Oliver Bäte, CEO, Allianz: Protecting our Future Amid Rising Global Risks

Most of us understand the role insurance plays in managing risks in our personal lives. But some insurance companies play a larger role in protecting us from the economic consequences of the global risks that threaten society. Floods. Fires. Pandemics. Cyberattacks. Climate change. Risks that are making the world more dangerous -- and that are accelerating at an alarming pace. Oliver Bäte, CEO of Allianz, the world’s largest insurance company and asset management firm, joins us for a frank, in-depth discussion about why it’s critical to make investments in risk-prevention measures and infrastructure, and hold governments and business leaders accountable. He also discusses the role insurers, asset owners, and asset managers play in mobilizing resources and lending their expertise to secure our future. Listen to this episode to learn: • The risks of over-investing in consumer spending and under-investing in making infrastructure resilient • Why, as events like floods and fires become more destructive and occur at a higher frequency, the economic cost through insurance can (at some point) become unbearable for consumers • How Allianz has worked with the United Nations to establish pathways to get to net-zero emissions through initiatives like the Net-Zero Asset Owner Alliance • Steps Allianz took to respond to the global threat of Covid-19 in the earliest days of the pandemic • How increased government spending due to the pandemic could create dire economic and social consequences for future generations • Advice for leaders on how to stay more personally connected to customers and the outside world -- especially in times of crisis


Ask host to enable sharing for playback control

Mary Barra, Chair and CEO, General Motors: On The Road to an All-Electric Future

At the beginning of 2021, Mary Barra, Chair and CEO at General Motors, set an ambitious goal for the legendary automaker: end tailpipe emissions from new light-duty vehicles by 2035 and focus on the transition to an all-electric vehicle (EV) future. With the manufacturing capabilities, trained workforce, and the brands people know and love, she believes that GM is uniquely positioned to lead the EV transformation. But Barra is also a realist. She acknowledges that there are factors outside of GM’s control that will impact its long-term vision, one of the biggest being infrastructure. Barra joins the podcast to talk about GM’s goal to lead the industry into an all-electric future. She also discusses the changes happening within the company, including the technology inside its vehicles, the GM brand, the company’s “work appropriately” culture, and the evolution of its identity from a 20th-century car company to a 21st-century tech company. Listen to this episode to learn: • The factors that will influence customers’ decisions to purchase electric vehicles • Why utility vehicles like Hummer EV can attract new customer groups who might have dismissed EVs in the past • How GM’s famous “dress appropriately” dress code -- simplified by Barra when she was formerly the company’s VP of HR -- inspired the company’s new “work appropriately” post-pandemic philosophy • Why culture change starts with values and behaviors -- and holding everyone accountable (including CEOs!) • GM’s vision to “create a world with zero crashes, zero emissions, and zero congestion” • Barra’s advice on leadership and why women should never be afraid to speak up and have a point of view