Outside In with Charles Trevail-logo

Outside In with Charles Trevail

Podcasts

Outside In explores how the world is changing and how business is changing with it. Host Charles Trevail interviews executives, journalists, authors, and thinkers, exploring the customer-centric strategies and philosophies that are working successfully inside companies, and the consumer trends, industry disruptions, and cultural forces that are influencing business from the outside.

Outside In explores how the world is changing and how business is changing with it. Host Charles Trevail interviews executives, journalists, authors, and thinkers, exploring the customer-centric strategies and philosophies that are working successfully inside companies, and the consumer trends, industry disruptions, and cultural forces that are influencing business from the outside.

Location:

United States

Genres:

Podcasts

Description:

Outside In explores how the world is changing and how business is changing with it. Host Charles Trevail interviews executives, journalists, authors, and thinkers, exploring the customer-centric strategies and philosophies that are working successfully inside companies, and the consumer trends, industry disruptions, and cultural forces that are influencing business from the outside.

Language:

English


Episodes

David Lee, Impossible Foods: The Mission to Replace Meat by 2035

8/6/2020
It seems impossible: replace the animal-based meat industry with plant-based alternatives by 2035. But that’s what Impossible Foods believes it will do. Why such an audacious mission? Because the animal agriculture industry is depleting the world's natural resources and releasing harmful greenhouse gases into our environment. The key to the fulfilling Impossible’s mission isn’t targeting vegetarians or vegans, but hardcore meat-eaters. Give them everything they crave about meat...just make...

Duration:00:18:03

Pamela Newkirk: Confronting the Reality of Racism in Corporate America

7/14/2020
America was founded on principles of justice and equality. Yet, it has never lived up to these ideals in regards to how citizens of color are treated. The same can be said for many U.S. businesses, which, despite investing billions in ‘diversity and inclusion’ training programs, have also failed to truly diversify their workforces and leadership teams. Pamela Newkirk is an award-winning journalist, an NYU professor of journalism, and author of the critically-acclaimed book Diversity, Inc.,...

Duration:00:30:00

Scott Uzzell, CEO, Converse: Leading and Listening During a Pivotal Moment

7/6/2020
The importance of this moment isn’t lost on Scott Uzzell, the CEO of Converse. “How do I bring the unique experiences of being a Black man in America to help people around me, other executives, society, the consumers that care about and love our brand...to make us better?” Uzzell also recognizes that, as the CEO of a global brand, he has a responsibility to listen and learn from others from diverse backgrounds with different perspectives -- and then, take bold action to create a more diverse...

Duration:00:22:03

Ravi Dhar, Yale School of Management: A Shift Towards Forward-Looking Insights

6/10/2020
For decades, market research was considered an “auditing function” -- a department inside the business that looks backwards at an ad campaign or a product, and identifies all the reasons why it performed either well or poorly. But as organic growth became more important to a company’s success, market research transformed into a forward-looking insights function. “You can't have organic growth unless you understand your customers,” says Ravi Dhar, professor at Yale School of Management and...

Duration:00:25:04

Nicholas Thompson, Editor-in-Chief, WIRED: The Big Questions Ahead of Us

5/27/2020
Nicholas Thompson once wrote that WIRED’s purview is the future and that “the only way to think creatively about the future is with something like optimism.” But it’s hard to think optimistically right now. Our old ways of living have been fundamentally altered -- and may never return. Nicholas joins the podcast to talk about the profound changes we’re all living through and the broad implications this pandemic will have for society, businesses, technology, governments, and our environment....

Duration:00:27:27

Mathew Sweezey: Contextual Marketing in an Infinite Media World

3/26/2020
Mathew Sweezey is a marketing futurist for Salesforce. Based on his research, he discovered that June 24, 2009, was a tipping point for media and marketing. That’s the day consumers officially overtook brands and businesses as the dominant media creators. Since then, an infinite and uncontrollable stream of noise -- tweets, Facebook updates, texts, blog posts, Amazon reviews -- has been the foundation of the new media environment. It has inspired new consumer behaviors and forced marketers...

Duration:00:22:05

Bill Walshe, CEO, Viceroy Hotel Group: What People Want From a Luxury Experience

3/11/2020
In luxury, “cookie cutter” doesn’t cut it. And for a luxury hotel brand, it has to strike a delicate balance between delivering a guest experience that’s both consistent and one-of-a-kind. Bill Walshe, CEO at Viceroy Hotel Group, says that consistency shouldn’t stifle the things that guests remember: spontaneity, authenticity, individuality, and creativity. He calls his philosophy “consistent individuality.” Viceroy Hotel Group maintains 15 properties around the world, from St. Lucia to Los...

Duration:00:22:59

Amy Edmondson: Creating Psychological Safety at Work

2/26/2020
When Google embarked on an extensive study to understand what makes for a high-performing team, it was Amy Edmondson’s research on “psychological safety” that became the foundation of the company’s findings. Edmondson, a Harvard Business School professor and organizational behavior expert, joins the podcast to talk about her latest book, The Fearless Organization. She says that “psychological safety describes a climate at work where one believes that you can freely speak up with any idea,...

Duration:00:29:34

Steve Blank: Rethinking the Lean Startup (And What Comes Next)

2/4/2020
In 2013, Steve Blank, adjunct professor at Stanford University, and one of three co-founders of the Lean Startup Movement, wrote a front-cover article for Harvard Business Review entitled, “Why the Lean Start-Up Changes Everything.” It was a call to action for large companies to embrace the lean startup methodology of innovation. But after spending the past seven years working with large companies, Blank now believes his initial thesis was wrong. Large companies are not bigger versions of...

Duration:00:27:33

Jason Robins, CEO, DraftKings: Betting on a New Market

1/22/2020
The demand for sports betting has existed for decades in the United States, but it has traditionally been confined to the black market and Nevada, the only state where sports betting is legal. That all changed on May 14, 2018, when the U.S. Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA), effectively legalizing sports betting in the United States – as long as a state government allows for it. The removal of regulations have opened up a new market (and...

Duration:00:17:35

Eric Allison, Uber Elevate: Flying Taxis and the Future of Mobility

1/14/2020
Our cultural obsession with flying cars has been well-documented: the 1927 film Metropolis, the 1960s cartoon The Jetsons, the 1980s Back to the Future movies. But flying cars have always been a sci-fi fantasy, not a reality. That may be changing sooner than we realize. At CES 2020, Uber and Hyundai announced the first air taxi, the all-electric S-A1. According to Eric Allison, Head of Uber Elevate, this is just the beginning. He joins the podcast to talk about the vision of Uber Elevate,...

Duration:00:20:08

Bernie Banks: Leadership is Influence

12/18/2019
Leadership is not a role. It’s a process. A process of exercising influence in order to bring about a desired outcome. So says Bernie Banks. He’s the Associate Dean for Leadership Development and a Clinical Professor of Management at the Kellogg School of Management at Northwestern University. He served as a U.S. Army Officer for more than 30 years, retiring from the Army as a Brigadier General in 2016 after having successfully led West Point’s Department of Behavioral Sciences & Leadership....

Duration:00:24:32

David Weinberger: The Upside of Chaos

12/2/2019
The Cluetrain Manifesto, published at the turn of 21st century, was one of the most prophetic and important books written about the internet. It was a call to arms -- and a warning for businesses -- that the internet is a place where human beings want to connect with one another, not be marketed to. One of the co-authors of the Manifesto, David Weinberger, is now a senior researcher at Harvard’s Berkman Klein Center for Internet & Society. His most recent book is Everyday Chaos. He joins the...

Duration:00:24:29

Thomas Buberl, CEO, AXA: Responding to Risks in a Volatile World

11/5/2019
All around us, risk is increasing along with growing instability and volatility. Cyber crime, climate change, and social division are just some of the major threats we face. Thomas Buberl, CEO of AXA, one of the world’s largest insurance and financial services companies, says that the company’s success hinges on helping customers reduce their risk to threats. In an industry that has historically leveraged risk to its own advantage, Buberl believes it’s time for a new approach: move from...

Duration:00:15:58

Todd Unger, Chief Experience Officer, AMA: Engaging Physicians in a Digital Age

10/31/2019
Founded in 1847, the American Medical Association has a long history of advocating for physicians and advancing medicine in the United States. Today, more than 250,000 physicians are AMA members, all hailing from a cross-section of medical specialties. Todd Unger, the AMA’s Chief Experience Officer and SVP of Physician Engagement, is leading a massive digital transformation to expand the AMA’s membership and support its mission. Unger joins the podcast to talk about the ways the AMA is...

Duration:00:19:25

Todd Unger, Chief Experience Officer, AMA: Engaging Physicians in a Digital Age

10/31/2019
Founded in 1847, the American Medical Association has a long history of advocating for physicians and advancing medicine in the United States. Today, more than 250,000 physicians are AMA members, all hailing from a cross-section of medical specialties. Todd Unger, the AMA’s Chief Experience Officer and SVP of Physician Engagement, is leading a massive digital transformation to expand the AMA’s membership and support its mission. Unger joins the podcast to talk about the ways the AMA is...

Duration:00:19:08

Kelly Leonard, The Second City: Improv and Business Share the Same Stage

10/17/2019
The Second City is arguably the most renowned and important improv institution in the world. Tina Fey, Amy Poehler, and Stephen Colbert all honed their craft in Chicago on The Second City stage. Kelly Leonard hired each of them, along with many other budding stars throughout the 1990s and 2000s, when he oversaw Second City’s creative expansion and development. In 2015 he co-authored the book, Yes, And. Today, Leonard is the executive director of applied improvisation at Second City Works,...

Duration:00:23:43

Safi Bahcall: Why Do Good Companies Kill Great Ideas?

10/10/2019
Disruptive innovation. Visionary leaders. Innovative culture. All phrases you’ve likely seen before in your LinkedIn feed, heard in TED Talks, or read in business book titles. Forget them all. The one neologism you need to know: loonshot. Unlike its celebrated etymological parent, the moonshot, a loonshot is a great idea that’s widely dismissed as too crazy to ever succeed. That’s according to physicist, former biotech CEO, and ex-Obama Administration science advisor, Safi Bahcall. He joins...

Duration:00:21:53

Nicolaj Siggelkow & Christian Terwiesch: Advantages of a Connected Strategy

10/1/2019
Companies like Disney, Nike, Amazon, and Netflix are all creating continuous relationships with customers by implementing a “connected strategy” — a way to reduce customer barriers; create a better customer experience; all at a lower cost. Any company can do the same, but there’s no one-size-fits-all approach. Christian Terwiesch and Nicolaj Siggelkow, professors at the Wharton School and co-directors of Penn’s Mack Institute for Innovation Management, join the podcast to talk about their...

Duration:00:24:51

Thomas Buberl, AXA CEO: The World is Changing (So Are CEOs)

9/30/2019
Worldwide, risks are increasing along with instability and volatility. Cyber crime, climate change, and social division are among the most urgent challenges of our time. Thomas Buberl, CEO of AXA, one of the world’s largest insurance and financial services companies, says that how insurance companies respond to these outside pressures is the key to their future success, and that of their customers. But for a massive, Fortune 50 company like AXA, which serves more than 100 million customers...

Duration:00:15:58