Outside In with Charles Trevail
Mike Sepso: ‘Esports are a New Layer of Sports’
From Asia to the Americas, there are 320+ million esports fans around the world -- and the audience is expected to double by 2020. But the professional sport of competitive gaming is not just another sport. It’s a new type of global entertainment. Mike Sepso is one of the pioneers of the modern esports movement. He and his partner, Sundance DiGiovanni, founded Major League Gaming, and, as SVP at Activision Blizzard, Sepso helped create and launch the Overwatch League, a new type of...
Hasbro: A Blueprint for Play
Play is a product of our imagination and creativity. It’s up to play companies to turn great play ideas into fun experiences, then get them to market, fast. And there’s no bigger “play company” in the world than Hasbro. It owns classics like Nerf, Transformers, My Little Pony, Play-Doh, and Monopoly. Jane Ritson-Parsons leads Hasbro’s global brand and consumer teams. She visits the podcast to talk about how her team observes what’s trending in consumers’ worlds and works with them to design...
Scott Belsky of Adobe & Behance: “The Messy Middle”
We often hear stories about the genesis of a brilliant idea. Or we celebrate we the end result of a big, creative endeavor. But what about all the stuff that happens in between? The volatile moments of a project when there’s no clear end in sight, but the moments that are nonetheless critical to success. Scott Belsky, founder of Behance and the Chief Product Officer at Adobe, talks about his new book, “The Messy Middle,” and gives advice for how to navigate the highs, lows, and uncertain...
Randall Lane, Forbes: ‘Drama Critics of Capitalism’
Randall Lane has interviewed the world’s power players. Jeff Bezos, Emmanuel Macron, Donald Trump. Just to name a few. Now we’re interviewing him. As the chief content officer and editor of Forbes Magazine, Lane is reinventing Forbes’s editorial coverage -- and its business -- to reach its highest-ever readership. Lane talks about Forbes’ new emphasis on young entrepreneurs, “microbeats,” expanding global coverage, and how he’s building the “biggest newsroom in the world.” Listen to this...
Chobani: ‘Never Market the Middle’
More than a decade ago, Hamdi Ulukaya, Chobani’s founder and CEO, took out a loan to buy an old food factory. At the time, nobody predicted that he was about to start a Greek yogurt revolution. But he did. Greek yogurt today accounts for more than 50% of all yogurt sold in the U.S. Chobani remains one of the most successful CPG companies in the grocery aisle. It’s privately owned and growing at an unprecedented pace. Peter McGuinness, Chief Demand Officer at Chobani, explains the brand’s...