Outside In with Charles Trevail-logo

Outside In with Charles Trevail


Outside In explores how the world is changing and how business is changing with it. Host Charles Trevail interviews executives, journalists, authors, and thinkers, exploring the customer-centric strategies and philosophies that are working successfully inside companies, and the consumer trends, industry disruptions, and cultural forces that are influencing business from the outside.

Outside In explores how the world is changing and how business is changing with it. Host Charles Trevail interviews executives, journalists, authors, and thinkers, exploring the customer-centric strategies and philosophies that are working successfully inside companies, and the consumer trends, industry disruptions, and cultural forces that are influencing business from the outside.


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Outside In explores how the world is changing and how business is changing with it. Host Charles Trevail interviews executives, journalists, authors, and thinkers, exploring the customer-centric strategies and philosophies that are working successfully inside companies, and the consumer trends, industry disruptions, and cultural forces that are influencing business from the outside.




Rafat Ali, CEO, Skift: Where is Travel Going Next?

As humans, we crave travel. It connects us to each other and the world around us. Or, as Rafat Ali, founder and CEO of Skift, a leading travel media company, puts it, “Travel as a human need is the default human condition.” But during the pandemic, that need went unfulfilled. Our ability to fly on an airplane, hop in an Uber, or stay in a hotel was drastically limited, if not put on pause. Now, travel is coming back...but just a little bit different. And that raises new questions for both...


Michael E. Mann: What’s at stake in our “new climate war” and how to win the fight

In 1998, Michael E. Mann and two of his colleagues published the “hockey stick” graph that would revolutionize and galvanize climate activism. It showed the exponential acceleration of global warming since 1900 and that human reliance on carbon-based fuels was making the planet hotter and the climate consequently more unstable. Mann is now a Distinguished Professor of Atmospheric Science at Penn State and has authored several books, including his latest, The New Climate War: The Fight to...


Oliver Bäte, CEO, Allianz: Protecting our Future Amid Rising Global Risks

Most of us understand the role insurance plays in managing risks in our personal lives. But some insurance companies play a larger role in protecting us from the economic consequences of the global risks that threaten society. Floods. Fires. Pandemics. Cyberattacks. Climate change. Risks that are making the world more dangerous -- and that are accelerating at an alarming pace. Oliver Bäte, CEO of Allianz, the world’s largest insurance company and asset management firm, joins us for a frank,...


Mary Barra, Chair and CEO, General Motors: On The Road to an All-Electric Future

At the beginning of 2021, Mary Barra, Chair and CEO at General Motors, set an ambitious goal for the legendary automaker: end tailpipe emissions from new light-duty vehicles by 2035 and focus on the transition to an all-electric vehicle (EV) future. With the manufacturing capabilities, trained workforce, and the brands people know and love, she believes that GM is uniquely positioned to lead the EV transformation. But Barra is also a realist. She acknowledges that there are factors outside...


John Kotter, Harvard Business School: The Principles, Practices, and Science of Change

Change is hard. And it never stops. The volatility, speed, and uncertainty that comes with change has been increasing exponentially over the past several decades, and organizations often have a difficult time keeping up and capitalizing on the opportunities that come with change. John Kotter is one of the preeminent voices on leadership and how companies can transform to keep pace with change. As Professor of Leadership, Emeritus, at the Harvard Business School and founder of Kotter...


Pam Lifford, President, Global Brands & Experiences, Warner Bros.: Fans and the Power of Listening

Harry Potter. Batman. Looney Tunes. Game of Thrones. Each of these iconic franchises has shaped popular culture for years. Behind each one is a passionate fanbase with a strong emotional connection to the characters and stories. As the President of Global Brands and Experiences at Warner Bros., Pam Lifford oversees fan engagement, experiences, and consumer products for these and dozens of other beloved Warner Bros. franchises (there are so many, we can’t possibly list them all here). She...


Reshma Saujani: Fighting for Gender Parity and a ‘Marshall Plan for Moms’

Reshma Saujani founded Girls Who Code in 2012, with a mission to close the gender gap in computer science and educate and prepare girls for careers in the technology industry. While the non-profit grew and the amount of women earning degrees in computer science increased, gender equality continues to lag inside of tech companies. Women are still being denied the same career opportunities as men, regardless of their education level or skill set. Then came the pandemic, dealing a devastating...


Franklin Leonard: The Black List That’s Changing Hollywood

Before “Argo,” “Juno,” “Slumdog Millionaire,” and “The King’s Speech” became some of the most successful films in Hollywood (and subsequently went on to win Oscars), they were all on The Black List. Started in 2005 by Franklin Leonard, then a junior film executive at Leonardo DiCaprio’s production company, The Black List is an annual survey of film industry executives that aggregates their favorite unproduced movie scripts. Today, it’s become much more than just a list. The Black List has...


Steve Huffman, CEO, Reddit: The Evolution of Community

When Steve Huffman co-founded Reddit, the 21-year-old engineer envisioned a place on the Internet where people around the world could connect with one another through common interests and passions. A place where anyone could find community and belonging. A place that embodied and exemplified the potential of the Internet. Established as a decidedly “anti-establishment” company, Reddit was built as a meritocracy where content was regulated by its community with a simple up or down vote — not...


Sal Khan, CEO, Khan Academy: Personalizing Education for the Knowledge Economy

In 2005, when Sal Khan was tutoring his young cousins, he started to see a pattern: personalized education (in this case, tutoring) helped students to master concepts and fill in the gaps in their knowledge, making it easier to advance to the next level. Sal, a hedge fund manager at the time, next took his tutoring lessons to YouTube, where his pleasant and intuitive instruction style went viral, resonating with students worldwide. Millions of views later, Khan left his day job to become the...


Ed Bastian, CEO, Delta Air Lines: Restoring Confidence in Air Travel

Over the decades, the airline industry has had to grapple with the aftermath of several historical crises, including the Gulf War, 9/11, and the Great Recession. But none has unleashed as much economic devastation and created more uncertainty as the COVID-19 pandemic. Ed Bastian, CEO of Delta Air Lines, calls it “the defining crisis of our generation.” To get through the early days of the pandemic, he knew the company had to move quickly and, above all else, protect the health and wellbeing...


Ellen Langer, PhD, Harvard University: Finding Mindfulness

People often confuse the act of being mindful with the practice of meditation. But mindfulness isn’t a practice, says Ellen Langer, a Harvard University professor of psychology and author of the groundbreaking book, Mindfulness. “It’s an understanding of the inherent uncertainty in the world that leads you to pay attention.” But too often we operate in a state of mindlessness -- because we think we already know the right answers. We’re mostly oblivious to our mindlessness. But not knowing is...


Dr. Ashish Jha: What the Pandemic Teaches Us About Public Health

As an internationally recognized public health expert, Dr. Ashish Jha knew that a global pandemic wasn’t a matter of if, but when. In the early days of COVID-19, Dr. Jha predicted that the United States would handle the pandemic well because of the country’s advanced biomedical infrastructure, laboratory capabilities, healthcare system, and testing resources. A year later, his view on America’s ability to respond to a pandemic, both at the public and private sector level, has evolved. “I...


Lorraine Twohill, CMO, Google: Represent the World

When Lorraine Twohill joined Google in 2003, the nascent tech company was just beginning to expand beyond the United States into other countries. Google was also expanding beyond search, building new products like Gmail and Google Maps. Twohill’s role at the time was to help engineers get these products right for each country, taking into account local differences and cultural nuances. Today, as Google’s Chief Marketing Officer, Twohill says those early days built the foundation for the...


Alessandra Bellini, Chief Customer Officer, Tesco: Revitalizing a Grocery Icon

For a century, Tesco has been synonymous with British life. Today, the grocery retailer serves 80 million customers a week from the UK to Malaysia. But in the 2010s the business was faltering and becoming disconnected from its customers. The Tesco brand had become a drag on people’s perception of the quality of the food it sold. In 2014, Dave Lewis joined Tesco to turn the business around and in 2017, Alessandra Bellini joined the team as Chief Customer Officer, charged with revitalizing the...


John Mackey, CEO, Whole Foods Market: Being a Conscious Leader

Many people are skeptical that companies set out to achieve a higher purpose other than profit and serve any group other than shareholders. But John Mackey, founder and CEO of Whole Foods Market, has always pushed back against this notion. In 2013, he co-wrote the best-selling book, “Conscious Capitalism,” which laid out a philosophy that businesses should be guided by the value and good they can contribute to the world, not solely the profits they generate. His new book, “Conscious...


Dan Schulman, CEO, PayPal: The Philosophy of Never Standing Still

Five years ago, PayPal was considered a dinosaur in Silicon Valley. With an antiquated structure and business model, and new competitors like Apple Pay entering the market, the digital payments company’s future looked questionable. But in 2015, Dan Schulman took over as PayPal’s CEO. He brought with him a philosophy shaped by his experience studying the Israeli martial art of Krav Maga: never stand still. To constantly move forward, always be learning, and think expansively about the...


John Sauven, Greenpeace UK: The Fight to Save our Planet

Humanity is facing an existential threat. The destruction of ecosystems and rainforests, the extraction and burning of fossil fuels, rising carbon emissions and sea levels -- these wounds to our planet have dire consequences that affect us all. Since 1971, Greenpeace has been bringing attention to these threats through peaceful, direct action and standing up to the people and companies who are destroying the planet -- while risking arrest and harsh penalty. “You have to stand up for what you...


Chris Capossela, CMO, Microsoft: The Cultural Reinvention of a Tech Giant

**Our 100th Episode** Early in his career, Chris Capossela got an inside look into Microsoft that few, if any, 20-somethings get. As a speechwriter for Bill Gates, Chris traveled the world and learned about the company and its leadership through the perspective of the CEO. Today, he’s Microsoft’s CMO, working under the leadership of Satya Nadella. After a 30-year tenure at Microsoft, Chris believes the last six years have been an “awesome transformation” for the company, as it’s shifted from...


Tiffani Bova, Salesforce: Recovering from a Growth Stall

During the years Tiffani Bova was advising startups and Fortune 500 companies, she kept coming up against the same questions: how do we accelerate growth? And, more importantly, how do we recover from slow, flat, or even negative growth? The answers to these questions were complex, and they inspired Bova to write the best-selling book, Growth IQ, which details the ten paths to growth that any company can take. Today, Bova is the global customer growth and innovation evangelist at Salesforce...