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Paul Green's MSP Marketing Podcast

Podcasts

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

Location:

United Kingdom

Genres:

Podcasts

Description:

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

Language:

English


Episodes
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Episode 237: MSPs: What it really means when a prospect says no

5/27/2024
MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I reflect on what it really means when a prospect says “no”. Often it actually means “not yet”. Building trust over time through multiple touchpoints can transform rejections into future opportunities. (jump to) I also face the truth that I’ve lived over half my life – this has sparked an urgency in my business practices. What if you had just one year to achieve your goals? This motivates me to act decisively, how about you? (jump to) In my chat with Brian Gillette, we explore how lunch and learn events effectively turn attendees into clients by focusing on relationship building over direct sales. Have you tried these events for your MSP? They’re challenging but worth it. (jump to) Lastly, I tackle a question from Ryan, who owns a fairly new and fairly small MSP in Chicago, about valuing employees when budgets are tight. I suggest non-monetary ways to value employees, like recognising efforts, providing personalised rewards, and offering growth opportunities – enhancing team morale and loyalty. (jump to) Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group. READ FULL TRANSCRIPT What it really means when a prospect says no In the competitive world of business, especially in sales, a “no” from a prospect often stings, feeling like a personal rejection. This reaction isn’t just common among entrepreneurs – it’s practically universal, and understandably so. Many of us see our businesses as extensions of ourselves, so a refusal can feel deeply personal. However, in my experience, a “no” often means “not now – I don’t trust you yet,” rather than a flat-out rejection. Trust is the linchpin in the relationship between clients and MSPs. Prospective clients are acutely aware that a wrong choice in MSP can lead to catastrophic outcomes for their business, which makes them extremely cautious. They often stick with underperforming MSPs simply because of familiarity, which feels safer than venturing into unknown territory. To turn a “no” into a future “yes,” it’s essential to build trust long before the sales pitch. This means engaging with potential clients through multiple touchpoints – social media, newsletters, emails, and more. Each interaction is a step towards building a relationship that fosters trust. Consider a prospect who has interacted with your brand 30 to 40 times before seriously considering your services. They’ve consumed your content and know your ethos. By the time they’re ready to switch MSPs, you’re not just another option; you’re a familiar, trusted entity. This doesn’t guarantee conversion, but it significantly enhances your chances. Ultimately, every decline – whether due to concerns about cost, service suitability, or company size – boils down to a lack of trust. Effective MSPs must focus on becoming known and reliable long before the decision

Duration:00:35:30

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Episode 236: Is break/fix outdated… or a valid marketing tactic?

5/20/2024
MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I weigh up the relevance of the traditional break/fix model versus managed services. Is break/fix just an outdated concept, or can it still serve as a valuable marketing tool in our contract-driven market? (jump to) I also investigate what truly measures success for business owners. Drawing from my 19 years of experience, we’ll explore how consistent marketing actions can transform ambitious plans into tangible achievements. (jump to) Jeff Newton from REDiTECH joins me as this week’s guest and shares his unique experience of overwhelming marketing success. Jeff’s insights highlight the importance of robust processes and the need for perseverance and adaptability in marketing strategies after setbacks. (jump to) Lastly, I’ve introduced a brand new element to the Podcast – Paul’s Personal Peer Group – where I endeavour to answer your personal MSP marketing questions. This week we hear from Scott in Florida who is considering the viability of Facebook advertising but is concerned about the return on investment. Find out whether this could be right for you. (jump to) Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group. READ FULL TRANSCRIPT Is break/fix outdated… or a valid marketing tactic? Once the go-to strategy, the break/fix business model, where MSPs fix tech issues as they arise, now shares the stage with the managed services model, which emphasises ongoing support and monthly recurring revenue (MRR). Despite its old-school vibe, some MSPs still cling to break/fix as a crucial marketing tactic. They argue it’s a way to introduce their services, offering a taste that could potentially convert to more stable, contractual relationships. But how does this strategy hold up in the modern MSP landscape? I reached out to the 2,300 members of my MSP Marketing Facebook group to get their take, and the responses were eye-opening. For some, offering small break/fix services is a proven method to win clients over in the early growth stages, to a tipping point where only MRR makes sense. Others have moved away from break/fix unless it’s part of a broader security audit or leads directly to an MRR contract. This diverse range of strategies highlights a critical decision point for MSPs: is break/fix a smart business lever to pull for sampling services, or is it a relic best left in the past? Your strategy might just shape the future of your business in the ever-evolving MSP market. Is break/fix outdated… or an MSP marketing tactic? You’re measured by what you get done, not by what you say you’re doing We often dream big about our business ambitions but it’s not the plans that impress people—it’s the results. In the world of MSPs, like in all business, actions speak louder than words. Whether you’re chasing new clients or aiming to hit ambitious revenue target

Duration:00:30:30

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Episode 235: SPECIAL: How MSPs get more leads from trade shows

5/13/2024
Episode 235 Featured guest: Lyle was always involved in the technology arena as he began his career in digital print production. He found his interests lay more in the hardware side of technology though and quickly turned his sights in that direction. Originally, Lyle focused on whole home theatre systems but again saw his interests lay elsewhere. It was for this reason, that in 2001, Lyle became what is commonly known as a trunk slammer; helping and supporting clients as he traveled from site to site. Over the years, Lyle developed, fostered, and maintained these initial connections and grew Wired for the Future to the success it is today. Lyle is no longer found traveling from site to site in his car but can be found behind his desk ensuring that the same support with the same personal connection he always prided himself on remains intact. No matter how large Wired for the Future becomes it is Lyle’s dream this level of service remains. He devotes his days to just that. Connect with Lyle on LinkedIn: https://www.linkedin.com/in/wired-lylekirshenbaum/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/http://mspmarketingedge.com/about/https://www.facebook.com/groups/mspmarketing/https://www.mspmarketingedge.comhttps://www.youtube.com/mspmarketinghttps://www.linkedin.com/in/paul-green-msp-marketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcasthttps://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Duration:00:34:52

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Episode 234: How to market your MSP to a vertical

5/6/2024
Episode 234 Featured guest: Thank you to Dr. Kevin Gazzara, leadership coach and Senior Partner of Magna Leadership Solutions, for joining me to talk about how MSP owners can keep their staff happy, make them feel valued, and increase their productivity – without spending a penny. Dr. Kevin Gazzara is the Senior Partner of Magna Leadership Solutions established in 2007, and the coauthor of the acclaimed books “The Leader of OZ” and “Ready, Set, Get Hired”. He is an ICF certified coach, and a certified Positive Intelligence (PQ) Mental Fitness coach and founder of CoachSultants.com. Kevin has taught and developed Management and Leadership career-changing programs in the corporate world during his 18 years at Intel Corporation and as a University professor at 6 Universities over the last 28 years. Dr. Gazzara’s work has been recognized for his international leadership development programs by Workforce Magazine, https://magnaleader.co/LTP. Kevin’s passion is in helping individuals find the leader within themselves. Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevingazzara/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/http://mspmarketingedge.com/about/https://www.mspmarketingedge.comhttps://www.youtube.com/mspmarketinghttps://www.facebook.com/groups/mspmarketing/https://www.linkedin.com/in/paul-green-msp-marketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcasthttps://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Duration:00:41:23

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Episode 233: The MSP that's unstoppable

4/29/2024
Episode 233 Featured guest: Thank you to MSP Coach Brian Hoppe, for joining me to talk about his experience of scaling MSP businesses, and how he uses that experience to coach other MSPs in how to scale their own businesses. Brian has been part of the Managed Services industry since the early 2000s. He earned both his Bachelor’s and MBA from Baylor University. For over 20 years, Brian has worked in multiple MSPs and has bought and sold multiple MSPs. He’s been everything from a technician to Ops Manager to CFO to CEO. He has grown multiple MSPs to over $5 million in revenue and managed MSPs in excess of $15 million in revenue. Brian has a thorough understanding of all the ins and outs of running a highly successful MSP. But more importantly, he understands how to help MSP leaders get the most from their business. His expertise in leadership and coaching can help any MSP owner or CEO achieve the results they want in both business and life. He is passionate about finding the right clients for his coaching practice to help take their business and leadership to the next level. Connect with Brian on LinkedIn: https://www.linkedin.com/in/brianhoppe/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/http://mspmarketingedge.com/about/https://www.linkedin.com/in/paul-green-msp-marketing/https://www.mspmarketingedge.comhttps://www.youtube.com/mspmarketinghttps://www.facebook.com/groups/mspmarketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcasthttps://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Duration:00:32:07

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Episode 232: Sell something small to build trust

4/22/2024
Episode 232 Featured guest: Thank you to Paul Franklin, founder of Koala B2B, for joining me to talk about ‘intent data’, and how MSPs can track and use intent data to identify and engage warm leads at the point that they’re already interested in your services. Paul Franklin is founder of Koala B2B, an intent data lead gen company. Paul has overseen millions of pounds worth of lead generation campaigns across the Tech B2B division he ran as Publisher for Dennis Publishing. The division included IT end user, cloud , and MSP/CSP/Reseller audiences specifically. He also ran the UK Cloud Awards for 6 years, a recognition and celebration of all cloud innovation in the country. Connect with Paul on LinkedIn: https://www.linkedin.com/in/paul-franklin-8922236/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/http://mspmarketingedge.com/about/https://www.mspmarketingedge.comhttps://www.youtube.com/mspmarketinghttps://www.facebook.com/groups/mspmarketing/https://www.linkedin.com/in/paul-green-msp-marketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcasthttps://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sahttps://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcasthttp

Duration:00:22:39

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Episode 231: No-one buys MFA... they buy "sleeping better"

4/15/2024
Episode 231 Featured guest: Thank you to Michael Nelson, Co-founder of Scaled, for joining me to talk about why MSP owners should embrace remote working, how he was able to successfully integrate remote staff into his team within his own MSP business, and how he found himself perfectly positioned to help other MSPs do the same. Michael Nelson is a founder of Scaled, a staff-augmentation firm that deploys L2 & L3 Technical Talent for MSPs from South Africa and the owner of a successful & growth-oriented MSP in California He started TLC Tech, a Sacramento based MSP in 2004 serving all types of clients. In 2008 the company made the transition to fully managed services. Averaging 20-30% year over year growth, the company consistently maintains best in class EBITDA. Currently with a staff of 28, the company has transitioned to being a fully remote MSP, with 30% of the staff working remotely from South Africa. After recognizing the benefits and the market need, Michael started Scaled with Jason Knight (also a former MSP owner) to place L2 & L3 techs with MSPs Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaelnelsonca/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/http://mspmarketingedge.com/about/https://www.youtube.com/mspmarketinghttps://www.facebook.com/groups/mspmarketing/https://www.mspmarketingedge.comhttps://www.linkedin.com/in/paul-green-msp-marketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcasthttps://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG

Duration:00:27:01

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Episode 230: How to attach MRR to hardware & project sales

4/8/2024
Episode 230 Featured guest: Thank you to Kristi Mitchell, Founder of Marketing Uncomplicated, for joining me to talk about how MSPs can use content marketing to target and attract, nurture and convert their ideal clients. Kristi Mitchell is a Marketing Strategist specializing in helping service-based small business owners who have relied on referrals and word-of-mouth to build their businesses. They know in order to reach more clients with their services, they need to finally think more strategically about their marketing. Kristi brings an MBA, over ten years of corporate marketing experience, and a drive for continual learning to the work she does with her clients. Kristi offers 1:1 strategic consulting, fractional CMO services, workshops, and group implementation support. Connect with Kristi on LinkedIn: https://www.linkedin.com/in/kristimitchell/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/http://mspmarketingedge.com/about/https://www.facebook.com/groups/mspmarketing/https://www.mspmarketingedge.comhttps://www.youtube.com/mspmarketinghttps://www.linkedin.com/in/paul-green-msp-marketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcasthttps://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sahttps://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-M

Duration:00:33:36

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Episode 229: SPECIAL: Using AI in your MSP's marketing

4/1/2024
Episode 229 Featured guest: Kevin Clune is the Founder of MSP Growth Hacks, Co-Founder of Zest, and a Growth Advisor for MSPs. After growing and exiting an MSP business in 2018, he went on to publish his first book “The MSP Growth Funnel” to help others do the same. This spawned his career as a serial entrepreneur and vocal figure in the IT industry, as he continues to deliver valuable research and actionable advice to MSPs of all sizes. Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevin-clune/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/http://mspmarketingedge.com/about/https://www.facebook.com/groups/mspmarketing/https://www.mspmarketingedge.comhttps://www.youtube.com/mspmarketinghttps://www.linkedin.com/in/paul-green-msp-marketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcasthttps://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sahttps://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcasthttps://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7https://tunein.com/radio/Paul-Gre

Duration:00:23:24

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Episode 228: Super easy customer case studies for MSPs

3/25/2024
Episode 228 Featured guest: Thank you to Joel Klettke, Founder of Case Study Buddy, for joining me to talk about how MSPs can use customer success stories to generate more leads and convert more prospects into clients, and how to repurpose a single case study story into a range of assets to serve different functions across the whole of your sales cycle. Joel Klettke is the Founder of Case Study Buddy, a boutique agency that helps clients like HubSpot and Loom capture, share, and drive ROI from customer stories. He’s also a sought-after conversion copywriter, Dad of three, and proud Canadian. Connect with Joel on LinkedIn: https://www.linkedin.com/in/joelklettke/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/http://mspmarketingedge.com/about/https://www.linkedin.com/in/paul-green-msp-marketing/https://www.mspmarketingedge.comhttps://www.youtube.com/mspmarketinghttps://www.facebook.com/groups/mspmarketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcasthttps://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sahttps://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcasthttps://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7

Duration:00:28:29

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Episode 227: MSPs: Get 408 comments on a LinkedIn post

3/18/2024
Episode 227 Featured guest: Thank you to Fractional CTO & CPO Mark Herschberg, for joining me to talk about his experience of being on the receiving end of spammy, untargeted ‘cold’ marketing, and for offering alternatives to MSPs to engage with their leads and prospects in a more meaningful way. Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection. Connect with Mark on LinkedIn: https://www.linkedin.com/in/hershey/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/http://mspmarketingedge.com/about/https://www.mspmarketingedge.comhttps://www.youtube.com/mspmarketinghttps://www.facebook.com/groups/mspmarketing/https://www.linkedin.com/in/paul-green-msp-marketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podca

Duration:00:34:05

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Episode 226: The best (and simplest) MSP client retention idea

3/11/2024
Episode 226 Featured guest: Thank you to Joe Burns, co-founder and CEO of Reformed IT, for joining me to talk about how he achieved over a million pounds in turnover in 11 years for his MSP business… then co-founded another MSP and did it all over again, this time hitting the million pound mark in just three years. Joe Burns, a prominent figure in the Managed IT Services (MSP) industry, is the co-founder and CEO of Reformed IT, a company renowned for providing top-tier Managed IT and Cyber Security services to businesses in the East Midlands, UK. With an impressive track record, Reformed IT, under Joe’s leadership, has grown to achieve over £1.3m in annual revenue with a dedicated team of 12 professionals since its inception in October 2019. Prior to establishing Reformed IT, Joe co-founded Pyranet in 2005, where he began his journey in the IT services sector. Through this venture, he gained invaluable experience and insights, learning from the challenges and triumphs of scaling and eventually exiting a successful MSP business through acquisition. This journey was not just about business growth but also about personal development and understanding the intricacies of the MSP world. Having gained a comprehensive experience within the MSP industry, Joe now shares many of the mistakes he made, and lessons learned with the wider community. Connect with Joe on LinkedIn: https://www.linkedin.com/in/cyber-security-speaker-joe/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/https://www.paulgreensmspmarketing.com/about/https://www.youtube.com/mspmarketinghttps://www.facebook.com/groups/mspmarketing/https://www.mspmarketingedge.comhttps://www.linkedin.com/in/paul-green-msp-marketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351https://

Duration:00:34:56

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Episode 225: MSPs: Send a Xmas card to prospects... in March?

3/4/2024
Episode 225 Featured guest: Thank you to David Duffett, Speaker and Trainer at Let The Geek Speak, for joining me to talk about how to improve your communications with non-technical people (ie prospects), and help you get more deals over the line. David is a Geek that has been publicly Speaking and teaching for more than 20 years, from London to Los Angeles, Berlin to Beirut, Kingston to Kuala Lumpur, Mumbai to Melbourne, and many other places too! He loves communications technology and was the longest serving Worldwide Community Director for the Asterisk® project – the ‘Daddy’ of all Open Source communications projects. David has always been grateful to the Geeks that build the various technologies he speaks about, and he wants to give back – by helping Geeks to Speak, Nerds to be Heard and Techies to Teach! He is achieving this by inspiring Geeks to speak by giving speeches at conferences and Sales Kickoffs, and equipping them to do it through teaching his Geek Speaker System – 7 Power Presenting Protocols …for Nerds Connect with David on LinkedIn: https://www.linkedin.com/in/davidduffett/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/https://www.paulgreensmspmarketing.com/about/https://www.facebook.com/groups/mspmarketing/https://www.mspmarketingedge.comhttps://www.youtube.com/mspmarketinghttps://www.linkedin.com/in/paul-green-msp-marketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcasthttps://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20

Duration:00:29:16

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Episode 224: Can you grow your MSP with YouTube ads?

2/26/2024
Episode 224 Featured guest: Thank you to YouTube Ads specialist Ben Jones, for joining me to talk about how MSPs can use YouTube ads to grow their businesses. Benjamin is a serial entrepreneur and international keynote speaker. He’s the co-founder of Titan Marketer, which has helped a wide range of businesses generate millions of dollars in sales with YouTube Advertising. He also founded Youth In Business, which helps kids start and scale businesses that make sales in less than a week. Benjamin’s passion is enhancing youth entrepreneurship and helping businesses scale with YouTube Ads. Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben09/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/https://www.paulgreensmspmarketing.com/about/https://www.linkedin.com/in/paul-green-msp-marketing/https://www.mspmarketingedge.comhttps://www.youtube.com/mspmarketinghttps://www.facebook.com/groups/mspmarketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcasthttps://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sahttps://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcasthttps://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7

Duration:00:37:18

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Episode 223: Could you buy another MSP?

2/19/2024
Episode 223 Featured guest: Thank you to branding & marketing strategist Chaya Glatt, for joining me to talk about how he MSPs can use social proof to improve the impact of their websites, and convert more leads into clients. Chaya Glatt is a brand strategist, messaging specialist and copywriter who helps high-performing businesses transform into big-league brands. She’s the creator of the MAD brand strategy formula, international speaker, and developer of Brand Authority, a training program for marketing creatives. Chaya is passionate about creating larger-than-life brands that have a strong emotional bond with their audiences. She has little to no tolerance for creative nonsense and is a strong advocate for goal-focused, data-driven branding and marketing. Connect with Chaya on LinkedIn: https://www.linkedin.com/in/chaya-glatt-copywriter/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/https://www.paulgreensmspmarketing.com/about/https://www.mspmarketingedge.comhttps://www.youtube.com/mspmarketinghttps://www.facebook.com/groups/mspmarketing/https://www.linkedin.com/in/paul-green-msp-marketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcasthttps://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sahttps://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast

Duration:00:26:34

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Episode 222: Nasty surprises employees spring on MSPs

2/12/2024
Episode 222 Featured guest: Thank you to Craig Fulton, Advisor at Evergreen, for joining me to talk about mergers and acquisitions in the MSP ecosystem. As Advisor, Evergreen Services Group, Craig Fulton aims to help MSP’s succeed in growing their businesses and exceed their goals. He credits his 30 years in the technology sector, including time spent as an engineer and ConnectWise leader, with helping him understand what IT service providers want and need to be successful. A prior 16-year ConnectWise veteran, he held a number of positions during his tenure with the company, including Chief Product Officer and Chief Customer Officer. He also co-created ConnectWise CloudConsole and authored Path to Success, a best practices guide about how to run a successful IT service provider business. Before that, he worked for Accenture as a technology consultant and served five years in the U.S. Marine Corps. Craig is widely recognized for his contributions to the technology industry. He was named a Channel Partners Top Gun 51 channel executive in 2019, a 4x CRN Channel Chief, and a member of the MSPMentor 250 list in 2014. Craig also holds a number of patents related to business management technology. He earned his bachelor’s degree in business management from the University of South Florida and an Executive Certificate from UC Berkeley Haas School of Business. The Ohio native now lives in Clearwater, FL, with his wife Jillian and three sons. When he’s not at work, Craig is spending time with his family, traveling, or working on cars. Connect with Craig on LinkedIn: https://www.linkedin.com/in/craigmfulton/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/https://www.paulgreensmspmarketing.com/about/https://www.youtube.com/mspmarketinghttps://www.facebook.com/groups/mspmarketing/https://www.mspmarketingedge.comhttps://www.linkedin.com/in/paul-green-msp-marketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podcasts.apple.com

Duration:00:45:56

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Episode 221: Successful MSPs are rapid action takers

2/5/2024
Episode 221 Featured guest: Thank you to Josh Fonger, CEO of WTS Enterprises, for joining me to talk about how systemisation and documentation of your MSP business can lead to better efficiency, help you grow by working smarter not harder, and free up more of your time for the things that are important to you. Josh Fonger is the CEO of WTS Enterprises. He is an international business consultant, coach, and speaker. He has the unique experience of personally helping hundreds of businesses grow simply, using the WTS method. His specialty is taking stressed-out entrepreneurs from working in their business to working on their business using systems so that profit and freedom can become a consistent mechanical reality. Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshfonger/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/https://www.paulgreensmspmarketing.com/about/https://www.facebook.com/groups/mspmarketing/https://www.mspmarketingedge.comhttps://www.youtube.com/mspmarketinghttps://www.linkedin.com/in/paul-green-msp-marketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcasthttps://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sahttps://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast

Duration:00:29:24

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Episode 220: MSPs: This tool sells more to your clients

1/29/2024
Episode 220 Featured guest: Thank you to Trevor W. Goodchild, Facebook Ad Policy Specialist, for joining me to talk about how he helps businesses to navigate the sometimes complicated and mysterious world of Facebook advertising, and how MSPs can use Facebook to reach their target audience. Trevor W. Goodchild is a Facebook ad policy expert who's worked at Facebook in ads, tech and project management. Mark Zuckerberg announced his last project internally. He's a public speaker, high ranked blogger & best selling sci-fi author. Goodchild helped launch the Xbox 360 at Microsoft, the iPod nano at Apple before beginning Facebook ad policy consulting. His clients have included ad agencies of Tony Robbins, Harv Eker & Dean Graziosi, who he has helped de-mystify Facebook bans and get ads live again. Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-goodchild/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/https://www.paulgreensmspmarketing.com/about/https://www.linkedin.com/in/paul-green-msp-marketing/https://www.mspmarketingedge.comhttps://www.youtube.com/mspmarketinghttps://www.facebook.com/groups/mspmarketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcasthttps://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sahttps://music.amazon.co.uk

Duration:00:38:12

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Episode 219: How this MSP grew from 0 to 25 staff

1/22/2024
Episode 219 Featured guest: Thank you to Chad Lauterbach, CEO of Be Structured Technology Group, for joining me to talk about how he grew his MSP business, from working alone out of his one-bedroom apartment to managing 25 staff. Chad’s passion for helping small to medium-size companies meet their IT and security needs fueled his decision in 2007 to create Be Structured Technology Group. Under Chad’s leadership, Be Structured continues to exceed the expectations of their clients’ outlooks on what an IT department provides. He is an avid learner who actively works to stay on top of the latest trends and security requirements in this fast-paced tech world. Chad is constantly pursuing knowledge, making him someone who will always be ahead of the curve. When Chad is not working, you can find him reading, running, listening to podcasts, hiking, camping, or backpacking. Connect with Chad on LinkedIn: https://www.linkedin.com/in/chadl2/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/https://www.paulgreensmspmarketing.com/about/https://www.mspmarketingedge.comhttps://www.youtube.com/mspmarketinghttps://www.facebook.com/groups/mspmarketing/https://www.linkedin.com/in/paul-green-msp-marketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcasthttps://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Duration:00:43:57

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Episode 218: Is Facebook a viable promotional tool for an MSP?

1/15/2024
Episode 218 Featured guest: Thank you to Matt Tompkins, President of Two Brothers Creative, for joining me to talk about how MSPs can build trust and connect with leads and prospects by using 'emotional content' in their marketing. Matt Tompkins has hosted and produced shows on 8 different stations in the midwest, including hosting a nationally syndicated program for SiriusXM. He created, produced, and hosted a midwest-based sketch comedy television show which followed Saturday Night Live for 7 seasons and 103 episodes, becoming the highest-rated TV show in the market at the time. Matt founded his production company with his brother Ben Tompkins in 2014 and they produce podcasts for businesses and clients, specializing in video podcasting - which they leverage to meet all of the marketing needs for any business from SEO to social media, digital and content creation. Connect with Matt on LinkedIn: https://www.linkedin.com/in/twobrotherscreative/ Extra show notes: https://www.linkedin.com/in/paul-green-msp-marketing/https://www.paulgreensmspmarketing.com/about/https://www.youtube.com/mspmarketinghttps://www.facebook.com/groups/mspmarketing/https://www.mspmarketingedge.comhttps://www.linkedin.com/in/paul-green-msp-marketing/https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4Vhttps://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcasthttps://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Duration:00:42:36