Paul Green's MSP Marketing Podcast

Episode 142 includes: Featured guest: Thank you to Harold Mann from Mann Consulting for joining Paul to explain why the MSP on-site tech visit is dead. Harold Mann is co-founder of Mann Consulting, an IT consultancy based in San Francisco. Started in 1991, the firm supports hundreds of businesses around the U.S. each year with an emphasis in Mac device management for fast-growing startups. Connect with Harold on LinkedIn: https://www.linkedin.com/in/hmann Show notes:...

Episode 141 includes: Featured guest: Thank you to Adam Wootton from Impact Sales Coaching for joining Paul to talk about how MSPs can make selling easier. Adam has 20 years sales experience ranging from telesales, field sales, key account sales, key account management and leading high performance teams. He launched Impact Sales Coaching five years ago and has delivered results for large corporates and SME's spanning sectors such as telecommunications, IT infrastructure, finance, logistics,...

Episode 140 includes: Featured guest: Thank you to Mike Verret from Verret and Associates for joining Paul to talk about how MSPs can be better at talking about themselves. Mike has spent over 25 years in the brand marketing business and the hallmark of his career is his ability to understand an audience. Now he shows businesses how to talk about themselves To THEIR audience. Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-verret-7027211 Show notes:...

Episode 139 includes: Featured guest: Thank you to Cassandra Morgan from White Whisker Publications for joining Paul to talk about how MSPs can write their own book. Cassandra Morgan is an award-winning author, writing coach and speaker residing in Toledo, Ohio. Her works span several genres including Fantasy, Paranormal Cozy Mystery, Sweet Romance, and Gothic Fairytale Horror. She lives with her husband, six cats, and any number of foster kittens where she thrives on coffee, courage, and...

Episode 138 includes: Featured guest Thank you to Shoaib Laher from As.a.Service for joining Paul to talk about the challenges facing MSPs around the world. Shoaib founded As.a.Service after spotting a niche in the MSP market with a particular focus on the US based MSPs. When he’s not making clients happy during the week, Shoaib is a “borderline obsessive” golfer and a Dad to twins. Show notes...

Episode 137 includes: Featured guest Thank you to Ben Spector, Zomentum's Product Manager and MSP consultant, for joining Paul to talk about how to choose the right tools to run your MSP. Ben is a former MSP owner who sold and exited his business in late 2020. Since then, he's been working in two capacities. First as Product Manager with Zomentum, leveraging his previous experience running an MSP to shape Zomentum's development roadmap. Second as a mentor to other MSP owners, delivering...

Episode 136 includes: Featured guest Thank you to Al Alper from CyberGuard360 for joining Paul to talk about the new ways to sell cyber security and what it means to be a serial entrepreneur. Al Alper is Founder and CEO of Absolute Logic, Inc. and CyberGuard360. He is a serial entrepreneur, having founded several successful companies where he saw exits through acquisitions by companies such as CIT. Absolute Logic and CyberGuard360 are his 5th and 6th ventures. Al lives in Wilton, CT with...

Episode 135 includes: Featured guest Thank you to Harry Brelsford from SMB Nation for joining Paul to talk about what mergers and acquisitions might mean for MSPs in 2022. Entrepreneur Harry is the founder of SMB Nation (www.smbnation.com) from Austin, Texas. He oversees the popular SMB Nation workflow including marketing analytics, content and events (webinars, workshops and multi-day conferences). He holds an MBA in Project Management from the University of Denver (and numerous...

Episode 134 includes: Featured guest Thank you to Len Herstein, author of Be Vigilant!, for joining Paul to talk about what complacency is, why it's so dangerous and what MSPs can do to identify and fight it. Len has over 30 years of experience in business and brand marketing. Prior to founding his marketing and events company (ManageCamp Inc.), Len innovated, managed and grew brands for major consumer packaged goods marketers, including Campbell Soup Company, Coca-Cola, and Nabisco. Since...

Episode 133 includes: Featured guest Thank you to RevOps specialist (and the creator of the Feel-Good MSP) Brian Gillette, for joining Paul to talk about how you can actually feel-good about cold calling and selling. "I work with clients ranging from solopreneurs to multi-million dollar companies, and I love my job. As a former actor, I’ve had tons of different jobs—I’ve sold TVs, burritos, houses, business loans, managed services, and plenty more. I live in Pasadena, CA with my wife Sam....

Episode 132 includes: Featured guest Thank you to Luis Giraldo, Chief Experience Officer at ScalePad and CEO of Ook Enterprises, for joining Paul to talk about why MSP should focus on growth in the second half of 2022. Luis has founded, scaled and sold various successful IT businesses since 2006. He created SaaS documentation platform Monkey Box in 2013, which was acquired by IT Glue in 2017. He has since held key executive roles with vendors such as IT Glue, Kaseya, and N-able, and is an...

Episode 131 includes: Featured guest Thank you to Max Pruger, Compliance Manager at Kaseya, for joining Paul to talk about a brand new 'compliance as a service' revenue opportunity. This interview with Max was recorded back in February 2022, a few weeks before Kaseya announced the acquisition of Datto. Max has been a pioneer in the managed services industry since the late 1990s. He currently serves as SVP and GM of Compliance Manager, VulScan and MyITProcess and is responsible for Kaseya’s...

Episode 130 includes: Featured guest Thank you to Andrew Moon from Orange Nomad for joining Paul to share some great LinkedIn lead generation tips. Andrew is serial entrepreneur who has launched and run several successful businesses since the age of 8! After running a successful MSP for 10 years, Andrew founded Orange Nomad to help MSPs, small businesses and entrepreneurs bridge the gap between strategy and execution. Andrew helps his clients to learn how to build a "calm company". Connect...

Episode 129 includes: Featured guest Thank you to SEO expert Nick Rubright from New Reach Marketing for joining Paul to talk about how to improve your local Google ranking. Nick is the founder & CEO of an SEO-focused marketing agency. Nick and his team have worked with large brands like Webex, smaller ones like Finance-able, and local ones like Willis Lawn Services to build and run scalable SEO campaigns that drive revenue. Connect with Nick on LinkedIn:...

Episode 128 includes: Featured guest Thank you to Heather Harlos, Head of MSP and Channel Marketing at JumpCloud, for joining Paul to talk about the power of making your business more 'human'. Heather has been helping companies optimise their business operations and go-to-market strategies for over 15 years. Before joining JumpCloud, she served in multiple global roles for Fortune 500 companies, helping them create live experiences, leverage modern digital platforms, and empower their...

Episode 127 is a special episode in which Paul talks to the owner of a technology marketing agency about the areas in which MSPs should focus their marketing efforts, they also touch on how to adopt a growth mindset and how they grew their own business over a two year period

Episode 126 includes how to make the absolute most of every piece of marketing content, the leadership benefit of really getting to know your team and the MSP that grew to 100 staff within 18 years

Episode 125 includes how to make your website more fun to use, the MSP owner that created a tool for other MSPs and a solution to your business growth distractions

Episode 124 includes some powerful LinkedIn tools, how to sell cyber security and making the best long-term decisions

Episode 123 includes why ticket triage can help your marketing, the final stage of your one page marketing plan and how to use LinkedIn advertising