Secret MLM Hacks Radio

The one-time-ever Dramatic Demonstrations Workshop will be May 16-18, 2024. We'll be using it to write the book and create your OfferHook, which is a the most cutting edge messaging formula for getting traffic from free and paid channels. More at https://DramaticDemonstrations.com

"Wanna Build Your Auto-Recruiting Checklist In Just 5-Days, Live, Daily... With Steve J Larsen?"

Blake Nubar's method for turning your social media profile INTO your funnel, is epic. I haven't seen anyone else do this and it led to $1M in 25 days... waaa? In this episode, Blake is gonna show you more of the details to his "evil genius"....

There's really only 3 roles to know in Network Marketing and I'm doing an event Aug 25-27, 2021 in my studio to brain dump on each of them. It's called Modern Downline Live (ModernDownlineLive.com) and we'll be focusing on the major problem EVERY business faces... Leads. Control leads, you control the game. I believe the best way to do that is by using the internet and I've done so while auto-recruiting over 1000 into my own downline. This episode has the details...

Hi everyone, welcome back to Secret MLM Hacks! Today we have a BIG announcement coming up, something I’m very excited about! It’s a new project that I think you’ll love if you are looking to take your marketing game to the next level. We’ll go more in-depth in this episode, so please buckle up for the big launch and tune in to hear more!

In Part 2 of this two-episode series, I talk about what the future of my MLM business looks like and an opportunity for people to join me. Secret MLM Hacks is closing, so I tell you about a backdoor that we're going to leave open for those of you guys who are huge fans of the show. And also about where the remainder of my network marketing-related services and products are actually available. How did I create an exit, a product-closing campaign? Right now, I'm really big on the campaigns. I'm really big into sales pressure. Some of my favorite stories are of these old dead rich marketers who didn't have the Internet in their day. How did they create noise? How did they create sales pressure? How did they create campaigns in order to get sales? And when you think about that and you think about what the standard person does today to cause noise around their product, we're pretty weak at campaigns now. I actually think that campaigns is kind of a dying skill set. And so I'd started walking through the exit campaign a little bit in the last video, but I'm going to cut over to the final exit campaign strategy in this one. This is really valuable stuff - Stay tuned as I walk you through the exit campaign that I put on the back of Secret MLM Hacks. Key Takeaways: Creating a message that includes the “who”: Who I'm selling to and not selling to (5:24)Where they're going, the problem they're solving (5:36)I'm going to create an offer which helps them get where they're trying to go (5:40)Facebook posting is not marketing; it is an aspect of marketing (5:52)Campaigns are the thing that I can go and I can actually influence (6:09)My favorite four types of traffic: Publishing, Dream 100, affiliates, and ads (6:59)They know it's awesome, but its title has raised eyebrows (10:33)I'm not going to stop Secret MLM Hacks; public access to it is closed (13:59)The difference between Funnel Hacks and Funnel Builder Secrets (14:47)Secret MLM Hacks is actually more akin to Funnel Builder Secrets… (16:23)Most likely, I'm going to make a completely separate course (21:44)Natural, normal business problems as products and landscapes evolve (27:04) --- Additional Resources: ModernDownlineCoaching.com

In Part 1 of this two-episode series, I talk about my decision to close down my Secret MLM Hacks program after running it for the past few years. There was a lot of thought that went into the decision, but strategically, there are some big reasons why I closed it. I also talk about what's ahead. In the last four-five episodes, I've shared with you guys specific things that have been going on in my business. I’ve talked about the way I've built Secret MLM Hacks and the systems that have built this, which have allowed this to be kind of on the back-end of my actual business. This is not my actual full-time business. It's not my actual full-time focus. The reason why my downline continues to grow, the reason why there are so many things that I'm able to pull off with this is that I treat this like any other business. And so, I actually am shutting down Secret MLM Hacks. There are lots of things going on personally. There are certain opportunities that are coming my way. There's a lot of things that are happening, and for me, it just doesn't make sense to keep it open anymore. Stay tuned as I recap as to why it has been such a big deal. Key Takeaways: All business has three needs... (2:14)I sat back about seven years ago and had this idea (2:43)It's gotten past that critical spot where now it grows on its own (3:52)We’re closing public access to Secret MLM Hacks (4:37)Why my team is so unique (5:15)Growing it to a real asset that actually pays for other assets (6:24)I teach traffic methods; I send the traffic to something that’s somewhat cheapish (7:26)I send traffic to this self-liquidating offer - money dumps right back into traffic (8:10)I'm not involved with that at all (8:48)Do you want me to send you free leads? It’s all automated (9:37)Hack MLM walks my downline through their first 30 days inside my MLM (10:03)When I first got hired by Russell Brunson… (10:19)How I structured the show to be so successful (14:18)Getting people to come to you to join your downlines (15:55)How Secret MLM Hacks came about (17:10)SMH was relaunched because of the ClickFunnels-certified partner program (21:46)Go see what’s the content your dream customer is consuming… (24:41) --- Additional Resources: ChatbotsForMLM.com

In this episode, I talk about the truth behind how top earners succeed in network marketing. Instead of doing home parties and talking to their family & friends, the people who have grown their business quickly have their own products on the "front end" of their business. They don't talk about their downline until someone buys from them. The way you bring somebody into your downline, the way you sell somebody, often determines what they do afterwards. That’s true for any business, any product, any sale ever. So if one begs somebody into the downline, chances are they would beg them to do something afterwards. This is what I found out - If I begged them to come and buy the product, I would beg them to go and continue to buy the product. If I wanted to stop that, I needed to stop begging people after they buy to continue to do things. I had to stop begging them to join or buy in the first place. And that changed everything for me. And I started sitting down, I started realizing: “Wait a second, how are these guys actually recruiting?” Which ultimately brought me to the question: “Wait a second, what are the top earners actually doing to recruit? What are they doing to actually sell the product?” I started looking around, and I freaked out. Almost none of them were doing home meetings, phone meetings, hotel meetings, going to malls. Almost none of them were doing that. Instead of saying: “Come, join my downline,” they're saying: “Hey, check out this cool little book I wrote.” Not that you need to go write a book, but that's the principle. Stay tuned to know more. Key Takeaways: They have small little products that they send people to (4:09)Want to change your business? Change your bait (5:54)You can use and sell secret MLM hacks, keep the money, and collect leads (6:34)Changing the bait, not just to attract people, but also to repel a certain type (9:14)When someone wants to join my downline, I wait for them to go through my funnels (12:02)Being good at causing value in the marketplace, giving free goodies, something that's cheap… (13:48) --- Additional Resources: https://SecretMLMHacks.com/live --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

In this episode, I talk about creating a unique offer to stand out amongst other network marketers and your upline. In MLM, if somebody walked up to you right now and you were hanging out with your upline or downline and said, “You know what, I'd like to buy.” And there indeed are people out there who just are looking for your product and they truly want to purchase it - They'll just be the easy laydown sales. But if you're hanging out with a bunch of other people who are your upline or downline and they're looking at you and they say: “Who should I buy from?” Does it matter to the customer and the outcome they're trying to get as to who they buy from? No, but it definitely matters to you guys - It has a bearing on the money you make. So what you need to sit back and think is: “Well, how can I make myself different? I'm going to make myself stand out amongst the crowd to actually go and be successful with this.” Your product delivers solutions to people, but it also causes problems that they never had before. Every single solution that you deliver to a customer, whether it's the opportunity or it's the product itself, has a bunch of follow-up problems with it, and you need to understand that clearly, and I want you to know that it's actually an opportunity. What are the top three issues that your product causes for people? Once you've got a list of those follow-up issues, you're going to start brainstorming how you could solve them. And then build a bonus around it to be given away when somebody joins you. What I came to realize with time was that in the network marketing space, the MLM space, if somebody wanted to join my team or buy the product from me, I needed to stand out. And in Secret MLM Hacks, I want to teach you how to do that, so stay tuned. Key Takeaways: Your upline and downline are competition for you (5:46)Think about all the problems your product causes for people once they buy it (6:23)Quickly write down on a piece of paper the follow-up problems (7:26)Give away a bonus that solves those problems for somebody when they join you (10:16)Being unique and standing out amongst your upline and your downline (11:04)It's not that people don't want to buy or they hate to be sold. It’s just that you're not good yet at being a marketer, at standing out, and at out-valuing the competition (13:52) --- Additional Resources: https://SecretMLMHacks.com/live --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

In this episode, I talk about an often-overlooked "bridge" that the top network marketers use to grow their business online. I first got started selling online back in college when a buddy and I spent a semester doing affiliate marketing. The same principles of affiliate marketing apply to network marketers. In fact, these are very simple principles that every other industry on the planet is using online. For some reason, in a lot of network marketing or MLM, there's this negative connotation to using the Internet. I just set these systems up there in the back and my teams are constantly growing and buying and auto-shipping and selling to more customers and they're finding people. And I'm building, I've got some pre-built funnels for them and they just go download them, use them and install them. And you have to understand that's why this game is so powerful. Understand what you can control, understand what your role is in this business. To me, it's not worth it to be continually saying the sales message over and over again, not knowing if they'll do anything and not knowing if they have a pre-existing desire to buy. I'm going to let them self-select. I'm going to let them click on my page. I'm going to let them watch it. I'm going to let them reach out and ask to join my team. And that's how we do it. And that's what I want to teach you guys how to do as well. The leverage is strong, so much so that I don't have to pitch thousands of people. A page is going to do it for me. I'm just going to say my sales message once, and I'm going to follow scripts that I know work. It's like a fill-in-the-blanks template, and then, I'm simply going to drive traffic to it. Stay tuned to bypass the years of trial and error I went through to figure things out. Key Takeaways: My first dollar on the Internet came from affiliate marketing, back in college (1:37)We set up a landing page; net earning: nada, but 17 people joined our email list (3:20)I stopped trying affiliate marketing but kept doing things on the Internet (4:55)We did client work and got hired out of college to work for Russell Brunson (5:23)Giving away bonuses to those buying a product through Russell's affiliate link (6:36)I wanted to go back and I wanted to try network marketing again (8:37)Affiliate marketing and network marketing on the Internet are the exact same model (9:46)If you want to automate the MLM game on the Internet, learn affiliate marketing (11:03)Giving away bonuses around what the MLM’s product user may struggle with (12:56)Old-school MLM promotion methods: Automation makes a huge difference (14:21)Most of them just don't know how to use the Internet’s leverage power (17:02)Understand what you do control and what you don't (21:50) --- Additional Resources: https://SecretMLMHacks.com/live --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

In this episode, I talk about how when I first got started with MLM, I was extremely reluctant to even join a company. Money was tight for my wife and me. It really started challenging my manhood and my marriage. This is the story of my struggles and why I decided to give up on MLM for a while. I was in college, while she had already graduated. I really didn't have time to be in a job. In fact, we were living on student loans. I started looking for opportunities to make some extra cash. I started trying businesses and launching stuff. I was doing all kinds of stuff and nothing really seemed to be working. I remember I was staying up super late, getting up really early and studying and then doing stuff. And then, one day, a buddy from college called. He went: “Hey man, I got this guy. He's on the line right now. He's going to help us make a bunch of money. I don't quite know how it works. You've got to talk to him.” He called, I answered and as soon as he started talking, I was like: “Why do you want me to pay a little bit of money in order to join this thing?” I was like: “Shouldn't I just be able to do it?” And I started fighting with him on it. And I was like: “No, I'm not doing this. Is this one of those MLM pyramid things?” That's what I asked him. I was mad that my buddy did that. I hung up and I was like: “Absolutely not. Don't ask me to do that again.” That's what I said to his upline. I ended up telling my buddy: “You know what dude, I'll do it for you. I’ll join. I'll jump on in.” And I joined his downline. I drove down to meet the guy that I had just kind of chewed out on the phone, which was a little awkward. So we started writing down this big list of people in my phone directory and he didn't let me leave until we called. I called everybody in my phone. I did. I reached out to so many people and I went hard, and people were like “No, no, no.” And it got really, really awkward. Probably after a few weeks of running really hard at this, I realized that there might be another way to this. I got so frustrated that I kind of gave it up. I was like: “I am done with MLM. I am done with that word ‘marketing’. I do not want to be a part of this anymore.” Stay tuned to find out as to what brought about the turnaround. Key Takeaways: My first big experience in the MLM space didn't go well (3:12)Fast forward a couple of years, I was hired by the ClickFunnels CEO (9:23)Russell Brunson was playing the game differently than I had been taught (11:24)I decided to start putting up some recruiting funnels; I started learning how to attract people already interested in joining MLM (12:04)I realized I didn't have a strong enough filter on who I was trying to get into my downline (12:22)There are millions of people out there who are begging to find another cool opportunity because they made their last one work (13:20)When I started realizing that I needed to be strict about who I was trying to attract, the whole game started changing (13:40)Three ways to grow a downline: Get more customers. Increase the amount of spending. Increase the frequency that they buy (15:08) --- Additional Resources: https://SecretMLMHacks.com/live --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

When you sell a product to somebody, that's half the battle. It's a completely different thing to get them to use the product. Well, there’s a danger if your customers don't actually use the product. If they don't use the product, it means you don't get any testimonials because you're not getting any success stories. People think that it doesn't do everything that you thought it would. They even start to wonder why they're paying you. People don't think it could do everything that you say it does because they're not using it, so they don't get success with it. So it's one thing, like I said, for you to sell the product, and that's completely another thing for them to actually go use it. And because of that, onboarding systems are the best way. So when you're going out and about and you're actually selling the product, the easiest thing for you to go and do is to learn how to onboard people, not just sell them. For any product that I sell, there is a written-out onboarding system as well as a written-out usage system. You’ve got to encourage people to actually use the thing that they're buying. One of the biggest ways a lot of MLMs have grown is by combining the power of their sales and onboarding systems. Stay tuned as I walk you through how onboarding goes on to fuel product sales and recruiting. Key Takeaways: A challenging aspect of any business: Getting people to use the product they buy (1:47)Having a unique standalone system around selling any product, not just recruiting (4:09)It's common for new people in any MLM to freak out over the sale (4:44)How ClickFunnels encourages you to use their software with a challenge (6:14)Make sure whatever it is that you sold also comes with an instruction manual (8:27)A bite-size, day-by-day challenge or some other sequence for the onboarding (8:48)These bite-size things increase the consumption of the product… (9:48)As new customers take these tiny steps, it triggers those feel-good hormones (11:04) --- Additional Resources: https://ChatbotsForMLM.com --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

The Internet is powerful. Well, I actually believe the Internet is a little bit of a distraction until you understand what marketing actually is. Otherwise, we fall into these fallacies that posting on Facebook is marketing. No, that's posting on Facebook, right? That is not marketing. I'm a little bit obsessed with going backward in history and finding these really cool stories of marketing. And then we add on the power of the Internet, the automation of the Internet. And the game gets really fun from there. In this episode, I’ll be sharing with you a couple of stories from old times simply to illustrate the point that MLM today is very simple - You need to get good at causing noise and because of the Internet, it's very easy to do that today. You’ve got to understand that the whole goal here is for you to create these small little instruments that create noise in your direction. I'm still auto recruiting every day. People are joining my downline fast because of the systems I'm teaching to build inside this program. In fact, my podcast “Secret MLM Hacks Radio” is a marketing tool. As I toss episodes out there, I get people coming in and saying: “I would like to learn a little bit more about that.” It's noise in my direction. I'll put little freebies out there and it's noise in my direction. To know more about how the Internet has made the game easy and simple, stay tuned. Key Takeaways: Creating noise before the internet (1:17)Freebies have always been a big deal - A story from the time when pennies were made of a material that was actually worth something (4:14)We've spent a quarter-million dollars in ads for Secret MLM Hacks (8:14)Creating a freebie that attracts the right kind of person coming on in (9:21)Turning on Facebook ads can be part of a campaign, but it's not a campaign (10:03)Doing a summit around MLM (11:17)The biggest ways MLMs go from zero to a billion dollars (11:34)Creating small front end, easy information-based things (12:50)Pulling out those people who are interested in that thing, and then you pitch them (13:53)Don't try to be distribution; try to create and tap into existing distribution channels (14:49)I'm not even the one pitching them at all… (16:58)They buy because we are good at causing noise around the product, not because of the product (19:50)What can I say that will create noise in my direction and will channel the noise in my direction (19:55)One small funnel around a little tiny front end, and then just do it again and again (21:16) --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

Just because someone has the money and a heartbeat, doesn't mean you should sell to them. Let me tell you why, in this episode. Well, when I have no criteria on the kind of person I want to bring into my downline or sell my product to, I have to be very good at varying levels of education. And when I go and I sell somebody who's already been in an MLM, that means I don't have to go and answer questions such as - Is this a pyramid scheme? How does this work? What is a downline? What is a comp plan? What I'm saying here is that when you start figuring out who you actually want to be in your downline, get strict. That way, you're actually making it easier for you to sell and the path to success with you smoother for those people. At one point in my MLM career, I realized that I had not put enough filters into who I was trying to recruit and because of that, I was getting anybody who had the money. That is no way to sell anyone into anything. Money is not supposed to be the only criterion. What I then started doing was I started putting more criteria in and it made my success rate go up, because I suddenly stopped getting people who had never done anything in their life, ever. And because of that, I could get more specific in the training and thus, they could go further, faster. Hence, my success rate shot up. Stay tuned to know more. Key Takeaways When I left my job, I started selling to anybody who was in MLM - that was good (2:44)Going after people who are already marketers is not harder than any other sale (6:34)The way I bring somebody in usually determines what they will do afterwards (7:02)Figure out your criteria of who you want and what they already know (8:31)Get into a situation where it’s like your golf ball is an inch away from the hole… (11:51)What I look for is markets who are educating my market for me (12:19) --- Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. And if you haven't already, head over to Apple Podcasts and leave a rating and review on the podcast if you've got any value from it.

I'm very excited to be here today and introduce a guest and one of my good friends. We're actually partnering in a product that you might not know about. I thought it'd be cool to bring the genius behind the product itself on the show and tell you guys about it and why it's been so awesome. My guest today is one of the most sought after Chatbot builders that I know of. Even amongst the ClickFunnels inner circle, Nico is one that is consistently mentioned and pointed back to. Being able to have him on the show is a real treat. Without further ado, everybody please welcome Mister Nico Moreno. CHATBOTS FOR MLM WITH NICO MORENO How are you doing, man? Nico Moreno: Oh, I'm doing great, Steve. Thanks so much for having me. It's a pleasure to be here. I’m really honored and excited. Steve Larsen: This is awesome. Thanks for taking the time. Nico Moreno: Yeah, absolutely. Steve: I can't remember how it was we got connected… Nico Moreno: I remember, I think… Steve: Do you? Okay. You can tell the story. [chuckle] Nico Moreno: Well, I remember the first time we talked... The first time we spoke in person. It was at Funnel Hacking Live two years ago in Dallas. Steve: Yeah. Nico Moreno: I signed up for the FHAT event and I was asking you about it. I was like, "I don't know if this is right for me." And you were like, "Oh well, here's all the things to consider." That was the first time we spoke in person. Other than that, I'm not sure if we were connected before or after on Facebook… Steve: Yeah. I started thinking about ways I could use Chatbots for MLM and webinars… Things like that on the internet, and more things in the MLM space. I can't even remember who it was, but somebody in Russel's inner circle that was like, "Oh my gosh, you have got to see this guy. His name's Nico." And I started looking through your stuff, and I was like, "This guy is as psycho about Chatbots for MLM as I am about funnels, and I love that." I was like, "I need to get connected with this 'cause it's so crazy." I don't remember how it happened…. But I reached out and you said YES! THE MOST SOUGHT AFTER CHATBOTS FOR MLM For anyone who doesn't know… Nico is one of the MOST sought after Chatbot builders. He created really cool Chatbot sequences for the MLM space, specifically for our purposes. If somebody wants a sample of your product or they want to get on the phone with you, it guides them. It lets them control the conversation rather than you trying to sell them. How did you get started building chatbots? Nico Moreno: It's an interesting story… One-and-a-half - two years ago I saw that it was possible to add a Messenger Chatbot to a Facebook ad and I was like, "Oh, that's new. Okay, I'll just try it out." So I tried it out and it worked pretty well for an ad. I got some decent results. Then I started playing around with this software, ManyChat, which is the software that I use to build Chatbots for MLM. From there, I was like, "Hey, you know what? These worked pretty well for my ads, I wonder if there's a way to get people to sign up for my webinar." I've had a bunch of different Facebook groups throughout the years. But at that point, I had a decent sized Facebook group. I was like, "Hey, what if I invited people to a webinar but I had them register by clicking on my Chatbot link instead of with email?" TESTING CHATBOTS FOR A WEBINAR So I tested that… And it was partly because I was lazy. I didn't wanna set up the email sequence and I also wanted to experiment and see if it worked. So I got my Chatbot link all ready and I was like, "Hey guys, I'm doing a live webinar this Thursday. If you want to attend, click on the Chatbot link and get signed up." The results were INCREDIBLE. I can't remember the exact number… But I wanna say I had a 50%-60% show-up rate. Steve: WOW. Nico Moreno: For my LIVE webinar, which...

Today I wanna talk to you about why they didn’t buy your product… I'm excited about today's episode. I just got off a webinar and I've done this webinar three-ish times now. Two of those times have been in the last few days… Come to think of it, it’s probably my fourth time doing it. But what's interesting about it is… When you do a pitch over and over and over again, you start to notice things that make it more or less effective. So I’ve been able to see what things make this pitch MORE effective. And I've been changing things like crazy over the last four tries. When I did the webinar two days ago, we generated $10,000. I wouldn’t be shocked if this next one does $30 or $40 grand. KNOWING WHY THEY DIDN’T BUY YOUR PRODUCT One of the keys to understanding why they didn’t buy your product is knowing how frequently you’re pitching. Some people like, "Well, my pitch is not amazing" Because they've only done their MLM pitch twice… It doesn't quite work like that. You need to be doing A LOT of these. VOLUME MATTERS! … Especially when it comes to pitching. You get better at it the more you do it. That’s just ONE lesson I wanted to toss your way today. But I have an even BIGGER one for you ;) So let me tell you another story (you know I'm obsessed with old school marketing stories)... Whether you’re: Listening Watching Reading To this right now… You may have seen the movie The Greatest Showman. That was a good movie. The Greatest Showman is about P.T. Barnum's life. The issue is that the movie is that it’s largely made up. It's a great movie. I still recommend watching it if you've never seen it. But Hollywood portrays P.T. Barnum as being this young father trying to provide for a young family by buying a circus. #TotallyMadeUp The Circus was his retirement project much later on in life. What P.T. Barnum was really known for (and what his entire career was based around) was his museum. Tons of people came to his museum. It was a Museum of random and rare artifacts. So the name of the game for Barnum was… “How can I get people to physically show up to my museum on a consistent basis?” One of the strategies that Barnum used to get more people to come to his museum is actually shown in the movie. THE JENNY LIND CAMPAIGN In the movie, Greatest Showman, P.T. Barnum meets a lady named Jenny Lind. Jenny Lind is this AMAZING, famous opera singer from Europe. She has a massive following. Everyone in Europe is like, "Oh my gosh, I love Jenny Lind. Jenny Lind is incredible." So P.T. Barnum has an idea, "Let's bring her to America… And maybe she'll help me fill my museum." And so that's exactly what he does. He reaches out to Jenny Lind and says, "Hey, would you come over to America and sing your amazing opera songs over in there?" They don’t show this part in the movie. P.T. Barnum is walking down the street and he starts talking to people about the fact that he's bringing the famous European opera singer, Jenny Lind, to America. But no one knows who she is… He finally gets to a doorman who opens the door for him and he goes, "I'm bringing Jenny Lind to America." And the doorman goes, "Who's Jenny Lind?" And Barnum freaks out! He’s gone into DEBT just to bring Lind to America and he realizes that nobody knows who she is. P.T. BARNUM’S CAMPAIGN So what does Barnum do? He has to do is create a STORY… A campaign around Lind so that people know who she is when he brings her to America. Barnum hires 46 reporters. Those 46 reporters start feeding the media stories about Jenny Lind. Stories are about Jenny Lind's: Likes Dislikes What she loves Her personal opinions on social matters … They create an entire character around Jenny Lind in the press and she's not even there yet. It’s all for the purpose of educating the media on who she is. Barnum even goes so far as to have Jenny give a farewell speech in...

I thought it'd be kind of fun to teach you about turning your product into an offer and how you can make a cool offer out of your MLMs product. First of all, if you wanna see me riding a bike and doing a podcast episode at the same time, head on over to YouTube and watch this episode ;) https://youtu.be/dFaFYxx1cVg I've had a ton of fun in the last two months. For some reason, I've been diving deep on some of these old-school marketers and the ways they used to make money WITHOUT something like the internet. I think the internet is AMAZING… But I also think it's a distraction. If you can… … THEN you can add the internet back into the equation! Once you’ve done that, the internet is POWERFUL. But before that, it's a distraction. We will rely too much on the distribution of the internet and use it in weird ways that aren't actually that helpful to us…. Because we don't know what to do without it. BEFORE WE START TALKING ABOUT TURNING YOUR PRODUCT INTO AN OFFER I grew up in Denver, Colorado, and I love Colorado. Colorado's amazing. I grew up in Littleton, and I'm the oldest of six kids. My parents are amazing. They were our parents FIRST before becoming our friends, which I appreciate a lot, and I'm trying to do that for my own kids. When I was like 15-years-old, several of my friends died in a car accident which made me not wanna drive or get a license. I didn't start driving until a lot later on. And my parents were being parents and they said, "Hey, we want you to go get your Eagle Scout before we'll let you drive." And I was like, "Oh well, that sucks” and for a little while, I fought it. I ended up getting my Eagle - which is great. Even though I didn’t drive, I still got around but I would ride my bike all over the place. I would bike so far! I put a lot of miles on my bike when I was in high school because I rode my bike everywhere before I got my drivers license. I went on a 10-mile bike ride the other day… And I did 20 miles the day before that. It's not that long I know, but it's not a mountain bike, so it's a lot harder. TURNING YOUR PRODUCT INTO AN OFFER I wanna talk to you about turning your product into an offer and take you back to the essence of offers. We’re also gonna look at what these old school marketers had to do to sell their products. When you realize what these guys had to do, you start to see these patterns all over the place. Then you can see how these mainstream products actually got into the marketplace. I might have told this story in the past but it’s one of my favorite stories about a man named Albert Lasker. Albert Lasker has been coined as the father of modern advertising. That’s a pretty, awesome title to have. Sunkist came to Lasker in the early 1900s and said, "Hey, we're Sunkist. We have oranges but people aren't eating enough oranges. For some reason this year, there's been an increase in orange production. Our trees are producing sooo many oranges that we're chopping our own trees down." They were literally cutting down their own trees because of the overproduction of oranges. So they want to Lasker and said, "Would you help us sell more oranges?" Lasker and his team sat back and started thinking about HOW they could increase orange consumption significantly. They came up with an idea... Which at the time, was an extremely thing. Instead of eating oranges… What if people drink the juice from the orange? No one was drinking orange juice. That was a foreign concept. He literally invented the concept! They found out that it would take two to three oranges to fill up a glass with orange juice. This is literally how orange juice came to be. It was not a thing until Albert Lasker made it up. LASKER’S ORANGE OFFER Lasker got his team together and they made this really cool campaign called "Drink an Orange." While they wanted to sell the oranges… That's NOT what they sold. Have you ever seen one of those orange press things where you chop the orange in half,...

Today I wanna teach you guys HOW to launch an MLM product. I'm actually really excited to teach you how to launch an MLM product. A lot of research and time has gone into planning and putting this together. I wanna do a couple of things here... First of all, I want to bring attention to and help you think about how Hollywood launches a movie. Now think about this with me for a moment. There are really cool movies that are coming out soon, and I LOVE going to movie theaters! I love... The experience When you walk in the light is a little bit dim, which makes the pupils dilate a little bit more(they do that and restaurants also) The ambiance There's a lot to it! I'm actually a theme park junky as well. I'm not gonna lie... I love Disney. I'm that guy that would totally go on rides by myself because I love the experience of it. I love that before you even get on a ride they start pre-framing you for this big build-up. HOW DOES HOLLYWOOD LAUNCH A MOVIE? Right now you’re probably thinking, "What does that to have to do with what you're talking about?" Just think about this with me for just a moment. The way Hollywood launches a movie uses very much the same kind of methods. They both use: Anticipation Build-up Hollywood is always putting out small minute-long previews a year before the film comes out. They probably don't even have the movie done… But they're saying, "Hey here's when it's coming out". Sometimes it'll just be something as simple as the title. They did this with one of the most recent Star Wars movies. They did a trailer six months ahead of time and all it did was play the iconic Star Wars music with the title and date overlayed. And the crowd went ballistic! I was like, "Oh my gosh, that's awesome." There was NO story, it didn't say anything! Now I want you to think about this a moment… WHY is this such a powerful and impactful thing? What happened six months later? They release a little bit of a story, usually about the protagonist. They tell a little bit of background and they add a little bit of conflict in. None of us like conflict but can you imagine how boring life would be if there wasn't any? We do want a little bit of drama in our lives, whether or not you're willing to admit it ;) If everything was easy 24/7 There were no challenges No trials, nothing in our life The salt of life would be gone. THE KEY TO LAUNCHING A PRODUCT Think about this with me for a moment… Three months later and they release another preview. Every single preview up until then has been giving you a specific date (or at least season if it's like a year out), "It's coming out on this day at this time". **This is very very key to understand.** They build up pressure and they build up pressure and they build up pressure up until the specific day… THEN they'll start releasing: Pre-booked tickets Specific experiences that you can have with the movie Now when the day of the actual movie comes up there's a HUGE amount of pressure that's built on a specific day in time like, "BOOM". As a society, even if you're not a huge movie-goer there's a big percentage of people who have been educated on what the movie is and what it's gonna be about. There's open loops like crazy, so there's a lot of curiosity and everyone's like, "I gotta go on that day" right? But before that comes up… They're gonna get the actors to go and hang out on night shows. They're gonna go on: Jimmy Fallon's Show The Tonight Show Today Show … They're building up pressure for this thing and at the end of each of those shows, they're like, "Make sure you go see the show coming out this day, back to you guys". If you look at what's happening, they're orchestrating this incredible event. Not at a certain location, not at one spot, but they're orchestrating an event… They're orchestrating NOISE. And that's what campaigns are, they're building a...