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But Content Is Queen

Podcasts

Two professional black women discussing business-related current events through a marketing lens. The opinions and expertise of female black professionals are often not heard or undervalued, but not in this podcast. Alexis and Sanarr are seasoned marketing experts who will unpack how current cultural issues impact everyday life. Join their conversation every other Thursday. Each episode will make you laugh and make you question your life choices, as they discuss how businesses operate, what matters to consumers, and how everyone can get their sh** together.

Two professional black women discussing business-related current events through a marketing lens. The opinions and expertise of female black professionals are often not heard or undervalued, but not in this podcast. Alexis and Sanarr are seasoned marketing experts who will unpack how current cultural issues impact everyday life. Join their conversation every other Thursday. Each episode will make you laugh and make you question your life choices, as they discuss how businesses operate, what matters to consumers, and how everyone can get their sh** together.

Location:

United States

Genres:

Podcasts

Description:

Two professional black women discussing business-related current events through a marketing lens. The opinions and expertise of female black professionals are often not heard or undervalued, but not in this podcast. Alexis and Sanarr are seasoned marketing experts who will unpack how current cultural issues impact everyday life. Join their conversation every other Thursday. Each episode will make you laugh and make you question your life choices, as they discuss how businesses operate, what matters to consumers, and how everyone can get their sh** together.

Language:

English


Episodes

How Social (Media) Are You?

5/6/2021
Social Media... the gift that keeps giving. Which platforms make sense for users vs. businesses and how do we engage with them? Are there too many options for marketers? Can you monetize one more than the other? We are discussing your (and our) social media "habits."

Duration:00:34:42

Women of Color in Media

4/22/2021
We are joined by Executive Producer, Showrunner, and Author, Ms. Erika Bryant. We talk about her journey in the television industry and her incredible leaps of faith to chase after what she wanted and doing it her way. Not to mention, her new book that recently dropped, 'Doing it Scared'.

Duration:00:30:59

But Content Is Everything

4/8/2021
It is important to connect with your target audience. Let's say that again...It is important to connect with your target audience. Your marketing techniques have to include the right messaging. Quality is key. Let's talk about content marketing. There are plenty of channels and areas which good marketers need to acknowledge in order to integrate them into content strategies in the most effective way.

Duration:00:33:41

The Color Theory

3/25/2021
Alexis and Sanarr discuss if oppression of minorities has less to do with race and skin color and more to do with money. Are we all just pawns in the battle between the have and have nots?

Duration:00:38:19

It's Pronounced \Niche\

3/11/2021
Are you constantly correcting yourself between the two or try to mumble your way through it? Don't worry, you are not alone and it's pronounced both ways, Nitch & Neesh. We are talking about how to define and target niche audiences in 2021.

Duration:00:19:35

Traditional vs. Digital Marketing

2/25/2021
Which marketing channel(s) are thriving? We grew up on radio and tv commercials and have definitely seen the evolution of online marketing... but are they still what's best for your brand?

Duration:00:36:12

Gentrification vs. Revitalization

2/25/2021
You have the right to live and thrive in your neighborhood or do you? Are you for or against gentrification? What requirements should be in place before a company decides to disrupt the community?

Duration:00:35:36

The Covid Consumer

7/13/2020
Covid-19 may have flipped wallets upside down and created a more spending need vs want, but it definitely changed business models for a lot of brands and how they market/re-engage with their customers. What physical changes were made to make customers feel good about spending their money with a business? What message is being put out? We are talking about brand loyalty and advertising during the pandemic.

Duration:00:32:23

The Real Protect & Serve

6/1/2020
"We can do both, protest and politics." President Barack Obama Taking action is the only solution to the injustice that has been going on for far too long and more. Over the weekend, numerous protests popped up around the country and even some around the world as they stand with us demanding change in the United States. We have also heard time and time again of the importance of voting and who represents us when it's time to make laws and "do's and don't's" of OUR HUMAN RIGHTS. To be 100%...

Duration:00:28:31

The Support System

5/18/2020
Late episode but definitely timely during this quarantine. The girls talk about what they consciously support in regards to celebrities, brands, and the grey area of "wrong is wrong." Do we have a pulse on all we find to be morally important? Are we mentally and emotionally at capacity? What leads us to pick and choose what we can handle? Join the conversation with Alexis, Sanarr, and special guest Brandi, as we discuss the circles of being supportive.

Duration:00:26:48

#Movements

3/24/2020
In recent news, Harvey Weinstein was sentenced to 23 years of pure jail time for rape. He became the main offender of the #metoo movement. So speaking of movements, which ones do you support? Do they get misappropriated? Do you feel like a hypocrite if you follow one and not the other? Join the conversation. We would love to hear from you.

Duration:00:25:57

The Appropriation of Body Shaming

2/3/2020
What's that saying? "New Year, New Me!" How about "New Year, Same Me." Same body type, that is. BBW, Slim, Slim thick, skinny, fat, etc... which category do you feel you fall in? Do these terms enable body shaming?

Duration:00:24:49

Politicking

10/18/2019
In light of next year's presidential election, we are discussing how media influences your choices. Where do you usually go to get your information? Are you being "brainwashed" with whatever media outlet of your choosing? How informed are you?

Duration:00:29:44

Woman, Interrupted

9/3/2019
August 22nd was #blackwomenequalpayday and it made us think about our own experiences coming up in the corporate world. In past episodes, we've talked a lot about diversity and culture in the workplace and when it comes to marketing to a diverse audience, but now we are talking about our own species in particular...WOMAN.

Duration:00:23:46

I Have A Great idea...I Think?

8/22/2019
Money making ideas are a dime a dozen, espcially when you see companies delivering the same product and competing in the same market. What makes their business stand out from the rest? Are they profitable? So many questions and we definitely have the time, today.

Duration:00:27:44

Are Agencies A Dying Breed?

8/2/2019
Note: the thoughts and views of this episode are based on opinions We are discussing the life span of digital marketing agencies. Do companies still need to depend on their services? Are agencies evolving with the digital era?

Duration:00:30:02

Did You Hear That?

7/20/2019
(Cue The Music) *It's Our Anniversary* It's been a full year with you all and we want to THANK YOU for listening! Speaking of "listening"... in this episode, we are asking the question, "is it paranoia or is it just marketing?" We talk about all of the chatter around Facebook and Google listening in on our conversations and dig into what are "triggering" the suspicions. Special guest Jenelle Simone of Shop BOB.

Duration:00:25:05

It's Not For Everybody

4/22/2019
Ok, we are at the table...now what? How does a brand effectively market to an African American audience? Is it content, targeting, placement or all of the above?

Duration:00:42:22

All Good Things...Don't Have To End

4/8/2019
We are wrapping up the first 9 episodes for you! Ok, just some clips, you know...the major key takeaways. Thank you for riding with us so far and we are excited about what is coming up! We've listened and we are aim to please.

Duration:00:27:30

Speaking The Same Language

3/18/2019
We've talked about brands that have failed with merchandise or messaging. Today, we want to talk more specifically about the corporate culture that makes company diversity statements ineffective.

Duration:00:32:23