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The Brand Equation Podcast

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Black girl marketers, providing real answers, for real issues. We are passionate about community culture and dedicated to small business values. *The views, thoughts and opinions expressed ARE solely ours and DO reflect our position*

Black girl marketers, providing real answers, for real issues. We are passionate about community culture and dedicated to small business values. *The views, thoughts and opinions expressed ARE solely ours and DO reflect our position*
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Location:

United States

Genres:

Podcasts

Description:

Black girl marketers, providing real answers, for real issues. We are passionate about community culture and dedicated to small business values. *The views, thoughts and opinions expressed ARE solely ours and DO reflect our position*

Language:

English


Episodes

Ep 15. Woman, Interrupted

9/3/2019
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August 22nd was #blackwomenequalpayday and it made us think about our own experiences coming up in the corporate world. In past episodes, we've talked a lot about diversity and culture in the workplace and when it comes to marketing to a diverse audience, but now we are talking about our own species in particular...WOMAN.

Duration:00:23:46

Ep 14. I Have A Great idea...I Think?

8/22/2019
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Money making ideas are a dime a dozen, espcially when you see companies delivering the same product and competing in the same market. What makes their business stand out from the rest? Are they profitable? So many questions and we definitely have the time, today.

Duration:00:27:44

Ep 13. Are Agencies A Dying Breed?

8/2/2019
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Note: the thoughts and views of this episode are based on opinions We are discussing the life span of digital marketing agencies. Do companies still need to depend on their services? Are agencies evolving with the digital era?

Duration:00:30:02

Ep 12. Did You Hear That?

7/20/2019
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(Cue The Music) *It's Our Anniversary* It's been a full year with you all and we want to THANK YOU for listening! Speaking of "listening"... in this episode, we are asking the question, "is it paranoia or is it just marketing?" We talk about all of the chatter around Facebook and Google listening in on our conversations and dig into what are "triggering" the suspicions. Special guest Jenelle Simone of Shop BOB.

Duration:00:25:05

Ep 11. It's Not For Everybody

4/22/2019
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Ok, we are at the table...now what? How does a brand effectively market to an African American audience? Is it content, targeting, placement or all of the above?

Duration:00:42:22

Ep 10. All Good Things...Don't Have To End

4/8/2019
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We are wrapping up the first 9 episodes for you! Ok, just some clips, you know...the major key takeaways. Thank you for riding with us so far and we are excited about what is coming up! We've listened and we are aim to please.

Duration:00:27:30

Ep. 9 Speaking The Same Language

3/18/2019
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We've talked about brands that have failed with merchandise or messaging. Today, we want to talk more specifically about the corporate culture that makes company diversity statements ineffective.

Duration:00:32:23

Ep 8. "They Made Us Hate Ourselves And Love Their Wealth"

2/27/2019
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In light of the recent controversies with these luxury brands, we discuss who is at the table and how these mishaps are continuing to happen. "Know your audience and respect their culture" - Corean Canty

Duration:00:36:39

Ep 7. Remember The Feb 3rd Ads?

2/15/2019
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Although we did not watch the superbowl (yep, still boycotting) we did go to iSpot.TV to watch the ads. Here are the 5 million dollar hits and misses.

Duration:00:23:11

Ep 6. Is Green the New Black? (Part 2)

1/22/2019
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Continuing the discussion around how African American consumers shop, what we buy, and where we get the money to make purchases.

Duration:00:25:08

Ep 6. Is Green the New Black? (Part 1)

1/8/2019
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A candid discussion about African American consumers. What do we buy, where do we get the money to make purchases and how this information impacts your marketing strategy.

Duration:00:21:17

Ep 5. These Aren't The Hunger Games

11/12/2018
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An honest conversation about how companies allocate budget and make decisions about their marketing mix.

Duration:00:18:58

Ep 4. "I'm Rooting For Everybody Black"

9/17/2018
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Navigating a "for the culture" message.

Duration:00:28:31

Ep 3. The Cost of Doing Business

9/17/2018
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Let's talk about options for marketing a small business, including tactics you might not think you can afford.

Duration:00:20:07

Ep 2. How Much Does Money Cost?

7/20/2018
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How to make your money go further with a defined target audience, clear messaging, storytelling approach, and the right platform resources.

Duration:00:26:43

Ep 1. Time To Introduce Yourself

7/20/2018
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Let's talk about Branding! What is a brand story? Why is it important? How can you create and grow one?

Duration:00:18:27