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The Customer Equity Accelerator

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The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Let's Go!

The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Let's Go!
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Location:

United States

Genres:

Podcasts

Description:

The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Let's Go!

Language:

English

Contact:

5039614443


Episodes

Ep. 72 | The CAO Conference in a Nutshell

5/23/2019
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This week Allison Hartsoe summarizes the Chief Analytics Officer conference in the Accelerator. The conference is a microcosm of companies in the Learn and Lead stages of Customer-Centric maturity curve. But as much as this conference is about data and analytics, the issues these companies wrestle with are inherently human. Hear Allison’s insights from the most compelling presentations at the event. Please help us spread the word about building your business’ customer equity through...

Duration:00:38:38

Ep. 71 | Wharton’s Pete Fader on Customer Loyalty (and what affects it)

5/16/2019
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This week Wharton Professor Peter Fader dives into customer loyalty in the Accelerator. Loyalty is an area riddled with multiple concepts colliding with each other but Professor Fader helps us sort it out. He cites a classic paper by Oliver which frames four flavors of loyalty: Affective loyalty (emotional love), action loyalty (things you do), cognitive loyalty (feature love) and conative loyalty (intent to buy). Our conversation then moves into the broader effect of satisfaction and...

Duration:00:23:03

Ep. 70 | Amazon Strategy for DTC Retailers with RBC ’s Mark Mahaney

5/9/2019
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This week Mark Mahaney, Managing Director covering the Internet sector at RBC Capital Markets shared his thoughts on Amazon in the Accelerator. Mark opens the discussion with a brief overview of the four pillars of Amazon: First party retail marketplace, third party retail marketplace, AWS cloud, AMS advertising, and then he adds a fifth to cover the full spread of Amazon’s empire. Mark estimates about 25% of Amazon’s base are prime customers who shop more frequently, spend more and give...

Duration:00:21:24

Ep. 69 | How to Set-up a Testing Program with Loren Hadley at Ambition Data

5/2/2019
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How should you set up a testing program and ensure it gets off to a good start? It’s more complicated than you might think. This week Loren Hadley, VP of Customer Optimization at Ambition Data, joins Allison Hartsoe in the Accelerator to discuss just that. Loren shares his stories running optimization strategy for one of the largest consumer brands out there. He believes whether your test is a success or a failure, there’s always something to be learned. Please help us spread the word about...

Duration:00:31:38

Ep. 68 | Becoming the Data Ambassador with Megan Kohout at Kendra Scott

4/25/2019
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This week Megan Kohout, VP of Ecommerce and Customer Analytics at fashion brand Kendra Scott joins Allison Hartsoe in the Accelerator. Megan shares her experiences learning to communicate the value of data to her colleagues. It wasn’t always successful but over time she learned how to present solutions that would gently call out preconceived notions while encouraging action. As a result, her internal credibility soared. Now she shares her insights with you. Please help us spread the word...

Duration:00:32:20

Ep. 67 | Deepening the Customer Experience with Diane Le from Coffee Bean and Tea Leaf

4/18/2019
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This week Diane Le, the director of digital marketing at Coffee Bean and Tea Leaf joins Allison Hartsoe in the Accelerator. Diane relates how her love of technology and love of people have come together to deepen the customer experience at Coffee Bean and Tea Leaf. The result is an emotionally engaging loyalty program that goes well beyond the discount coupon. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review...

Duration:00:38:33

Ep. 66 | The Truth about CDPs with Forrester’s Joe Stanhope

4/11/2019
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This week Joe Stanhope, Vice President and Principal Analyst serving B2C Marketing Professionals at Forrester Research joins Allison Hartsoe in the Accelerator. Joe clarifies the common definition of a CDP and sorts the market into four flavors of CDP: Data pipes, Orchestration, Automation and Measurement. Then he covers a few areas where buyers should be careful to evaluate CDPs realistically such as identity resolution. What is the future of stand alone CDPs? How will the space evolve?...

Duration:00:35:07

Ep. 65 | Beyond CDPs, here come Customer Intelligence Platforms

4/4/2019
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This week Michael Greenberg, founder of Retina.ai joins Allison Hartsoe in the Accelerator to discuss customer intelligence platforms. Where CDPs are all about organizing and selectively activating the data, CIPs or Customer Intelligence Platforms are all about rapidly building a single source of insight. By definition, insight means continuous learning in a looped system. Hear Michael talk about how companies can benefit from a data system that makes recommendations to you. Please help us...

Duration:00:38:47

Ep. 64 | Classifying CDPs with Jimi Li from Valence

3/28/2019
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This week Jimi Li, who built L’Oreal’s global ecommerce platform as well as NewsCorp’s data lake, now a partner at Valence MI, joins Allison Hartsoe in the Accelerator to sort out the messy world of Customer Data Platforms (CDPs). Jimi outlines how various tools migrated to the CDP space and why one tool might be a solid technical fit for a smaller company but not the right fit for an enterprise with a more customized tool stack. Listen in to hear how he frames which CDPs could be right for...

Duration:00:38:47

Ep. 63 | Hari Mari’s Valuable Customer Community

3/21/2019
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This week Jeremy Stewart, founder of Hari Mari Shoes joins Allison Hartsoe in the Accelerator. When Jeremy and his wife co-founded the company, they asked themselves, how do you innovate on a 4000 year old product like shoes? Like many fast retailers, they began by closely listening to the product likes and dislikes of their prospective customers, but then they went further. Hear Jeremy talk about how being customer-led helped them move from product to philanthropy to the experience...

Duration:00:33:22

Ep. 62 | Cultivating Customers with Prof. Elea Feit at Drexel

3/14/2019
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Elea Feit is a Marketing Professor at Drexel University, a fellow at Wharton Customer Analytics and the Co-author of R for Marketing Research and Analytics. This week in the Accelerator she joins us to share her research on Cultivating Customers. Which customers should you nurture? Are channels equally effective? How can you tell? Elea shares the experiments she has run and the exciting results in this episode. Please help us spread the word about building your business’ customer equity...

Duration:00:31:18

Ep. 61 | Big Ideas for Retailers from eTail West

3/7/2019
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This week in the Accelerator: Big Ideas from the headliners at eTail West. Find out what leading retailers and venture capitalists are thinking now in this episode. Host Allison Hartsoe shares what they said and why you should care. Finally, she wraps up with four insightful takaways that again, reinforce why companies who seek to be of service to their customers are winning today. Please help us spread the word about building your business’ customer equity through effective customer...

Duration:00:35:19

Ep. 60 | Smart Technologies from eTail West

2/28/2019
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This week in the Accelerator host Allison Hartsoe picks four smart and significant customer-centric marketing technologies that you should know. With over 161 vendors at the show, who all say nearly the same thing, it’s incredibly hard to find the signal in the noise. Allison identifies what nagging problems these four vendors solve for analysts and why they made the cut. From TV tracking to voice to payments and search, listen to this podcast to find out which technologies might be right...

Duration:00:23:52

Ep. 59 | Managing Up with Michelle Rovner

2/21/2019
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This week in the Accelerator is a fresh perspective on managing up with Michelle Rovner. I’ve positioned this episode purposely after last week’s episode on Gaining Budget for Data Science projects to provide the dual perspectives of top down and bottom up. Naturally when both work together, everyone wins. My guest, Michelle Rovner, pulls from a very diverse background in military, non-profit and corporate worlds. Whatever type of organization you are in, her advice is the gold nugget...

Duration:00:46:05

Ep. 58 | Finding Budget for Data Science Projects with Banorte’s CAO Jose Murillo

2/14/2019
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This week in the Accelerator we discuss how to get budget for your data science projects with Jose Murillo, the Chief Analytics Officer of Banorte Bank. Jose has produced massive value with his analytics projects, collectively totally over a billion dollars to date. He shares his insights on what worked and what did not then offers step-by-step advice on how you can gain budget too. Please help us spread the word about building your business’ customer equity through effective customer...

Duration:00:34:30

Ep. 57 | Book Summary: Measure What Matters by John Doerr

2/7/2019
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This week in the Accelerator I review and summarize the book, Measure What Matters by John Doerr. Doerr is one of Silicon Valley’s legendary investors and part of the firm Kleiner Perkins. Before starting his career as a VC, Doerr worked for Intel under Andy Grove. The root of Measure What Matters is actually the codification of Intel’s management strategy. Over the years, Doerr applied it successfully to the young start-ups he mentored, including Google. Now in Measure What Matters, he...

Duration:00:29:24

Ep. 56 | 3 Marketing Myths with Xero Shoes CEO, Steven Sashen

1/31/2019
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This week in the Accelerator we example three marketing myths that need to be busted. Steven Sashen, CEO of Xero Shoes joins me to discuss what works and what doesn’t. Not only is the story of Xero Shoes itself a myth-buster, but Steven shares how his experience with internet marketing tactics led him to the critical questions marketers should ask each time they hear a vendor pitch. Only then can you sort out what could be truly of value to your business versus what will simply burn your...

Duration:00:50:02

Ep. 55 | 2019 Martech Predictions with Scott Brinker

1/24/2019
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Creator of the MarTech conference and the MarTech infographic, Scott Brinker joins us this week in the Accelerator with his insights about where the marketing technology industry is going. Scott picks up three trends from the platform to ecosystem shift, to the interlocking of services with tech (and vice versa!) to the creation of no-coding apps that increase our ability to get work done. Scott even includes a special promo code for listeners who want to attend the Martech show coming up in...

Duration:00:36:21

Ep. 54 | 2019 Predictions Show Financial Impact from Marketing with Dan McCarthy

1/17/2019
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What kind of financial impact should marketing-savvy businesses expect in 2019? Dan McCarthy, co-founder of Theta Equity Partners and an assistant professor of Marketing at Emory University joins us this week in the Accelerator to explain corporate valuations based on the quality (not quantity) of customers. He talks about why StitchFix’s numbers are so good and why HelloFresh and BlueApron have a serious retention problem. Dan lays out why customer value is so important and why smart,...

Duration:00:37:11

Ep. 53 | 2019 Predictions for Customer-Centric Marketing

1/10/2019
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This week I share my superpower of “seeing around corners” with five predictions for 2019. From monoclouds and frankenstacks to the death of channel and too many customer insights, I’ll make the call on five customer-centric topics for this year plus two emerging trends I have my eye on. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn,...

Duration:00:30:41