The Customer Equity Accelerator-logo

The Customer Equity Accelerator

Podcasts >

The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Let's Go!

The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Let's Go!
More Information

Location:

United States

Genres:

Podcasts

Description:

The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Let's Go!

Language:

English

Contact:

5039614443


Episodes

Ep. 49 | New Retailers use Customer Analytics with Allison Hartsoe

12/6/2018
More
This week in the Accelerator host Allison Hartsoe highlights the best excerpts from four new retail episodes. She picks up customer analytics strategies from WinkyLux, The Bouqs, Digital Mortar and Wharton Professor and author Peter Fader. Finally, she wraps up with two insights to take away from these episodes. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google...

Duration:00:24:44

Ep. 48 | Old Retail vs New Retail with Ed Kleban

11/29/2018
More
Have you ever wondered why the “death of retail” is being proclaimed while a “retail renaissance” is taking place elsewhere? What makes the difference between the old retail guard and the new retailers? This week host Allison Hartsoe speaks with long time retail executive, Ed Kleban about the mechanisms that traditionally kept retailer separated from their customers. Hear how the new retailers are getting closer to their customer base than ever before. Please help us spread the word about...

Duration:00:26:44

Ep. 47 | Black Friday with Pete Fader

11/15/2018
More
Every year the drumbeat of zealous consumerism begins with Black Friday. Besides the obvious toll on workers and their families during the holiday season, what do retailers stand to gain? Not much according to Wharton professor Peter Fader. Black Friday and its partner Cyber Monday as a marketing strategy are almost 100% wrong. In this episode host Allison Hartsoe talks with Professor Fader about why these strategies are so wrong and what high-value strategies retailers should be thinking...

Duration:00:47:00

Ep. 46 | Measuring Offline Customer Experiences with Gary Angel

11/8/2018
More
This week in the Accelerator: How should we measure the customer experience offline? What happens when a digital measurement expert turns his eye to the offline world? Author of Measuring the Digital World, Gary Angel, has done just that. How can data be used to help us plan for a better customer experience in real life? What could we see if we only apply digital measurement techniques to the offline world? In this episode I interview Gary Angel, CEO of Digital Mortar, an innovative...

Duration:00:49:49

Ep. 45 | Activating CLV Marketing at The Bouqs

11/1/2018
More
This week in the Accelerator Phil Irvine joins us from The Bouqs to talk about activating CLV strategies. In a competitive space such as online flower gifting, in depth customer knowledge becomes a critical differentiator. How do you move the right customers beyond the mother’s day and valentine’s day flower purchases that make up 50-60% of revenue? Phil Irvine discusses CAC to CLV ratios, annuities and other strategies to active CLV marketing. And in a special bonus, Phil also compares the...

Duration:00:41:32

Ep. 44 | Generating Quality Customers with Winky Lux

10/25/2018
More
This week in the Accelerator:How does a new brand generate quality customers? In this episode host Allison Hartsoe speaks with Kate Fernandez, Brand Marketing Director at Winky Lux. Winky Lux is a fast-growing cosmetics brand which has used customer lifetime value to their advantage. Kate talks about creating experiences to connect new customers to the product but also how they look at customer lifetime value to make product merchandising decisions. Please help us spread the word about...

Duration:00:34:02

Ep. 43 | The Customer Revolution is Here

10/19/2018
More
This week in the Accelerator host Allison Hartsoe summarizes a selection of key insights from the Custora conference in New York City. This conference was all about CLV, personalization and the best uses of customer analytics. Allison includes kick off commentary and key industry sticking points from Custora CEO Cory Pierson, McKinsey’s personalization framework and finally, a series of maturity personas from Forrester. Get the key insights from this power-packed episode and see how you...

Duration:00:31:20

Ep. 42 | The Intersection of Customer Experience and Customer Value with Ehow Chen

10/11/2018
More
This week in the Accelerator: Everyone talks about Customer Experience but how do you find value in this generalized term? Where do Personas and Customer Journeys add value and what typical mistakes do organizations make? In this episode host Allison Hartsoe speaks with Ehow Chen from Ambition Data about these challenges and more. By connecting Customer Value to Customer Experience a beautiful, logical order of operations emerges which satisfies all. Please help me spread the word about...

Duration:00:34:05

Ep. 41 | Customer Analytics Strategies Summarized – The right way to see and act on customer knowledge

10/4/2018
More
There are many ways to see bits and pieces of customer data across the enterprise but what holistic strategies can you use to tap into the right data? What questions and data could actually create an unfair competitive advantage for your business? In this episode I summarize a month of customer strategy interviews and best practices. I include clips from previous guests, Custora’s Jordan Elkind, MIT’s Michael Schrage and Electronic Art’s Jodie Antypas. Finally, I wrap up with three...

Duration:00:31:13

Ep. 40 | Customer-centric research with EA’s Jodie Antypas

9/27/2018
More
This week in the Accelerator: What is customer-centric research and how is it different from traditional methods? In this episode host Allison Hartsoe interviews Jodie Antypas, VP of Research from Electronic Arts. Jodie shares examples of how the customer-centric research work her innovative team delivers drives real world performance for Electronic Arts. She talks also talks about methods to use and how to integrate with product teams to maintain the essence of the brand while navigating...

Duration:00:53:01

Ep. 39 | Investing in your Customers with MIT’s Michael Schrage

9/20/2018
More
This week in the Accelerator: What is the one question you should be asking your customers that will completely change the way you think about your business? Similar in power to Levitt’s famous “What business are you in?” question, this new question, “The Ask” will revolutionize the way you think about customers and their value. This week I interview author Michael Schrage, a Research Fellow at the MIT Center for Digital Business. He explains what “The Ask” is and, why is it so powerful?...

Duration:00:52:10

Ep. 38 | Implementing a CLV strategy with Jordan Elkind of Custora Part 2

9/13/2018
More
Part 2 - Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retailers Bonobos, Eloquii, and Crocs. Learn why CLV is the smartest predictive growth strategy and why this is the golden age for today’s CMO. Host Allison Hartsoe chats with Jordan Elkind, Head of Product at Custora this week on the Customer Equity Accelerator. Please help me spread the word about building your business’ customer equity through effective customer analytics....

Duration:00:32:07

Ep. 37 | Implementing a CLV strategy with Jordan Elkind of Custora Part 1

9/6/2018
More
Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retailers Bonobos, Eloquii, and Crocs. Learn why CLV is the smartest predictive growth strategy and why this is the golden age for today’s CMO. Host Allison Hartsoe chats with Jordan Elkind, Head of Product at Custora this week on the Customer Equity Accelerator. Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and...

Duration:00:29:52

Ep. 36 | Beyond the Obvious - Data Visualization Best Practices Summarized

8/30/2018
More
What does data storytelling have to do with customer equity? Everything. In this episode I summarize a month of data visualization and data storytelling best practices. I include clips from previous guests, Lea Pica, Alberto Cairo, Felix Shildorfer and Gulrez Khan. Finally, I wrap up with four insightful nuggets. Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google...

Duration:00:27:06

Ep. 35 | From Data Science to Data Storytelling with Gulrez Khan, Senior Data Scientist at Microsoft

8/23/2018
More
How do you move from just data science to data storytelling? In past episodes Chief Analytics Officers have told us this is one of the skills they value the most. In this episode host Allison Hartsoe speaks with Gulrez Khan, a data scientist at Microsoft who’s clever and charming fables open up the hearts of his audience so he can unfurl data insights to their minds. Please help me spread the word about building customer equity through effective customer-centric analytics. Rate and review...

Duration:00:42:50

Ep. 34 | Inside a Visual Data Disaster with Felix Schlidorfer

8/16/2018
More
What happens behind the scenes to create a visual data disaster? Data visualization is often taken as a given once you land buckets of data together. This week we go behind the scenes of a data disaster to learn why that is not so. Felix Schildorfer tells us a wonderful story rife with political maneuvering, management cheerleading, IP sabotage, cross-functional politics and data not actually owned by the company and ultimately how he won in the end. His story has more twists and turns than...

Duration:00:49:19

Ep. 33 | Visual Data Disasters with Alberto Cairo

8/9/2018
More
Some people believe that well-visualized data will tell you exactly what you need to know. But there are many more visual data disasters than we realize out there. This week Alberto Cairo shares several examples he has discovered from weather to politics where some people really like what they see – it’s just not what the data is actually saying. How can you avoid this kind of data disaster? What should you do to avoid becoming a victim of it? This week learn the process Alberto Cairo uses...

Duration:00:49:34

Ep. 32 | Getting Your Message Through with Lea Pica

8/2/2018
More
What does that chart mean? How does it relate to the last one? Are your hard-fought insights getting through? A yawning gap has formed between analysts and executives when it comes to communication through data, enough to deem data storytelling the most valuable position by some CAOs. We must turn insights into effective action to drive quick wins within any customer-centric organization. This week learn how to get your message through with presentation and data storytelling expert Lea Pica....

Duration:00:49:31

Ep. 31 | Inside the Customer Equity Accelerator Podcast

7/25/2018
More
Did you know there is a way to cleanly connect marketing to revenue? It is customer equity and these principles are the primary driver behind the Customer Equity Accelerator podcast. This week host Allison Hartsoe recaps the fundamental drivers of customer equity, how it relates to CLV, and then highlights several high-impact guests who have appeared on the show from the first 6 months. Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:22:49

Ep. 30 | Is CC Right for Your Company

7/19/2018
More
There are many points of resistance when organizations try to become customer-centric. From executive understanding to data silos, the path is not easy to navigate. This week host Allison Hartsoe interviews Jeff Gardner from Staples who has seen customer-centric data strategies not only succeed but unlock 7-10x more value within companies. How does this kind of customer-driven, data-driven change management take place? Slowly and carefully. Hear the stories of quick wins on this week’s...

Duration:00:46:56