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The Dealer Playbook

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The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.
More Information

Location:

Canada

Genres:

Podcasts

Description:

The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

Language:

English

Contact:

7802639224


Episodes

Powerbomb: It's a People Thing W/ Alex Swire-Clark

9/16/2019
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People matter. In this powerbomb, Alex Swire-Clark explains how you can get the most from your people in a way that encourages growth and productivity.

Duration:00:03:28

#183: Why Is Emotional Intelligence Such A Big Deal? W/ Alex Swire-Clark

9/12/2019
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Ok, so what's the deal with emotional intelligence? Why do business leaders like Gary Vaynerchuk talk so much about it? Alex Swire-Clark, host of the rapport advantage podcast and CEO of Solar Inc., shares his best advice about why it's important and how it can positively impact your dealership.

Duration:00:36:18

Powerbomb: Maintaining A Proper Digital Focus w/ Alexi Venneri

9/9/2019
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Sometimes you need to take a triage approach with your digital marketing to get it back to a place that's healthy and producing results. Triage doesn't mean overhauling everything, it means carefully assessing needs and prioritizing actions in a strategic way. In this powerbomb, Alexi Venneri explains.

Duration:00:05:41

#182: Improve Your Digital First Impression w/ Alexi Venneri

9/5/2019
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Alexi Venneri, founder and CEO of Digital Air Strike, shares her experience about why first impressions matter online. From the first ad consumers see and the first result the interact with on Google to the first time they land on your website or first interaction with your team. In this episode of The Dealer Playbook, Alexi shares her best advice for dealers looking to improve their digital first impression including quick tips and strategies to make it happen.

Duration:00:37:55

#181: How The Power Of Language Can Inspire Those Around Us w/ John Klymshyn

8/22/2019
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There is much more to language than the words we speak, or the way we move our body - and that's where John Klymshyn comes in. Author of 11 books on the topic, John teaches that the power of language can truly inspire those around us to create massive gains in life. In episode 181, you'll hear John share his best advice for car sales people, and dealership managers about how to effectively use language to inspire growth and forward momentum. Subscribe and Share! Don't forget to turn on...

Duration:00:46:01

Powerbomb: Do You Need A Service Website? w/ Owen Moon

8/19/2019
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There is so much opportunity for car dealers to drive more attention and traffic to the service department online, which begs to ask: Do you feel like you need a dedicated service website? Owen Moon, CEO of Fixed-Ops Digital, has the answer.

Duration:00:08:06

#180: How to Maximize Your Service Department w/ Owen Moon

8/15/2019
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Dealership's with full service departments have a unique opportunity to maximize on customer retention, loyalty, and sales with a few tweaks to their process. In episode 180, Owen Moon, Founder of Fixed-Ops Digital shares some common sense ways you can get more from your service department regardless of the competition in your market.

Duration:00:36:32

Powerbomb: What The Mind Can Conceive and Believe w/ Howard Berg

8/12/2019
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Howard Berg (the world's fastest reader) shares some cool experiences that demonstrate how powerful the mind truly is, and what's possible when you learn to maximize its potential.

Duration:00:05:31

#179: Learn Anything 100% Faster w/ Howard Berg

8/8/2019
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Howard Berg is the fastest reader in the world and joins Michael for the most hands-on learning experience ever produced in The Dealer Playbook history. For Howard, it's not just about reading. It's about acquiring new knowledge, and perhaps more importantly, retaining and comprehending it. In this episode of The Dealer Playbook, Howard shares some incredible exercises that will help you read, retain, and comprehend any information 20 - 40% faster just by the time you're finished listening...

Duration:00:46:46

Powerbomb: What Car Dealers Should Do Before Social Media w/ Mark Shaw

8/5/2019
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Social media expert, Mark Shaw, explains that there are a variety of more productive activities that car dealers and car sales people can do to grow the business prior to wasting energy on social media.

Duration:00:05:51

#178: The Social Media Kiss Of Death w/ Mark Shaw

8/1/2019
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As one of the UK's most trusted social media advisors, Mark Shaw developed a name for himself by being a regular on the BBC and Skynews. In episode 178, Mark explains why social media has become the kiss of death for many car dealerships - more importantly, this episode is full of his experience and advice about how to turn things around and grow to levels you probably never imagined were possible. DON'T FORGET: Share the podcast with your coworkers and make sure to subscribe on your...

Duration:00:38:25

Powerbomb: Sell More Cars With Data feat. Lindsey BOOM Shaker

7/29/2019
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What's the point in analyzing data if you're not going to use it to enhance the consumer's path to purchase? Every day, customers are looking for information that will help them make an educated car buying decision. It's that knowledge that helps Lindsey Shaker win with content. By analyzing the data, she's able to understand what customers care about and then produces relationship-worthy content that addresses their questions, feedback, and concerns.

Duration:00:06:01

#177: A Real Dealer's Field Guide to Content Marketing w/ Lindsey BOOM Shaker

7/25/2019
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Lindsey BOOM Shaker, a digital marketer for Shaker Auto Group in New England knows a thing or two about creating content that generates new, repeat, and referral business. Shaker Auto Group is a staple in New England with 7 dealerships and a history spanning eight decades. In episode 177, Lindsey shares her process for research, development, and optimization of content that helps Shaker's dealerships rank higher in search engine than the OEMs for which they franchise. Getting value? Here's...

Duration:00:56:39

Powerbomb: Your Morning Routine Will Help Your Business Grow w/ Ryan Cote

7/22/2019
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Ryan Cote shares how something as simple as a morning routine can help your business grow to levels you never imagined were possible. The real question is this: How many more thought leaders who share the power of their morning routine will it take for you to implement a solid morning routine for yourself? Don't wait. Dominate!

Duration:00:13:53

#176: Does Traditional Marketing Still Work? w/ Ryan Cote

7/18/2019
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Remember those Columbia-House mailers that you used to get as a kid? Ryan Cote is a VP of the company that was responsible for those! As a third-generation family business, Ballentine specializes in traditional media, but has also evolved into a successful digital shop. From his unique perspective you'll learn about how to unify your traditional and digital marketing efforts in order to achieve higher success in your marketing. Subscribe to The Dealer Playbook Click that subscribe button...

Duration:00:53:16

Powerbomb: The Word Track To Win All Word Tracks w/ Chris Voss

7/15/2019
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Imagine having a word track so "air tight" that it would work in business, life, and even with terrorists?!? In this powerbomb episode of The Dealer Playbook, former international FBI hostage negotiator, Chris Voss, reveals a strategic word track to help build a trusting relationship.

Duration:00:06:23

#175: Negotiate Like Your Life Depends On It w/ Chris Voss

7/11/2019
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Chris Voss is the bestselling author of "Never Split The Difference: Negotiating As If Your Life Depended On It." As a former International FBI Hostage Negotiator, Chris shares proven negotiation techniques that allow you to build trust, while advancing the sale. His matter-of-fact wisdom about high stakes negotiation make this episode of the podcast a must listen for anyone in sales. Subscribe to The Dealer Playbook: Click the subscribe button on your favorite podcast app, and turn on...

Duration:00:43:51

Action-Oriented Leaders w/ Claude Silver

7/8/2019
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In today's dealerships, it's more important than ever for leadership who walk the walk, not just talk the talk. In this powerbomb, Claude Silver shares one way that VaynerMedia demonstrates how much they care about their team members.

Duration:00:04:35

#174: The Silver Lining of Work Culture w/ Claude Silver

7/4/2019
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Claude Silver is the Chief Heart Officer of VaynerMedia, one of Gary Vaynerchuk's portfolio companies with over 750 employees. In this episode, Claude shares her unique perspective as the one responsible for edifying, building, and mentoring the VaynerMedia team. She also shares wise advice about how dealerships struggling to cultivate a positive environment can start today to make gains. While the macro of what you're trying to accomplish won't happen overnight, Claude passionately...

Duration:00:43:19

Powerbomb: Why Technology Still Sucks w/ Dan Collingridge

7/1/2019
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Don't let the facts hurt your feelings. In this power bomb, Michael asks Dan Collingridge (a Leader in Utah's tech scene), why most of the technology solutions out there in automotive still suck. The answer may or may not surprise you. Subscribe to The Dealer Playbook Getting value from the show? Don't forget to click that subscribe button and turn on notifications! Have a question for Michael? Facebook: http://bit.ly/lib-fb LinkedIn: http://bit.ly/lib-linkedin Instagram:...

Duration:00:06:43