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The GoSquared Podcast


A podcast by GoSquared about building an online business. Stories and learnings from the GoSquared team and our friends.


United Kingdom




A podcast by GoSquared about building an online business. Stories and learnings from the GoSquared team and our friends.




009: From zero to 3,000 attendees in 3 years

In this episode of the GoSquared Podcast, we're joined by Alex Theuma of SaaStock about running and growing events. Alex and his team have built SaaStock from nothing into the biggest conference focused on SaaS in Europe, and as you'll hear, they're going global, too. We hope you enjoy the show! Learn more about the SaaStock conference here: Follow Alex on Twitter:


008: What can startups learn from the corporate world?

In this episode we're joined by Charles Thiede of Zapnito. Zapnito is a SaaS platform described as "the next-generation communication and expert community platform". We talk to Charles about his move from corporate life to the world of startups, about selling to enterprise businesses, and about time management as a busy founder. We hope you enjoy the show! Check out Zapnito for yourself here:


007: Who's ready for GDPR?

In this episode we're joined by Jamie Akhtar and Mariella Thanner of CyberSmart. CyberSmart is an automated compliance platform that helps you to identify, fix, certify and protect against security incidents in your business. Part of the CyberSmart platform helps businesses prepare for the GDPR – new legislation that's coming into effect on May 25th 2018 (about a week from when we recorded this). Jamie and Mariella share their stories from building CyberSmart, and offer their candid advice...


006: An introduction to agile sales

In this episode we're joined by Dimitar Stanimiroff – CEO of Heresy. Heresy is a platform that enables sales teams to work in agile manner – more like how teams of engineers collaborate to deliver projects on time. Dimitar has tons of sales experience from building out the European operations of Stack Overflow from nothing to over 80 people. We go on a journey from Dimitar's early days at Stack Overflow, to the future of Heresy, and many fun, inspiring stories in between. Learn more about...


005: A fireside chat with Rich, CEO of

This episode was recorded live at GoSquared's fifth London SaaS event. Rich Waldron, Co-founder and CEO of, sits down with James Gill, CEO of GoSquared for a fireside chat. is a platform that empowers organisations to build sophisticated automation workflows. They discuss the timeline of so far covering growing product and engineering teams, tough times, fundraising and the added pressure that comes with it. Find out more about here: Find out...


004: Selling to developers

In this episode we're joined by Adam – VP sales at Pusher. Pusher is a set of hosted APIs that allow developers across the world to add real-time features into their applications. We chatted with Adam about a range of sales-focused topics – what it's like selling to developers, how the sales team is structured at Pusher, and what to look for in your first sales hire. We hope you enjoy the show! You can find out more about Pusher here:


003: Using physical rewards to transform user onboarding

In this episode, we're joined by our very first external guest – Rory Codrington of WeDelight. We're extremely grateful to Rory for being brave enough to be our first guest. We quizzed him on a number of topics including, but not limited to: user onboarding, the difference between selling a self-service SaaS product and selling in the enterprise, the benefits of using physical rewards, and we discuss the rollercoaster that is building a company from scratch. We hope you enjoy the show! You...


002: How and why we do all-hands live chat

In our second episode, Sinead and James discuss how we implemented "all-hands" live chat at GoSquared. Live chat has become a hugely popular channel for businesses to talk to their customers, and seeing as GoSquared helps companies all around the world on this topic, we thought it'd be helpful to share how we handle customer communiction via live chat – from sales, to product, to customer success. Key areas of our discussion include: * Live chat as a sales tool AND a customer support tool. *...


001: The benefits of simplified pricing

We recently rolled out a dramatic change to our pricing and removed almost all of the complexity. In our first ever episode of the GoSquared Podcast, James and Russell discuss the reasons behind our pricing change, and what we've learned from the process so far.