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The Sound Off Podcast


The Sound Off Podcast is a series of interviews and discussions about Broadcasting, podcasting and New Media. Matt Cundill is a 20 year veteran of the radio industry and has worked on air, and as a program director. Matt now works with broadcasters and podcasters to increase their audience and the amount of time engaged on their audio.

The Sound Off Podcast is a series of interviews and discussions about Broadcasting, podcasting and New Media. Matt Cundill is a 20 year veteran of the radio industry and has worked on air, and as a program director. Matt now works with broadcasters and podcasters to increase their audience and the amount of time engaged on their audio.


Winnipeg , Manitoba




The Sound Off Podcast is a series of interviews and discussions about Broadcasting, podcasting and New Media. Matt Cundill is a 20 year veteran of the radio industry and has worked on air, and as a program director. Matt now works with broadcasters and podcasters to increase their audience and the amount of time engaged on their audio.






Paige Neinaber: The Minister of Good Times

Paige Nienaber knows radio promotions and marketing. He's been involved with some really big ones - and one that I definitely remember because I saw it play out on CNN. (Wild's infamous Haircut on the Bridge). In this episode, I ask Paige all about what makes a radio promotion successful, and how they changed over the course of the pandemic. In this episode, you'll hear a conversation about radio promotions that I have been planning since I first met Paige in 2016. We discuss the anatomy of...


Christian Zyp: Moving Radio

Christian Zyp is a host on Edmonton's CJSR's Moving Radio. But you're not listening to this episode for that. The story of our friendship begins on the radio in 1995 with the release of Van Halen's Balance CD. Back then radio stations were given advance copies and a "World Album Premiere". The special we ran only featured 9/11 songs on the CD. Where we the other two. Two drunk guys started calling me and asking why we had left two of the songs off and I said, "If you have some beer in the...


Vinny Barrucco: Un Vrai Montrealais

Sometime back in 2008, Vinny Barrucco made the call to (then) Mix 96 to see if his skills acquired at community juggernaut K103 Kahnawake would translate into the Montreal mainstream. We know today that that answer is yes. The Montreal morning host has done most of the day parts on Montreal radio at the two of the biggest English FM's in the city, Virgin Radio and 92.5 The Beat. Today, he is a host on the former along with Shannon King and Adam Greenberg. In this episode, you will hear how...


Steve Goldstein: How Many Podcasts are there really?

Steve Goldstein and I had a chat for this special bonus episode about how many podcasts there are. REALLY. Steve is the Founder/CEO of Amplifi Media, an audio innovation firm that offers counsel, production, and marketing of voice-first, podcast, and branded audio. Well-known as a thought leader in audio programming, marketing, and management, Steve often speaks about the future of audio at major conferences. He lends his extensive knowledge to the podcast, and illuminates some of the...


Valerie Geller: Never Lose A Listener

Valerie Geller has inspired many to be better broadcasters through her work. Many of those lessons can be found in her 2011 book, Beyond Powerful Radio, the follow up to the 1996 work, Creating Powerful Radio. I would consider this podcast to be incomplete without an episode from Valerie. She is one of the most referenced persons in this series; not only from broadcasters, but now podcasters. In this episode, we discuss how her work has become more than about radio, and extends to anyone...


The Great Radio Reset

Matt goes solo this week with some ideas for the Great Radio Reset. With the pandemic coming to an end and radio stations looking to the future, we've assembled a list of things to think about. Some are some old ideas that should come to fruition, while others where born in the pandemic. As always your feedback is welcome. Here are the links that I promised to list in the episode: Pat Holiday's 2015 blog on live and local being overrated. Seth Resler's Hash Tag Scavenger Hunt. A...


Skye Pillsbury: Podcast Purist

Long before I even knew that Skye was friends with my super close cousin Kingman, I wanted to have her on the show. She was a guest with Sound Off Alum Jim Harold shortly after we all convened on Orlando for Podcast Movement int the before times of 2019. Somehow, I failed to meet Skye. I later received an intro through Kingman to connect and that was more than enough of a sign to do this episode. In this episode, you will hear about Skye's podcast journey which goes all the way back to Bay...


Sheri Lynch: Still In Control of the Show

One of our biggest podcast episodes was back in October of 2017 when we had Sheri Lynch on the show to talk about taking control of the Bob and Sheri Show. By control, that means retaining things like digital rights and having autonomy over your brand. The episode has remained popular over the years because of the number of radio people who have considered taking a similar jump. In fact, it is one of the episodes that I have recommended people listen to rather than me explaining what she...


Fred Jacobs' Tech Survey: Radio In The Year Of Covid

Tech Survey has been an annual study by Jacobs Media since 2005. But 2021 will be one for the ages. Completed during a pandemic, Tech Survey 2021 tells the radio story of what happened to our radio listeners when Work from home, Zoom, masks, no travel, and a politically charged internet took hold. Originally, this was going to be a discussion about radio one year into the pandemic but how much better is that discussion with data? In this episode, you'll learn how P1 radio listeners' habits...


Dani Stover: Sunshine in the Shade

Dani Stover has a wonderful studio with a beautiful sounding microphone and produces content for radio, and podcast. She's not the first unemployed creator to grace the podcast. Given the state of Canadian radio which is awaiting new regulations while dealing with the remnants of a pandemic economy, Dani is patiently testing the waters to rekindle her relationship with radio. I particular love this episode because Dani and I talk about the love affair we have with radio. Sometimes it's a...


Darryl Spring Talks To Bands

Darryl Spring is passionate about rock radio. Although it started out with an attraction for what was coming out of the club shows of then CFNY-FM 102, Darryl knew radio was his future. From Loyalist College, to Q92 in Timmins, to Corus Radio in Toronto and Hamilton. His next two stops included Kingston and Ottawa, where there was great success, and some unfortunately timed circumstances. In this episode you will hear about all the fun that went on at these stations. And just like our...


Tracy Johnson: Talent Coach and Consultant

Tracy Johnson is a talent coach I had the pleasure of working with him back in 2013. His ideas and perspectives always resonated with both the Rock and Hot AC talent I was working with. I recall the ideas benefited not a personality's development, but soon after station morale and inevitably the ratings. Tracy also makes himself available to all performers with ongoing seminars. In this episode you'll hear how this Nebreska native got his radio start calling baseball games, how he found his...


Matt Cundill: There's No Episode to Hear Here

This week I spent some time looking out the window and thinking about a lot of the news that has been circulating in the radio business. Most of it worries me. People asking if Clubhouse is going to kill podcasting have it wrong - it stands to take the place of conversational and interactive talk radio. Other things I covered: Geddy Lee from Rush is not happy with Rogers simulcasting Blue Jays games this year. Entercom rebrands as Audecy; ditching in the process. We are one year...


Joel Denver: All Access Dot Com

Joel Denver is the owner, publisher and president of All If you work in radio, broadcasting and now podcasting, you likely have visited the All Access dot com website for industry news. Way back once computers began to take up room on the desk at and internet speeds hit 56k, you might have gone searching for radio industry news and found mainstays like R&R behind a paywall and Billboard Online just recently launched. All Access has always been free, always online and stays...


The Best Radio April Fool's Day Joke

This is an easy one. Steve Kowch from CJAD 800AM in Montreal in 1997 when the station announced that all tombstones in the province would need to be changed to French within a year. We had Steve on our show back in 2017 where he told the story in this 4 minute bonus session. But aside from this tale, this episode is one of our best and continues to resonate today with all the cutbacks going on in the radio business these days - especially to newsrooms. Check out the episode here.


Humble And Fred: Fiercely Independent

Humble and Fred are fiercely independent. They are the original "Life After Radio" personalities, having carved out a significant piece of the media pie for themselves. Back in 2011 they started a podcast and committed to it. (That's important component to their success BTW) They have had stints where they worked in radio for periods of time; including Kingston, Sirius XM for a superb 5 year run, and Funny 820AM in Hamilton up until last month. Through it all, Humble and Fred continue to...


Shani Scott: The Queen of Some Media

Shani Scott is the owner of Media Room 360, a streaming and media distribution company out of Texas. Her company has been built largely through what she learned in radio. Inspired by listening to the legendary Tom Joyner on K104 in Dallas, Shani knew she was in it for the long haul. Believe it or not there are likely portions of our audience who don't know that Tom Joyner did mornings on K104 in Dallas and afternoons at WGCI in Chicago. Live. With flights both ways on Southwest Monday to...


Howard Kroeger: When Classic Hits Was Born

Howard Kroeger was there in 2002 when a new radio format was launched in Winnipeg. The program director of Hot AC Q94.3 was apart of the programming team that had recently acquired AC Magic 99.9 from Standard Radio. It was obvious that Magic would no longer be an AC station, but what would it become in Winnipeg's competitive radio market? This is when BOB was born. Classic Hits is now in its 20th year as a radio format; straddling the divide between Boomer and Generation X - the original...


Women in Media with Sarah Burke

Sarah Burke has a brand new podcast. Here's a bonus episode featuring our conversation about the show and we also catch up a bit since she was last on the podcast. You can catch our conversation on Facebook or YouTube. (And give our Youtube a Subscribe!) Please follow all the podcast social accounts and subscribe to the podcast too! Instagram Twitter Facebook Press release below: For Immediate Release CELEBRATED FEMALE BROADCASTER SARAH BURKE LAUNCHES WOMEN IN MEDIA PODCAST SiriusXM...


Bob Willette: Live From Bob's Basement

Bob Willette got his start in commercial radio working alongside Humble and Fred at 102.1 The Edge back in the late 90's. He started as an intern but later produced the show and followed them over to the Mix 99.9 in the 2000's. After Humble and Fred had this very strange separation, he was "excused" from his position as producer and went on to work at Proud-FM for nearly 9 years, serving as the program director for the planet's first commercially licensed radio station to serve the LGBTQ...