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The VP Marketing Show

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Welcome to The VP Marketing Show. The podcast that takes you deep inside high-performing marketing teams to learn what they do, how they do it, and how they get better every day. We cover strategy and execution. Brand and demand. Metrics and team structure. Today’s realities and tomorrow’s opportunities. If you lead a marketing team, you aspire to the top job, or you’re a CEO who hires and manages a VP Marketing, THIS is the podcast for you.

Welcome to The VP Marketing Show. The podcast that takes you deep inside high-performing marketing teams to learn what they do, how they do it, and how they get better every day. We cover strategy and execution. Brand and demand. Metrics and team structure. Today’s realities and tomorrow’s opportunities. If you lead a marketing team, you aspire to the top job, or you’re a CEO who hires and manages a VP Marketing, THIS is the podcast for you.
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Location:

Canada

Genres:

Podcasts

Description:

Welcome to The VP Marketing Show. The podcast that takes you deep inside high-performing marketing teams to learn what they do, how they do it, and how they get better every day. We cover strategy and execution. Brand and demand. Metrics and team structure. Today’s realities and tomorrow’s opportunities. If you lead a marketing team, you aspire to the top job, or you’re a CEO who hires and manages a VP Marketing, THIS is the podcast for you.

Language:

English


Episodes

Marketing Leadership Hiring Through Two Critical Lenses with Executive Recruiter Mike Fox

11/12/2019
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Executive recruitment veteran Mike Fox gives us an inside view of marketing leadership hiring through two lenses: The lens of the firm (what sort of marketing leader do we need?) and of the individual (how do I position and market myself for career success?) We explore the importance of self-reflection by the CEO, implications of the booleanization of the hiring process, how marketers can stand out as providers of vital solutions vs. being just another job seeker, and much more.

Duration:00:20:31

The New B2B Marketing Playbook and Who’s Getting it Right with EverString’s Matt Amundson

11/5/2019
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Matt Amundson, VP Marketing at EverString, takes us on a wild ride through TV in the 90’s vs. today (and what we need to learn), the often-overlooked importance of emotion in B2B, the impact a powerful rallying cry and a growing community had at a famously metrics-driven tech company and much more. We talk about who’s getting it right, and how a different mindset changes everything. We explore two paths to growth, and why one is more powerful, more scalable, and harder to measure.

Duration:00:21:45

Challenging Conventional SaaS Wisdom with Brandfolder's James Winter

10/29/2019
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James Winter, VP Marketing at Brandfolder, explains why they maintain flexibility in their metrics and why a successful quarter is one in which they hit any one of their big three targets. He holds some opinions that differ from the crowd, including why you should start your career at a big company, why job hopping is a good thing, and that 80% of the value a SaaS marketing team delivers isn’t where most people think it is. He also speaks to the massive value of purposefully building an...

Duration:00:18:02

From Inbound to ABM and More with UserIQ's Nicole Wojno Smith

10/22/2019
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Nicole Wojno Smith, CMO at UserIQ, is leading the move from heavy inbound reliance to targeted, multi-threaded, multi-touch, multi-channel account-based marketing. We talk ideal account identification, engaging multiple stakeholders, and multi-channel online and offline cadences. We discuss the evolution of their metrics, lessons learned, connecting brand to revenue, career advice for up and coming marketers and more.

Duration:00:15:37

Building a Marketing Team, Buyer Enablement and More with Revenue Analytics’ Michael McCunney

10/15/2019
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Michael McCunney, VP Marketing at Revenue Analytics has built an eight-person marketing team from scratch in under six months. We explore what he looks for when recruiting, and how to structure a marketing team from the ground up. He discusses the recent business model pivot to more SaaS and less bespoke service provision, the essential role marketing plays in pipeline acceleration, career advice for up and coming marketers and more.

Duration:00:18:31

Global Collaboration, Empowered Culture and More with TÜV SÜD’s Jasmine Martirossian

10/8/2019
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Jasmine Martirossian, VP Marketing for TÜV SÜD Americas, recently moved from a smaller company to a 25,000 person global organization. We talk about how different that environment is, and what challenges and opportunities it presents. We explore the recent establishment of a global center of marketing excellence that unifies tools and processes to break down silos and maximize global collaboration. She shares insights into building a culture of ownership and testing, how to help every...

Duration:00:18:40

Growing Share of Wallet in Large Clients, PR and More with Eagle’s Flight’s Michelle Bennett

10/1/2019
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Michelle Bennett, VP Marketing at Eagle’s Flight, shares how this 200-person corporate events and training firm broadens and deepens business with their Fortune 500 clients. She also has some excellent advice for those considering PR or struggling to make PR measurable and effective. She explains why and how they brought the Inside Sales team under marketing and gives us a teaser for their soon-to-be-released book on building a customer-centric culture.

Duration:00:14:38

SDRs, ABM, Investing in Relationships and More with Sigstr's Justin Keller

9/24/2019
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Justin Keller, VP Marketing at Sigstr, shares why they very recently moved the Sales Development team into Marketing, how they balance ABM and more traditional demand generation, and why they're investing in relationships more than ever before. He also gives us a view into how they think about partnerships with other tech vendors, the pros and cons of running a user conference, some great career advice and more.

Duration:00:19:27

Brand, Community & More with CrowdRiff's Amrita Gurney

9/16/2019
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Amrita Gurney, VP Marketing and Community at Crowdriff, takes us on a 10X growth journey as she, her marketing team, and the company as a whole has evolved and prospered. It's a story of deep alignment, belief in the power of brand, and of investing in employees and in customers. We talk team structure, measurement, hiring, gearing up for CrowdRiff's first customer conference and more.

Duration:00:19:45

Innovative Team Structure, Brand Power and More with Axonify's Lindsay Cournoyer

9/12/2019
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Lindsay Cournoyer, VP Marketing at Axonify, tells us how and why she completely restructured her twenty-person marketing team, why she and the rest of the executive team believe so strongly in the power of brand, and how their metrics are evolving to better serve the business. We also talk customer marketing, gearing up for an ABM pilot, and she caps it all off with some great career advice for aspiring marketing leaders.

Duration:00:18:11