You Feel Me?

Ari Lennox leads with her heart, and developed her steady confidence over time. Growing up in Maryland, Lennox felt out of place, but everything changed when she moved to Washington D.C. “Life started getting fun after that,” says Lennox. Attending a primarily black school, Lennox no longer felt like an outsider, and was able to embrace her beauty in new ways. She eventually stopped using the word “black” altogether, and now affectionately refers to those who share her skin color as “chocolate.” The way Lennox expresses this word, and her overall appreciation for life, makes it impossible to ignore the love she has for herself and her culture.

Speak talks life in Mexico, his heel-face turn, and the art of a memorable radio freestyle Speak is a journeyman rapper from California’s Moreno Valley who’s been living in Mexico for nearly five years now. We spoke the day after his sold out Los Angeles show in support of his latest release Singularity (Version 1). Listen in to hear us talk about CDMX culture, clarity via maturity, and how he prepares for his memorable, and often viral radio freestyles.

Horse Head and Yawns talk GothBoiClique history, coping with the passing of group member Lil Peep, and their new record “We Had Our Fun” Horse Head and Yawns’ recently released We Had Our Fun is a stylistic leap forward, and a step away from previous projects that leaned heavily on emo vocal stylings over 808 heavy rap beats. Hear them talk about the new record, and how their exponential rise in popularity over the last few years has affected their lives and creative process.

Hailing from the suburbs of St. Louis, Missouri, the electronic pop duo consists of Dylan Brady and Laura Les. Laura attributes the band’s eclectic style to the two having grown up on the Internet. In our Skullcandy interview, she references discovering secret Pokemon videos soundtracked by Nightcore songs, a genre she simply describes as “sped up songs with high-pitched vocals.” It’s not a bad description for 100 Gecs either. Their debut album 1000 Gecs is a source of never-ending energy that inspires us to do everything but sit still.

Chris Joslin is one of the most exciting professional skateboarders to watch. He’s known to go huge but still remain technical. He’s also the newest member of the Skullcandy team. Listen in to learn about all about the BATB 10 champ — we go pretty deep pretty quick — and his thoughts on possibly being part of the first US Olympic Skateboard Team.

Valee’s unpredictable surroundings have created his zen-like personality, a trait that makes him unusually intriguing. He approaches life calmly and strategically, seeing it as an opportunity to cleverly disrupt tradition. His desire to advance the mundane has now carried into rap music, something he decided to pursue on a whim. Valee never intended to turn music into a career, but his commitment to craft set in and rap became his obsession. Valee’s unorthodox ability to twist vowels and stretch words over bass-heavy beats has won over artists and music connoisseurs alike. Today he stands as one of the exclusive artists on Kanye West’s famed G.O.O.D. Music record label.

Long Beach native Shane Blanchard, better known as Bane’s World, makes music that lovingly captures the sunny vibe of his California hometown. Laid-back and dreamy, his sound is at the forefront of a lo-fi movement known as “bedroom pop”. In our ‘You Feel Me?’ podcast interview, he mentions an affinity for “sad love songs”, which accurately describes his work on Drowsy. A guitar aficionado, Shane can clearly shred, but he also knows how to make his guitar gently weep—and even the solos on Drowsy become another relaxing layer in his silky smooth rhythms.

Jeremy Jones is a legendary snowboarder known for going deeper, further, and higher. Going pro as a 16 year old in the early days of the snowboard industry, as time went on he noticed climate change affecting winter wonderlands he’d frequented. In 2007 he decided to do something about and started Protect Our Winters. For over a decade the non-profit has been fighting climate change with political activism and organization. All the while Jeremy has lowered his carbon footprint by filming some of the most epic lines of all time without the help of helicopters or snow machines. He and his team hike and camp in pursuit of the gnarliest lines humanly imaginable. Highlights: 0:00- Starting POW 7:35- Getting the message going 10:00- Individual Change 13:00- Getting into the politics 26:00- Winters at home 36:11- Ski bums 42:50- Early Days in snowboarding 56:45- Splitboarding in Alaska 1:04:35- Connecting with nature through snowboarding 1:06:25- Seeking winter 1:08:00- Body Management

Smrtdeath is part of a booming indie scene that’s been frequently mislabeled ‘emo rap,’ but is showing itself to be an amalgamation of a litany of styles beyond emo and rap. The scene has exploded since we first covered it in 2017 and smrtdeath, with his booming voice harmonized and distorted with just the right amount of autotune, has become a staple. But this style isn’t his first foray into music, and at first he had a purist’s aversion to autotune. Tune in to hear us discuss the evolution of his style — music and fashion sense — and the odd jobs he’s maintained while growing his career as an indie musician. Highlights: 2:10- Growing up North of the boarder 4:50- Being apart of the scene 6:29- Dress for Success 8:05- Finding your sound 14:59- Beat Thief 17:10- Anti Autotune 27:30- Too old for the game 29:10: On the hustle 35:00- Son of lawyers 40:05- Moving to LA 45:00- Tattoos

Denzel Curry is Fearless. As a pioneer in the Soundcloud rap scene, Denzel’s had eyes on him since his teenage years. Now he’s a household name and his music has evolved in a way that’s gracefully taken him from underground hero, to mainstream accessibility while maintaining edge and depth of content. From his early days in Rvidxr Klvn, to Nostalgic 64, to his most recent release Zuu, Curry has continued to fearlessly evolve as an artist and take his fans along on the journey. Beyond growing artistically, Denzel talks to us about growing as a human and working through emotions and trauma via therapy. Listen in to hear the Carol City native talk about his move to Los Angeles, coping with loss, and facing his fears. Highlights: 00:53- Progression 5:05- Miami Gardens 7:00- A nerd in the hood 17:30- Metro ZUU 24:18- Life Long Friends 25:11- Raider Clan Traction 32:50- Dealing with the trauma 36:00- Police pressece 37:54- Self Reflection 42:00- Rappers I like 43:30- Growth from Taboo 48:15- Live show style

Pink Siifu talks growing up in Cincinnati, getting his start as a poet, and bleeding on the track Pink Siifu is part of a growing movement in rap music. There’s a sub-sect of artists making deeply personal, poetic, and abstract music over stripped down loops that aren’t necessarily adhering to traditional song structures or rules. It’s a fascinating wave with artists like Mach Hommy, Quelle Chris, Deem Spencer, Mike, and Earl Sweatshirt. Pink Siifu’s 2018 release Ensley a haunting record that will dig it’s way into the bottom of your soul because artists like him are willing open up and bleed on the track. Highlights: 1:10- raised in the Queen City 7:20- Marching Band 16:50- Spiritual Music 19:18- Waiting for Music 25:30- A new generation of Hip-Hop 29:00- Finding your loops 32:50- YG at the Spliff 35:50-Poetry to verses 44:00- Music changing your life

Cautious Clay is Deep. He's an amazingly well rounded musician known for his poetic lyrics. A multi-instrumentalist, producer, and lyricist, he got his start taking flute lessons from YouTube phenomenon known for playing the flute while beatboxing. His deeply intuitive understanding of music led to Clay preferring to listen to notes, rather than reading them, to learn songs. He eventually went on to pick up the sax, the guitar, and become a formidable producer, even catching the eye of Billie Eilish early on. His 2018 banger “Cold War” got the ever-important Insecure placement, and 2019’s Table of Context was released to rave reviews followed by sold out shows. Tune in to hear us talk about being in the band, bridging the music gap, and rust belt. HIGHLIGHTS: 2:40- Cleveland 5:30- Parents and music 6:36- Outsider in Cleveland 8:50- Movies and Music 17:15- Raised on parents favorite music 19:50- Rust belt 24:50- Were you a band kid? 26:30- Stuck in the middle 29:15- Our nations capital 32:19- Bridging the gap 41:00- Where to find me

Hook is a rapper phenom exploding out of Riverside, CA. Her recently released critically acclaimed debut tape “Bully” — entirely produced by underground pot-stirrer Nedarb Nagrom—is taking the underground by storm. Her ferocious style combined with his upbeat, sample-free 808 kits combine for the perfect soundtrack for a hot girl summer. She’s getting cosigns from your faves left and right, and has a bright career in front of her. But it turns out, as young as she is, she also has an extensive past with music behind her. Hear her talk about the girl group she formed with her sisters, growing up in the IE, and already working with rappers that inspired her to start rapping. Highlights 4:14- First out the Riv 10:45- Coming up in Riverside 14:00- Law Academy 15:10- Year long detention 19:30- Growing up a performer 26:00- Influential 27:40- On the Cusp of fashion 29:50- Releasing a hit clip 33:10- Staying in the game 36:59- Being more than a one-hit-wonder 40:25- Future plans

Soccer Mommy is rad. With a sound rooted in 90s rock and an aesthetic rooted in 90s kitsch, Soccer Mommy embodies throwback radness. Her humble beginnings as a bedroom musician in Nashville were interrupted by the time she got to NYU for college and realized she had some big decisions to make. Music was pulling her away from school, and thankfully for us, she followed the calling from the rock gods. Hear us talk about being head of the class, recording music sans computers and growing up in Nashville. Highlights: 1:45: Recording without a computer 4:05: Nashville 7:55: Top of the class 11:20: Starting young 16:00: Finding Influences 17:30: Obscure media 19:37: High school musical 27:35: Band camp 30:30: Valedictorian speech 35:20: Getting your first deal 29:49: Recording in New York 43:00: Response to Clean

Tommy Genesis is independent. She emerged from the underground rap scene, stayed true to her vision, and grew a devoted fanbase by doing things differently. She experimented with a multitude of music genres, including emo, noise, and punk, before creating her own: fetish rap. The term isn’t meant to signify the often overt sexual nature of her music, but to highlight how niche her sound is. Tommy is also a visual artist — having pursued post-secondary education in art and film — which is especially apparent in the music videos she often directs and edits herself. Tommy Genesis can’t be boxed into a singular category. She’s unabashedly unique, unapologetically herself, and unflinchingly independent. Hear her talk about her self-titled debut album, becoming a Fenty Beauty ambassador, and working with one of her idols M.I.A.

Lee Fields’ career as a soul singer has spanned over 6 decades. It started with a talent show in Wilson, NC when he was 14, and has continued to this day. He’s been everything from a cover artist, to a one man band, a real estate manager, to a Billboard charting phenom, and now a living legend and road warrior with his band The Expressions. Interviewing someone who’s lived so much life is easy, just set up the mics and let them tell their story. Lee had plenty of story to share. Tune in to hear him explain his start in North Carolina before moving to New York at age 17. He goes through every decade of his life with precision and detail, explaining how at times he lived somewhat of a duel life as a family man running a real estate business during the week, and a show stopping performer on the weekend. After decades of releasing records, the last decade might even be the most fruitful for Mr. Fields legacy. He’s released 5 phenomenal albums over the last 10 years with The Expressions, showing amazing consistency, infinite charisma, and timeless soul. Their latest release, It Rains Love, puts the chops Lee’s developed over the years on full display and is a must listen for soul music lovers. Highlights: 0:30: Being home from tour 1:50: Wanting to be an entertainer 6:40: Moving to NYC in the 70's 13:00 Performing for the celebs of NYC 14:34: Dress to impress 15:00: Love at first sight 21:00: Fatherhood in tragedy 25:50: Balancing family and tour 30:25: Remaining relevant in music 32:00: Bigger fish to fry 35:10: Recording in the fish shop

Leikeli47 is empowered. She’s taken control of her narrative by hiding her true identity. Now critics, fans, and observers are forced to judge her on the merit of music instead of physical appearance. Admittedly a shy person most of her life, concealing her identity has empowered her to be herself in the music. 47 is the rare all-in-one complete package modern musician. Not only is she an impeccable lyricist and song writer, but she displays a masterful delivery whether rapping or singing (“communicating” as she calls it), and she co-produces many of her songs. Even beyond that, she has a clearly defined visual aesthetic to match her music, making her one of the most well defined and captivating characters we’ve had the pleasure of working with. Her latest record, Acrylic, is the follow up to her previous Wash & Set and the second of a trilogy she’s dubbed the “beauty series.” Both albums are expansive in their scope, and concise in their clarity. They tackle a number of issues and topics with precision only a masterfully observant wordsmith could provide. Hear us talk about Pharrell watching her perform, finding the right sounds in the world to get the music out of her head, and people not even realizing she’s in the studio when the mask is off. Highlights: 1:20: Why the mask? 2:18: Cultivating your sound 4:45: Growing up artistic 8:00: Moving to New York 9:30: What to do outside of music 11:48: Pharrell 19:00: Concepts of Beauty 23:12: Discount Break 23:17: Atlantic melting pots 25:45: Influences beyond music 29:45: Coming up musically 34:40: Putting on the mask 37:50: Life as a studio rat 42:25: "Girl Blunt" on insecure 43:40: The face behind the mask

Maxo talks Lil Big Man, Def Jam giving him full creative control, and the power of timelessness People always ask me how I find new music, and I can never really explain it. Finding Maxo was pure luck. A mere whisper in a Twitter thread amongst music journalists where someone said something along the lines of “Maxo’s new one is so good.” It was enough to barely pique my interest. Lil Big Man didn’t have a grand placement in the coveted “New Releases” section of your favorite streaming site, or any major playlist placements I’ve seen…it was just the modern version of word of mouth. I pressed play on Lil Big Man, heard the floating lo-fi keys and gentle moaning vocal sample of “Time” and drifted back to a time of cheap headphones plugged into an old cassette deck, with the hiss of the tape warming my teenage soul. It felt like being running into an old friend, but realizing you’re both so much more grown up than when you last met. I love the tape, you can tell it’s recorded amongst friends, with an understanding and inherent comfort that lacks any pressure from outside forces pushing an agenda. Which made me all the more surprised to learn it was released by a major label. Maxo is quick to smile and easy to talk to. A cool air of leadership and accountability follow him with every large stride of his tall lanky frame. He’s centered himself as the star player on a team of friends he’s had for years. He was able to continue working with the producers he started with even after signing to Def Jam, and rightly so as they’ve clearly learned to make a certain type of timeless magic together. Hear us discuss that timelessness, his signing, growing up in Southern California, and starting to rap a mere 3 years ago. Highlights: 2:30: Being the middle child 5:10: Growing up in West LA 11:50: Developing your own taste 13:50: Pomona culture shock 16:20: Being a social butterfly 19:06: Starting to rap 20:40: What not to do on stage 23:15: Making music with your brother 31:32: Music around the house 33:00: Whatre you about 39:04: Smile 41:30: Navigating the industry 51:45: Hobbies

Omar Apollo is fresh. Beyond being a fresh face in the pop scene — and a heartthrob to boot — he’s taken a fresh approach at creating music. Perhaps it’s humility or self-deprecation when he claims he didn’t have any natural aptitude for music, but his passion to learn created an absolute phenom. He devoured YouTube tutorials to learn guitar, take singing lessons, and pick up production tips. Like many a young artist, his journey into pop stardom started by accident. The first song he released ended up on one of the biggest Spotify playlists. But the accident repeated itself and didn’t seem so accidental by the time he released his second song. Now a multi-instrumentalist, vocalist, and producer, Omar’s fingerprints are all over every record he’s put out. He’s recently found comfort amongst peers in the burgeoning Chicano indie-pop scene. It’s full of like-minded utilitarian musicians, like Cuco and Inner Wave, who not only share the experience of navigating new found success in the industry, but the experience of growing up first generation Mexican-Americans. Omar’s latest EP, Friends, is a wonderful glimpse into his artistic range and youthful pop presence. His voice is angelic, his writing is relatable, and his beats are danceable. Hear us talk about learning vibrato on YouTube to impress his dad, falling asleep with his guitar as a child, the fresh Chicano indie pop scene and more on “You Feel Me?” Remember to subscribe, and listen to the end for discount codes! Highlights: 1:10: Hidden EPs 3:10: Teaching yourself music through YouTube 5:30: Pawn Shop shenanigans 7:28: How to get perfect vibrato 11:20: Guitar Center Heartthrob 13:30: Showing off a first song 14:23: Getting to Indiana 17:26: Super Taco 22:20: Growing up in Indiana 23:45: Taking Ballet 27:50: Pressure in music 33:30: Growing up unvalidated 38:34: I love Chicago 41:50: Putting together Stereo 44:45: Meeting similar artists

Travis Thompson has had a busy couple years. The emerging rapper was on tour with with another Seattle rapper, Macklemore, when I met him in 2017. It was his first time on the road and he’d recently quit his job. The tour led to a collaboration, the collaboration led him to appearing on The Tonight Show. The video we shot upon meeting organically sky rocketed into the millions of views, as did nearly every music video he released after. He released an album that led to a headlining tour, and somehow garnered a cult following in Mexico City without speaking Spanish. Needless to say the labels came knocking. 2018 was a year of press runs, label meetings, battling loneliness, writing rap songs, signing to a major, and planning a career. Now with his first major label EP, Runaways, recently released, Travis is poised to become another name in the long list of heavy hitters from a city with a quietly storied lineage in rap history. Hear us talk about his busy year, seeing himself on TV, signing his major deal, and more on You Feel Me? And be sure to subscribe and check out skullcandy.com for more music content! Highlights: 2:06: Runaways EP 2:36: Getting noticed 4:45: Being on The Tonight Show 11:44: Writing with meaning 14:40: Working on Films 18:05: YNW Melly 18:45: DIY Production 24:40: Being on Sway 31:29: Meeting with labels 37:19: Being home 40:09: Tour Plans 44:40: Meeting other rappers