The Latino Vote

The Latino Century Audio Book read by Lee Osorio coming June 18! Pre-Order your copy of The Latino Century with Simon & Schuster: Tinyurl.com/latinocentury Or Buy the #1 New Release on Amazon. - Join hosts Mike Madrid and Chuck for an in-depth discussion on the evolving landscape of immigration policy and its impact on Latino voters. In this episode, they delve into President Biden's recent executive actions on border security and asylum seekers. Mike Madrid provides a comprehensive breakdown of what these changes mean and why they mark a significant moment for the Latino community. They explore the political and social implications, examining how Latino voter perspectives align with broader American views. Chuck Rocha shares his and Ebony Payne’s personal journey and the challenges they faced in a hard-fought DC Council Ward 7 campaign. He offers valuable insights into the dynamics of local politics and grassroots organizing. The conversation turns to the latest primary results, focusing on Ohio's 66th Congressional District and the unexpected close race despite significant financial disparities. Then hopping over to primary results in South Carolina and Nevada, including Nancy Mace's decisive victory and the rising influence of Latino voters in key states. Tune in for a deep dive into the evolving political landscape and the strategies shaping it. Recorded June 12, 2024. Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast! Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

The Latino Century Audio Book read by Lee Osorio coming June 18! Pre-Order your copy of The Latino Century with Simon & Schuster: Tinyurl.com/latinocentury Or Buy the #1 New Release on Amazon. - Mike Madrid and Chuck Rocha discuss the strategic use of Spanish language radio and its critical role in reaching Latino voters. This tried-and-true medium resonates across generations, from traditional airwaves to modern streaming services. Yet you would be surprised how critical they are in key swing states. Mike and Chuck share their personal experiences and strategic insights on leveraging Spanish radio to connect with Latino communities, highlighting its cultural significance and impact on elections. Our hosts also rehash Biden's recent executive action on immigration, its political implications, and the diverse reactions within the Latino community. Tune in to explore the evolving landscape of Latino media and its influence on today's political arena. Recorded June 5, 2024. Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast! Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

The Latino Century Audio Book read by Lee Osorio coming June 18! Pre-Order your copy of The Latino Century with Simon & Schuster: Tinyurl.com/latinocentury Or Buy the #1 New Release on Amazon. - Chuck Rocha reflects on the challenges of balancing a personal life with rigorous campaign schedules, sharing firsthand experiences of early voting setups in Washington, D.C. and the grueling demands of a tight Ward 7, Council race. Afterwards, our hosts turn to the recent Republican primary in Texas' 23rd Congressional District, where incumbent Rep. Tony Gonzales edged out YouTuber and gun advocate Brandon "AK Guy" Herrera, despite the latter's endorsement from Donald Trump. The episode wraps up with Chuck and Mike pondering a recent CNN analysis by Ron Brownstein, on whether high-turnout elections still benefit Democrats, especially considering the changing allegiance of younger Latino voters. They explore the implications of these shifts, examining the defecting trends among non-college-educated Latino men and the steadfast voting patterns of college-educated Republican women, and comparing the effectiveness of traditional turnout operations versus modern, data-driven persuasion tactics. Recorded on May 29, 2024. Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast! Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

In this episode, Chuck Rocha and Mike Madrid scrutinize recent heavy spending across the country from Rep. David Trone's heavily financed yet unsuccessful Senate campaign in Maryland to the GOP's Congressional Leadership Fund exorbitant advertising spending in California's Central Valley, particularly within Latino communities. Our hosts segue to the recent primary elections, focusing on Oregon's 5th Congressional District, where Latina Republican Lori Chavez-DeRemer faces a new challenge from State Senator Laurie Bynum, a Black Democrat. The race, emblematic of evolving racial and economic dynamics in American suburbs, raises questions about how diverse voter blocs will align in future elections. The conversation also touches on the broader implications of Trump's upcoming verdict, with an analysis on whether an acquittal or conviction would help or hurt his 2024 campaign. They highlight how Biden faces a "polling problem" that doesn't show up on Election Day, while Trump struggles with an "election day problem" not reflected in polling. Recorded on May 22, 2024. Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast! Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Why did two angry Mexicans start a podcast? To ‘taco’ bout the Latino Vote. – Because Juan angry Mexican is simply not enough. Or maybe they are angry because the joke was that bad. In this episode of the Latino Vote Podcast, Chuck and Mike venture into the heartland of America, shining a spotlight on lesser-known races with surprisingly high concentrations of Latino voters. They analyze Nikki Haley’s surprising support in the Indiana’s Republican primary, as she received 1 out of 5 republican votes, despite dropping out of the race some time ago. The results highlight the broader discontent within the Republican base and its implications for the upcoming elections. Our hosts then continue to provide an outlook of the emerging Latino presence across the country, including Nebraska, where candidates like Senator Tony Vargas, son of Peruvian immigrants, aims to be the first Latino elected to Congress from that state. The conversation takes a serious turn as our hosts address the concerning trend of violence and threats in politics, with Chuck reflecting on recent incidents with the Ebony Payne campaign, ultimately resulting in law enforcement stepping in. They touch upon the impact of past events like January 6th and emphasize the importance of maintaining civility in public discourse. From discussions on border security to reflections on identity and representation, Chuck and Mike urge both parties to listen, learn, and adapt to the changing Latino electorate. Their candid conversations offer critical analysis, personal anecdotes, and a call to action for consultants and politicians to engage authentically and inclusively. Recorded on May 8, 2024. Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast! Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Recorded May 1, 2024. Our hosts are joined by special guest Mark Hugo Lopez, the Director of Race and Ethnicity Research at Pew Research Center, as they dig into the latest Latino voter trends and the polling intricacies that make their surveys the gold standard. Mark Hugo Lopez leads planning of the Center’s research agenda focused on chronicling the diverse, ever-changing racial and ethnic landscape of the United States. He is an expert on issues of racial and ethnic identity, Latino politics and culture, the U.S. Hispanic and Asian American populations, global and domestic immigration, and the U.S. demographic landscape. Lopez was previously the Center’s director of Global Migration and Demography, and of Hispanic research. Learn what makes a good Latino poll, including the importance of a nationally representative sample, sufficient sample size, and inclusion of Spanish language options. Dive into the nuances of Latino voter behavior and the key factors that shape their political decisions. Read Pew Research Center's latest survey on the 2024 Presidential race: In Tight Presidential Race, Voters Are Broadly Critical of Both Biden and Trump Catch up on the latest data-driven public opinions on various issues by visiting Pew Research Center's website: www.pewresearch.org Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast! Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast Click here to watch Episode 41 on YouTube: https://youtu.be/zOu6j1B99sc Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Recorded April 24, 2024. Ever wonder how Mike Madrid can predict the shifting dynamics of the Latino voting block years in advance? Despite the rumors, he does not interpret patterns in cloud formations. The man of many talents, Mike Madrid, reveals it all in his very own book - The Latino Century, How America’s Largest Minority Is Transforming Democracy. The Latino Century is an insightful investigation of how and why the two major political parties have failed to appeal to the Latino vote—the second largest ethnic voting group in the country—and the impact it will have on American democracy and politics for decades to come. Mike Madrid recalls his thirty years of research and campaign experience with both parties to address what each party must do to prepare for the incoming Latino wave. The Latino Century explores the true meaning of America at a time of rapid cultural change, the founding principles of self-government and individual responsibility, and one man’s journey through a political party that has turned itself inside out. Pre-Order your copy of The Latino Century with Simon & Schuster. Or Buy the #1 New Release on Amazon. After sharing their excitement about Mike’s upcoming literary masterpiece, Chuck and Mike dissect the contrasting activities of Donald Trump and Joe Biden, analyzing the potential impacts of Trump's legal battles on his base and the upcoming election dynamics. With insightful commentary, they explore Biden's challenges and strategies for winning back support, highlighting the importance of addressing issues within his base. The conversation takes an intriguing turn as they discuss the primary elections, Nikki Haley's surprising voter support, and the evolving sentiments within the Republican Party. Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast! Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast Click here to watch Episode 40 on YouTube. Follow us on X (formerly Twitter) Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Recorded on April 10, 2024. Have you heard the news lately? President Biden announces plans for an executive order to lock down asylum-seekers at the southern border? New polls show an upswing in Latino vote for former President Trump? Arizona Supreme Court reinstates an almost total abortion ban from 1864, back when Mike Madrid was a freshman in high school? Our hosts might have something to say about all of that. Chuck and Mike are back to analyze everything from polling numbers and Joe Biden's most recent Univision interview to the ever-changing values of the Latino Vote and how politicians like Bernie Sanders was able to perform well with Latinos. Also a preview of upcoming events, including a live recording in New York City with Telemundo on April 16 with Arantxa Loizaga. Join us for meaningful dialogue on Latino political issues. Join us for a thought-provoking discussion on the Latino vote, political strategies, and upcoming events that shape our democracy. Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast! Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast Follow us on X (formerly Twitter) Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Recorded on March 13, 2024. Welcome back to the Latino Vote Podcast, where Mike Madrid rule #bazillion is that Chuck Rocha will always match high quality campaign advice with even higher quality looks. In this lively episode, our hosts dive into Joe Biden's nomination win, and offer prime political foresight as to what both candidates will do with all the extra time until the November election. From colorful commentary on campaign fashion to in-depth discussions on fundraising tactics, Chuck and Mike keep listeners engaged with their witty banter and insider perspectives. They dissect the nuances of campaign spending, highlighting the importance of early investment and leveraging candidate advantages to shape the narrative. Drawing from their extensive experience in political consulting, Chuck and Mike discuss maximizing resources and outmaneuvering opponents. They explore the dynamics of targeting different voter demographics, emphasizing the critical role of Latino voters in shaping electoral outcomes. Chuck and Mike also touch up on the newly created Democrats for Border Security Task Force, the sudden resignation of Colorado's 4th Congressman Ken Buck, TikTok, and the Arizona Senate match up in November. Tune in to the Latino Vote podcast for an entertaining and enlightening discussion on the strategies that will define the long road ahead in the race for the White House.

Join us for a post-Super Tuesday analysis where Chuck Rocha and Mike Madrid delve into the intricate details of political races across the country and what the results mean come the General Election in November. From Nikki Haley's not-so-surprising exit to Mitch McConnell's endorsement of Donald Trump, no stone is left unturned. They dive deep into the dynamics of key Republican and Democratic races in California, Texas, N. Carolina, and more. Plus, they offer a few suggestions to President Biden on what topics he should address at the State of the Union and what races he should invest in. Don't miss out on this lively and informative discussion! Subscribe now to The Latino Vote Podcast for engaging conversations that bring you closer to the heart of the Latino vote. Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

No guests this time, just Chuck and Mike: raw, unfiltered, and heated. Making this a must watch episode. On episode 36 of the Latino Vote podcast, Chuck Rocha and Mike Madrid dive into the intricacies of the political landscape following the Michigan primary and offer their observations ahead of Super Tuesday. With candid discussions and passionate insights, they dissect the missed opportunities for both parties, emphasizing the importance of staying on message, not playing into the opponent's hands, and what voters will need to compromise to get their man into office. Mike and Chuck discuss the significance of Latino voters in upcoming elections, particularly in states where their impact is growing. From key elections to watch out for in the California's primaries to the emergence of new generations of Latino leaders, they provide valuable wisdom into the evolving political landscape. With engaging banter and astute observations, they offer a compelling exploration of the forces shaping the race for the Latino vote. Join Chuck and Mike as they navigate the complexities of election season and offer sharp analysis on the strategies and narratives shaping the political arena. - Power Y Glory - Latino Politics in Los Angeles by Los Angeles Times Columnist Gustavo Arellano (4-part series): www.latimes.com/california/story/2024-02-26/a-series-diving-into-latino-politics-in-l-a - Subscribe now to The Latino Vote Podcast for engaging conversations that bring you closer to the heart of the Latino vote. If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

The wild Hispanic Republican: illusive, majestic, and the newest guest on our show! In this episode, the boys are joined by special guest, Brittany Martinez for a candid conversation about her experience working for the Republican Party. From their roots in diverse communities to their journeys to Capitol Hill, Chuck, Mike, and Brittany share their unique perspectives on navigating the world of politics as Latinos, emphasizing their experiences feeling like an outsider in the political power structure. Brittany recently worked in the U.S. House of Representatives under the 55th Speaker of the House Kevin McCarthy where she served as his California Communications Director. She has also worked as the Communications Director for a Senate campaign in Ohio, Deputy Director of Hispanic Media at the Republican National Committee (RNC), as well as other roles on and off the hill. So grab your coffee, settle in, and join Chuck, Mike, and Brittany as they navigate the complex landscape of California weather, East Coast politics, and everything in between. - Ebony Payne for DC Ward 7 City Council: www.ebonypayneforward7.com - Subscribe now to The Latino Vote Podcast for engaging conversations that bring you closer to the heart of the Latino vote. If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Chuck Rocha and Mike Madrid welcome special guest Michelle Mayorga, a highly regarded and diverse Latina pollster. Michelle's impressive career path, starting from volunteering for political campaigns in high school, eventually lead to her being named 2022's Pollster of the Year! In this episode, Michelle's expertise helps guide Chuck and Mike through the nuances of polling methodologies and the importance of engaging with Latino voters authentically by tailoring messages to resonate with their experiences and priorities. The three eventually take a pitstop to talk about the significant gender gap in Latino voter behavior, and the recent rightward shift amongst Hispanic voters. From funny stories to personal tidbits, episode 34 offers a comprehensive discussion on the challenges and opportunities associated with polling Latino voters, featuring perspectives from a seasoned pollster and expert in her field. Subscribe now to The Latino Vote Podcast for engaging conversations that bring you closer to the heart of the Latino vote.

Did you think we would have a Puerto Rican guest last episode and call it quits? We’re going back-to-back, Puerto Rico style. In this episode, Chuck Rocha and Mike Madrid are joined by special guest Julio Ricardo Varela, a media expert, MSNBC columnist, and founder of Latino Rebels. Julio shares his unique journey from Puerto Rico to Boston, highlighting his experiences in journalism, educational publishing, and the creation of Latino Rebels. As the conversation unfolds, they explore the evolution of Latino media representation, the mainstream narrative on the immigration issue, and the political challenges faced by Puerto Ricans both on and off the island. Tune in for a captivating discussion that goes beyond the numbers, providing insights into the multifaceted world of Latino politics. Subscribe now to The Latino Vote Podcast for engaging conversations that bring you closer to the heart of the Latino vote.

For episode 32, Chuck Rocha and Mike 'Is-Always-Right' Madrid are joined by special guest Adrian Carrasquillo, a seasoned journalist from The Messenger. Together, the trio dissects the RNC's strategies, or lack thereof, in reaching out to Latino communities. Adrian shares his investigative journey, revealing how he uncovered the truth about the closure of nearly all of the RNC's Hispanic community centers by physically checking the supposed locations and exposing the disconnect between promises and actions. The conversation delves into the RNC's financial challenges, the shifting Latino electorate, and the rise in young Latino voters. Quoting a recent Unidos poll, "40% of Latinos are new voters since 2016" explains Adrian. Adrian's exploration of the RNC's approach and the implications for the Latino electorate provides valuable insights into the ongoing political landscape, making this episode a must watch!

Welcome back to Episode 31 of the Latino Vote Podcast! Your favorite old bald-headed Mexicans are back in the saddle, and there's a groundswell of energy as they dive further into the 2024 election. In this episode, Chuck and Mike discuss the aftermath of the New Hampshire primary, and what that means for the candidates moving forward. Can Nikki Haley have a comeback kid moment? Chuck and Mike also chew over the mass layoffs done by the Los Angeles Times, 38% of whom were latino. “The chances of Latinos covering politics broadly or in the Latino community was just basically decimated” Mike states. Get ready for insightful analysis, insider perspectives, and a candid conversation about the changing dynamics of Latino outreach in politics. It's more than just a podcast; it's a journey into the heart of American democracy. Tune in and join the conversation! The Latino Vote Podcast is here, and it's bigger and better than ever. Don't miss out on the political insights and lively banter – Listen and subscribe now!

Happy 2024 everyone and what better way to start off the New Year than with a brand spanking new episode of the Latino Podcast. Chuck Rocha and Mike Madrid are back to discuss the various political dynamics related to the Latino vote. Expect this year's podcast to be lively and engaging, with occasional humor and a whole lot of focus on the 2024 election year. In this short yet sweet episode, the guys examine the recent Iowa caucus, highlight the significance of the podcast in providing unfiltered information to the Latino community, and express the importance of Latino voters this year. Chuck summarizes it perfectly in this episode "Our voters will determine who the president will be. Our voters will determine who's in control of the U.S. Senate, and our voters will control exactly who wins the U.S. House." Thank you for listening to the Latino Vote with Chuck Rocha and Mark Madrid. If you like this podcast please subscribe, share and review this on your favorite podcast platform. And if you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities! Enjoy listening to the Latino Vote Podcast!

The Latino Vote Podcast is live from the Campaign and Election Awards in Las Vegas, Nevada. Hosts Chuck Rocha and Mike Madrid, a Democrat and a Republican, respectively, are joined by Martha Salazar, director of agency relations at Univision, and Romero Lopez, regional vice president of sales for Telemundo Las Vegas. The panelists discuss the way Spanish media and Latinos consume information, and how political campaigns can reach this important voting bloc. Salazar talks about Univision's efforts to "evangelize for the Hispanic voter" and let parties, campaigns, and candidates know the importance of the Hispanic vote. Lopez discusses the growth of the Spanish-language media market and the potential for political campaigns to reach this audience. Rocha and Madrid offer their insights on how political campaigns can better reach Latino voters. They emphasize the importance of understanding Latino culture and values, and of using Spanish-language media to reach this audience. The Latino Vote Podcast is a valuable resource for anyone interested in understanding the Latino vote and how to reach this important voting bloc.

On the Latino Vote podcast, Mike and Chuck provide an update on immigration and Republican Tony Gonzalez. They also talk about Mike's recent visit to the former leper colony of Malakawai, where he aimed to catch substantial bonefish. 00:00:19 Latino vote: immigration debate. 00:09:36 Immigration consumes both parties. 00:09:50 Latino Republicans face pressure. 00:19:59 Cubans oppose immigration reform. 00:24:01 Politicians play to extremes. 00:29:14 Biden struggles to satisfy base. 00:31:43 Immigration is personal and important. 00:36:37 Immigration system needs reform. 00:43:04 Latino vote increasing due to math. 00:49:45 Money and turnout matters. 00:53:10 Latino political power increases significantly. 00:59:54 Latinas leading the way. 01:01:18 Latino's hiring Latinos.

Chuck and Mike are back in those comfy pod chairs discuss Mike's recent recognition by UnidosUS and the Unidos US Capital Awards. The event was attended by Janet Morguia, Raul Itzaguirre, Senator Ben Ray Lujan, and Senator Alex Padilla, who Mike speaks about his past with. Chuck reflects on the honor of introducing Mike and the impact the podcast has had on lifting up the Latino community and its voters. Mike and Chuck then discuss President Joe Biden's recent overseas trip and how it may affect the upcoming Republican presidential primary. 00:04:30 Joe Biden visits Ukraine. 00:06:39 Biden stands against authoritarianism. 00:14:56 Democrats in danger of losing Senate majority. 00:19:15 Democrats need Tester to win. 00:24:16 Democrat must run Latinos. 00:27:02 Latino candidates needed for success. 00:31:03 Voters will decide the fate. 00:37:43 Latinos can redefine Democratic Party. 00:43:51 Latino voters matter everywhere. 00:44:45 Latino political influence growing. 00:49:23 Latino voter turnout is key.