Ace the Gram – Real Estate Instagram Tips
For real estate professionals that love taking photos and using them to promote their business, Instagram has become more and more valuable among the social media choices. In this edition, Scott and Dave talk with Vivien Conway of the Ace The Gram podcast. Ace The Gram is one of the most successful podcasts in the […] The post Ace the Gram – Real Estate Instagram Tips appeared first on Dave Kohl.
Tips for helping with a construction or large contractor project
Dave and Scott reveal expert tips on the ins and outs of helping with a construction or large contractor project. Taking the extra steps to make sure a project you are involved in gets completed within deadlines and with as few obstacles as possible is the goal. You can make sure that the client doesn’t […] The post Tips for helping with a construction or large contractor project appeared first on Dave Kohl.
Part 2: The whole search on Branding
This episode is a topic continuation of our last episode on The Whole Search and Nothing But The Search. Except in this episode, Dave and Scott focus on branding and how agents can own their space online with their brand. Learn some strategies and tactics for branding your business in a search engine optimized way […] The post Part 2: The whole search on Branding appeared first on Dave Kohl.
The whole search and nothing but the search
Dave and Scott share some interesting data and strategies around property searches, from both a user perspective and a search engine optimization angle. Listen in for some great tips that you can use to elevate your real estate marketing game. The post The whole search and nothing but the search appeared first on Dave Kohl.
Maximize your Market Research
In this episode, Dave and Scott share some tips for researching for better real estate marketing data and how great information can help you better leverage your position as a market leader. Follow Dave: @davekohlonline Follow Scott: @swinterroth The post Maximize your Market Research appeared first on Dave Kohl.
Real Estate SEO Tips in 2019
Dave and Scott share some current advice on how real estate agents and other real estate professionals can leverage search engine optimization in 2019. Contrary to what you may be hearing, Search Engine Optimization (SEO) is not dead but it just ever-evolving. Be sure to listen in to how a digital marketing strategist would go […] The post Real Estate SEO Tips in 2019 appeared first on Dave Kohl.
Sourcing for photography
There’s always the need for great photos for real estate listings. What about photos and imagery for other marketing and social media content? Since using photos from the MLS is not something you want to do, especially if the listing is not your own, in this episode Dave and Scott share ideas and sources for […] The post Sourcing for photography appeared first on Dave Kohl.
How To Attract Even More Attention To Your Listings
Dave and Scott present examples and strategies for gaining attention to your listings which have little or nothing to do with the actual property being for sale. These are valuable whether you hold open houses or not, and whether you have a budget or not. There are other ways to reach the ideal potential buyers, […] The post How To Attract Even More Attention To Your Listings appeared first on Dave Kohl.
Developing Your Own Leads
Doing some basic scouting of your farm area for “rescue properties” can directly lead to more than one future client. A home in obvious need of repair could be an opportunity for you without you having to so much as pick up a screwdriver. Becoming the agent that took an eyesore and helped turn it […] The post Developing Your Own Leads appeared first on Dave Kohl.
Get Me More Leads
Dave and Scott discuss the pros and cons of going with ‘outside’ companies to generate leads before adding several separate strategies for generating leads direct to you. Having your social media and/or web site be the “first” to create buzz about something important within your farm area is just one of the methods reviewed. Find […] The post Get Me More Leads appeared first on Dave Kohl.
Working with real estate investors
Dave and Scott share strategies on how and why agents can access more inventory and generate repeat business by working more closely with real estate investors. Find out how sending them properties to buy could result in them sending you specific listings in return, and how you can turn renters into buyers. Your “investment” is […] The post Working with real estate investors appeared first on Dave Kohl.
Strategies For Marketing Your Farm Area
Buyers and sellers are more comfortable working with an agent that is involved with and relates to the community. Dave and Scott review techniques for your social media and marketing you can use to engage your followers and database. Find out ways to track school activities and recognition, cross promote with local business owners, and build relationships […] The post Strategies For Marketing Your Farm Area appeared first on Dave Kohl.
With some big cities and suburban areas going with smaller homes and micro-apartments, Dave and Scott examine the best techniques for marketing and promoting properties of various sizes. A small unit downtown could be worth as much as a three-bedroom ranch house on a cul de sac in the suburbs, while each property is marketed differently. […] The post Size Matters appeared first on Dave Kohl.
Your Creative Year Ever
Sometimes you don’t always think creativity with real estate in the same sentence but you would be surprised just how creative the business can be. From listings to digital strategy, your agent business thrives when you become your most creative self. Because creativity is strategy. You are probably much more creative than you think. Join […] The post Your Creative Year Ever appeared first on Dave Kohl.
Strategies For Inquiries
Dave and Scott provide a path for how to respond to your inquiries about your properties and/or your brand which more effectively engage your potential client. You can zoom in on their most important concern, which helps you to follow up more effectively while making the potential client feel that you are serving them. This […] The post Strategies For Inquiries appeared first on Dave Kohl.
How to grow visibility for your business
In order to gain traction, you must work towards building top of funnel strategies for acquiring visibility for your real estate business. In this episode, digital strategist Scott Winterroth explains tactics for growing visibility for your real estate business with examples in both traditional advertising and social media marketing. Dave’s story of the week: Boise and […] The post How to grow visibility for your business appeared first on Dave Kohl.
Becoming the Number One Agent
Chances are you are ‘number one’ in something that you do. If you don’t know it, neither do your potential clients. Dave and Scott provide strategies and examples of how you can position yourself as a leader in one or more important categories. Perhaps you sold the most of whatever type of property in a […] The post Becoming the Number One Agent appeared first on Dave Kohl.
How Mobile First Indexing can affect your strategy
Dave shares how to spin a down market report into a positive and Scott shares a follow up to Episode 12 regarding a new Google rank factor called Mobile-First Indexing. Google: Mobile-Friendly Test The article of the week: Peoria ranked one of the worst real estate markets of 2018 in new study The post How Mobile First Indexing can affect your strategy appeared first on Dave Kohl.
#13 – How to take advantage of other agents
Dave and Scott offer strategies from their workshops about methods of finding and tracking specific agents that can most efficiently lead to buyers and sellers within your areas of expertise. These methods include being able to track competitor’s social media feeds without them realizing it and untapped sources of strategies you can start using right […] The post #13 – How to take advantage of other agents appeared first on Dave Kohl.
#12 – How recent changes to Google’s Ads will affect your real estate marketing
This episode, we discuss how recent changes to Google’s Advertising products can and will change how you a market yourself online. The Real Estate Marketing Master Mix Podcast co-host Scott Winterroth share information on the recent rebranding on Google Adwords into Google Ads and what this means for real estate marketing. He also shares some insights into […] The post #12 – How recent changes to Google’s Ads will affect your real estate marketing appeared first on Dave Kohl.