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#17 – Strategies For Inquiries

Dave and Scott provide a path for how to respond to your inquiries about your properties and/or your brand which more effectively engage your potential client. You can zoom in on their most important concern, which helps you to follow up more effectively while making the potential client feel that you are serving them. This […]

#16 – How to grow visibility for your business

In order to gain traction, you must work towards building top of funnel strategies for acquiring visibility for your real estate business. In this episode, digital strategist Scott Winterroth explains tactics for growing visibility for your real estate business with examples in both traditional advertising and social media marketing. Dave’s story of the week: Boise and […]

#15 – Becoming the Number One Agent

Chances are you are ‘number one’ in something that you do. If you don’t know it, neither do your potential clients. Dave and Scott provide strategies and examples of how you can position yourself as a leader in one or more important categories. Perhaps you sold the most of whatever type of property in a […]

#14 – How Mobile First Indexing can affect your strategy

Dave shares how to spin a down market report into a positive and Scott shares a follow up to Episode 12 regarding a new Google rank factor called Mobile-First Indexing. Google: Mobile-Friendly Test The article of the week: Peoria ranked one of the worst real estate markets of 2018 in new study

#13 – How to take advantage of other agents

Dave and Scott offer strategies from their workshops about methods of finding and tracking specific agents that can most efficiently lead to buyers and sellers within your areas of expertise. These methods include being able to track competitor’s social media feeds without them realizing it and untapped sources of strategies you can start using right […]

#12 – How recent changes to Google’s Ads will affect your real estate marketing

This episode, we discuss how recent changes to Google’s Advertising products can and will change how you a market yourself online. The Real Estate Marketing Master Mix Podcast co-host Scott Winterroth share information on the recent rebranding on Google Adwords into Google Ads and what this means for real estate marketing. He also shares some insights into […]

#11 – How to delegate so you can sell homes

In this episode, Scott and Dave are joined by Jason Rosado, who brings his 25 years of experience as a Business & Executive Coach. Jason discusses ways to find your passion, highlight your success activities, and bring it to the forefront of your business, as well as how to take the remainder and delegate it […]

#10 – Converting Renters Into Buyers Within Your Marketing Plan

Dave Kohl and Scott Winterroth share ideas on how to leverage renters for your real estate marketing strategy.

#009 – Do’s And Don’ts Of Direct Mail For Agents

Direct Mail remains an important consideration for an effective marketing and advertising presence to potential as well as to current clients. Dave and Scott review methods for making it work effectively, whether as a stand-alone or as a reinforcement to your other advertising. Find out the basics of the process, and make sure you are […]

#008 – Tips for strategic home showings

In this episode, Real Estate Marketing Masters Mix podcast host Dave Kohl walks us through some great tips for more strategic home showings. Including creative ways to spin the undesirable and profit from a few easy real estate marketing tips including how to hide a backyard railroad, prepare for some pet perks and be more […]

#007 – Timing your real estate marketing promotions

Dave Kohl and Scott Winterroth talk about timing your real estate marketing promotions to create context with what is on your real estate prospects mind. A few puns but there are some great tips on why you should think more about timing for both marketing your real estate business and just being in the know so you […]

#006 – Networking for more Business

Dave Kohl and Scott Winterroth review proven methods of choosing which business networking events and venues will be most productive. Discover techniques for finding the people you most need to meet to grow your real estate business and discover some of the best questions to control the conversations. Equip yourself with some great methods for the […]

#005 – The Three “S” of Social Media Content for Real Estate

Dave and Scott talk about what we call the Three “S” of social media content for real estate professionals with great examples of how each “S” can help you leverage social media to grow your visibility online. We talk about why just posting an image might not be the best way to reach users on […]

#004 – Positioning Yourself for More Clients

Dave and Scott provide examples of ways that power agents position themselves to be the “go to” contact for their specialty. Even if you sell more than “north side condos” or “medical professionals”, having that one element to what you do that keeps other agents and everyone in your database remembering you pays off in […]

#003 – How to talk up transportation into your selling

Episode Number 3: Talking up transportation and parking


#002 – How a listing audit can turn a break into a make!

Listen to the latest episode of the Real Estate Marketing Masters Mix Podcast hosted by Dave Kohl.


#001 – Marketing your real estate to the weather

The weather can detract buyers and sellers but are there ways to utilize the seasons for supplemental marketing strategies?