Purpose Chasers ®

It's no secret that Maslow's Hierarchy of Needs drives and motivates human behavior. Each stage is the motivating factor behind what you are doing and why you are doing it. When it comes to business, these needs only intensify when it comes to you and your employees. Suppose you want to create a successful business where the success is mutually beneficial for everyone involved. In that case, you must start with the first level of Maslow's Hierarchy of Needs. After understanding your employee's needs, you also need to recognize and understand your needs as the entrepreneur and owner of the company. Purpose Chasers, if you missed last week's episode where I broke down Abraham Maslow's Hierarchy of Needs and how to fit the company's vision with your employee's driving factors and behaviors, I invite you to go back and listen to part one. Last week, I took a deep dive into recognizing and understanding your employees' needs, specifically how you can help them attain them and how you and your team will reap many benefits, including maximum production, happiness, and self-fulfillment. This week, I'm focusing on you, the entrepreneur. When creating a solid business, four main contributing factors keep any entrepreneur out of the lower levels of the Hierarchy of Needs: Cash Flow, Paying Yourself First, Chain of Command/Leadership, and Systems. While individuals commonly refer to a typical 9-5 job as a rat race, it's easy to fall into the entrepreneurial roller coaster trap. To get off the roller coaster for good, tune in as I help you dial in these four systems to create space for you to do what you do best. Topics Discussed: AbrahamMaslow’s Hierarchy of Needs breakdownWhy efficient systems are Gospel in businessSolution-minded vs. problem-mindedHow to spot an immediate crisis vs. something you can come back to Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net Quotes: Mark Crandall "Being pulled into all the problems within your company will bring you down faster than anything else. A chain of command or order of business needs to be put in place to ensure you can get out of the weeds.”“Chain of command is CRUCIAL. If you want to grow and scale your company, you must be out of the problems. You need to train and empower team members to make decisions to solve problems so that you are not pulled into every single issue that arises.”“Building systems without accountability is useless because there is no structure to ensure the systems get followed.”“You'll never feel at your highest self if you're constantly solving problems and never put preventative measures in place to ensure those problems never happen again. That's the core definition of systems.”

According to Abraham Maslow, all humans operate inside a Hierarchy of Needs. The Hierarchy of Needs includes Physiological Needs, Safety, Love and Belonging, Esteem, and Self-Actualization. These needs are what drive and motivate human behavior. When it comes to business, creating a vision for your employees to align themselves with is the key to recruiting and maintaining employees. This week, I'm sharing a quick overview of the 5 Stages of the Hierarchy of Needs and how to fit the company's vision with your employees' driving factors and behaviors. Once you recognize and understand your employees' needs and how you can help them attain them, you and your team will reap many benefits, including maximum production, happiness, and self-fulfillment. Purpose Chasers, be sure to tune in next week as I share part two of how Maslow's Hierarchy of Needs applies to business, specifically how it applies to entrepreneurs and business owners. Topics Discussed: Abraham Maslow’s Hierarchy of Needs breakdown How to help your employees map out a career, not a job Goal setting as a team vs. individual goals (hint: teamwork is HIGHLY beneficial) Create a vision that motivates your to take on new roles and responsibilities Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net. Quotes: "My belief of the Hierarchy of Needs is that you can never have enough behaviors that are driving multiple phases of the hierarchy because your behavior is dictated in that single stage you are seeking to fulfill." “Every human is striving to get to a place of self-actualization, the desire to become the most that one can be, but a lot of people never get to experience that because they don't get the lower level needs met.” “I use all my team members' goals to drive my behavior. Team members hitting their goals and hierarchy of needs allows me to sustain self-actualization.”

This week, I'm sharing the lessons learned from terminating two individuals who are near and dear to me. Terminating employees who are like friends and family is one of the most challenging decisions I've ever had to make in business. But one of the most valuable takeaways is the importance of asking how YOU can do better. How can you be a better leader and team leader? What areas can you improve on to future-proof the relationships in and out of your company? While entrepreneurs and team leaders don't regularly ask this, it's important to instill it into your team. When you own up to your mistakes and treat others equally, you create a strong accountability structure moving forward that everyone can pick up on. On the flip side, just as owning up to your mistakes is necessary for team success, so is praise and appreciation. Ensuring that you point out the achievements of your team members lets them know that you're investing in their growth and security. Purpose Chasers, be sure to tune in next week as I share how Maslow's Hierarchy of Needs applies to business, specifically how it applies to your employees and team members. Topics Discussed: The Number 1 question to ask yourself when facing adversity in your businessWhy owning your mistakes makes you a better leaderFinding mutual ground and equality with your teamEstablishing a solid accountability structureUnderstanding the balance between praise and demand Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net Quotes: Mark Crandall "Whenever something happens that negatively impacts your company, the most important question to ask yourself is, "What can I do better." “An iron fist can only go so far, but too much praise can get you in trouble. Finding the balance between praise and demand is key.”“I never want to be better than the team beside me. I don’t view myself as better or less than the people surrounding me. We are all equal.”“Making money is great, but not on the backs of those you rarely show appreciation to.”“Good is the enemy of the great. Keeping the good may prevent the great from ever gracing you with their presence.”

If you're an active listener of the show, then you might remember Episode 100, where I chatted with Nathaniel Bruno, Owner of Community Solar Authority, about my entrepreneurial journey and how he helped me get started. It was a fantastic conversation about the two main lessons I learned in entrepreneurship and the incredible insight I gleaned from Nat's own experiences. Well, Purpose Chasers, I decided to bring him back for an all-new episode. Nat Been has been an entrepreneur since college and is currently on his 6th business. He's lived in a van for three years and traveled all over the US and overseas. Now, homesteading in Texas, he's been running a solar business without ever meeting his business partners in person ever since Covid-19. In this episode, Nat shares his own entrepreneurial journey and how he became a community authority within the solar industry. Be sure to listen in as we discuss the truth behind what it takes to be a business owner, how to grow your business and scale yourself out of your company, and why entrepreneurship isn't for everyone (and that's okay!) Topics Discussed: Going all in and focusing on ONE business at a timeBeing intentional in both your personal life and businessThe KEYS to creating healthy partnerships (and the dangers to look out for) Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net Connect with Nat Bruno: Website:https://www.communitysolarauthority.com/ LinkedIn: https://www.linkedin.com/company/community-solar-authority/ Quotes: Nat Bruno "I started with my good friend and consulting client; next thing you know, I had three businesses. And that quickly led to burnout. I sold everything, took off on the road, lived in a van, and traveled through the US and Canada to enjoy life. Running three businesses, I finally had to say enough and focus on one business. And now I'm all in on one business, and since then, things have been super clear in my life, and I'm a lot more intentional in everything I do in life and business." “There’s always going to be that entrepreneur in me that’s always looking for what’s next, what can I do better, and how do I be better. I don’t think I’ll ever truly feel settled and content.” When I was on the road, I had a very specific framework of what I was looking for in my next venture, one that had unlimited income potential, the ability to work from anywhere, and the ability to hire and train my replacement. I didn't want to be the only one. In consulting, being the face of a company, you're never going to be able to get out of it because people want you and only you, not your replacement.” Mark Crandall "I stay behind the computer and work on marketing strategies that break the internet. But I'm also a visionary, so I like to look at a company and the hazards and issues that could arise.""There are a lot of dynamics that go into healthy relationships with your business partners. Being able to have clear communication with your partnerships is essential.""I quit my 9-5 to be a business owner, and then I started working 24 hours a day. There's a degree of crazy that's involved in being an entrepreneur. That's why most companies don't make it. It’s not for everyone.”

If you lead your business with honesty and integrity, you’re setting yourself up for a successful company. While building a scalable company isn’t for the faint of heart, it is doable and it can be done the right way. You just have to nurture your relationships and honor your previous agreements. But sometimes other people don’t always hold their end of the bargain. One of the key lessons I share this week is how a $8k error made by a former supplier has made my company more money than I can count. One of the most important lessons you can learn from your mistakes is how to leverage your errors in order to grow. Owning up to your mistakes and recognizing ways to improve will help you create stronger relationships and scale your company. When you constantly evaluate what you’re doing and how you’re doing it, the room for error shrinks over time. Not only can you leverage your mistakes but you can also leverage your relationships. Though, the number one thing you have to remember about leverage is that you have to have some weight on the other side of the scale. If you don’t have something to offer on your end, it’s a lead that goes nowhere and the other person can see that it’s not a mutual benefit for them. To learn more about how to leverage your mistakes, strengthen your relationships, and how technology can propel your growth and scalabilyt, tune into this week’s episode of Purpose Chasers! Topics Discussed: Streamlining your business to make it more efficient to scale upWhy you need a “fail safe” tracking method for your businessRed flags to look out for when doing business with other suppliersHow technology helps your business stay accountable Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net Quotes: "Technology saves time and minimizes the risk of error through accountability”“A lot of companies should be asking themselves how they can leverage their errors.”“We can be friends but if you don’t navigate business from a high-level of integrity with my interest in mind, there is no friendship. I’m thinking about you and how to be the best customer possible but if you’re thinking about yourself, it’s not going to work.” “One of the key ingredients to rapid and massive revenue scale is strengthening and leveraging relationships in business.”

If you’re an entrepreneur, business owner, or industry leader, then you’ve more than likely heard the phrase, “cashflow is king” or “cash is king.” Just because you make millions of dollars a year doesn’t mean you pocket millions of dollars. On paper, it may look like you’ve made tons of money per job, but in practice, you may be losing more money than you even realize. But what if I told you there’s a better strategy? One that can ensure you’re getting paid first while also paying your employees and paying off any surprises along the way. (i.e., renting equipment). This week, I’m sharing the formula that I’ve created within my own companies to ensure each business is in a healthy financial state. One of the biggest pieces of this formula is recognizing that your finances can’t be a guessing game. There has to be an effective mathematical equation put in place to predictably hit your margins every time. Once the needs of the customers are met, and the job is completed, then you can start paying yourself first. But only after accurately calculating every step of the process. Topics Discussed: The TRUTH behind the notion “cashflow is king” Gamifying the financial state of your businessWhy you should NEVER spend money that you don’t have in your pocketExpenses most business owners never consider until it’s time to pay the bill Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net Quotes: "If the owners are stressed out about money, the employees are stressed out about money, and that is absolutely no way to live."“You never want more money going out than you have coming in."“You get to plan what the IRS takes. They don't get to tell you what they're taking.”“Your financial systems can be the greatest asset or the most profound downfall within your company.”

In this episode Frank Crinite shares the journey of branding himself to sell over 100 cars per month on average. With 0 marketing dollars Frank has built his livilihood on the word of mouth of all of his previous customers. Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net

This week, I’m sharing how my company went from $0 to $1.5 million in solar sold in a five-month span. While many people see this as a wild unicorn, luck of the draw experience, there’s just no such thing. By putting systems and automations in place, doing the work with honesty and integrity, building relationships with our clients, and keeping them in the know at all times, my team and I were able to grow and scale in an authentic way. Everyone wants to grow and scale their business, but not everyone is willing to put the work in. Too many businesses are profit driven and completely void of strong customer relationships. Yes, growing and scaling your business is possible. But you must first focus on strengthening your relationships. Not just the relationships you have with your team but also the relationships you have with your clients and potential clients. To future-proof your company, you have to first lead with honesty and integrity. Topics Discussed: Why there’s no such thing as beginners luckThe REAL keys to success (that nobody wants to talk about)How to systematize every aspect of your companyLearning new ways to overcome obstacles in your business Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net Quotes: "One of the hardest parts was teaching our team that every human we come into contact with is a potential customer."“Do not put all of your eggs in one basket. Do not rely solely on one platform to do anything for your company.”“We really doubled down on our belief that customers come before profit always. We’ve learned lessons along the way and have owned our mistakes because we are a company that operates with honesty and integrity, and that’s what separates us from the rest.”“When I had this conversation a year ago, I was talking to my team about this path, but the map hadn’t been created. There was no point A and point B. I just knew that I wanted to do it, and it would open up eventually if I kept putting the intention there, and now it’s happening.”

There is no such thing as “slot machine” growth, only slow and steady growth. Too many business owners make uneducated guesses about their financial health. But in order to grow and scale your business, you must take out the guessing game and start figuring out the correct mathematical equation. In order to do that, you must first put the systems and automations in place to take your business to the next level. This week, I'm sharing how I 6x’ed Energy Shield of New Hampshire with just a Google Document and a CRM in just two short years and how we went from 5 employees to 15 and counting. When I first moved back to New Hampshire and gained ownership of Energy Shield of New Hampshire, there were no systems in place. There was no way to track customer appointments, deposits or final payments, materials ordered, and there was no schedule of projects from start to finish. There was a lot of money being thrown out the door. So I got busy building systems, hiring the right people for the right positions, tracking where the money was going in and out, and effectively communicating with every single client of ours. One of the biggest takeaways was that no homeowner wants to be surprised when it’s time to pay their final bill at the end of the day. The key to ensuring there are no secrets or surprises for the homeowner is to set clear expectations, use effective communication, and ensure everything is organized on the backend. Topics Discussed: Setting the tone for your team and your clientsFinancial health: one of the most overlooked things in businessWhy $ raises aren’t keeping your employees happyHow to scale your business despite the growing material costsWhy you need to build systems before you hit the throttle Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net Quotes: “One main principle we as a company carry through our entire process is customers over profit.”“We have direct communication with the customers. Even if we can't do their job, we are in contact with and talk to every single customer or potential customer that comes our way.”“One of the greatest money losses for businesses is that they crank up their marketing efforts before they ever have systems in place to ensure client calls are being answered, appointments are being booked, and the homeowner is being followed up with.”“With effective systems in place, can scale your business and know the outcomes on the other side.”

No amount of money can determine your worth. If you're unhappy with where you are and what you're doing, the dollar signs mean nothing. You could be making millions of dollars, but that doesn't mean a thing if you're constantly feeling like you're running in circles, utterly dissatisfied with where you're at in life. Tired of feeling stressed out, bogged down with work, and frustrated with how you're feeling at the end of the day? Then this episode is for you. This week, I'm diving into the epiphany I had four years ago around the difference between working off a retainer to working for ownership. I also walk you through the moment that completely changed my life and business for the better. After taking ownership of 8 companies over the past few years, I've gained incredible insight into how to run a better business model, the main ingredient for authentic and effective marketing, and how to strengthen my relationships with clients and friends-turned-business partners. Be sure to listen in as I share my top 10 lessons learned in business and why making more money could be costing you joy. Want to learn more about how I scaled Energy Shield of New Hampshire with just a google document and a CRM? Stay tuned for the next week's episode as I share how YOU can do the same with your company! Topics Discussed: Why raising your rates won't fix your disconnect with the work you're doingHow to effectively mix friendships and business partnershipsMaking progress by taking calculated risksRecognizing there are no failures, just costs associated with life lessons Why you should NEVER sacrifice authentic relationships for shiny, new objects Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net Quotes: "I was all over the road, doing a lot of things. The revenue was awesome, but I was super frustrated. Praises were shouted from the rooftops about my work, but the frustration was building. I repeatedly raised my rates, trying to match my worth per hour. I was up to making $2,500 an hour and still didn't feel I was getting what I was worth for the results I was producing.""You can teach organizations and systems, but you can't teach someone to hustle.""I didn't understand the conundrum I was facing. I didn't understand the dollar-per-hour battle I was in. Then later, I learned that no amount of money could compensate me per hour. As my skills, experience, and track record increased, and the testimonies piled up surrounding what I was doing with the clients I was working with, and the results they were getting just weren't adding up.""I have such a high standard for myself and the work I'm performing for my clients that I never want to take on again more than I can do at a 110%. It's not fair to my other clients.""You're not building a business, you're building a reputation."

In 2020, I went inward. In a pursuit to tap into my deer calling, I paused Purpose Chasers®, put my head down, and went all in on doing the inner work. With the growing rise of Covid-19, I removed the pressure and noise from my life, both online and offline, to limit the negative space around me and fulfill what I had been called to do. In a span of fewer than two years, I’ve gained incredible insight, made strong relationships, scaled businesses, and, the best part, my second son was born. This week marks the first solo episode I’ve recorded since July of 2020. Back in 2020, I shared my gratitude with the Purpose Chasers® community and all the lessons I learned along the way. Now, I’m going all in helping individuals grow and scale their companies with no end in sight. By putting the systems in place, growing the right team, and tracking your metrics, it has never been a better time to scale out of your company and take back your most precious asset: time. Topics Discussed: Why you need to spend more time and energy growing an effective teamPutting all of your energy into growing one thing vs. a bunch of little thingsTracking your metrics to jumpstart your scalability The many benefits of shutting out the noise, pressing pause, & going inward Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net Throwback to the last solo episode of Purpose Chasers® Ep. 90: COVID-19 and Removing the Pressure and Noise https://open.spotify.com/episode/6rVy63MRZHKCWNBeaJaVMe?si=JOBY-c_VTQChEAvrK-ovCA Quotes: “So many individuals think that spending more money is the only way to make more money, but that's not been my experience.”“With the amount of energy I had spread across the board on all of the things I was working on, what would happen if I had just put all that energy into one thing?”“I can scale your company from 1 million to 10 million with a google document and a CRM. It blows people's minds. People believe you need Slack, Builder Trend, this trinket, and that add-on. No, you don't. You need a google document to track the jobs you have going and track the flow. And you need the CRM to set up all the automation and all communication coming in from customers.”“When you build businesses that can operate without you, there is no limit to the scalability of those ventures.”“It's hard to get an owner or operator of a business to release their grip on their company. But when they build the necessary systems, they can free up their time and work on growing the business vs. working in the business.”

When it comes to building strong relationships and creating a business that lasts for generations, it’s never about the money. While money is a resource that helps you grow your business, the end goal should always be about leaving communities better than you found them. This week, I am talking with Sean about what led to him launching, scaling, and selling his roofing company for $20M. Sean shares insight into how his unique business model served his local community and made long-lasting relationships with his clients. We talk in-depth about the importance of focusing on people over profits and why getting jobs doesn’t mean you’re winning the race. We also discuss the entrepreneurial spirit of always looking to level up and how to grow and scale your business the right way. Remember, commas in your bank account mean nothing if you’re not nurturing relationships outside of the company. At the end of the day, the end result isn’t the $ amount you take home but your reputation and the reputation of your company that lasts a lifetime. Topics Discussed: Owning mistakes as an entire team Why money is only part of the process, not the end goalThe difference between revenue and profit How to create a legacy businessBuilding a solid foundation for your company Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net Quotes: “Nothing has the potential to appreciate or scale like owning multiple businesses, especially businesses that own real estate.”“How you perform when things go wrong separates you from your competition. It's okay to make mistakes because it allows you to go out there and show them why they hired you vs. the other guys.”“There are people out there willing to lend a helping hand, bounce ideas off, and give you the motivation to start your entrepreneurial journey. All it takes is reaching out.”

Are you looking at the world as transactions or relationships? Tired of robo-pitching out to the wind in hopes of finding average places to land? If you’ve been wanting to develop long-lasting relationships, then now is the time to change your method! Our guest this week shares the importance of treating potential podcast guests as future friendships and how to lead with heart. This week, I am talking with Tom Schwab, Author, Speaker, Teacher, and Podcast Interview Marketing Pioneer. Tom shares incredible insight into why our main goal should always be about creating and maintaining friendships. When we lead with a heart of service, we are able to increase the level of impactful conversations and create meaningful relationships. Join us this week as we learn why our relationships are more than just click funnels and robo-pitches. Topics Discussed: Treating people as relationships instead of pitching baseballsThe importance of adding value to othersUnderstanding that more is not always better Shifting our focus from selling to conversationUnderstanding relationships as our most valuable currencyWhy a heart of service will never lead to a sellout Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net Connect with Tom Schwab Website:https://interviewvalet.com --- Quotes: Mark Crandall “Podcasting is all about having a platform to leverage to build relationships with other humans.”“Newsflash: The higher level the guest is, the less likely they are to share out the episode that they do with you.”“There are people who are looking to serve and those that are looking to use.” Tom Schwab “You pitch a baseball but you introduce a human being.”“When people are pitching, it's dehumanizing. And it’s dehumanizing to the host. It basically says, hey, I want to use and abuse your podcast for my transaction, or have a one night stand.”“If we start with the connection with a method of service and a heart of service, that will go a lot farther than doing as a transaction because podcasters can see that transaction from a mile away.”“The whole goal is to build relationships, not only with the host but with the audience.”“Instead of jab, jab, jab, right hook, I say serve, serve, serve, ask.”“Make sure that you offer clear value and make sure it's clear that you're not there selling.”“There are three types of people that podcast hosts want to have on their show: friends, friends of friends, and people they want to be their friends.”“Relationships are the ultimate currency. That's where you get a richer life from. It's not from all these little transactions.” ‘People have no idea how much harm that they are doing to their brand by robo-pitching or by abusing their audience.”“You aren't one funnel away, you are on conversation away.” “You can only sell out your audience one time then you're exposed for who you are.”

What do you want to create in life? If you could pick one thing to do for the rest of your life, what would it be? Who would you like to become? This week, I am talking with Nat Bruno about the two main lessons I’ve learned from him since the start of my entrepreneurial journey nearly six years ago. Nat has since guided me down the entrepreneurial path by sharing incredible resources and insight from his own experiences. And I want to do the same for you. Your dreams of traveling the world with your significant other or ensuring a spot at your child’s championship game while your business runs itself don’t have to be in vain. If you could do, create, or become anything in this world, what would it be, and what do you have to change to make them happen? What is preventing you from living the life of your dreams and achieving your biggest goals? Topics Discussed: Why your number ONE business consultant is GoogleUnderstanding that cashflow is KING in businessThe greatest misconceptions behind entrepreneurshipHow to analyze your limiting beliefs and let go of fear Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net Quotes: Mark Crandall “You don't have anything if you don't have cash flow.""There's always a way through in business."“Anything and everything is possible. Six years ago, I never would have thought I'd have multiple multi-million companies that I'd scale myself out of and be helping other entrepreneurs scale out of their own businesses.” Nat Bruno "Focus on one thing and say no to everything else. Make "no" your default answer.""Put all of your energy and all of your focus into one thing starting out."

Are you living with unwanted F.A.T.? Do you often feel depressed, stressed, or less than in any area of your life? If you struggle to own your worth or struggle with feeling confident in yourself, then you might just be lettering F.A.T. get in the way of stepping into your greatest potential. This week, I am talking with Natalie Jill, Fat Loss Expert turned High-Performance Coach and host of the Leveling Up podcast. Natalie shares with us how she kills FAT for a living, both the fat on our bodies AND the F.A.T. getting in the way of showing up for ourselves. We discuss the importance of focusing on relationships in and outside of business as well as how to define your own version of success. Join us this week as we continue to change the way society views hustle and why we need to burn our false assumed truths. Topics Discussed: How F.A.T. (false assumed truths) is holding us backThe dangers of living a false lifeWhy keeping up appearances keeps us downStages of comparison (and why it robs us of our potential)Changing the way society views hustleFocusing on building relationships rather building an empire Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net Connect with Natalie Jill Website:https://www.nataliejillfitness.com --- Quotes: Mark Crandall “If you don't know how to throw me a softball, then i'm not going to get in the batter's box.”“There are people who look for any fault, any judgement because they want to take away the focus of their own F.A.T., false assumed truths.” “You want to know how most businesses fail? They spend way more time on their logo and business name then they do building relationships.”“There is no definition for success outside of spiritual practices without comparing yourself to somebody else.” Natalie Jill “What we believe is our truth, always. So whatever you believe, you’re right.” “Most people that have not achieved a goal that they think they want is because of their beliefs around them”“It has to make sense for my audience” “If it doesn’t end up making sense for me, financially, timewise, or funwise, then I don't want it anymore. If it doesn’t light me up and brings added stress to my life, it doesn’t matter how much money it brings in if I’m not happy.”

What do your calls currently look like? What does your schedule currently look like? If you were to look over the last month of networking calls, Zoom meetups, and “get to know you” follow-ups, what would they look like to you? Truth is, many individuals are bound to their calendars and taking calls they don’t actually want to be taking. Lesson #14 of what I have learned in entrepreneurship over the years is this: Stop showing up for the “Takers”, your calendar opens us to serve the “Givers”! How many calls and meetups from your calendar actually moved the needle for you and your business? When was the last time you truly connected with someone else over the phone and not because they were trying to sell you something? This lesson has been a tough one to learn and one that I have had to learn time after time. Don’t make the same mistakes I’ve made. Stop penciling every hour of every day to calls that don’t serve you or your business. Unless you truly value the relationships you have already cultivated online, it’s not worth it to show up for the “takers”. Instead, use your time wisely for those who give with our expectations on the other end. Topics Discussed: The importance of implementing healthy boundaries in your calendarCreating the space to evaluate the lessons learned in entrepreneurship Why I’m pursuing the entrepreneurship journey What happens when we lead with our insecurities & overdeliver our valueThe dangers in showing your poker face in businessLearning to give without expectations and selfish motives Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net --- Quotes: Mark Crandall “Many people may show up as heart-centered and giving. But when the rubber meets the road, whether you interview them, bring them into your mastermind, or partner with them, they get what they want, and then they’re gone.”“Have these individuals matched the value that you’re giving out? Have they brought you something in return or moved the needle for you in business? It may sound like a selfish evaluation but it’s something that you have to do.”“How do I show up in a way that I bring value but that I don’t overdeliver from a place of seeking to compensate my own insecurities?” “Everybody, especially those in business and in the online space, wants something. They’re not just building relationships because they want more relationships. Sure, they may want to build relationships but there’s something else that they want to gain from these relationships as well.”

When it comes to building strong relationships and creating a business that lasts for generations, it’s never about the money. While money is a resource that helps you grow your business, the end goal should always be about leaving communities better than you found them. This week, I am talking with Sean about what led to him launching, scaling, and selling his roofing company for $20M. Sean shares insight into how his unique business model served his local community and made long-lasting relationships with his clients. We talk in-depth about the importance of focusing on people over profits and why getting jobs doesn’t mean you’re winning the race. We also discuss the entrepreneurial spirit of always looking to level up and how to grow and scale your business the right way. Remember, commas in your bank account mean nothing if you’re not nurturing relationships outside of the company. At the end of the day, the end result isn’t the $ amount you take home but your reputation and the reputation of your company that lasts a lifetime. Topics Discussed: Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net --- Quotes:

Sick of spending money for little to no payout? Tired of investing in strategies that no longer work? I get it. We’ve all been there. We’ve all thrown money at false marketing schemes in hopes of hitting the jackpot. But what if I told you that you didn’t have to treat marketing like a casino? What if there was a better way to build your business than on unsafe bets? This week, I am sharing with you Lesson #10 that I have learned in business. When you treat Marketing like a casino, you lose a lot more than the money you threw on the table. So many people believe that by placing all your bets into one slot machine, the payout is exponential. But that’s NOT how Marketing works! Marketing is more about building long lasting relationships than chasing dollar signs. Instead of hoping to hit the jackpot, learn how to leverage those relationships for the long haul. Don’t let the bright lights and fancy card tricks blind you from investing in your future. Topics Discussed: Why you don’t have to spend millions of dollars on Ad Spend to be successfulFocusing on backend systems & dialing in your business for a better ROIThe hard truth about treating marketing & relationships like casinosKnowing when to increase your marketing efforts for your business Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net --- Quotes: Mark Crandall “People tend to treat marketing like a casino where they walk up to the slot machine and put all their money in and expect to hit the jackpot. but that is absolutely NOT how it works.”“When you get the backend systems and get everything truly dialed in for your business, it works long term. You don't need to spend millions of dollars.” “The greatest way to increase your business revenue is to make sure the backend systems are in place, your referral systems are in place, and your relationships are dialed in and then you can increase marketing afterwards.”“Marketing is an extension of your business and if your business isn't truly dialed in, then it makes no sense for you to increase marketing efforts because you're going to be wasting money.”“I’m in this to build long lasting and leverage those relationships so they pay out for a lifetime. If you have a business with broken relationships or broken systems, you can't really step into that Heart Centered Hustler's mindset.”

There are plenty of hard-working, manual labor individuals who are successful in their craft. But physical labor isn’t the end all be all. In fact, it takes an incredible thought life and skilled decision making to jumpstart your financial success. Our guest this week speaks into the balance of working with both your hands and your mind in order to create a massive impact for yourself and those around you. This week, I am speaking with Taylor Welch, best-selling author, international speaker, entrepreneur, and CEO of Traffic and Funnels. Taylor believes that modern-day entrepreneurs when they are HEALTHY, not burned out, but CLEAR — have an unbelievable power to change the world for the better. His mission is to unlock & equip busy business owners to ascend to the NEXT level of impact, where they can unlock exponential growth & wealth accumulation. Tune into this episode of Heart-Centered Hustlers as we discuss essential practices such as self-awareness, agility, and adaptability in your business. We also dive into how to deal with internet trolls and why growth isn’t a simple, linear process. Topics Discussed: The importance of agility and adaptability in your businessPracticing the art of self-manufactured resistance Learning the two levels of delegation within businessRecognizing wrong decisions as learning opportunitiesLeaving room for flexibility in routine The power in spending emotional currency for life’s lessonsKnowing how (and when) to respond to internet trollsWhy self-awareness is essential to continual growth Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net Connect with Taylor Welch Website:https://trafficandfunnels.com--

If you ever find yourself asking the questions, “What really matters in life?”, “What is our purpose?”, or “What is truly essential?”, then you are not alone. The truth is, we all ask ourselves these types of questions at some point in our lives. We can get so caught up in the noise of life that we forget how to truly live. That’s why our guest this week shares incredible insight into living an essential life and how we can find meaning to these deep questions. This week, I am speaking with Greg Mckeown, public speaker and author of Essentialism: The Disciplined Pursuit of Less. We discuss what it means to truly live an essential life by silencing the noise and tuning into our greater callings. Greg shares with us different strategies we can implement in order to make effective decisions for ourselves and those around us. We also dive into the importance of prioritizing your time, setting healthy boundaries, and recognizing areas for improvement. Topics Discussed: Why we should always be teachable and ready Implementing strategy for effective decision making The importance of healthy boundaries & accountabilityLearning to be present with yourself & those around youThe benefits of prioritizing your time & protecting your assetsRecognizing essentialism as a collective sport Changing the way we live our lives by one moment at a time Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net Connect with Greg McKeown Website:https://gregmckeown.com Resources Essentialism: The Disciplined Pursuit of Less https://www.amazon.com/gp/product/0804137382?ie=UTF8&tag=randohouseinc5755-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0804137382 --- Quotes: Mark Crandall “The further I get, the more opportunities are present.” “If I get off my practice and I start to get out of alignment with my practices, I find my life becomes more cluttered.” Greg McKeown “If you don't prioritize your life, somebody else will.”“Many people feel stretched too thin at work and at home. They feel busy but not productive. They feel like their day is being hijacked by other people's agenda for them.”“Books, of course, are not entirely dead things, there is a life to them. But they don’t start breathing and living unless the reader comes and gives the other half of the life so to speak. When the student is ready, the teacher arrives. And it is on us to be in a moment to be teachable and ready.”“Essentialism found you because you were ready, because you were willing to look at your life in that moment and say alright this isn't what I meant to choose. I ended up choosing a strategy that I didn't mean to choose.”“The most important criteria is what my concious dictates what I should do. Ask yourself, “is this right?” “Is this the right thing to do?” Our consciousness is a spiritual thing.”“It’s not about saying no to all the things, it's about saying yes to all the right things.”“I need to have an energized reminder, “pull me back to what’s essential” reminder every week.”“Pause, close your eyes, take a deep breath, get into this moment and ask “what's important now?”, “What is essential now?”, “Is this essential?” And what happens next matters the most. Just do that next thing.”“Each of us has a unique, essential path to live and we always have enough time to complete that mission and to do what is essential.”