The Nourished CEO Podcast

What if the key to standing out in a crowded online health and fitness industry isn't some flashy new marketing trick, but a deeper understanding of who you actually help and why they should work with you? Today I’m joined by one of our standout NBA clients, Zach Lewandowski—a personal trainer turned online nutrition coach who helps high-performing professionals lose fat and build sustainable habits. Zach shares his powerful journey of rebuilding after spending $18K on the wrong coach. From broken trust to bold pivots, he opens up about the real lessons, strategies, and mindset shifts that helped him create a profitable business that actually feels good to run. If you’ve ever been burned by a business coach or felt stuck trying to “do it all” without the ROI you expected, this one’s for you. Episode Timeline [2:24] – Zach’s journey from 17-year-old personal trainer to online health coach [4:00] – The challenge of standing out in a crowded health & fitness industry [6:42] – Shifting from broad messaging to specific, client-centered language [9:23] – Why Zach stopped chasing “more content” and focused on quality over quantity [13:19] – Spotting red flags in sales conversations and protecting your coaching energy [16:24] – How the sales landscape has shifted since 2020 and what’s working now [21:44] – Zach’s experiences with shady mentors, lawsuits, and rebuilding trust [35:35] – Why simplifying to one high-ticket offer transformed Zach’s business [43:40] – The power of retention and why Zach shifted from 9-week to 6-month programs [47:11] – Final advice for coaches navigating today’s tougher online market Top 5 Quotes from This Episode “When you’re educated and not chasing gimmicky buzzwords, it’s tough to stand out—you have to be crystal clear on who you help and how you help them.” “I stopped trying to push out tons of content. Now I focus on being very specific and detailed, even if I’m only speaking to 100 people.” “If you try to juggle 10 different strategies, you won’t be great at any of them. Simplicity always wins.” “Retention is everything. Even if you don’t sign new clients for a couple months, recurring revenue keeps your business alive.” “It’s going to take much longer than you think, probably double or triple the time. But if you stay consistent, it’s worth it.” Links & Resources Connect with Zach on Instagram: @fortifiedstrength Learn more about my program, The Nourished Business Accelerator: DM me NBA on Instagram 💬 Thanks for tuning into The Nourished CEO Podcast! If you enjoyed this conversation, I’d love it if you left a review, shared this episode with a friend, or hit follow so you never miss a new one. Your support means the world to me and helps more amazing coaches and experts discover the show!

What happens when your newly updated sales funnel “should” be working, the leads are rolling in, and everyone says they’re ready… but almost no one buys? How do you handle the biggest sales slump you’ve had all year? In this episode, I’m pulling back the curtain on how I turned the slowest start to a month this year into our highest cash month to date—from $6K in the first 12 days to nearly $60K by the 31st. Spoiler: It didn’t happen by chasing trends, burning everything down, or throwing more money at ads. I walk you through the six strategic shifts (plus one bonus move) that created the breakthrough, starting with a personal realignment in my spiritual life and leading into CEO-level decisions that refined my funnel, optimized our follow-up, elevated our offer suite, and re-centered how I show up as a leader. If you’re sick of chasing trends and craving sustainable growth that honors both your mission and your margin, no matter what’s happening week to week in your business, this episode is for you. Timeline Highlights [00:00] From 20 qualified leads and 1 sale to a record-breaking $60K month—how I transformed August in 18 days. [02:31] Step 1: Reclaiming my spiritual foundation and how reconnecting with God re-centered my identity and decision-making. [17:23] Step 2: Rebuilt my funnel (again) by ditching “proven” advice and trusting my instinct to speak to real buyers, not browsers. [27:23] Step 3: Slashed ad spend by 50% because scaling a broken funnel doesn’t fix anything. [29:40] Step 4: Recommitted to sales calls and showing up for potential clients and leading decisively. [33:13] Step 5: Installed a 7-day deadline with automated follow-up so I’m no longer nurturing indecision. [39:21] Step 6: Created a high-ticket, done-for-you offer for clients who don’t want DIY, serving those ready for full-service support. [43:21] Bonus step 7: Made it easier for action-takers to apply quickly, removing friction for my most aligned leads. Top 5 Quotes from This Episode "Your identity should not be in your business, because if it is, it doesn't matter how good your business is, you're always going to be disappointed." "I really had to get my identity back into my relationship with God and not into the sales numbers, the revenue goals, or even the reputation I have online." "Sometimes leadership as a CEO means stepping back into parts of your business you were hoping to get out of because that’s what’s required to make sales." "It wasn’t luck. It wasn’t just from manifesting. I had to do a lot of work, and I had to make CEO-level decisions." "Being able to respond, not react, is what allows you to grow month after month, year after year without rebuilding from scratch every 90 days." Closing Remarks I hope this conversation gave you not only tactical insight but a deeper sense of permission to lead from alignment, not urgency. Remember: Cold streaks don’t define you as a CEO. Your ability to recalibrate and lead with discernment does. If this episode spoke to where you are right now, I’d love for you to share it with a fellow coach or practitioner who’s building their online business with the same integrity and vision. And if you haven’t yet, take a moment to rate, follow, and review the show—it helps more mission-driven leaders like you find this space.

If you’ve ever wondered “How am I supposed to run a business and be a present, loving mom at the same time?”—this episode is for you. I sat down with maternal mental health expert and transformative coach Kate Kripke, LCSW, PMH-C, to talk about the inner shifts high-achieving women must make to balance business and motherhood without drowning in guilt, overwhelm, or burnout. Kate shares her personal journey into maternal mental health, the lessons she’s learned from supporting moms for over 20 years, and how we can shift from trying to control everything to creating deeper connection with our kids and ourselves. This conversation was full of “aha” moments for me personally as I navigate early motherhood while running a business, and I know it’s going to give you practical perspective shifts you can lean on in your own season. ⏰ Episode Timeline Highlights 💬 Top 5 Quotes from the Episode “It’s not about what we’re doing that determines how we feel in motherhood, it’s about what’s happening on the inside.” “We can’t do it all. But we can absolutely be it all: an inspired professional and a loving, connected mom.” “The emotion is never the problem. How we tend to ourselves and our children through that emotion is what matters most.” “If I don’t know how to feel emotional discomfort and still trust I’m okay, I can’t trust my kids are okay when they feel it.” “You do not need to choose between being a good mom and a successful entrepreneur. You may want to, but you don’t need to.” 🔗 Links & Resources Learn more about Kate’s Calm Connection System - a simple 3-step system that helps driven, high-achieving mothers feel calm, present, and deeply connected with their young kids Grab Kate’s 21-Day Aligned Mom Reset (a free resilience-building practice) If this episode gave you a breath of fresh air in your motherhood and business journey, I’d be so grateful if you rated, followed, or left a review for The Nourished CEO Podcast. Your support helps more women find these conversations and build businesses that fit their real lives. 💛

Episode Summary One of the biggest frustrations I hear from health experts is this: “I’m consistent with my emails, but my list is mostly full of past and current clients. How do I actually get new potential clients on there?” In this episode of The Nourished CEO Podcast, I share a behind-the-scenes coaching call from my Nourished Business Accelerator (NBA) program. You’ll hear from an incredible women’s hormone health practitioner who has her lead magnets and newsletters in place—but is struggling to attract the right new subscribers. I break down why “join my newsletter” doesn’t work (and never has), how to create a lead magnet that actually converts, and why messaging specificity is the key to growing your list with people who are ready to invest in your services. If your email list growth feels stagnant or you’re attracting freebie-seekers who never buy, this episode will show you how to close that gap. Timeline & Highlights the rightimmediately Top 5 Quotes from This Episode “Nobody wants to be on anyone’s email list unless they’re getting value.” “One strong, specific lead magnet that ties into your overall methodology is all you need to grow your list.” “If somebody doesn’t know they have the problem you solve—or they don’t care—they will not buy. Period.” “Specificity will attract the person who’s really looking for a solution, not just someone casually interested.” “Your job is to speak to what they already care about, not five steps ahead of them.” Take Action When your email marketing gets more specific, your list stops being filled with random subscribers—and starts filling up with future clients. If you’re ready to attract buyers, not just browsers, this episode will show you how. 👉 DM me the word NBA on Instagram @lauraschoenfeldrd to get details about the program and apply today. And if you enjoyed this episode, please rate, follow, and leave a review—it helps more health experts like you find the show.

What does it really take to thrive in the online business world for over a decade, without burning out or quitting? In this powerful and honest conversation, I welcome back my friend and long-time entrepreneur, Steph Gaudreau. Steph is a strength coach, certified personal trainer, sports nutritionist, host of the Fuel Your Strength Podcast, and the creator of the Strong with Steph Lifting Program. She’s also a graduate of my Nourished Business Accelerator, and someone I deeply admire for her ability to evolve while staying anchored in her mission. Steph opens up about the realities of sustaining a business in an ever-changing online space, the unexpected struggles she faced (including nearly walking away after her book launch), and the pivotal mindset shifts that brought her renewed clarity, joy, and success. Whether you’re brand new to business or you’ve been in the trenches for years, this conversation will give you the strategies, inspiration, and real talk you need to stay in the game for the long haul. Timeline Highlights [2:10] – The rare resilience it takes to survive 10+ years in online business. [4:18] – Steph’s leap from high school science teacher to full-time entrepreneur. [8:06] – What’s old is new again: the resurgence of blogging, podcasts, and long-form content. [14:30] – Behind the scenes of Steph’s book launch—and the unexpected emotional aftermath. [20:05] – Rediscovering the missing ingredient: joy in your business. [26:15] – Why Steph shifted from short-term programs to long-term client relationships. [42:14] – Competing with tech-driven fitness brands by doubling down on personal connection. [49:11] – Steph’s hard-earned advice for creating a business with staying power. Top 5 Quotes from the Episode "Pace yourself. Momentum is great, but you also have to think about what it takes to sustain something for years, not just start it." "The missing piece for me was joy. If you’re not enjoying what you’re building, it’s going to be really hard to stick with it." "A cupcake without frosting is boring, but frosting without the cupcake doesn’t work either. You need the long-term, foundational content and the short-term, fun stuff." "You don’t have to scale the way everyone else does. Build the kind of business you actually want to run." "Strength training isn’t just about lifting more. It’s about being able to live your life fully without your fitness holding you back." Links & Resources Connect with Steph: stephgaudreau.com Listen to Fuel Your Strength Podcast Try a free workout with Steph If you enjoyed this episode, please take a moment to rate, review, and share the show. Your support helps more entrepreneurs discover these conversations and equips them to build businesses they truly love.

What if your mindset coaching skills, not your marketing, are the real bottleneck holding your business back? I’m joined by Dr. Kasey Jo Orvidas, a psychologist and creator of the Health Mindset Coaching Certification, to explore how building stronger coaching skills, especially around client mindset, can dramatically shift both your client results and your business outcomes. We talk about how mindset work shows up across the board—from client retention and satisfaction, to sales call conversions, and even how you create content. Kasey shares practical insights from her own journey and explains why addressing mindset goes far beyond just “good vibes only.” If you’ve ever felt stuck with a client who “knows what to do but just isn’t doing it,” this conversation is a must-listen. 🔍 Top Quotes from the Interview "Everyone knows they should eat healthy and exercise. But so many people have a hard time actually doing it." "You can lead a horse to water, but you can also sweeten the water." "Most coaches say, 'Only apply when you're motivated.' And guess what... those are the people who probably don’t need coaching." "If you're dreading client check-ins, client calls, feedback forms, that is showing up in your business. That’s going to show up in your sales too." "Coaching mindset is a skill, just like macros or training or anything else. You don’t just know how to do it without learning it." ⏱️ Timeline Highlights [1:13] — Kasey’s background: from criminology to fitness and psychology [6:52] — Starting her business and creating the Health Mindset Coaching Certification [10:24] — Why coaching skills affect client results more than information or macros [13:17] — Where fixed mindsets show up with clients—and how coaches can respond [17:01] — Mindset coaching in one-on-one vs. group vs. course formats [22:15] — Mindset and messaging in your sales funnel and application forms [29:12] — Shifting marketing content to support mindset and reduce overwhelm [36:00] — Your own mindset as a coach and how it shapes your results [44:40] — Burnout, difficult clients, and the impact of mindset on your energy 🧠 Links & Resources Free Training: The Coaching Code – Join Kasey’s live training series (August 14-20, 2025) on mindset and coaching skills. Please Leave A Review! Thank you for tuning in to this week’s episode of the Nourish CEO Podcast! If Kasey’s insights resonated with you, or even challenged you... would you do me a favor? Please rate, follow, share, and review the podcast on Apple Podcasts. Your support helps more amazing coaches like you find the show, and it means the world to me.

It feels like everything is shifting in the online coaching world lately, doesn’t it? In this episode, I’m pulling back the curtain on the five biggest trends reshaping our industry right now. Whether you’re tired of spinning your wheels trying to sell low-ticket offers, or you’re burnt out from the constant hustle of content creation, this episode is going to help you understand why things feel harder than they used to, and what you can do to shift into a more sustainable, profitable business model. I’ve been in this space for over a decade, and I can confidently say the past year and a half has brought some of the fastest and most dramatic changes I’ve ever seen. I’m sharing what’s working (and what’s not) when it comes to offers, marketing, and sales, and giving you actionable insights on how to stay ahead of the curve. If you want to thrive online in 2025 and beyond, this is a must-listen. Timeline Summary: [0:00] - Welcome back! Let’s talk about the big changes happening in the online business space. [1:48] - Why your old strategies may not be working anymore—and the course correction you need now. [3:04] - How sales cycles have shifted and what it means for your business growth. [7:06] - The course creator bubble is bursting—here's what to focus on instead. [14:35] - Why content creation alone won’t cut it anymore, and how to lean into your story and thought leadership. [23:48] - High-ticket, low-volume is the winning business model for most coaches and practitioners in 2025. [29:00] - How human connection is becoming your most valuable offer feature, even for scalable offers [34:00] - Why evergreen sales models are outperforming traditional launches in the health industry. [41:50] - Recap of all five trends and why now is the time to adapt. Top Quotes from the Episode: "People are no longer buying content. They're buying conviction, connection, and transformation." "Courses aren’t dead, but the course creator bubble is definitely bursting." "The people who are succeeding right now are the ones with systems that create consistent touchpoints." "You can bake authentic connection into your offer without burning yourself out on one-on-one sessions." "Evergreen enrollment isn’t just easier—it’s more aligned with how people make decisions today." Links & Resources: DM me the word "INFO" on Instagram to get my free training: @lauraschoenfeldrd Closing Thoughts: If this episode opened your eyes or gave you a fresh perspective, I would be so grateful if you left a review on Apple Podcasts! Your feedback helps other incredible coaches and practitioners discover the show and helps me continue to bring valuable insights your way. Don’t forget to rate, follow, and share this episode with a friend who needs to hear it!

If you've been feeling like your content just isn't hitting the way it used to, you're not alone—and this episode is exactly what you need. I’m sitting down with copywriting and messaging expert Jillian Anderson to talk all things positioning, differentiation, and standing out in today’s saturated and AI-dominated online space. Jillian brings over a decade of experience working with hundreds of clients around the world, and her honest, strategic approach to sales copy is exactly the breath of fresh air we all need in 2025. We explore how messaging has evolved, why “selling information” just doesn’t work anymore, and how you can pivot to transformation-based positioning to actually move the needle in your business. Jillian also shares her unconventional journey from abdominal massage therapist to high-converting copywriter and how her background in healing uniquely informs her client strategy today. Whether you're a wellness practitioner, coach, or creative entrepreneur, this episode is packed with gems to elevate your writing and boost your sales. Episode Highlights & Timeline: [3:42] - The surprising secret that made Jillian's hands-on healing practice wildly successful [6:44] - How becoming a mom sparked a radical business pivot [10:10] - Why writing with honesty and transformation in mind is key in today’s market [14:06] - How ChatGPT is changing the copywriting game—and why Jillian won’t use it for clients [21:35] - The real reason sales may be slowing down in your business (and what to do instead) [27:22] - Why even seasoned entrepreneurs must revisit their messaging [33:55] - The biggest mistake health practitioners make when selling HTMA or other tools [40:00] - Jillian’s #1 tip for getting better copy out of your sales calls Quotes From The Episode "You literally need to sell transformation. You need to sell the future result—not just the information." "Not one line I deliver to clients is written by ChatGPT. That’s a boundary I won’t cross." "Modesty doesn’t sell. If you don’t say it, no one’s going to know why they should work with you." "I tell you what to think in my copy. That’s how you control the narrative and stand out." "If your content isn’t working, stop selling the 'what'—sell the problem you're solving and the future you're promising." Links & Resources: Connect with Jillian on Instagram: @jillianaanderson Visit Jillian’s website: www.jillian-anderson.com Learn more about Otter.ai for transcription: https://otter.ai

Have you ever dreamed of taking an entire summer off without everything falling apart? I know I have. That’s exactly why I invited my friend Megan Blacksmith to join me on today’s episode of the Nourished CEO Podcast. Megan has been creating this kind of freedom in her life and business for nearly a decade, and she’s here to pull back the curtain on how she made it possible... not by waiting until everything was perfect, but by intentionally designing her business and her beliefs to support the life she wanted. We dive into the mindset shifts, identity upgrades, and practical systems that allowed Megan to step away from her business every summer while actually coming back more energized, creative, and inspired. If you’ve ever found yourself stuck in the cycle of "someday I'll take time off," this conversation will show you how to create the space for real freedom without waiting for "someday." Timeline Summary: [2:13] - Megan shares how she made the decision to take six weeks off every summer from the very beginning of her business. [4:00] - Why Megan took time off even when it didn’t make logical or financial sense—and how it became a non-negotiable part of her identity. [8:43] - The practical systems and planning that make stepping away for six weeks possible without everything falling apart. [11:06] - Why taking time off allows Megan to return more energized and inspired—and how it helps her stay connected with her family. [17:25] - The belief Megan had to shift around productivity and self-worth in order to take time off without guilt. [26:40] - How values shape the choices we make in business and life—and why it’s key to drop the guilt when your values look different from someone else’s. [38:11] - Megan shares the magical (and sometimes chaotic) manifestations that have come from her summer sabbaticals. Top 5 Quotes from Megan: "From the beginning I made that statement: I’m taking this time off no matter what." "Every time I actually go and leave and go to the lake, when I come back, I am so fired up to work." "The biggest belief I had to shift was that my productivity equals my worth." "If you really want to figure it out, you will figure it out." "There’s not some magical place where all the beliefs are gone—you just get better at working through them." Links & Resources: Transformation Accelerator Foundations Training — Use code LAURA to save $2,000 off the full price. Connect with Megan on Instagram Closing: If you enjoyed this episode, I’d be so grateful if you’d take a minute to leave a review over on Apple Podcasts. Your feedback helps more amazing coaches and entrepreneurs find the show, and it keeps me creating the content you want more of. Thanks so much for tuning in, and I’ll catch you in the next episode!

What happens when life throws you a major curveball—like adding to your family during one of the toughest years in online business—and you realize your current business model just isn’t sustainable anymore? That’s exactly where I found myself last year. In this episode, I’m pulling back the curtain on the big, scary decision I made to streamline my business, why I let go of one of my most profitable programs, and how that choice has reshaped my life, my work, and my signature program: The Nourished Business Accelerator (NBA). I’m also sharing the two game-changing updates I’m making to the NBA to help health and wellness entrepreneurs land consistent 10-20k months without burnout: a simple, scalable video sales funnel system and a low-cost paid ads strategy. These are the exact systems I’ve used to keep my business thriving through this massive life transition while working just 15-20 hours a week and staying fully present with my growing family. If you’ve ever felt like your business is running you instead of the other way around, or if you’re ready to create more ease, scalability, and sustainability in your business, this episode is for you. Episode Highlights: [2:22] - The crossroads moment: balancing motherhood, business growth, and the hard decision to let go of a profitable offer [5:28] - Why running two group programs was no longer sustainable and the mindset shift that came with that realization [10:42] - How I simplified my business by doubling down on the NBA and what that means for my clients [14:23] - The two key systems I’m now teaching: video sales funnels and simple paid ads [18:59] - Why over-teaching in sales content backfires and how to craft messaging that converts [23:44] - How I use ads and organic content together to attract and convert high-quality leads [27:10] - The exciting new updates inside the NBA, including fresh content, ad training, and custom AI chatbots to fast-track implementation [31:56] - Why your signature program can—and should—evolve with you without creating a whole new offer Top 5 Quotes from the Episode: “I knew my health, my family, and my sanity had to come first—even if that meant cutting one of my most profitable programs.” “Your signature offer can—and should—evolve with you. You don’t have to start over to create something even better.” “The two systems that kept my business alive during one of the biggest transitions of my life are the exact ones I’m now teaching inside the Nourished Business Accelerator.” “I would much rather be known for over-delivering and not disappointing people than selling something that wasn’t what they expected.” “There’s nothing worth burning yourself out to grow your business—especially when there are smarter, simpler systems that can help you scale sustainably.” Links & Resources: DM me “INFO” on Instagram @lauraschoenfeldrd to learn how we can help you implement these systems and create consistent high-ticket sales in your business Check out our blog for additional free content for growing your online health business

If you’ve ever thought, “I’ll just put a low ticket health course on my website and the sales will roll in,” this episode is your reality check in the best way. In this candid and inspiring conversation, I sit down with Brooke Miller, a Registered Dietitian and Certified Lactation Counselor, who built a thriving low-ticket business while raising three young kids and navigating some of life’s hardest curveballs. Inspired by her own healing journey, Brooke created The Postpartum Shift, a nutrition and breastfeeding course that’s helped thousands of moms regain their energy, confidence, and health. But make no mistake... this isn’t your typical “easy passive income” story. Brooke pulls back the curtain on what it really takes to make low-ticket work, from ad spend and analytics to messaging, marketing, and team management. Whether you're a health practitioner considering a scalable offer or just curious about the inner workings of a low-ticket empire, this episode will open your eyes, challenge your assumptions, and maybe even inspire your next move. ⏱️ Timeline Summary [1:37] – Brooke shares how she transitioned from 1:1 services to a low-ticket postpartum course model [5:07] – The real reason Brooke loves group programs and how they fuel her energy [13:22] – Brooke reveals that 90% of her time goes into marketing and why that works for her [20:32] – The power of messaging and why understanding your niche matters more than tips [33:30] – The ad account disaster that derailed Q1 and how she rebuilt from scratch [44:06] – Brooke opens up about reevaluating her income goals and what truly makes her happy 💬 Top 5 Quotes “90% of my job right now is marketing—and I love it.” “I don’t need to run a million-dollar business to be happy.” “Most of my job is content creation, numbers, and marketing—because I like it that way.” “You still need strong messaging, an irresistible offer, and you still have to freaking sell it.” “The worst thing that happened when I pivoted my messaging? Some dietitians unfollowed me. And that was fine.” 🔗 Links & Resources Learn more about Brooke’s program: The Postpartum Shift Follow Brooke on Instagram: @nutrition.for.mamas 🙌 Enjoyed the episode? If you found this episode helpful, inspiring, or just plain real, it would mean the world if you’d rate, review, and share the show! Tap “Follow” to stay in the loop for new episodes each week and don’t forget to screenshot and tag us on Instagram to let us know your biggest takeaway!

What happens when your dream career at the FBI collides with a health crisis, and ultimately launches you into entrepreneurship? In this episode of the Nourished CEO Podcast, I sit down with Holly Bertone, a former Chief of Staff in counterintelligence turned holistic health coach and emotional eating specialist. Holly opens up about the raw, emotional journey behind her recent niche pivot. From the heartbreak of a failed launch to the bold creation of her now-successful “Break Emotional Eating Accelerator,” Holly shares how she fused her federal-level pattern analysis skills with a passion for health coaching. If you’ve ever faced a business setback or struggled to own your story, this conversation is the reminder you need to keep going. Timeline Summary [2:48] - Holly shares her unique backstory: from the FBI to holistic health coaching [8:30] - The “bomb.com” failed launch that led to a business breakthrough [11:14] - Holly's turning point: “You either get the thing you want or the lesson you need.” [14:43] - How a 10-day insight turned into a profitable and powerful new offer [20:18] - The Venn diagram that helped Holly find her true niche [22:31] - Holly reveals her “big scary secret” and how it changed everything [36:20] - The “See It, Stop It, Shift It” method for overcoming emotional eating [39:23] - Where to find Holly’s free Emotional Eating Tactical Blueprint Top Quotes from Holly “You either get the thing you want or you get the lesson that you need to take you to the next step.” “A threat is a threat—whether it’s a spy or a cupcake.” “I felt like I was playing in the sandbox, stuck in rules that weren’t serving my clients.” “Emotional forensics is what I do—it’s pattern analysis meets neuroplasticity.” Links & Resources Connect with Holly on Instagram: @holly.bertone DM her the word Blueprint to receive the Emotional Eating Tactical Blueprint Enjoyed the episode? If Holly’s story moved or inspired you, please take a minute to leave a 5-star rating and review on Apple Podcasts. It helps more amazing coaches and practitioners like you discover the show, and supports me in continuing to bring you conversations that matter. Thanks for tuning in!

Are you using AI to its full potential, or are you still on the fence, unsure if it’s worth the effort or even a little intimidated by it? In this episode of the Nourished CEO podcast, I sit down with Nina Marie Rueda—a traditional naturopathic doctor, mom of three, and mentor to clinicians—to explore how she’s using AI to transform her business, support her clients, and reclaim precious time with her family. Whether she’s helping moms and kids thrive or training practitioners to work smarter, Nina Marie shows how AI isn’t just about productivity... it’s a tool for living more fully. From automating lab interpretations and email responses to building client-facing bots, she breaks down how she uses AI creatively, ethically, and practically. We talk about the mindset shifts clinicians need to adopt, how to maintain human connection in an increasingly automated world, and how to use AI to create more spaciousness, not just more sales. 🎧 Timeline Summary [2:02] – Meet Dr. Nina Marie Rueda: naturopathic doctor, homeschooling mom, and AI innovator. [5:30] – Real-world examples of how Nina uses AI for landing pages, emails, and client interactions. [7:53] – Training ChatGPT to think like a clinician: Nina’s approach to automating lab reviews and protocols. [13:48] – A behind-the-scenes look at a day in the life: balancing kids, clients, and leadership with AI’s help. [20:19] – Why Nina isn’t just using AI to scale—she’s using it to reclaim time with her family. [22:11] – A bold prediction: why ignoring AI could put your business at risk. [27:11] – The one thing AI can’t replace: human connection, mentorship, and the power of presence. [35:27] – Where to start if you're new to AI: small steps that make a big difference. 🧠 Top Quotes from Nina Marie “I have the biggest problem with inefficiency... when something isn’t working smoothly, it’s like nails on a chalkboard to me.” “I want my kids to remember a present mom in their childhood, not just a working one.” “Not using AI at this point is going to cost people their business.” “The further we get with AI, the more important it is to protect and preserve human-to-human connection.” “Teach someone to use AI well, and you’re empowering them to empty an ocean with their fishing skills.” 🔗 Links & Resources Connect with Nina Marie on Instagram: @doctorninamarie Website: doctorninamarie.com AI Lab Analyzer Course for Clinicians (with special coupon for listeners!) – [Link to be added by host] Ideal Client Persona AI Prompt – [Add PDF or link if available] 📣 Loved This Episode? If this conversation inspired you to think differently about AI in your life and business, help others find this episode by leaving a quick review on Apple Podcasts. Don’t forget to rate, follow, and share this show with your community. The more love we get, the more magic we can keep making for you!

Today I’m sharing insights on a topic that trips up so many heart-centered business owners—sales. Whether you're a health coach, a practitioner, or an online business owner who’s felt uncomfortable, sleazy, or downright resistant to selling, this one's for you. I’ll walk you through my personal journey from dreading sales to finding joy and ease in the process, even after a rough pregnancy and returning from maternity leave. You'll learn how to reframe your mindset around selling, the power of daily micro-habits in building sales confidence, and the key internal beliefs that either make or break your ability to close. I also reflect on the transformative experience of running the 75 Rich Challenge and how it re-ignited my sales flow and revenue, without perfection or pressure. Top Quotes from This Episode “You don’t have to necessarily be perfect. You don’t have to be killing yourself to try to make sales every day.” “Confidence in selling does not come from knowing exactly what to say. What sales confidence really comes from is taking consistent, aligned action.” “Sales conversations should really feel more like coaching to an aligned decision, and that decision could be yes or no.” “You’re not taking something from them, you’re not stealing from them, you’re not hurting them by asking for money for the service.” “If you totally 100% believe in what you’re selling, you don’t have to force yourself to try to sell it.” Episode Timeline [0:19] - Why selling is non-negotiable in your online business success [2:37] - What inspired the 75 Rich Challenge and how it helped reignite my sales habits [6:32] - How I generated $95K in sales while completing only 36% of the challenge [9:57] - The mindset shift: selling as service, not manipulation [17:04] - Why sales confidence comes from consistent daily action [21:23] - Avoiding the “show up and throw up” sales script trap [22:59] - Aligning your mindset with your sales goals for authentic, high-converting conversations [27:33] - Final recap of the top 3 tips to make sales feel easy and natural Links & Resources Follow me on Instagram: @lauraschoenfeldrd Apply for the Nourished Business Accelerator Enjoyed the Episode? If this episode helped shift your sales mindset or gave you a practical action you’re excited to implement, please take a moment to rate, review, and follow the show on Apple Podcasts. And if you have a biz bestie who’s ready to fall in love with sales, share this episode with her! Your support helps us reach and empower more incredible coaches and practitioners like you.

I sat down with my inspiring client and friend, Lindsey Lusson, a registered dietitian who transformed her part-time passion into a thriving, high-ticket group coaching business. Lindsey shares how she left behind a “safe” corporate job while pregnant with her third child and scaled her practice into a 6-figure business that now brings in consistent $40K+ months. We dive deep into how she overcame imposter syndrome, grew her confidence as a business owner, and built a scalable group coaching model that delivers life-changing results for women struggling with period loss and fertility. Lindsey doesn’t hold back in this conversation, so if you’ve ever wondered whether you could turn your expertise into a profitable, freedom-filled business, this episode is for you. Inspiring Quotes From This Episode “I was making more in my private practice than I was in my corporate job, but I still couldn’t let go. It took getting pregnant to finally say, 'I can’t do both anymore.'” “We’re not just giving information. We’re helping women completely shift their mindset, lifestyle, and health... and that’s worth every penny of a high-ticket program.” “I remember thinking, do I need to go work part-time at a hospital? And then I hit my first $20K month. That was the moment I knew, this is going to work.” ⏱ Episode Timeline [00:02:32] – Kicking things off with Lindsey’s backstory and how her business started as a side hustle in 2020. [00:05:01] – The leap from corporate wellness to full-time business owner while pregnant with her third child. [00:10:52] – The slow summer myth: reframing mindset, committing to childcare, and clearing a $20K month. [00:13:15] – Behind the scenes of balancing business and babies, including how her husband supported the childcare decision. [00:20:22] – What Lindsey’s workweek looks like now with three young kids, a thriving business, and Fridays mostly off. [00:29:33] – The mindset and strategy behind confidently charging $2,700+ for a group health program. [00:35:12] – The real value of a high-touch group program and how it outperforms one-on-one coaching for her niche. [00:39:24] – Why 2025 is a golden opportunity for private practice dietitians to sell premium health offers. [00:44:23] – What makes Lindsey successful: work ethic, willingness to take risks, and refusing to stay stuck. About Lindsey Lusson Lindsey Lusson is a Registered Dietitian who specializes in disordered eating and infertility. She has both personal and professional experience with Hypothalamic Amenorrhea (HA), or period loss related to overexercise and undereating. Her experience led her to become passionate about educating and empowering others to advocate for their health and take charge of their fertility through proper nutrition. She has helped over 250 women recover cycles and restore their fertility naturally. 🔗 Links & Resources Follow Lindsey on Instagram: @food.freedom.fertility 💬 Final Thoughts If Lindsey’s story lit a fire under you, I’d love for you to share it! And if you’ve been inspired by this episode, take just a minute to leave a quick review—it helps more amazing health pros like you discover the show and build their own thriving businesses. Thanks so much for tuning in, and I’ll see you next time on The Nourished CEO Podcast!

Ever feel like growing a successful online business while raising young kids is an impossible dream? In this episode, I’m lifting the curtain on how I make it happen week after week, even during the wildest ones filled with sick kids, emergency vet visits, and dentist appointments from hell. If you’ve ever wondered what it really looks like behind the scenes of a thriving coaching business run by a mom with littles at home, this is for you. I’ll walk you through my real-life work schedule, what I’ve had to ruthlessly eliminate to stay focused, and the specific business model that allows me to work under 20 hours a week while still generating consistent revenue. If you’re a mompreneur (or just someone looking to design a business that fits your life, not the other way around), you’ll walk away with clarity, encouragement, and a renewed sense of what’s truly possible. 🎯 Timeline Summary [2:28] - Reflecting on a chaotic week that still led to $20K in sales—and what made it possible. [5:21] - How I co-structured our day-to-day work schedule with my husband to optimize productivity. [10:54] - The afternoon time blocks I guard fiercely for focused work and CEO-level tasks. [14:52] - The mindset shift and prioritization that helped me say no to hustle and yes to alignment. [25:52] - The hard choice to shut down a multi 6-figure offer—and what I focused on instead. [28:44] - Why I fully embraced a high-ticket, streamlined business model built around one offer. [34:38] - How this model supports not just my lifestyle—but also empowers my clients to do the same. 💬 Top 5 Inspiring Quotes from the Episode “It is not easy, and it's definitely not impossible to have babies and grow a business.” “There's literally no chance I have the energy to do that and also do the stuff that actually makes the business money.” “I have way more ideas than what I have the energy and time and capacity to actually execute on.” “I have to go so focused in on the one or two things that are gonna move the needle in the business.” “You can make good money even when you're only working 10, 15, or 20 hours a week.” 🔗 Links & Resources Follow me on Instagram: @lauraschoenfeldrd Learn more about the Nourished Business Accelerator™ 🎧 Review and Share! If today’s episode gave you a peek into what’s truly possible as a business-owning mom, I’d be so grateful if you’d leave a quick review on Apple Podcasts. It helps other incredible health entrepreneurs like you discover the show, and it keeps me inspired to keep showing up and serving you! Don’t forget to follow, rate, and share if this resonated with you. See you next week!

I’m incredibly excited to introduce the first guest of our newly rebranded Nourished CEO Podcast, my friend and powerhouse entrepreneur, Kelly Ruta. This episode is a raw, honest, and inspiring look at what happens when life and health force even the most driven business owners to hit pause. Kelly shares her personal journey of being diagnosed with long Covid, navigating relentless health challenges, and ultimately making the brave decision to take a sabbatical from her business—a decision she describes as both “kicking and screaming” and profoundly necessary. We unpack the internal struggle between ambition and wellbeing, how to set radical boundaries, and why “slowing down is not giving up.” Whether you’ve ever wondered "how do I step back without losing everything?" or you’re seeking a grounded conversation about redefining success as a female CEO, this is a must-listen. 🕰️ Episode Timeline & Highlights [02:00] – Kelly’s journey through long Covid and her decision to take a sabbatical [06:00] – How chronic illness forced Kelly to stop ignoring red flags and face her limits [09:00] – The messy logistics of taking a sabbatical: finances, team, and boundaries [14:00] – Defining your sabbatical: creating space for reflection and healing [20:00] – The hidden dangers of hyper-independence and burnout [27:00] – Breaking the patriarchal mold of business leadership for women [35:00] – Why women must rethink their definitions of success [42:00] – Kelly’s vision for discovering “the third way” after her sabbatical [46:00] – How to stay connected with Kelly and follow her journey 💬 Direct Quotes from Kelly Ruta “I’m a very high energy person. I love to work. So taking this break was the hardest decision I’ve made.” “This was not a fun choice. This was not an easy choice.” “For some, a sabbatical is traveling Europe. For me, it’s rest, reflection, and healing.” “I’ve trained people to treat me as strong all the time. That’s not healthy.” “The systems we’ve been taught were built for men with wives at home. They weren’t built for us.” “The only helpful comparison is who I am today vs. who I was a year ago.” “Slowing down felt like giving up... but really, it’s an admission of vulnerability, and they are not the same.” “I’m not going back to who I was being or what I was doing. There has to be a third way.” 🔗 Links & Resources Connect with Kelly Ruta on Instagram: @kellysruta Stay tuned for Kelly’s new website relaunch in September 2025! 🙌 Closing Thoughts I am so grateful to Kelly for choosing The Nourished CEO Podcast as her final interview before fully stepping into her well-deserved sabbatical. This conversation is for every ambitious woman who has ever wrestled with the tension between chasing big goals and protecting her health, energy, and joy. As Kelly so beautifully said: “Slowing down felt like giving up... but really, it’s an admission of vulnerability, and they are not the same.” If you enjoyed this episode, please rate, follow, share, and review The Nourished CEO Podcast. Your support allows us to keep bringing these important, behind-the-scenes conversations to light.

Welcome back to The Nourished CEO Podcast! I’m your host, Laura Schoenfeld, and today I’m pulling back the curtain on something that’s changing the game faster than anything I’ve seen in my 12+ years online: artificial intelligence. In this solo episode, I’m sharing exactly how I’m embracing AI in my business, not running from it. From the wild rise of AI tools like ChatGPT to the opportunities (and challenges!) they bring for coaches, consultants, and online service providers like you and me, I talk through how I’ve strategically decided to adapt and thrive. I’ll also give you a behind-the-scenes look at the three major shifts I’m making—from using AI to multiply my content reach and client support, to elevating my ideal client avatar, to fully leaning into my personal brand like never before. If you’ve ever felt overwhelmed or unsure about where AI fits in your business, this episode will inspire you to see AI not as a threat—but as a tool to help you work smarter, serve better, and step boldly into your role as a thought leader. 🕑 Episode Timeline [00:00] - Kicking off with the explosion of AI in the online space and why it’s not just a passing trend. [04:00] - Why I chose to adapt early to AI to stay competitive with less time and energy. [07:00] - The #1 way we use AI in my business: expanding my thought leadership without replacing my unique voice. [09:00] - How we’re building custom AI tools to provide faster, scalable client support (and why it’s been a game-changer!). [15:00] - Why I’m refining my messaging and elevating my ideal client avatar to future-proof my offers. [22:00] - How AI is impacting entry-level coaching programs—and why I’m shifting my focus to mentorship and advanced clients. [25:00] - The power of going all-in on my personal brand and creating The Nourished CEO as a movement, not just a program. [32:00] - A direct message to business owners: why adapting to AI is non-negotiable for future success. 💎 Memorable Quotes “AI is not going anywhere. They’re not going to put that toothpaste back in the tube.” “At the end of the day, AI is not ever going to replace humans. It’s going to make us all more efficient.” “If your paid offer can easily be replaced by an AI chatbot, you’re going to struggle.” “I want to be the face of a movement, not just a coach or program creator.” “My energy and my voice and my experience—that is the product. AI can never replicate that.” “The coaches and practitioners who adapt early, stay human-first, and lead with experience will be the ones who thrive.” “Honestly, if you’re not using AI to streamline your operations or client support, you’re behind.” 🔗 Links & Resources Learn more about The Nourished Business Accelerator Follow me on Instagram: @lauraschoenfeldrd 💬 Closing Thoughts AI isn’t going anywhere, and the online business landscape is shifting fast. But the good news? You can adapt and thrive—by staying human-first and showing up as the leader and face of your business. If you loved this peek behind-the-scenes, be sure to rate, review, follow, and share The Nourished CEO Podcast to help other entrepreneurs get the guidance they need in this AI-powered new world. See you next week!

Today, I’m diving into a topic that might ruffle a few feathers, but it’s one I believe every woman entrepreneur, especially those in health and wellness, needs to hear. If you're a coach, consultant, or practitioner who's been conditioned to undervalue your expertise or struggle with money mindset, this episode is your wake-up call. I'm sharing my personal journey as a mom, business owner, and former dietitian and explaining why charging premium prices isn’t just okay... it’s necessary. We’ll explore how motherhood, time constraints, and industry expectations intersect to create burnout, and why women must lead the change in valuing their time and talent. This episode is both a reality check and a rallying cry to raise your prices, own your worth, and reclaim your freedom. 🔥 If you’re tired of sacrificing your energy, finances, or time with your kids to serve clients who undervalue your services, I promise you there’s a better way. Tune in and get inspired to make bold, empowered decisions that honor you and your impact. Episode Highlights [1:10] - Why this topic might be controversial but essential for impact-driven women. [2:41] - What it really means to be the sole breadwinner with limited time and energy. [4:10] - The real cost of your expertise: education, internships, and hard-won experience. [7:42] - Unpacking the false choice between helping people and making good money. [10:26] - The societal and industry beliefs that keep female experts underpaid. [12:15] - The trap of corporate wellness jobs: convenient but undercompensated. [14:08] - Why high-ticket pricing is not greedy—it’s essential for sustainability. [17:28] - How charging premium raises the standard for your clients and your industry. [20:15] - Moms, your time is even more valuable now. Here’s why that matters. [24:45] - Final reflection: are your prices based on value or fear? Inspiring Quotes From This Episode “Premium pricing is not just about the income you’re making. It’s about reshaping what’s normal for female experts.” “Motherhood expands your wisdom, your intuition, your value… and that’s why moms should be charging the most.” “You didn’t start your business to work 40 hours a week and barely scrape by. You started it for freedom.” “When you undervalue yourself, you attract clients who undervalue your work too.” “Wealth and wellness are not opposites. Wealth is a tool, and women, especially moms, deserve to live well too.” “If you’re bleeding yourself dry serving 30 to 40 clients a week just to afford childcare, something has to change.” “The system is built to keep women and female health experts undervalued. And it only changes when we decide to change it.” Links & Resources Follow me on Instagram @lauraschoenfeldrd Want my eyes on your business? Check out my coaching programs. Let’s Stay Connected! Loved this episode? Let me know what resonated with you—DM me on Instagram @lauraschoenfeldrd and share your takeaways. If this fired you up, be sure to subscribe so you never miss an episode. And if you’re feeling generous, I’d be so grateful if you left a 5-star rating and review. It helps other women entrepreneurs find this podcast and join the movement to build wealth without burnout. Until next time, keep showing up, charging what you’re worth, and stepping fully into your power as a Nourished CEO.

I am so excited to dive into today's episode—a real heart-to-heart on how to stand out in the noisy online world without compromising who you are. After 11+ years of running an online business (starting as a nutritionist in ancestral health and evolving into a full-time business coach), I’ve seen firsthand how much the digital landscape has shifted. With AI-generated content flooding the market and influencer-style accounts dominating social media, it can feel like you're shouting into the void—even if you’re sharing valuable, life-changing content. So, how do you get noticed without resorting to cringey trends or abandoning your ethics? How do you attract aligned clients, not just attention? In this episode, I’m breaking down exactly how to show up authentically, build trust with your audience, and create content that converts—without selling your soul or playing the algorithm game. Whether you're brand new or a seasoned pro feeling lost in the crowd, I’ve got strategies and mindset shifts that will reignite your content with purpose and integrity. Tune in to learn: Why views don’t pay the bills (and what does) How to balance sales strategies with genuine connection The three types of thought leadership content that build trust and drive sales And yes, I’m sharing some of my own hard-earned lessons (mistakes included) so you don’t have to learn them the hard way! Episode Highlights: [0:34] – Reflecting on 11+ years of online business evolution and the rise of influencer-driven content. [5:55] – The myth that more views = more clients—and why it rarely works that way for coaches and service providers. [4:44] – The ethics trap: why staying true to your values is key (and how to do it without holding back). [7:51] – Why going viral can attract the wrong audience and how to shift focus to aligned leads. [10:17] – Finding the balance: blending authenticity with sales strategies for better content and better results. [24:58] – Three types of content that position you as a thought leader: Problem awareness, perspective-shifting, and previewing your process. [32:30] – How to stand out online even with a small audience and why that’s all you really need to be successful. Links & Resources: Learn more about the Nourished Business Accelerator Follow me on Instagram for more behind-the-scenes and thought leadership: @lauraschoenfeldrd If this episode resonated with you, I’d love it if you’d rate, follow, and review the show! It helps more amazing coaches and practitioners like you discover these conversations. And don’t forget to share this episode with a friend who could use a little encouragement to show up authentically online. Thanks for tuning in—I’ll catch you on the next episode of The Nourished CEO Podcast!