The Nourished CEO Podcast

Have you ever felt the pull to pivot in your business, but weren't sure if it was the right move? I'm sitting down with Margot Witteveen, a registered dietitian who built a thriving practice serving midlife women through perimenopause and menopause. Now, she's stepping into a new season of business growth by mentoring other practitioners in this underserved area of women's health. We dive into what it looks like to make big changes in your business with intention — from following a gut instinct to shifting from practitioner to CEO. Margot shares how she knew it was time to step away from one-on-one work, how she's expanding her impact through mentoring, and why sometimes, the smartest business move starts with trusting your intuition. If you've ever felt torn between staying the course and chasing a new idea that keeps tugging at you, this conversation will remind you that your intuition might just be your best business coach. 🕓 Episode Timeline & Highlights [2:19] – How Margot "fell into" menopausal health and built a thriving niche practice serving midlife women. [4:56] – The identity shift: "I used to consider myself a dietitian that owned a business. Now I'm a business owner who happens to be a dietitian." [10:13] – Letting go of one-on-one work, stepping into the CEO role, and finding creative freedom in business growth. [17:30] – The intuitive nudge that led Margot to mentor other practitioners — and how she protected her energy through the transition. [24:40] – Understanding the difference between client interest and commitment in the online space. [40:00] – Setting strong boundaries while staying open to feedback and evolution. [47:13] – Lessons from failure and how they become the foundation for smarter, more intentional business decisions. 💬 Top 5 Quotes from Margot "I used to consider myself a dietitian that owned a business, and now I'm a business owner that happens to be a dietitian. That mindset shift changed everything for me." "Sometimes you just know in your gut when it's the right thing, even if it doesn't make sense on paper." "You're not going to get a bad grade. If something doesn't work, it's just feedback. That didn't work? Great. What can I learn from it?" "Are you running your business, or is your business running you? You have to know when to say no and when to open up to something new." "I look at my business as a living organism — it grows, it changes, it needs nourishment, and it keeps evolving." 🔗 Links & Resources Connect with Margot on Instagram: @perfectlyportionedwellness_ Email Margot directly: info@perfectlyportionedwellness.com Learn more about business coaching with Laura: https://www.lauraschoenfeld.com/nba-apply 💖 Enjoyed the Episode? If this conversation sparked something for you, I'd love if you could rate, follow, and leave a review for The Nourished CEO Podcast. Your feedback helps more incredible entrepreneurs like you find the show and step fully into their role as confident, intuitive CEOs.

Do you ever feel like all the business advice out there was written for people who don't have kids? In this episode, I sit down with marketing strategist and founder of This Mother Means Business, Laura Sinclair, to talk about what it really looks like to build a thriving business as a mom without burning out or sacrificing your family in the process. Laura shares the truth about why most business advice simply doesn't fit the realities of motherhood, and why finding mentors who get your season of life is a total game-changer. Together, we unpack the myths of "hustle culture," discuss the importance of redefining success, and explore how moms can grow profitable businesses on their own terms. If you've ever felt like you're falling behind or trying to keep up with people living in a completely different reality, this episode will remind you that you're not alone — and that success as a mom and entrepreneur is absolutely possible. Episode Timeline: [2:22] – Why moms need mentors who actually understand the realities of motherhood and entrepreneurship. [6:37] – The empathy gap: what non-parents often miss when advising mom business owners. [10:12] – Three personal experiences that shaped Laura's mission to support entrepreneurial moms. [20:10] – The myth of "keeping up" and why moms must stop comparing their pace to others. [27:18] – Rethinking what success means: ambition, money, and motherhood in harmony. [42:37] – Inside This Mother Means Business: a community built for moms who want both family and financial freedom. Top 5 Quotes: "Nobody understands what it's like to be a mom entrepreneur unless you're a mom entrepreneur." "When people get spicy about it, they're just proving my point. You can't understand what you haven't lived." "It's not about doing it all; it's about having it all, in the way that works for you." "We put ourselves in races against people who don't even know that they've signed up for a race. Motherhood and business aren't competitions." Links & Resources: 💻 Visit Laura's community: thismothermeansbusiness.com 📸 Follow Laura on Instagram: @itslaurasinclair Closing Remark: If this episode spoke to your heart, I'd love for you to share it with another mom entrepreneur who needs the reminder that she's not alone. And if you enjoyed our conversation, please rate, follow, and review The Nourished CEO Podcast — it truly helps more amazing mamas like you discover the show and join our community of thriving, purpose-driven business owners. 💛

If Instagram has started feeling like a stressful full-time job instead of a creative way to make more money as an online coach or practitioner, this episode is your permission slip to have fun again. I sit down with Instagram strategist Jenna Harding, who helps coaches and service-based business owners have more fun on Instagram while growing more effectively at the same time, so they can get more clients without burning out or losing their authenticity. We dig into the mindset shifts and practical strategies that make Instagram enjoyable and effective as a coach or service provider. From breaking free of perfectionism to creating content that feels natural, Jenna shares how to stop overthinking, start showing up as yourself, and still grow your business. If you’ve ever caught yourself obsessing over reach, algorithms, or even your camera angle, you’re going to love this conversation. 🕒 Episode Timeline [2:29] – Jenna shares her unexpected journey from bartender and actor to full-time Instagram expert. [5:37] – “It should be fun”: Why polished perfection doesn’t connect—and what your audience actually wants. [7:22] – Redefining credibility: how to build trust without a blazer and brand shoot. [10:49] – The Growth–Nurture–Sales content framework: creating posts that actually work (without overcomplicating it). [19:00] – “You don’t need to be funny”: How to make authentic, engaging content in your own voice. [34:11] – Overcoming the fear of “giving too much away” and learning to post with integrity. [42:00] – Making Instagram fun again: simple mindset shifts and small creative tweaks that change everything. [44:16] – How batching + spontaneity can coexist (and why it makes content creation so much lighter). 💬 Top 5 Quotes “No one is perfect. And no one likes this as a place where they’re supposed to be perfect. So let’s just stop.” “Credibility isn’t about blazers and brand colors. It’s about speaking with conviction and helping people feel seen.” “If you’d rather reach no one than give someone one step in a ten-step journey, you’re missing the point.” “Just because I’m silly doesn’t mean you have to be silly. You don’t need to be funny, you just need to be real.” “The best hack for Instagram? Make it about the viewer, not you.” 🔗 Links & Resources Free Training: How to Get Clients from Instagram Without Wasting Hours on Your Phone Connect with Jenna Harding: @jennaspaige on Instagram Join the Magic Marketing Machine Program – Learn Jenna’s system for managing your account in 15 minutes a day 💬 Closing Thoughts If this episode helped you rethink how you show up on Instagram, take a second to rate, follow, and review The Nourished CEO Podcast. Your feedback helps more coaches and practitioners find the show and keeps us bringing you the practical, heart-centered conversations you love. 👉 Hit play, take notes, and remember: social media should feel good while it's helping you make more money.

If you’re a health coach, nutritionist/dietitian, or wellness practitioner struggling to convert discovery calls into clients, this episode is a must-listen. I’m breaking down why your sales calls might not be converting, and why the real problem isn’t your price. Whether you’re selling high-ticket group coaching programs or premium private wellness services, the real issue often lies in how the sales conversation is being led. After coaching hundreds of entrepreneurs and analyzing countless call transcripts, I’ve identified five subtle but powerful mistakes that hold coaches back from confidently closing clients. In this episode, you’ll learn the essential sales mindset shifts that will help you: Lead with emotion instead of logic Uncover the deeper “why” behind your clients’ goals Handle the “I need to talk to my spouse” objection with grace Create clarity and confidence in your client’s decision Stop overexplaining and start selling with conviction You’ll also hear how our Nourished Business Accelerator (NBA) mentorship helps coaches like you double or even triple their close rate using our proven heart-centered sales strategy and our custom-built ChatGPT feedback tool. By the end of this episode, you’ll understand how to run sales calls that feel natural, empowering, and profitable. 🕒 Episode Timeline [0:00] - Why your clients’ “price objection” isn’t really about money [1:10] - The 5 biggest mistakes health coaches make on sales calls [2:00] - Mistake #1: Leading with logic instead of emotion (and what to do instead) [6:00] - How to emotionally connect to your prospect’s “why” before talking logistics [7:00] - Mistake #2: Accepting surface-level goals instead of digging deeper [9:00] - Simple questions to uncover emotional motivation that drives buying decisions [13:00] - Mistake #3: Treating the “spouse objection” as a dead end [18:00] - How to help clients make confident decisions before talking to their partner [22:00] - Mistake #4: Ending your call without a clear decision path [27:00] - Why giving clients structure helps them commit with confidence [28:45] - Mistake #5: Thinking more information = more conversions [31:00] - The power of silence and curiosity in your sales process [36:00] - Why logical selling doesn’t work (and what to do instead) 🎧 Top 5 Quotes from the Episode Sales is not about convincing or pressuring. It’s truly about leadership, clarity and helping somebody make a decision that they already want to make.” “People don’t buy coaching, especially high-ticket offers, because of logic. They buy coaching because they want to feel different.” “Ultimately, when somebody is buying coaching, consulting, any sort of service from you as an expert, they are not just buying sessions. What they're actually buying is a future that feels better than their current reality.” “The [spouse] objection usually isn’t about the spouse not supporting the person. It’s actually about the prospect’s own uncertainty.” “Information overload when somebody’s feeling hesitation actually creates more confusion. And as they say, the confused mind doesn’t buy.” 🔗 Links & Resources Apply for the Nourished Business Accelerator: DM “NBA” to @LauraSchoenfeldRD on Instagram Learn more about the Nourished Business Accelerator: Transform your approach to marketing, sales, and client results for more income and more impact as a health expert Closing Thoughts If this episode helped you see sales calls in a new light, or gave you practical strategies to sell your high-ticket coaching programs with confidence, I’d love to hear from you! Please take a moment to rate and review the show on Apple Podcasts. Your feedback helps more amazing health coaches and practitioners find this podcast and learn how to grow thriving, profitable businesses with integrity. If you enjoyed this episode, don’t forget to follow, share, and tag a friend who’s ready to close more high-ticket health clients without...

In this powerful and no-holds-barred conversation, I sit down with Brad Bizjack, a mindset strategist and personal development expert who's walked through monumental challenges and rebuilt his life and business from the ashes. We dive into why mindset is more than just “be positive,” how your relationship with problems determines your trajectory, and what it actually looks like to build resilience in 2025. If you’ve felt stuck or overwhelmed by business problems lately, this episode will leave you feeling lighter, more empowered, and ready to move forward. Brad’s journey from being $92,000 in debt to leading thousands through transformation gives him rare credibility and perspective as a mindset coach. He shares raw, personal stories of collapse and rebirth, and practical tools you can use right now to shift your thinking, rewire limiting patterns, and deal with adversity with more clarity and strength. Timeline Highlights [00:03:09] Brad’s backstory: struggling, in debt, and binge-watching reruns... until a mindset shift changed everything [00:09:04] Why “mindset” is misunderstood: blind positivity vs. true optimism [00:12:28] Your success is proportional to your relationship with problems [00:17:43] When it all went wrong: a cascade of events collapsing Brad’s business [00:23:09] The turning point: shifting from problem-focus to solution-focus [00:24:11] The root: subconscious patterns from childhood that derail your business [00:45:17] Zooming out: cycles, seasons, and how perspective changes everything Top 5 Quotes from Brad “Mindset is not 'be positive'. That is not what that means. It requires true optimism to face what you're dealing with.”“True mindset work is about identifying the toxic beliefs, the thought processes, the limiting emotional patterns, the limiting identities, the energetic state that you tend to live in consistently, and being a mirror for the pieces of your heart that aren't healed yet.” “Your success is completely and directly proportional to the quality of your relationship with problems.” “Whatever you are currently resisting in your life is the thing you are giving your power away to.” “Successful people recognize that they are an emotional thermostat, not a thermometer. They might have a little dip, but they'll be pretty steady throughout it.” Links & Resources Join Brad’s Free Success Accelerator Challenge (October 20–24) Get Brad's Wired For Success eBook @BradBizjack Closing Note If this episode gave you new momentum or insights, I’d love for you to rate, follow, share, and review the podcast. Your support helps more coaches and practitioners find this show, and helps me keep bringing you more conversations like this.

What if the way you’ve been taught to plan your year is actually setting you up to fail? That’s exactly what we’re diving into with Megan Sumrell, a time management and productivity expert who helps women entrepreneurs create schedules and plans that actually work. After more than 20 years in IT and project management, Megan realized traditional planning systems built on masculine structures don’t account for women’s realities: biological cycles, caregiving responsibilities, and unpredictable schedules. She developed a new framework designed specifically for women entrepreneurs, so you can finally set goals and stick with them without burning out. In this episode, Megan and I explore why conventional annual planning fails, how to shift your mindset so your plans feel achievable, and the exact steps you can take to design a realistic roadmap for your year ahead. If you’ve been avoiding annual planning because it feels overwhelming, or your goals never survive past March, you’ll want to press play on this conversation. ⏱️ Episode Timeline 💬 Top Quotes from Megan “When we try to apply masculine planning techniques in a feminine reality, we end up thinking something’s wrong with us, when in fact, the system just doesn’t work for our lives.” “Annual planning isn’t about writing rules in stone. It’s about creating a roadmap that allows you to pivot intentionally when life inevitably shifts.” “Most people plan in a vacuum, assuming they have wide-open calendars. But the truth is, your time has a budget just like money does.” “Wouldn’t you rather accomplish one realistic goal this year than abandon five because they weren’t sustainable?” “Life is never going to stop throwing curveballs. The sooner we learn to plan with flexibility, the more progress and peace we create.” 🔗 Links & Resources Planapalooza – Megan’s annual planning event (I'll be there!) FREE TRAININGConnect with Megan on Instagram: @megansumrell Download The Pink Bee app (free on iOS + Google Play) for productivity tools and training If this episode helped you rethink annual planning, I’d love if you shared it with another entrepreneur who needs this encouragement. And don’t forget to follow, rate, and leave a review! Your support helps us reach more business owners ready to plan and grow smarter, not harder.

If you’ve ever wondered why your audience is engaging but not buying, this episode is going to shift everything. I’m sharing a powerful new framework I introduced during a recent training that had our live attendees and NBA students buzzing, and I knew I had to bring it to the podcast. Inside this episode, I walk you through the Avatar Elevation Pyramid: a framework that helps you identify exactly who you’re attracting in your business right now... and whether they’re actually ready to buy from you. We’re going way beyond traditional “ideal client avatar” talk, because let’s be honest, vague demographics and surface-level pain points just don’t cut it when it comes to attracting premium buyers. I’ll show you the five types of audience members you're likely speaking to — from the “sleeper” to the “seeker” to the “solver” and beyond — and help you determine which ones are draining your energy and which ones will actually invest. Whether you’re brand new to business or 10 years in, chances are your messaging is attracting the wrong people… and this episode will help you shift that today. 🧭 Timeline Summary [0:00] - Why your avatar might be the #1 thing holding your business back [3:09] - Introducing the Avatar Elevation Pyramid: what it is and why it matters [5:21] - Pain vs. pleasure motivation: how psychology shapes buyer behavior [8:19] - Level 1: The Sleeper — why you should never build your business around this audience [11:21] - Level 2: The Struggler — the “rescue me” energy that drains your business [14:12] - Level 3: The Seeker — they love your freebies… but never buy [18:29] - Level 4: The Solver — your best entry-point client (and how to attract them) [22:21] - Level 5: The Succeeder — the ultimate client for premium, high-level offers [26:47] - The bottom line: stop trying to convert, and start speaking to the right people 💬 Top 5 Quotes “Your job is not to turn a struggler into a solver. Your job is to speak to what they already want.” “Most of the engagement in your audience is going to come from the seeker and the struggler, but they rarely, if ever, buy.” “The less hesitant someone is to invest, the less work you have to do to convince them, and that’s the energy we want in our business.” “It’s not that you’re not good at what you do, you just might be speaking to the wrong audience entirely.” “Speak to the solver who wants to become the succeeder. That’s where your best sales and your best client outcomes will come from.” 🔗 Links & Resources Want to dive deeper into your client attraction strategy? Learn more about the NBA (Nourished Business Accelerator) Connect with me on Instagram: @lauraschoenfeldrd 💛 Final Thoughts I hope this episode gave you some serious clarity around who you're actually speaking to in your business, and what needs to shift if you want to attract clients who are ready to invest. Remember, we’re not here to convince anyone. We’re here to call in the people who are already motivated and just need the right support to move forward. If you got value from this episode, please take a moment to rate, review, and share the show. It helps more amazing coaches and practitioners like you find this content, and it truly means the world to me. Thanks for tuning in and I’ll catch you in the next one!

What if the overwhelm you’re feeling in your business isn’t just burnout—but undiagnosed ADHD? In this episode, I sit down with business coach, mom of three, and author Mariah Scrivens to talk about her late-in-life ADHD diagnosis and how it reshaped the way she sees herself, her motherhood journey, and her business. We dive into the very real signs of ADHD in high-achieving women—like hyperfixation, executive dysfunction, and rejection sensitivity—and how these show up inside entrepreneurship. Mariah shares her story of building and burning down businesses, balancing twins and coaching, and learning how to embrace her neurodivergent brain rather than fight against it. If you’ve ever struggled with forgotten emails, following through, or felt like your brain just works differently, this conversation will be both validating and encouraging. ⏱️ Episode Timeline 💬 Top 5 Quotes from Mariah “I’m trying not to make it my entire personality right now, but on the other hand, it kind of is my entire personality.” “For me, it just started clicking about my childhood—things I thought were normal weren’t actually ‘normal’ at all.” “Sales are education. All you’re doing is providing people the opportunity to make a decision.” “Rejection sensitivity means every ‘no’ feels like the end of the world, which makes following up feel impossible.” “Giving people parameters and clear deadlines is actually very caring—it removes ambiguity without being manipulative.” 🔗 Links & Resources Connect with Mariah on Instagram: @mariahmakesithappen If you enjoyed today’s conversation, I’d love it if you could rate, follow, and review The Nourished CEO Podcast on Apple Podcasts. Your feedback helps more amazing entrepreneurs like you find the show, and it means the world to me!

What if the key to standing out in a crowded online health and fitness industry isn't some flashy new marketing trick, but a deeper understanding of who you actually help and why they should work with you? Today I’m joined by one of our standout NBA clients, Zach Lewandowski—a personal trainer turned online nutrition coach who helps high-performing professionals lose fat and build sustainable habits. Zach shares his powerful journey of rebuilding after spending $18K on the wrong coach. From broken trust to bold pivots, he opens up about the real lessons, strategies, and mindset shifts that helped him create a profitable business that actually feels good to run. If you’ve ever been burned by a business coach or felt stuck trying to “do it all” without the ROI you expected, this one’s for you. Episode Timeline [2:24] – Zach’s journey from 17-year-old personal trainer to online health coach [4:00] – The challenge of standing out in a crowded health & fitness industry [6:42] – Shifting from broad messaging to specific, client-centered language [9:23] – Why Zach stopped chasing “more content” and focused on quality over quantity [13:19] – Spotting red flags in sales conversations and protecting your coaching energy [16:24] – How the sales landscape has shifted since 2020 and what’s working now [21:44] – Zach’s experiences with shady mentors, lawsuits, and rebuilding trust [35:35] – Why simplifying to one high-ticket offer transformed Zach’s business [43:40] – The power of retention and why Zach shifted from 9-week to 6-month programs [47:11] – Final advice for coaches navigating today’s tougher online market Top 5 Quotes from This Episode “When you’re educated and not chasing gimmicky buzzwords, it’s tough to stand out—you have to be crystal clear on who you help and how you help them.” “I stopped trying to push out tons of content. Now I focus on being very specific and detailed, even if I’m only speaking to 100 people.” “If you try to juggle 10 different strategies, you won’t be great at any of them. Simplicity always wins.” “Retention is everything. Even if you don’t sign new clients for a couple months, recurring revenue keeps your business alive.” “It’s going to take much longer than you think, probably double or triple the time. But if you stay consistent, it’s worth it.” Links & Resources Connect with Zach on Instagram: @fortifiedstrength Learn more about my program, The Nourished Business Accelerator: DM me NBA on Instagram 💬 Thanks for tuning into The Nourished CEO Podcast! If you enjoyed this conversation, I’d love it if you left a review, shared this episode with a friend, or hit follow so you never miss a new one. Your support means the world to me and helps more amazing coaches and experts discover the show!

What happens when your newly updated sales funnel “should” be working, the leads are rolling in, and everyone says they’re ready… but almost no one buys? How do you handle the biggest sales slump you’ve had all year? In this episode, I’m pulling back the curtain on how I turned the slowest start to a month this year into our highest cash month to date—from $6K in the first 12 days to nearly $60K by the 31st. Spoiler: It didn’t happen by chasing trends, burning everything down, or throwing more money at ads. I walk you through the six strategic shifts (plus one bonus move) that created the breakthrough, starting with a personal realignment in my spiritual life and leading into CEO-level decisions that refined my funnel, optimized our follow-up, elevated our offer suite, and re-centered how I show up as a leader. If you’re sick of chasing trends and craving sustainable growth that honors both your mission and your margin, no matter what’s happening week to week in your business, this episode is for you. Timeline Highlights [00:00] From 20 qualified leads and 1 sale to a record-breaking $60K month—how I transformed August in 18 days. [02:31] Step 1: Reclaiming my spiritual foundation and how reconnecting with God re-centered my identity and decision-making. [17:23] Step 2: Rebuilt my funnel (again) by ditching “proven” advice and trusting my instinct to speak to real buyers, not browsers. [27:23] Step 3: Slashed ad spend by 50% because scaling a broken funnel doesn’t fix anything. [29:40] Step 4: Recommitted to sales calls and showing up for potential clients and leading decisively. [33:13] Step 5: Installed a 7-day deadline with automated follow-up so I’m no longer nurturing indecision. [39:21] Step 6: Created a high-ticket, done-for-you offer for clients who don’t want DIY, serving those ready for full-service support. [43:21] Bonus step 7: Made it easier for action-takers to apply quickly, removing friction for my most aligned leads. Top 5 Quotes from This Episode "Your identity should not be in your business, because if it is, it doesn't matter how good your business is, you're always going to be disappointed." "I really had to get my identity back into my relationship with God and not into the sales numbers, the revenue goals, or even the reputation I have online." "Sometimes leadership as a CEO means stepping back into parts of your business you were hoping to get out of because that’s what’s required to make sales." "It wasn’t luck. It wasn’t just from manifesting. I had to do a lot of work, and I had to make CEO-level decisions." "Being able to respond, not react, is what allows you to grow month after month, year after year without rebuilding from scratch every 90 days." Closing Remarks I hope this conversation gave you not only tactical insight but a deeper sense of permission to lead from alignment, not urgency. Remember: Cold streaks don’t define you as a CEO. Your ability to recalibrate and lead with discernment does. If this episode spoke to where you are right now, I’d love for you to share it with a fellow coach or practitioner who’s building their online business with the same integrity and vision. And if you haven’t yet, take a moment to rate, follow, and review the show—it helps more mission-driven leaders like you find this space.

If you’ve ever wondered “How am I supposed to run a business and be a present, loving mom at the same time?”—this episode is for you. I sat down with maternal mental health expert and transformative coach Kate Kripke, LCSW, PMH-C, to talk about the inner shifts high-achieving women must make to balance business and motherhood without drowning in guilt, overwhelm, or burnout. Kate shares her personal journey into maternal mental health, the lessons she’s learned from supporting moms for over 20 years, and how we can shift from trying to control everything to creating deeper connection with our kids and ourselves. This conversation was full of “aha” moments for me personally as I navigate early motherhood while running a business, and I know it’s going to give you practical perspective shifts you can lean on in your own season. ⏰ Episode Timeline Highlights 💬 Top 5 Quotes from the Episode “It’s not about what we’re doing that determines how we feel in motherhood, it’s about what’s happening on the inside.” “We can’t do it all. But we can absolutely be it all: an inspired professional and a loving, connected mom.” “The emotion is never the problem. How we tend to ourselves and our children through that emotion is what matters most.” “If I don’t know how to feel emotional discomfort and still trust I’m okay, I can’t trust my kids are okay when they feel it.” “You do not need to choose between being a good mom and a successful entrepreneur. You may want to, but you don’t need to.” 🔗 Links & Resources Learn more about Kate’s Calm Connection System - a simple 3-step system that helps driven, high-achieving mothers feel calm, present, and deeply connected with their young kids Grab Kate’s 21-Day Aligned Mom Reset (a free resilience-building practice) If this episode gave you a breath of fresh air in your motherhood and business journey, I’d be so grateful if you rated, followed, or left a review for The Nourished CEO Podcast. Your support helps more women find these conversations and build businesses that fit their real lives. 💛

Episode Summary One of the biggest frustrations I hear from health experts is this: “I’m consistent with my emails, but my list is mostly full of past and current clients. How do I actually get new potential clients on there?” In this episode of The Nourished CEO Podcast, I share a behind-the-scenes coaching call from my Nourished Business Accelerator (NBA) program. You’ll hear from an incredible women’s hormone health practitioner who has her lead magnets and newsletters in place—but is struggling to attract the right new subscribers. I break down why “join my newsletter” doesn’t work (and never has), how to create a lead magnet that actually converts, and why messaging specificity is the key to growing your list with people who are ready to invest in your services. If your email list growth feels stagnant or you’re attracting freebie-seekers who never buy, this episode will show you how to close that gap. Timeline & Highlights the rightimmediately Top 5 Quotes from This Episode “Nobody wants to be on anyone’s email list unless they’re getting value.” “One strong, specific lead magnet that ties into your overall methodology is all you need to grow your list.” “If somebody doesn’t know they have the problem you solve—or they don’t care—they will not buy. Period.” “Specificity will attract the person who’s really looking for a solution, not just someone casually interested.” “Your job is to speak to what they already care about, not five steps ahead of them.” Take Action When your email marketing gets more specific, your list stops being filled with random subscribers—and starts filling up with future clients. If you’re ready to attract buyers, not just browsers, this episode will show you how. 👉 DM me the word NBA on Instagram @lauraschoenfeldrd to get details about the program and apply today. And if you enjoyed this episode, please rate, follow, and leave a review—it helps more health experts like you find the show.

What does it really take to thrive in the online business world for over a decade, without burning out or quitting? In this powerful and honest conversation, I welcome back my friend and long-time entrepreneur, Steph Gaudreau. Steph is a strength coach, certified personal trainer, sports nutritionist, host of the Fuel Your Strength Podcast, and the creator of the Strong with Steph Lifting Program. She’s also a graduate of my Nourished Business Accelerator, and someone I deeply admire for her ability to evolve while staying anchored in her mission. Steph opens up about the realities of sustaining a business in an ever-changing online space, the unexpected struggles she faced (including nearly walking away after her book launch), and the pivotal mindset shifts that brought her renewed clarity, joy, and success. Whether you’re brand new to business or you’ve been in the trenches for years, this conversation will give you the strategies, inspiration, and real talk you need to stay in the game for the long haul. Timeline Highlights [2:10] – The rare resilience it takes to survive 10+ years in online business. [4:18] – Steph’s leap from high school science teacher to full-time entrepreneur. [8:06] – What’s old is new again: the resurgence of blogging, podcasts, and long-form content. [14:30] – Behind the scenes of Steph’s book launch—and the unexpected emotional aftermath. [20:05] – Rediscovering the missing ingredient: joy in your business. [26:15] – Why Steph shifted from short-term programs to long-term client relationships. [42:14] – Competing with tech-driven fitness brands by doubling down on personal connection. [49:11] – Steph’s hard-earned advice for creating a business with staying power. Top 5 Quotes from the Episode "Pace yourself. Momentum is great, but you also have to think about what it takes to sustain something for years, not just start it." "The missing piece for me was joy. If you’re not enjoying what you’re building, it’s going to be really hard to stick with it." "A cupcake without frosting is boring, but frosting without the cupcake doesn’t work either. You need the long-term, foundational content and the short-term, fun stuff." "You don’t have to scale the way everyone else does. Build the kind of business you actually want to run." "Strength training isn’t just about lifting more. It’s about being able to live your life fully without your fitness holding you back." Links & Resources Connect with Steph: stephgaudreau.com Listen to Fuel Your Strength Podcast Try a free workout with Steph If you enjoyed this episode, please take a moment to rate, review, and share the show. Your support helps more entrepreneurs discover these conversations and equips them to build businesses they truly love.

What if your mindset coaching skills, not your marketing, are the real bottleneck holding your business back? I’m joined by Dr. Kasey Jo Orvidas, a psychologist and creator of the Health Mindset Coaching Certification, to explore how building stronger coaching skills, especially around client mindset, can dramatically shift both your client results and your business outcomes. We talk about how mindset work shows up across the board—from client retention and satisfaction, to sales call conversions, and even how you create content. Kasey shares practical insights from her own journey and explains why addressing mindset goes far beyond just “good vibes only.” If you’ve ever felt stuck with a client who “knows what to do but just isn’t doing it,” this conversation is a must-listen. 🔍 Top Quotes from the Interview "Everyone knows they should eat healthy and exercise. But so many people have a hard time actually doing it." "You can lead a horse to water, but you can also sweeten the water." "Most coaches say, 'Only apply when you're motivated.' And guess what... those are the people who probably don’t need coaching." "If you're dreading client check-ins, client calls, feedback forms, that is showing up in your business. That’s going to show up in your sales too." "Coaching mindset is a skill, just like macros or training or anything else. You don’t just know how to do it without learning it." ⏱️ Timeline Highlights [1:13] — Kasey’s background: from criminology to fitness and psychology [6:52] — Starting her business and creating the Health Mindset Coaching Certification [10:24] — Why coaching skills affect client results more than information or macros [13:17] — Where fixed mindsets show up with clients—and how coaches can respond [17:01] — Mindset coaching in one-on-one vs. group vs. course formats [22:15] — Mindset and messaging in your sales funnel and application forms [29:12] — Shifting marketing content to support mindset and reduce overwhelm [36:00] — Your own mindset as a coach and how it shapes your results [44:40] — Burnout, difficult clients, and the impact of mindset on your energy 🧠 Links & Resources Free Training: The Coaching Code – Join Kasey’s live training series (August 14-20, 2025) on mindset and coaching skills. Please Leave A Review! Thank you for tuning in to this week’s episode of the Nourish CEO Podcast! If Kasey’s insights resonated with you, or even challenged you... would you do me a favor? Please rate, follow, share, and review the podcast on Apple Podcasts. Your support helps more amazing coaches like you find the show, and it means the world to me.

It feels like everything is shifting in the online coaching world lately, doesn’t it? In this episode, I’m pulling back the curtain on the five biggest trends reshaping our industry right now. Whether you’re tired of spinning your wheels trying to sell low-ticket offers, or you’re burnt out from the constant hustle of content creation, this episode is going to help you understand why things feel harder than they used to, and what you can do to shift into a more sustainable, profitable business model. I’ve been in this space for over a decade, and I can confidently say the past year and a half has brought some of the fastest and most dramatic changes I’ve ever seen. I’m sharing what’s working (and what’s not) when it comes to offers, marketing, and sales, and giving you actionable insights on how to stay ahead of the curve. If you want to thrive online in 2025 and beyond, this is a must-listen. Timeline Summary: [0:00] - Welcome back! Let’s talk about the big changes happening in the online business space. [1:48] - Why your old strategies may not be working anymore—and the course correction you need now. [3:04] - How sales cycles have shifted and what it means for your business growth. [7:06] - The course creator bubble is bursting—here's what to focus on instead. [14:35] - Why content creation alone won’t cut it anymore, and how to lean into your story and thought leadership. [23:48] - High-ticket, low-volume is the winning business model for most coaches and practitioners in 2025. [29:00] - How human connection is becoming your most valuable offer feature, even for scalable offers [34:00] - Why evergreen sales models are outperforming traditional launches in the health industry. [41:50] - Recap of all five trends and why now is the time to adapt. Top Quotes from the Episode: "People are no longer buying content. They're buying conviction, connection, and transformation." "Courses aren’t dead, but the course creator bubble is definitely bursting." "The people who are succeeding right now are the ones with systems that create consistent touchpoints." "You can bake authentic connection into your offer without burning yourself out on one-on-one sessions." "Evergreen enrollment isn’t just easier—it’s more aligned with how people make decisions today." Links & Resources: DM me the word "INFO" on Instagram to get my free training: @lauraschoenfeldrd Closing Thoughts: If this episode opened your eyes or gave you a fresh perspective, I would be so grateful if you left a review on Apple Podcasts! Your feedback helps other incredible coaches and practitioners discover the show and helps me continue to bring valuable insights your way. Don’t forget to rate, follow, and share this episode with a friend who needs to hear it!

If you've been feeling like your content just isn't hitting the way it used to, you're not alone—and this episode is exactly what you need. I’m sitting down with copywriting and messaging expert Jillian Anderson to talk all things positioning, differentiation, and standing out in today’s saturated and AI-dominated online space. Jillian brings over a decade of experience working with hundreds of clients around the world, and her honest, strategic approach to sales copy is exactly the breath of fresh air we all need in 2025. We explore how messaging has evolved, why “selling information” just doesn’t work anymore, and how you can pivot to transformation-based positioning to actually move the needle in your business. Jillian also shares her unconventional journey from abdominal massage therapist to high-converting copywriter and how her background in healing uniquely informs her client strategy today. Whether you're a wellness practitioner, coach, or creative entrepreneur, this episode is packed with gems to elevate your writing and boost your sales. Episode Highlights & Timeline: [3:42] - The surprising secret that made Jillian's hands-on healing practice wildly successful [6:44] - How becoming a mom sparked a radical business pivot [10:10] - Why writing with honesty and transformation in mind is key in today’s market [14:06] - How ChatGPT is changing the copywriting game—and why Jillian won’t use it for clients [21:35] - The real reason sales may be slowing down in your business (and what to do instead) [27:22] - Why even seasoned entrepreneurs must revisit their messaging [33:55] - The biggest mistake health practitioners make when selling HTMA or other tools [40:00] - Jillian’s #1 tip for getting better copy out of your sales calls Quotes From The Episode "You literally need to sell transformation. You need to sell the future result—not just the information." "Not one line I deliver to clients is written by ChatGPT. That’s a boundary I won’t cross." "Modesty doesn’t sell. If you don’t say it, no one’s going to know why they should work with you." "I tell you what to think in my copy. That’s how you control the narrative and stand out." "If your content isn’t working, stop selling the 'what'—sell the problem you're solving and the future you're promising." Links & Resources: Connect with Jillian on Instagram: @jillianaanderson Visit Jillian’s website: www.jillian-anderson.com Learn more about Otter.ai for transcription: https://otter.ai

Have you ever dreamed of taking an entire summer off without everything falling apart? I know I have. That’s exactly why I invited my friend Megan Blacksmith to join me on today’s episode of the Nourished CEO Podcast. Megan has been creating this kind of freedom in her life and business for nearly a decade, and she’s here to pull back the curtain on how she made it possible... not by waiting until everything was perfect, but by intentionally designing her business and her beliefs to support the life she wanted. We dive into the mindset shifts, identity upgrades, and practical systems that allowed Megan to step away from her business every summer while actually coming back more energized, creative, and inspired. If you’ve ever found yourself stuck in the cycle of "someday I'll take time off," this conversation will show you how to create the space for real freedom without waiting for "someday." Timeline Summary: [2:13] - Megan shares how she made the decision to take six weeks off every summer from the very beginning of her business. [4:00] - Why Megan took time off even when it didn’t make logical or financial sense—and how it became a non-negotiable part of her identity. [8:43] - The practical systems and planning that make stepping away for six weeks possible without everything falling apart. [11:06] - Why taking time off allows Megan to return more energized and inspired—and how it helps her stay connected with her family. [17:25] - The belief Megan had to shift around productivity and self-worth in order to take time off without guilt. [26:40] - How values shape the choices we make in business and life—and why it’s key to drop the guilt when your values look different from someone else’s. [38:11] - Megan shares the magical (and sometimes chaotic) manifestations that have come from her summer sabbaticals. Top 5 Quotes from Megan: "From the beginning I made that statement: I’m taking this time off no matter what." "Every time I actually go and leave and go to the lake, when I come back, I am so fired up to work." "The biggest belief I had to shift was that my productivity equals my worth." "If you really want to figure it out, you will figure it out." "There’s not some magical place where all the beliefs are gone—you just get better at working through them." Links & Resources: Transformation Accelerator Foundations Training — Use code LAURA to save $2,000 off the full price. Connect with Megan on Instagram Closing: If you enjoyed this episode, I’d be so grateful if you’d take a minute to leave a review over on Apple Podcasts. Your feedback helps more amazing coaches and entrepreneurs find the show, and it keeps me creating the content you want more of. Thanks so much for tuning in, and I’ll catch you in the next episode!

What happens when life throws you a major curveball—like adding to your family during one of the toughest years in online business—and you realize your current business model just isn’t sustainable anymore? That’s exactly where I found myself last year. In this episode, I’m pulling back the curtain on the big, scary decision I made to streamline my business, why I let go of one of my most profitable programs, and how that choice has reshaped my life, my work, and my signature program: The Nourished Business Accelerator (NBA). I’m also sharing the two game-changing updates I’m making to the NBA to help health and wellness entrepreneurs land consistent 10-20k months without burnout: a simple, scalable video sales funnel system and a low-cost paid ads strategy. These are the exact systems I’ve used to keep my business thriving through this massive life transition while working just 15-20 hours a week and staying fully present with my growing family. If you’ve ever felt like your business is running you instead of the other way around, or if you’re ready to create more ease, scalability, and sustainability in your business, this episode is for you. Episode Highlights: [2:22] - The crossroads moment: balancing motherhood, business growth, and the hard decision to let go of a profitable offer [5:28] - Why running two group programs was no longer sustainable and the mindset shift that came with that realization [10:42] - How I simplified my business by doubling down on the NBA and what that means for my clients [14:23] - The two key systems I’m now teaching: video sales funnels and simple paid ads [18:59] - Why over-teaching in sales content backfires and how to craft messaging that converts [23:44] - How I use ads and organic content together to attract and convert high-quality leads [27:10] - The exciting new updates inside the NBA, including fresh content, ad training, and custom AI chatbots to fast-track implementation [31:56] - Why your signature program can—and should—evolve with you without creating a whole new offer Top 5 Quotes from the Episode: “I knew my health, my family, and my sanity had to come first—even if that meant cutting one of my most profitable programs.” “Your signature offer can—and should—evolve with you. You don’t have to start over to create something even better.” “The two systems that kept my business alive during one of the biggest transitions of my life are the exact ones I’m now teaching inside the Nourished Business Accelerator.” “I would much rather be known for over-delivering and not disappointing people than selling something that wasn’t what they expected.” “There’s nothing worth burning yourself out to grow your business—especially when there are smarter, simpler systems that can help you scale sustainably.” Links & Resources: DM me “INFO” on Instagram @lauraschoenfeldrd to learn how we can help you implement these systems and create consistent high-ticket sales in your business Check out our blog for additional free content for growing your online health business

If you’ve ever thought, “I’ll just put a low ticket health course on my website and the sales will roll in,” this episode is your reality check in the best way. In this candid and inspiring conversation, I sit down with Brooke Miller, a Registered Dietitian and Certified Lactation Counselor, who built a thriving low-ticket business while raising three young kids and navigating some of life’s hardest curveballs. Inspired by her own healing journey, Brooke created The Postpartum Shift, a nutrition and breastfeeding course that’s helped thousands of moms regain their energy, confidence, and health. But make no mistake... this isn’t your typical “easy passive income” story. Brooke pulls back the curtain on what it really takes to make low-ticket work, from ad spend and analytics to messaging, marketing, and team management. Whether you're a health practitioner considering a scalable offer or just curious about the inner workings of a low-ticket empire, this episode will open your eyes, challenge your assumptions, and maybe even inspire your next move. ⏱️ Timeline Summary [1:37] – Brooke shares how she transitioned from 1:1 services to a low-ticket postpartum course model [5:07] – The real reason Brooke loves group programs and how they fuel her energy [13:22] – Brooke reveals that 90% of her time goes into marketing and why that works for her [20:32] – The power of messaging and why understanding your niche matters more than tips [33:30] – The ad account disaster that derailed Q1 and how she rebuilt from scratch [44:06] – Brooke opens up about reevaluating her income goals and what truly makes her happy 💬 Top 5 Quotes “90% of my job right now is marketing—and I love it.” “I don’t need to run a million-dollar business to be happy.” “Most of my job is content creation, numbers, and marketing—because I like it that way.” “You still need strong messaging, an irresistible offer, and you still have to freaking sell it.” “The worst thing that happened when I pivoted my messaging? Some dietitians unfollowed me. And that was fine.” 🔗 Links & Resources Learn more about Brooke’s program: The Postpartum Shift Follow Brooke on Instagram: @nutrition.for.mamas 🙌 Enjoyed the episode? If you found this episode helpful, inspiring, or just plain real, it would mean the world if you’d rate, review, and share the show! Tap “Follow” to stay in the loop for new episodes each week and don’t forget to screenshot and tag us on Instagram to let us know your biggest takeaway!

What happens when your dream career at the FBI collides with a health crisis, and ultimately launches you into entrepreneurship? In this episode of the Nourished CEO Podcast, I sit down with Holly Bertone, a former Chief of Staff in counterintelligence turned holistic health coach and emotional eating specialist. Holly opens up about the raw, emotional journey behind her recent niche pivot. From the heartbreak of a failed launch to the bold creation of her now-successful “Break Emotional Eating Accelerator,” Holly shares how she fused her federal-level pattern analysis skills with a passion for health coaching. If you’ve ever faced a business setback or struggled to own your story, this conversation is the reminder you need to keep going. Timeline Summary [2:48] - Holly shares her unique backstory: from the FBI to holistic health coaching [8:30] - The “bomb.com” failed launch that led to a business breakthrough [11:14] - Holly's turning point: “You either get the thing you want or the lesson you need.” [14:43] - How a 10-day insight turned into a profitable and powerful new offer [20:18] - The Venn diagram that helped Holly find her true niche [22:31] - Holly reveals her “big scary secret” and how it changed everything [36:20] - The “See It, Stop It, Shift It” method for overcoming emotional eating [39:23] - Where to find Holly’s free Emotional Eating Tactical Blueprint Top Quotes from Holly “You either get the thing you want or you get the lesson that you need to take you to the next step.” “A threat is a threat—whether it’s a spy or a cupcake.” “I felt like I was playing in the sandbox, stuck in rules that weren’t serving my clients.” “Emotional forensics is what I do—it’s pattern analysis meets neuroplasticity.” Links & Resources Connect with Holly on Instagram: @holly.bertone DM her the word Blueprint to receive the Emotional Eating Tactical Blueprint Enjoyed the episode? If Holly’s story moved or inspired you, please take a minute to leave a 5-star rating and review on Apple Podcasts. It helps more amazing coaches and practitioners like you discover the show, and supports me in continuing to bring you conversations that matter. Thanks for tuning in!