We Are What We Buy
Science Podcasts
Businesses succeed when they satisfy their customers’ needs. But how can you do that unless you understand what those needs are? The reasons we buy aren’t as obvious as they seem. That’s because we don’t buy product features, we buy the benefits they provide. Two brands that seem very similar may mean something very different to consumers, and sometimes even they can’t tell you why they prefer one over another. We Are What We Buy helps YOU to understand what drives your customers. On every show, we dive into a topic that helps you to decipher the reasons your customers buy or don’t buy. Michael applies over 30 years of doing research on consumer behavior to talk about what drives us. He’s helped by industry experts who share their experiences from the trenches. We Are What We Buy gives you clear and actionable insights you can apply to your business the next day to help you understand what drives your customers.
Location:
United States
Description:
Businesses succeed when they satisfy their customers’ needs. But how can you do that unless you understand what those needs are? The reasons we buy aren’t as obvious as they seem. That’s because we don’t buy product features, we buy the benefits they provide. Two brands that seem very similar may mean something very different to consumers, and sometimes even they can’t tell you why they prefer one over another. We Are What We Buy helps YOU to understand what drives your customers. On every show, we dive into a topic that helps you to decipher the reasons your customers buy or don’t buy. Michael applies over 30 years of doing research on consumer behavior to talk about what drives us. He’s helped by industry experts who share their experiences from the trenches. We Are What We Buy gives you clear and actionable insights you can apply to your business the next day to help you understand what drives your customers.
Language:
English
Influence is Not a Four-Letter Word
Duration:00:53:12
The New Luxury Consumer
Duration:00:52:56
Green Marketing: Doing Well by Doing Good
Duration:00:53:02
Encore: We Are What We Wear The Psychology of Blue Jeans
Duration:00:52:45
The Direct Selling Model: What 20 Million People Know That You Don't
Duration:00:53:00
Death of a Salesman? The Role of Personal Selling Today
Duration:00:52:53
What's In Store for Customers: The Physical Shopping Experience
Duration:00:55:12
You Are What You Post: How Social Media Impacts Our Lives
Duration:00:52:34
We Are What We Buy - October 17th, 2019
Duration:00:52:42
Music to Your Ears... and Wallet
Duration:00:56:21
I Want It NOW! How to Engage Your Customers
Duration:00:53:59
Decoding the Mind of the Consumer
Duration:00:53:49
This or That? How We Decide What to Buy
Duration:00:54:13