The BrandonDeShaw.com Podcast
Self Development >
Email Copywriting 101
In this episode, Brandon discusses the basics of starting a more effective email marketing program, through excellent email copywriting. He talks about how to create compelling emails, craft subject lines that get opened, and much more. He teaches about what makes email copywriting such a great selling tactic, and how you can use email to generate more sales. Find out more at brandondeshaw.com
Orson Welles Style Sales and Copywriting
In this episode Brandon and Producer Blake discuss the late, great Orson Welles and the copywriting and marketing lessons from Welles. Lessons, such as: Tell stories! Be unconventional! Practice makes perfect, so use repetition! Make your clients and prospects come back for more! Movies discussed here are: Citizen Kane (1941), The Stranger (1946), and The Third Man (1949). Radio shows discussed here are: War of the Worlds (1938), and The Adventures of Harry Lime (1951-1952).
The Big 3 of Marketing and Copywriting
n this episode, Brandon talks about his "Big 3" for content creation that is both SEO optimized and also gets prospects to buy from you. The Big 3 are a news or blog post, an email that gets sent to your list, and a hard copy newsletter. Brandon discusses easy ways to quickly generate this copy, and then repurpose it for your business! For more info, go to brandondeshaw.com
The More You Tell, the More You Sell
Brandon discusses the principle that the more you tell, the more you sell. He talks about why this principle is true, even though it might contradict modern sales and advertising advice. Brandon talks about the advertising legend David Ogilvy, and Claude Hopkins and how they used longer copy to sell a wide variety of products and services. Brandon also goes biblical, by discussing how in the book Acts of the Apostles, this principle of telling more and selling more worked.
How Engineers and Scientists Can Sell More Products and Services
Hear 5 reasons why engineers and scientists can be great at sales, and hear ways that engineers and scientists can improve their selling abilities. Topics discussed include the basics of copywriting and advertising layout, cold calling for introverted engineers and scientists, and much more. Brandon includes a discussion on David Ogilvy's famous ad for Rolls Royce "At 60 miles an hour the loudest noise in this new Rolls-Royce is the electric clock." For more information and episodes go to...