SportsPro Podcast

The SportsPro Podcast returns with a motorsport special as resident expert Cian Brittle breaks down the key narratives shaping the 2025 Formula 1 season. From the sport’s rapidly evolving commercial landscape and a surge in global sponsorships to McLaren’s impressive resurgence and the budding Norris-Piastri rivalry, there’s no shortage of storylines to explore. The team also explore the shifting dynamics under Liberty Media’s leadership and assess the potential impact of Apple’s growing interest in F1’s US broadcast rights. It’s a deep dive into the forces driving the future of motorsport – and yes, the quiz no one asked for makes a return. Recorded at Spotify UK Headquarters.

The SportsPro Podcast returns, and this time the team takes a deep dive into SportsPro’s inaugural Investment Summit, held in Central London last month. Ed Dixon, Steve McCaskill, Sam Carp and Josh Sim reflect on a landmark event that brought together more than 200 industry leaders, investors and key stakeholders to explore where new capital is flowing into sport. Alongside their highlights from the day – including the £500 million sales of The Hundred teams, the growing influence of private equity, and the global executives entering the market – the team also revisit four key interviews conducted on-site with leading investors and decision-makers. Plus, the team looks ahead as the Investment Summit prepares to go stateside in 2026 as part of SportsPro New York. Recorded at Spotify UK Headquarters.

The SportsPro Podcast is back - and it's back with a fresh new look. As a landmark summer of women’s sport continues, Ed Dixon, Steve McCaskill, Sam Carp and Josh Sim get behind the mic to reflect on Women’s Euro 2025 and preview the upcoming Women’s Rugby World Cup. Steve kicks off proceedings by reminiscing about his trip to Basel for the Women's Euro final before the panel discuss the potential commercial impact of England’s second consecutive title. They also dig into the sponsorship strategy for the Women's Rugby World Cup, pick out the potential stars of the tournament and consider what it will take for rugby to have its Lionesses moment. Plus: Some Premier League predictions, the all-new Sports Biz Blitz and a rugby-themed quiz no one asked for.

Launched in June, Impact X is a bold new initiative from SportsPro and SportQuake which spotlights the most impactful, creative and effective partnerships in sport. Featuring unique collaborations and original ideas that are redefining the landscape of sports marketing, Impact X showcases 50 of the best partnerships and activations from the past five years – spanning innovative uses of technology and compelling athlete-led content campaigns, to social impact initiatives and award-winning cultural crossovers. On this episode, SportQuake CMO Olivia Gillibrand joins SportsPro’s Michael Long and fellow Impact X advisory panel member Steve Martin, the founding partner of MSQ Sport + Entertainment, to discuss the project and the standout work featured within it. Key talking points: To find out more about Impact X and download the full casebook, click here.

The Covid hiatus led to promises of major reforms in the sports industry, but has anything really changed? Five (and a bit) years on from the coronavirus pandemic, SportsPro's Cian Brittle, Elena Kouyoufa, Michael Long and Sam Carp reflect on how the sports industry has (and hasn’t) transformed since. From the rising tide of private equity and the emergence of newfangled fan engagement tools like NFTs to bubble tournaments and fake crowd noise, the team discuss what ideas have tested positive and what would be better left in lockdown.

With the 2025 Indian Premier League (IPL) season in full swing, Subhayu Roy, director of CricViz in India, joins the podcast to lift the lid on how the Ellipse Data-owned cricket data and analytics provider is powering teams to success, delivering insights across everything from fan engagement to performance analysis. Talking points:

Zimbabwean Kirsty Coventry is the first woman and first African to be elected as president of the International Olympic Committee in its 130-year history. At 41, the former swimmer turned politician is also set to become the youngest person ever to hold perhaps the most influential position in global sport. In this episode, SportsPro’s Michael Long, Sam Carp and Ed Dixon reflect on the vote that saw Coventry, a former Olympic gold medallist in the pool, make history by defeating her rivals in a landslide. The trio also discuss the state of the IOC she inherits in the wake of Thomas Bach’s departure and what the future holds for the ever-evolving Olympic movement. Key talking points: • How the presidential vote went down • What skills and experience Coventry brings to the presidency • Bach’s tenure and the commercial health of the Olympic brand • Where Coventry stands on the big issues, such as athlete compensation and gender eligibility • What comes next for the IOC and wider Olympic movement

To mark International Women's Day and shine a light on the barriers facing young girls in sport, SportsPro's Katie Preston and Elena Kouyoufa – co-hosts of the newly launched NEW ERA podcast – sit down with Stacie June, Global Head of Education & Advocacy at Dove, to explore how the personal care brand is tackling the dropout crisis. Last year, Dove was among 11 brands inducted into the Laureus Sport for Good Index, recognised for its efforts in driving positive impact through sport. Central to this is the Body Confident Sport initiative, a partnership with Nike aimed at redefining body confidence and keeping more girls engaged in sport. On this episode, we discuss: Find out more about NEW ERA here

One year ahead of the 2026 Fifa World Cup and in what could be Lionel Messi’s final year in the league, the 2025 MLS season is now underway. As the competition celebrates its 30th year, Michael Long, Sam Carp and Josh Sim assess the commercial growth of the league, including its sponsorship portfolio, global following and broadcast partnership with Apple. Then, the trio reflect on the success of the NHL’s inaugural 4 Nations Face-Off tournament, which was a huge television hit in North America. There’s also time to ponder potential lessons from Cristiano Ronaldo streaming the Premier Padel P1 event on his YouTube channel, as well as what’s next for DAZN after it announced a long-rumoured investment from Saudi Arabia’s SURJ Sports Investments. Content we mentioned: 1. MLS Commercial Guide 2. The Health Check: Why MLS sponsorship growth is about more than just Messi 3. Canada v USA 4 Nations Face-Off final draws 16.2m viewers across North America 4. Cristiano Ronaldo’s YouTube channel becomes Premier Padel broadcaster 5. Saudi Arabia’s SURJ takes ‘US$1bn’ stake in DAZN

On this special episode recorded for SportsPro’s Impact Week, editorial director Michael Long is joined by Wayne Mumford, sports and leisure director at RSK Group. As one of the world’s leading sustainable engineering companies, RSK has built its sprawling business implementing sustainable solutions across a range of sectors, from water to energy - and now it’s turning its attention to sport. Mumford, a former commercial director in soccer, joins the show to discuss his personal experience of operating in the industry and why sports organisations need to get serious about environmental sustainability – not only for the good of the planet, but for the benefit of their balance sheet. He also lifts the lid on RSK’s business model and how it’s helping clubs and venue operators achieve both short and long-term savings through investments in sustainable infrastructure. Key talking points: This episode forms part of SportsPro’s Impact Week, a five-day run of exclusive content profiling sport’s social and environmental impact. Click here to find out more and access every piece of content for free.

SportsPro’s annual 20 ideas to invest in now spotlights the most noteworthy sports technology startups in the industry. In this tech special Sam Carp, Ed Dixon and Steve McCaskill break down this year’s list, discuss the findings from the tech investor roundtable, and there’s another quiz. The team also discuss why Football Manager 2025 has been cancelled and how the soccer management game is now directly influencing on-field performance and fan engagement, and there’s a bit of time to reflect on Super Bowl LIX. In part two, we speak to Trickshot, a member of this year’s ideas to invest in now class of 2025, about its technology, its business and development journey, and how it's already working with the likes of the NBA and Australian Open. Content we mentioned: 20 sports tech ideas to invest in now – Class of 2025Investor roundtable: Sports tech experts on the next phase of AI, overhyped trends, and the impact of TrumpSports Interactive and Sega cancel Football Manager 2025 video gameRecord ratings, free streaming and Brady in the booth: Super Bowl LIX broadcasting stories to watch out for

As anticipation builds for Super Bowl LIX, Sam Carp, Steve McCaskill and Josh Sim discuss what they’ll be looking out for when the Philadelphia Eagles take on the Kansas City Chiefs in New Orleans this weekend. After a quickfire quiz to determine which of the two teams is winning the commercial battle off the field, the trio talk through the big business around the NFL’s championship game, what to expect from the broadcast on Fox, and the commercials already catching their eye. In part two of the show, Steve is joined by Marissa Daly, the vice president and general manager of media for the Los Angeles Rams, to hear how the franchise is using real-time data to generate immersive highlights for the infinity screen at SoFi Stadium. Content we mentioned: NFL commercial guideChiefs v Bills becomes most-watched AFC Championship game in NFL historyRoger Goodell: NFL media rights “undervalued”, contract opt-outs offer “significant opportunity” Super Bowl commercials on Fox sell for record ‘US$8m’Stella Artois | David & Dave: The Big NewsWhen Sally Met Hellmann's :30 - Super Bowl Commercial 2025NFL teams ‘not allowed’ to launch on BlueskyLA Rams become first NFL team to provide data-driven in-stadium highlights

The northern hemisphere rugby union competition returns at a time when the sport finds itself under increasing pressure to grow its revenues and expand into new markets. With the Six Nations back on our screens this weekend, Ed Dixon, Michael Long and Sam Carp sit down to preview the tournament. The three discuss the tournament potentially switching to a pay-TV broadcaster in the UK, if a culture shift in rugby would mean more growth, and whether the sport can really crack the US market. There’s also time to unpick the latest goings on at Ineos, amid continued unrest at Manchester United and an acrimonious split with sailing legend Ben Ainslie, and then take a look at the NBA’s plans in Europe as Adam Silver talks up a new league on the continent. Articles we mentioned… Six Nations likely to stay on FTA in UK as TNT Sports distances itself from bidSix Nations TV rights soon to be up for grabsIlona Maher: Rugby union needs culture shift to create stars and growRugby must ‘do things differently’ to break into US, says Roc Nation presidentAinslie 'astounded' at Ineos America's Cup split Manchester United get government backing for Old Trafford regeneration projectAdam Silver: NBA looking “very closely” at European league launch

After seeing Donald Trump sworn in for a second term as president of the United States, Sam Carp, Michael Long and Ed Dixon consider what impact his return to the White House will have on sport. The trio reflect on the role team owners and other sporting personalities played in helping the 78-year-old win November's election before looking ahead to some of the major events set to take place under his watch, including the 2026 Fifa World Cup and the Los Angeles 2028 Olympics. As the PGA Tour and LIV Golf continue to hammer out a peace deal, there's also time to discuss what Trump's warm relationship with Saudi Arabia could mean for the future of golf and the wider industry. Articles we mentioned... US sports owners make huge political donations. Which party does your team’s give to? (Link to: https://www.theguardian.com/sport/2024/nov/05/us-sports-team-political-donations-database) TikTok access in US restored after brief ban-imposed blackout (Link to: https://www.sportspro.com/news/tiktok-ban-restored-donald-trump-january-2025/) DAZN ‘nears’ US$1bn investment from Saudi PIF (Link to: https://www.sportspro.com/news/dazn-1bn-investment-minority-stake-saudi-arabia-pif-january-2025/) TKO and Saudi Arabia ‘close’ to launching new boxing league (Link to: https://www.sportspro.com/news/tko-saudi-arabia-pif-sela-boxing-league-ufc-wwe-endeavor-dana-white-january-2025/) Saudi Arabia’s SURJ partners with Enfield Investment to boost global sports portfolio (Link to: https://www.sportspro.com/news/surj-sports-investment-enfield-partnership-saudi-arabia-january-2025/) Investors aim to raise US$5bn for ‘F1-style’ international basketball league (https://www.sportspro.com/news/international-basketball-league-nba-maverick-carter-january-2025/)

New year, new leagues... Reviewing the TGL's debut and what to expect from Unrivaled There have barely been three weeks of 2025 but several new sports leagues have already been making their debut. In this episode, Sam Carp, Ed Dixon and Josh Sim discuss what they liked and what they didn't about the TGL's inaugural match and look ahead to the highly anticipated tip-off of three-on-three women's basketball league Unrivaled this weekend. Meanwhile, Josh shares the key takeaways from his interview with League One Volleyball chief operating officer Rosie Spaulding before the trio hedge their bets on which of the three sports properties are best placed for success. There's also time to hear from our friends on the StreamTime Sports podcast, as Chris Stone and Steve McCaskill break down the demise of US sports streaming joint venture Venu Sports.

Michael Long, Sam Carp and Ed Dixon kick off 2025 by reviewing SportsPro’s list of Ten Influencers for the year ahead. With representatives from the worlds of sports media, women’s soccer, major events and more all featuring in the list, the trio discuss why these individuals are going to be shaping the sporting agenda in the coming months and how their influence will be felt across the industry.

Chaos is the order of the day as SportsPro's annual Christmas quiz returns. There's a cameo from quizmaster George Breare as he oversees three rounds of sports-based questions to decide who comes out on top in the battle of the SportsPro editorial department, with Tom Bassam and Sam Carp teaming up to take on Steve McCaskill and Ed Dixon. Who wins? Tune in to find out.

Fifa's Club World Cup has a broadcaster, with DAZN paying $1 billion for the global rights to air the tournament next year. Tom Bassam is joined by SportsPro's Steve McCaskill and Ed Dixon to discuss whether it's time to take Gianni Infantino's pet project a bit more seriously. Also on the agenda are outgoing ICC chair Greg Barclay's less than kind comments about the state of cricket and the Bundesliga's resolved rights situation.

The WSL is already the leading women's domestic league in Europe, but it has bigger goals. Zarah Al-Kudcy joined the organisation from Chelsea as the top two tiers of the English women's game became independent of the FA under the leadership of Nikki Doucet. Al-Kudcy is the final guest in this series of How to Win, joining SportsPro CEO Nick Meacham and NorthStar Solutions Group CEO Chris Collins to explain how the WSL is being set up for success.

Marina Storti is the CEO of WTA Ventures, the CVC-backed commercial arm of the WTA Tour. She was named as one of SportsPro’s ten influencers for 2024 and it’s fair to say she’s delivered, with the elite women’s tennis tour growing its revenues 24% this year. To reflect on that success and discuss the WTA Tour’s future, Sam Carp made the short trip to Storti’s office for an in-depth conversation.