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SportsPro Podcast

Sports & Recreation Podcasts

Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.


United Kingdom


Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.






02075 493250

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A 'football ramble' and other things with Stak's Luke Moore

The Football Ramble is an 'OG' sports podcast in the UK and Luke Moore has seen it grow from a hobby into the centrepiece of a successful, independent production company. Now the chief operating officer of Stak, Luke talks to Tom Bassam about sports podcasting, growing an audience and running a creative media business.


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What next for Hellmann's and Jack Grealish? Will Hisense regret sponsoring VAR? All the big Euro 2024 questions answered

Euro 2024 is here, so to answer all the serious (and less serious) commercial questions ahead of the tournament, SportsPro Podcast host Tom Bassam is joined by features editor Sam Carp and technology editor Steve McCaskill. Talking points:


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AI in the sports industry... best practices in groundbreaking technology

The advent of artificial intelligence is the biggest tech innovation since the dawn of the Internet. The sports industry, much like the rest of society, is still figuring out how to use it effectively, but companies like Relative Insight are leading the way. Tom Bassam speaks to Rauri Hadlington, business development director at Relative Insight, to understand more about the sports industry could - and should - be using AI.


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Interviewing Ice Cube... 'It's time to take the Big3 to the next level'

Ice Cube is many things: a rapper, a film star, producer and more recently - with the Big3 - a sports mogul. The 'fireball' 3x3 basketball league that Cube co-founded with Jeff Kwatinetz has defied pessimistic projections to survive seven years and nine seasons, selling out arenas while airing on major US network TV. Speaking to Tom Bassam, Cube and Kwatinetz discuss selling Big3 franchises, the league's future and how the rapper's career has influenced his approach to being the CEO of a sports organisation. Talking points: - Franchising the Big3 (1:26) - Getting the right type of owners (8:27) - Taking risks (21:08) - What Cube's learned about owning a sports property (25:36)


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Katrina Adams has been championing diversity, equity, and inclusion for a long time

A trailblazer in the tennis world, Katrina Adams has consistently championed gender equality, diversity, and inclusion throughout her career. Firstly as a player, then as a leader at the UTSA, US Open and the Fed Cup. Speaking to SportsPro’s Elena Kouyoufa as part of Women’s Sport Week, Adams discusses the initiatives she has spearheaded, her efforts to create equal opportunities in sports, and the journey that led her to receive the prestigious IOC’s 2023 Global Gender Equality, Diversity, and Inclusion award.


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Why PWHL fever in Ottawa offers a blueprint for sporting success

A packed out TD Place full of young Ottawa fans have come to watch their team try to make the playoffs and SportsPro's Tom Bassam was lucky to have one of the best seats in the house. This is the PWHL, North America's incredibly popular, new elite women's ice hockey competition that is smashing attendance and viewership records in its first season. PWHL Ottawa's GM, Michael Hirshfeld, and Ottawa Tourism's Lesley Pincombe explain the impact of the new franchise in the Canadian capital, as well as what more the city has to offer as a sports destination.


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We went to the Beyond Rally Forum and here's what we learned

Few sports properties in the world are embracing sustainability like the World Rally Championship. Co-hosting the Beyond Rally Forum, the most recent event in the FIA's Sustainable Innovation Series, was the latest initiative undertaken by the WRC to demonstrate its green credentials. We sent Cian Brittle to Porto get the inside track on the sustainability conversation in motorsport and speak to some of the key players in the space. Talking points: - Interview with Sara Mariani, the FIA's director of sustainability and diversity and inclusion (1:12) - Martin Popilka, CEO of P1 Fuels, on the potential impact of green fuel in WRC and for the automotive industry (26:09) - Santiago Peña Gomez, WRC Promoter's sustainability manager, explains how the series is putting its new Sustainability Roadbook into action (34:02) - Cian's final thoughts (1:00:06)


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Afcon, Amapiano and TikTok: How culture and digital media is taking African soccer to the world

The year started with an Africa Cup of Nations that broke all manner of records and cut through globally unlike any tournament before. Now, with major players such as Fifa, the NFL and NBA all finally realising the continent's potential, 2024 could be a breakout year for African sport. Kicking off a new content series delving into the African sports landscape, SportsPro editorial director Michael Long and Pulse Sports MD James Torvaney speak to Sherif Hassan, head of digital and marketing products at the Confederation of African Football, about the sports business opportunity in Africa.


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ECB CEO Richard Gould on why the time is right to privatise The Hundred and the state of play in English cricket

Richard Gould, CEO of the ECB, comes into the SportsPro Podcast studio to give his view from the top on the health of English cricket. Speaking exclusively to Tom Bassam, Gould discusses the role of the county game in 2024, dealing with the challenges of the IPL, investment in The Hundred, cricket on TV and the exciting future of the women's game.


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WNBA preseason, 3x3 events and Olympic history... why Edmonton is putting women's basketball at the heart of its hosting strategy

Edmonton's history as a hotbed for women's basketball dates back more than a century with the all-conquering Edmonton Grads. Now with Fiba 3x3 events and the WNBA coming to the capital of Alberta, that tradition continues. SportsPro's Tom Bassam speaks to Janelle Janis, Executive Director of Business Development and Events with Explore Edmonton and the WNBA chief marketing officer, Phil Cook, to learn more about the city's credentials as an elite sports destination.


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Why women make the sports industry better

SportsPro's Katie Preston talks to Gemma Woor, a member of this year's NEW ERA class and a senior client director at the MKTG agency, about being a female in the sports industry and some of the initiatives she's involved in to improve it for women in the future.


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Why running the WSL is the most exciting job in sports... in conversation with NewCo CEO Nikki Doucet

The Women's Super League is under new management and top of the org chart is former Nike executive Nikki Doucet. Speaking to Sam Carp at SportsPro Live 2024 the CEO of NewCo, the commercial entity that is set to take over running the top two tiers of English women's soccer, discusses her vision for the WSL and how the league can forge a new path for women's sports. Talking points:


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The winners and losers from the Premier League's new 'squad cost' rules

Last week Premier League ushered out the PSR era and in the dawn of 'squad cost' regulations - meaning the amount clubs can spend on players will be index rated against revenues. The Price of Football's Kieran Maguire joins Tom Bassam to unpack what it all means and provide a look across the financial landscape of English soccer's top flight.


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The Masters arrives with golf stuck in a holding pattern

Jon Rahm arrives at Augusta not only as defending champion but also as a member of a different tour to 12 months ago. Tom Bassam is joined by SportsPro technology editor, Steve McCaskill, to discuss the current state of the game, LIV Golf's continued disruption and some of the technology that will be on show during the Masters.


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MotoGP changes gear as Liberty makes €4.2bn move

The owners of F1, Liberty Media, will now control the two biggest global motorsport properties after agreeing to pay €3.5bn for 86% of MotoGP's commercial rightsholder, Dorna Sports. The BlackBook Motorsport team of Cian Brittle, Alice Evans and Tom Brown discuss the deal as the SportsPro Podcast taps into the knowledge of Mics Out (1:18). Then, regularly scheduled programming resumes with Tom Bassam, Sam Carp and Arif Islam hitting a few of the biggest stories in the sports industry, right now. Talking points: - Liberty Media's MotoGP takeover (1:18) - The German FA splits up with Adidas (16:19) - Ipswich Town valued at £260m as it gets investment injection (23:15) - A-Rod's deal to buy the Minnesota Timberwolves collapses (30:56) Find all episodes of Mics Out here.


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IPL 2024... can anything stop the big business of Indian cricket?

The opening day of the 2024 IPL season brought in 590m video views for JioCinema, showing nothing moves the needle in sports like Indian's Twenty20 franchise cricket behemoth. How far will the tournament's influence grow? Here trying to answer that question are SportsPro's Ed Dixon, Josh Sim and Tom Bassam.


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Does Fubo CEO David Gandler have a point about the 'streaming cartel'? Answers from on the floor at SportsPro NYC

Amid a very publicly announced antitrust lawsuit, FuboTV CEO David Gandler has described the new streaming service from ESPN, Fox and Warner Bros Discovery as a 'streaming cartel'. With Gandler one of the speakers at SportsPro New York, we took the opportunity to take the temperature of the industry from on the ground at the Marriot Marquis.


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NWSL commissioner Jessica Berman... new season, new teams, growing interest

The NWSL is back for the 2024 season with an expanded 14 franchises, a new raft of TV deals and growing interest from fans, as well as investors. Here, NWSL commissioner Jessica Berman speaks exclusively to Tom Bassam in a broad-ranging interview about the direction of women's football and how the top league in the US is working to grow the game.


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Darts is arrowing up on the Luke Littler wave so we spoke to PDC CEO Matt Porter

4.8 million people tuned in to watch the 2023/24 World Darts Championship final between Luke Littler and Luke Humphries across Sky Sports' channels - a record for a non-football broadcast on the UK pay-TV network. Since then, Premier League Darts' has also seen increased interest and a spike in viewers as fans tune in to see 16-year-old sensation Littler's matches. The man making sure the sport capitalises on this wave in interest is PDC CEO Matt Porter, so we invited him on the podcast to discuss the booming business of darts. Talking points:


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What does allyship truly mean?

In this special NEW ERA podcast, SportsPro's Katie Preston, Yin Khoo and Jatila Blake discuss the true meaning of allyship and the importance of active support to achieve gender equity. Then, in part two (33:20), Elena Kouyoufa is joined by Santo Raggiri, the founder of Fair Play Project, where he shares practical advice and insight to the work that needs to be done to achieve gender equality in sports.