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SportsPro Podcast

Sports & Recreation Podcasts

Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.

Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.


United Kingdom


Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.






02075 493250


Playbook: The Hundred’s Beth Barrett-Wild on scaling female sport at pace

SportsPro senior contributor Matt Rogan talks to Beth Barrett-Wild, head of The Hundred women’s competition and female engagement at the England & Wales Cricket Board (ECB), about engineering a female sports event to deliver an instant impact. They talk about the decisions that helped shape the women’s edition of this summer’s much-discussed short-format competition, how they built a platform that leading female cricketers could share with the men and how the ECB hopes to deliver more...


Breaking down the 2021 50 Most Marketable Properties list

As the 2021 edition of SportsPro 50 Most Marketable Properties list goes live, editor at large Eoin Connolly talks to Adam Mitchell, chief executive of data partner and provider SponsorPulse. They dive into some of the most significant case studies in the list, discovering what the data has to say about the Fifa World Cup and Olympic Games to WWE and League of Legends. They also tease out some of the longer-term trends that are emerging, from the rising forces of women’s sport to the...


Newcastle United and Saudi Arabia: understanding a seismic Premier League takeover

SportsPro editor at large Eoin Connolly is joined by Press Association chief sports reporter Jamie Gardner and Professor Simon Chadwick, global professor of sport at Emlyon Business School, to unpack the takeover of Premier League soccer team Newcastle United by the Public Investment Fund (PIF) of Saudi Arabia. They assess the response in Newcastle and across the English game, and consider some of the questions that have faced the Premier League since the deal went through, from the human...


Brett Gosper on the NFL’s ambitions in London, Germany and beyond

SportsPro editor at large Eoin Connolly heads to London’s West End to talk to Brett Gosper, head of Europe and the UK at the National Football League (NFL). As the NFL stages two International Series games at the Tottenham Hotspur Stadium, Gosper explains how the league is rebounding from a Covid-enforced break in the British capital, how it is taking on markets like Mexico and Germany, and the implications of a rule change allowing individual teams to market themselves overseas. He...


On the ground at Sportel and into the metaverse with Peter Moore

As in-person conferences resume in pockets of the sports industry, SportsPro editor at large Eoin Connolly checks in with staff writer Rory Jones, on the ground this week at Sportel in Monaco. Rory shares his impressions from the influential sports media and tech event, sizing up the priorities of delegates and understanding how the experience has been adapted with Covid protocols. He also talks through the key themes that have been animating the sports media community this year, and...


Playbook | Zig when others zag with Nick Meacham, managing director of SportsPro

SportsPro senior contributor Matt Rogan talks to Nick Meacham, managing director at SportsPro. In this episode Matt learns about SportsPro’s journey over the last two years, navigating international expansion, transitioning further into the digital space and managing through the pandemic - all while creating confidence in the parent company. SportsPro operates across many of the spaces that impact our world: OTT, private equity and talent - things that resonate with all of us. With...


FIFA 22 and the meeting points between sport, culture and gaming

SportsPro editor at large Eoin Connolly is joined by two guests from the award-winning Ear To The Ground agency, chief executive Richard Adelsberg and chief innovation officer Owen Laverty. As EA Sports prepares to release the latest edition of its all-conquering FIFA videogame series, they discuss how that title and others like it have created communal spaces for fans, and what brands need to understand if they are going to add value. They also talk about the role of music and...


World Chase Tag’s Christian and Damien Devaux on building a sport from scratch

SportsPro editor at large Eoin Connolly speaks to Christian and Damien Devaux, the co-founders of World Chase Tag, about the realities of launching a new sport in the 21st century. The brothers reflect on WCT’s brief journey from the back garden to a burgeoning global series, refining the rules and creating a global network of athletes, enthusiasts and promotional partners. They also explain how they have been working out their commercial strategy, from digital content to relationships...


Unpacking Fifa’s biennial World Cup plans and exploring microbundling with Videoflow

SportsPro editor at large Eoin Connolly and Matt Slater, football news reporter at The Athletic, discuss the push to stage the Fifa World Cup every two years instead of four. They look at what is driving soccer’s global governing body to pursue such radical change, who is behind the move politically and financially, and what it says about the battle for control of time and talent. They also ask what happens next and consider where it might be possible to find common ground in the debate...


Playbook: BBC News sports editor Dan Roan on how storytelling in sport has changed

SportsPro senior contributor Matt Rogan talks to Dan Roan, the sports editor at BBC News. They discuss Dan’s path to one of the most visible roles in British sports media and the unpredictable nature of following developing stories. Dan also reflects on how the growth of the industry has brought sports news closer to hard news in the past two decades, how the emergence of digital media and podcasts has created a wealth of storytelling opportunities, and the implications of these changes...


Breaking down the 2021 Most Marketable Brands list

As SportsPro launches its list of the world’s 50 Most Marketable Brands in 2021, editor at large Eoin Connolly is joined by Scott Tilton, co-founder and chief executive of data partner Hookit, to explore some of the key themes. Tilton explains the methodology behind the list and lays out its value for the sports industry. He also considers why Nike and Adidas have been able to make such an impact, looks at the emergence of Dream 11 and how sponsors in different sectors are performing, and...


Channel 4’s Raducanu deal, sport’s non-live market and Verimatrix at Uefa Euro 2020

SportsPro editor at large Eoin Connolly and managing director Nick Meacham dip into a couple of the week’s big media stories. They discuss Amazon’s last-minute deal in the UK with free-to-air Channel 4 for the US Open final between Emma Raducanu and Leylah Fernandez, and ask whether to expect more opportunistic agreements and non-exclusive partnerships in the future. They also explore former ESPN and DAZN boss John Skipper’s latest venture, original content business Meadowlark...


Ali Krieger on living authentically and the changing face of women’s soccer

SportsPro editor at large Eoin Connolly talks to Ali Krieger, soccer player for the NWSL’s Orlando Pride who has been capped 108 times by the US women’s national team. They discuss how Ali – who was seventh on SportsPro’s list of the world’s most marketable athletes in 2021 – has gone about nurturing her public and commercial profile, both individually and with wife and teammate Ashlyn Harris, and about the freedom and authentic fan connections that can come with living your true...


How sports rights holders can attract sponsor brands like HSBC

SportsPro editor at large Eoin Connolly is joined by Tom Huggins, co-founder and chief operating officer at Greenroom Digital, and Sven Gloor, senior manager of global brand partnerships for HSBC, to talk about how digital content and data have changed best practice in sponsorship. They discuss how HSBC assesses the value and impact of its sponsorship portfolio, from golf to Wimbledon tennis to British Cycling and beyond, and how performance measurements are used to deliver on a range...


Inside the 2021 Most Marketable Athletes list with NorthStar's Frank Gregory

SportsPro's editor at large, Eoin Connolly, and Frank Gregory, social intelligence practice lead at 50 Most Marketable analysis partner NorthStar Solutions Group take you through some of the most prominent themes in this year's list.


Playbook Podcast | Reflections from Two Circles’ first ten years with co-founders Gareth Balch and Matt Rogan

In this special episode of the Playbook Podcast, Two Circles co-founders Gareth Balch and Matt Rogan reflect on the first ten years of the business. The duo share some of the lessons from building a differentiated offer right from the start, to developing a performance culture in the team, while prioritising client retention and pushing on with international growth. The episode tracks the ideas which have taken them from Rogan's kitchen table through two acquisitions into becoming one of...


WeThe15 and the changing demands of the Paralympic mission

As the Paralympic Games continue in Tokyo, SportsPro editor at large Eoin Connolly talks to Craig Spence, chief brand and communications officer at the International Paralympic Committee (IPC), and Jarrod Clyne, human rights advisor for the Human Rights Council at the International Disability Alliance. They discuss the opportunity the Paralympics creates to celebrate and support people with disabilities, and how the IPC’s positioning and that of its brand partners are changing to meet...


Brentford FC chief executive Jon Varney on the life of Premier League newcomers

SportsPro editor at large Eoin Connolly talks to Jon Varney, chief executive of newly promoted Premier League soccer club Brentford FC. They reflect on Brentford’s unlikely journey to the top level of the English game – making their return after a 74-year absence – and the careful building that has gone into that process on and off the pitch. Jon also discusses the move from their much-loved old home, Griffin Park, to the new Brentford Community Stadium, adapting to different demands...


Did the Hundred make it count?

SportsPro editor at large Eoin Connolly is joined by senior contributor Matt Rogan to discuss the first season of the Hundred, the England and Wales Cricket Board’s (ECB) much-heralded new short-form competition. They talk about what worked and what needs work across the format, presentation and delivery, what the centralised model made possible and where existing teams and structures still bring irreplaceable value. They also consider what other rights holders and organisations in...


Playbook: How to build an effective board with John Dowson, English Institute of Sport chair

SportsPro senior contributor Matt Rogan speaks with John Dowson, chair at the English Institute of Sport to discuss the role of the board. They talk about how the bi-monthly board meeting is just the start and how the very best not only support the organisations they are a part of but challenge them in their entirety. John outlines the importance of role clarity at the highest level and how cognitive diversity is fundamental to good decision making. The SportsPro Playbook is the place...