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SportsPro Podcast

Sports & Recreation Podcasts

Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.


United Kingdom


Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.






02075 493250


In Review: IPL 2023 and the 22/23 Premier League season

As the curtain falls on the 2023 IPL and Premier League seasons, George Breare is joined by features editor, Sam Carp, to explore record-breaking campaigns and the twists and turns that took place on the pitch and in the boardroom, including: - The huge broadcast numbers on Star Sports and Jio Cinema - The IPL’s commercial pull for major global brands - Why the WPL launched at the perfect time - Is the Premier League really capable of self-governance? - Why football’s relationship with geopolitics shows no signs of slowing


Welcome to Wrexham: Behind sport's most talked about takeover

In February 2021, Hollywood superstars Ryan Reynolds and Rob McElhenney surprised the world by completing a takeover of small National League football club Wrexham AFC. Alongside Strategic Advisor, Shaun Harvey, and Executive Director, Humphrey Ker, we lift the lid on the story behind the takeover and how the club has come to embody an innovative and bold approach, including:


Is the Indy 500 motorsport’s Super Bowl? Plus, Bayes Esports on why the esports opportunity is only just beginning.

Part one sees Tom Bassam joined by BlackBook Motorsport writer Cian Brittle to discuss crown jewel of US motorsport, the Indy 500 to look at why the Indy 500 stands alone in terms of fan experience and commercial outlook. Part two sees George Breare chat to Amir Mirzaee and Clayton Larcombe from Bayes Esports about what the next phase of the esports industry looks like, including: · Why the impact of Covid-19 on the esports industry is exaggerated · Why PAC Capital decided to lead Bayes’ recent Series A funding round · How esports needs to adapt its commercial model to thrive · How regional esports markets differ


What are the big storylines heading into the new WNBA season?

This week regular hosts George Breare and Tom Bassam are joined on the podcast by SportsPro reporter Josh Sim to discuss the major off-field narratives ahead of the 2023 WNBA campaign. Talking points:


How do you host the Women's World Cup? Jane Fernandez, COO of Australia and New Zealand 2023, tells all

Back in January, Jane Fernandez was named as one of SportsPro's 'Ten Influencers' for 2023. Now, with the countdown on to the 2023 Women's World Cup, the chief operating officer for the tournament in Australia and New Zealand explains how the organisers are planning to deliver what could be a landmark soccer moment.


Sky Sports is spending UK£935m on EFL rights, but is it a good deal?

SportsPro Podcast hosts George Breare and Tom Bassam dive into the fine print of the EFL deal which will see Sky Sports broadcast the Championship, League One, League Two and the Carabao Cup in the UK until the end of the 2028/29 season. Talking points:


Record women's sport crowds, Man Utd takeover latest and is The Hundred going T20?

Tom Bassam is joined by Sam Carp for a whiparound the week in sports industry news. Talking points:


On the floor at SportsPro Live 2023

This week SportsPro took over the Kia Ova to stage SportsPro Live 2023. George Breare, Tom Bassam, Steve McCaskill - as well as a few special guests - capture the sights and sounds of the two-day event in London.


A guide to tackling diversity and inclusion with the FEI

On this special episode of the SportsPro Podcast, Tom Bassam is joined by Sabrina Ibáñez, secretary general of the FEI, who is one of the nine women in leadership roles out of 39 summer Olympic federations. Together they discuss wider representation challenges, leading a diverse organisation and addressing unconscious biases in evolving times. Talking Points:


Could the betting shirt sponsor ban actually mean more money for Premier League clubs?

George Breare and Tom Bassam return for a whiparound of the latest news in sports business, taking in the Premier Legaue's gambling ban, the talks of Saudi interest in T20 cricket, as well as the latest on Dan Snyder selling the Washington Commanders. In part two our hosts try to figure out how they would fix boxing and rugby union.


Inside the creation of SportsPro Live 2023

The roles are reversed for this week's SportsPro Podcast as regular host George Breare is put in the interview chair by Tom Bassam for a behind-the-scenes look at what goes into putting together our flagship SportsPro Live event. Drilling into Breare's day job as senior content manager, the conversation explores the themes that shape this year's event at the Oval in London and how SportsPro thinks about drawing up its agendas (1:10). Then discussion turns to a couple of big industry news stories from the past week, the IPL's staggering audience figures for its opening weekend (32:00) and the growing revenues reported by Uefa for the Women's Champions League (39:03). The tenth edition of SportsPro Live, taking place on the 25th and 26th April at London's Kia Oval, will be our biggest event to date. Book your place today with a special SportsPro Podcast discount, head to: and use code POD20 for 20 per cent off (terms and conditions apply, not applicable to pre-existing purchases).


Does the business of the Masters still make sense in the age of LIV Golf?

The Masters, arguably golf's most iconic major, will see the eyes of the sporting world turn to Augusta this week. It may be a tradition unlike any other, but does it still make sense as a business? Golf's other big events make more money and offer a more modern fan experience. George Breare and Tom Bassam explore the reasons why the Masters can afford to be stuck in its ways, while also asking what the tournamemt's future looks like. Talking points: The SportsPro Podcast is delighted to have been nominated (for the second year in a row) for a Sports Podcast Award in the sports business category. If you enjoy the show we would really appreciate it if you could give us a vote here or via (you will need to register before voting).


What is the best live event in sports?

SportsPro senior staff writer Ed Dixon joins regular hosts George Breare and Tom Bassam for a special Live Event Week pod where they seek to identify the best live experience in sports. Considering both fan experience and commercial opportunity, the trio set out their criteria before trying to convince each other why their personally chosen event should come out on top: Talking points: The SportsPro Podcast is delighted to have been nominated (for the second year in a row) for a Sports Podcast Award in the sports business category. If you enjoy the show we would really appreciate it if you could give us a vote here or via (you will need to register before voting).


How do you build an effective social media strategy? We asked the UCI

This August in Glasgow - and across other parts of Scotland - the International Cycling Union (UCI) is holding its inaugural Cycling World Championships, where 13 individual titles will be decided in a true festival of the sport. On this week's podcast, SportsPro's Tom Bassam is joined by UCI digital transformation executive Adrien de Cheveigné and Jonny Murch, chief executive of Redtorch, to find out how they planning to ensure the event hits the mark on social media, while also discussing the role of the agency's #SportOnSocial report in shaping the strategy. Talking points:


On the floor at OTT Summit USA 2023

This week SportsPro touched down in New York for the latest OTT Summit USA event. Hosts George Breare and Tom Bassam take you inside Citi Field to get a taste of the discussion onstage, while providing their own commentary on an insight-heavy agenda.


The women of SportsPro

To celebrate International Women's Day this week's episode has been handed over to the women of SportsPro, with operations manager Milly Miller-Adams taking over as host. Talking points:


Formula One season preview with Cian Brittle

BlackBook correspondent Cian Brittle is in the hotseat this week to delve into the main talking points ahead of the 2023 Formula One season, including:


SailGP’s Fiona Morgan explains the purpose of sport for purpose; plus Ottawa’s host city credentials

It’s Sustainability Week at SportsPro so Tom Bassam digs into the meaning of sport for purpose with SailGP’s chief purpose officer, Fiona Morgan, before George Breare talks to the team at Ottawa Tourism to find out why the Canadian capital prioritises events that deliver both a community and commercial benefit. Talking points:


Manchester City, the Premier League charges and what happens next?

George Breare and Tom Bassam are joined by soccer finance expert Kieran Maguire to discuss the Premier League's decision to refer Manchester CIty to an independent commission over alleged breaches of the financial rules that govern English soccer's top flight. Talking points:


Why is the Super Bowl recession proof?

George Breare and Tom Bassam are joined by SportsPro's resident American and community lead Chris Stone to interrogate the forever booming business of the Super Bowl. The NFL title game continues to wrack up gaudy numbers and 2022 edition looks like it is going to be no different. Talking points: