Premium
Opening Credits
1/28/2026
INTRODUCTION
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BOOK ONE: WHO ARE YOU?
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Chapter 1: DEATH BY A THOUSAND CUTS
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Chapter 2: ATHLETIC ENTREPRENEUR
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Chapter 3: MY LIFE AS AN ATHLETIC ENTREPRENEUR
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Chapter 4: THE COURAGE TO BELONG
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Chapter 5: WHAT DO YOU WANT?
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Chapter 6: WE WANT TO FIT AND STAND OUT
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Chapter 7: HUSTLE BUS
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Chapter 8: THE FINAL CUT WAS THE DEEPEST
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Chapter 9: MAKE IT OBVIOUS
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Chapter 10: WHICH WAY WILL YOU GO?
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Chapter 11: WHAT'S THE MATTER WITH YOU?
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Chapter 12: RUN WALK CRAWL
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Chapter 13: WE WANT MORE
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Chapter 14: WE LONG FOR UTOPIA
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Chapter 15: WE WANT THE NEXT BEST THING
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Chapter 16: IF ONLY WE COULD BE SOMEONE
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Chapter 17: FAILURE IS TO BE AVOIDED, NOT DESIRED
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Chapter 18: FAILURE IS TO BE AVOIDED, NOT DESIRED (PART TWO)
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Chapter 19: DOES MISS AMERICA EAT ICE CREAM?
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Chapter 20: DON'T BELIEVE THE HYPE
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Chapter 21: FOUR QUESTIONS
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Chapter 22: I SAY, YOU DO
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Chapter 23: FREEDOM
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Chapter 24: ENOUGH ALREADY
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Chapter 25: IT'S NEVER TOO LATE TO START
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Chapter 26: RESISTANCE IS FUTILE
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Chapter 27: I DIDN'T HAVE WHAT I THOUGHT I HAD
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Chapter 28: COURAGE NOT CONFIDENCE
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Chapter 29: THE TASK IS NOT THE POINT
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Chapter 30: BEST KEPT SECRET
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Chapter 31: BIRDS OF A FEATHER FLOCK TOGETHER
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Chapter 32: DON'T LET YOUR CLIENTS CHOOSE YOUR FUTURE
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Chapter 33: TO BE SOMEBODY OR TO DO SOMETHING
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Chapter 34: WE ARE NOT SUPPOSED TO WIN
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BOOK TWO: WHAT IS IMPORTANT TO YOU?
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Chapter 35: PUTTING THINGS IN THE RIGHT ORDER
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Chapter 36: STANDING ON THE SIDELINES
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Chapter 37: AN EXAMPLE WORTH COPYING
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Chapter 38: A PUNCH WITHOUT POWER
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Chapter 39: WHERE YOU LOOK IS WHERE YOU GO
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Chapter 40: YOU KNOW WHAT TO DO
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Chapter 41: BAD BEHAVIOUR
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Chapter 42: A BAD COACH STAYS IN THEIR LANE
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Chapter 43: A BAD COACH SEEKS EXPERTISE
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Chapter 44: A BAD COACH HAS AN EXPERT PROBLEM
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Chapter 45: A BAD COACH SEEKS PERFECTION
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Chapter 46: A BAD COACH PAYS ATTENTION TO WHAT WE CAN'T DO
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Chapter 47: A BAD COACH LETS THE TAIL WAG THE DOG
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Chapter 48: A BAD COACH WILL PASS THE BUCK
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Chapter 49: A BAD COACH DOESN'T TRUST THE PROCESS
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Chapter 50: A BAD COACH IS PASSIVE
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Chapter 51: A BAD COACH PROVIDES ANSWERS, NOT QUESTIONS
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Chapter 52: A BAD COACH OWNS THE TASK
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Chapter 53: DISAPPOINTMENT REVEALS OUR TRUE EXPECTATIONS
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Chapter 54: MEETING PEOPLE WHERE THEY ARE
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Chapter 55: WHAT DO YOU THINK YOU DO
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Chapter 56: LEARNING TO LIVE WITH TENSION
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Chapter 57: SOMETIMES MAY BE GOOD, SOMETIMES MAY BE BAD
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Chapter 58: GET YOUR STORY STRAIGHT
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Chapter 59: LEARN TO WORK WITHOUT APPLAUSE
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Chapter 60: BE, DO, SAY
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BOOK THREE: WHAT TO FOCUS ON?
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Chapter 61: FIRST LEARN TO COACH YOURSELF
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Chapter 62: LET THE QUESTION TEACH YOU
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Chapter 63: THE TALE OF TWO BOXES
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Chapter 64: THE STUDENT PICKS THE TEACHER
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Chapter 65: THE AMATEUR, THE PROFESSIONAL, AND THE MASTER
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Chapter 66: OPPORTUNITY COST
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Chapter 67: GROW BY DOING
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Chapter 68: MAKE YOUR MARK
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Chapter 69: YOUR CHOICE
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Chapter 70: A GOOD COACH CREATES EXPECTATIONS
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Chapter 71: A GOOD COACH IS EASY TO FOLLOW
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Chapter 72: A GOOD COACH IS AN UNDERDOG
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Chapter 73: A GOOD COACH HAS GUTS AND EMPATHY
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Chapter 74: A GOOD COACH IS CREATIVE
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Chapter 75: A GOOD COACH KNOWS THE TASK IS NOT THE POINT
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Chapter 76: A GOOD COACH BUILDS HORIZONTAL RELATIONSHIPS
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Chapter 77: A GOOD COACH CAN SEE THE BIGGER PICTURE
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Chapter 78: WHAT WILL HAPPEN IF WE CONTINUE
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Chapter 79: OVERCOMING RESISTANCE
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Chapter 80: DESIGN THINKING PRINCIPLES
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Chapter 81: IT'S NOT A PRINCIPLE IF IT DOESN'T COST YOU
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Chapter 82: A COACHING PRACTICE HAS RULES
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Chapter 83: A COACHING PRACTICE IS A MIRROR
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Chapter 84: A COACHING PRACTICE REQUIRES BOUNDARIES
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Chapter 85: A COACHING PRACTICE THINKS BIG
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Chapter 86: A COACHING PRACTICE IS CLEAR ON WHAT IT STANDS FOR
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Chapter 87: A COACHING PRACTICE TAKES COMMITMENT
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Chapter 88: A COACHING PRACTICE HAS FOCUS
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Chapter 89: A COACHING PRACTICE REQUIRES SILENCE
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Chapter 90: A COACHING PRACTICE IS CENTRED
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Chapter 91: A COACHING PRACTICE IS JUST THAT, A PRACTICE
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Chapter 92: HOW DID WE GET HERE?
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Chapter 93: SAME BUT DIFFERENT
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Chapter 94: WIN BUT LOSE
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Chapter 95: THE POWER OF ONE
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Chapter 96: TELL YOUR STORY
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Chapter 97: WE NEED EACH OTHER
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Chapter 98: THE EXIT
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Ending Credits
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