Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing-logo

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sports Talk & News

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Location:

Melbourne, Australia

Description:

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Twitter:

@SportsGeek

Language:

English


Episodes

Building a new team in a new motorsport - Mark Preston - DS TECHEETAH

4/27/2022
Sean Callanan chats with DS TECHEETAH CEO Mark Preston about his career in motorsport that has seen him work in F1 and now running his own Formula E team. Learn how Formula E started and how the sport is growing in reach while promoting sustainability to new fans. Show notes - https://sportsgeekhq.com/podcast/mark-preston-ds-techeetah/

Duration:01:07:13

Building Titans, success on the Gold Coast - Steve Mitchell - Gold Coast Titans

2/8/2022
Sean Callanan chats with Gold Coast Titans' CEO Steve Mitchell about his career and how the Titans are building for success through deep engagement with the Gold Coast community defying the notion that professional teams can't succeed on the Gold Coast. Show Notes - : https://sportsgeekhq.com/podcast/steve-mitchell-gold-coast-titans/

Duration:00:45:06

Sports Geek Amplify Replay - Zoomph

1/10/2022
Zoomph is a platform for Social Audience Intelligence and Sponsorship Measurement and Evaluation. Whether it’s new, active, or past, Zoomph will help you understand your audience. Big or small, it’s important to know your brand’s target market. In this episode, Sean and Amir geek out about digital and social media and how sports can build digital revenue via digital. Learn more - https://sportsgeekamplify.com/zoomph/

Duration:00:49:12

Sports Geek Amplify - UbiPark

1/9/2022
UbiPark’s zero contact parking solution allows motorists to enter, exit and pay for parking without ever opening the window and reaching out of the car. It’s seamless, safe & hygienic. Save time, save money and be on your way faster and hassle-free. In the episode, Mosstyn shares how UbiPark's API can allow sports apps to direct fans to a car park to improve the fan experience and build a new revenue stream for sports. Learn more -...

Duration:00:26:36

Sports Geek Amplify Replay - StellarAlgo

1/8/2022
StellarAlgo is the Leading Customer Data Platform for live audience businesses and the easiest way to build and monetize the world's most passionate digital audiences. In this episode Vincent shares case studies showing revenue uplift and growth across ticketing and sponsorship. Learn more - https://sportsgeekamplify.com/stellaralgo/

Duration:00:40:55

Sports Geek Amplify Replay - Teammo

1/7/2022
Sports organisations and associations use Teammo to help them go cashless. They can collect fees online, send payment-related notifications, and track and reconcile incoming payments. Sports teams use Teammo to collect and manage their team's payments. They can collect money from players, and more easily transact with their club or association – to pay for match fees, registration, forfeit fines, and other ad hoc payments. Sarah and Andrew will show you how can move your organisation to...

Duration:00:29:44

Sports Geek Amplify Replay - VLAST

1/6/2022
VLAST gives oversight for properties, agencies and sponsors into all aspects of talent appearances, creating more efficiency and ensuring greater talent buy-in. Learn from VLAST founder James Begley how you can leave Excel spreadsheets and Whatsapp groups behind when managing athlete activations. Learn more - https://sportsgeekamplify.com/vlast/

Duration:00:33:53

Sports Geek Replay - Charlie Shin - Indianapolis Colts

1/5/2022
Sports Geek Replay from June 13 2021 with Charlie Shin from Indianapolis Colts - Jun 13 - https://sportsgeekhq.com/podcast/charlie-shin-indianapolis-colts/

Duration:00:58:12

Sports Geek Replay - Chip Suttles - Seattle Seahawks

1/4/2022
Sports Geek Replay from April 20 with Chip Suttles from Seattle Seahawks - https://sportsgeekhq.com/podcast/chip-suttles-seattle-seahawks/

Duration:00:53:35

Sports Geek Replay - Liam Scully - Lincoln City FC

1/3/2022
Sports Geek Replay from June 7 2021 with Liam Scully -=from Lincoln City FC - https://sportsgeekhq.com/podcast/liam-scully-lincoln-fc/

Duration:00:57:18

Sports Geek Replay - Dave Lang - Baltimore Ravens

1/2/2022
Sports Geek Replay from November 10 2020 with Dave Lang from Baltimore Ravens - https://sportsgeekhq.com/podcast/dave-lang-baltimore-ravens/

Duration:00:57:04

Sports Geek Replay - Eric SanInocencio - The ACC

12/31/2021
Sports Geek Replay from February 23, 2021 with Eric SanInocencio from The ACC - https://sportsgeekhq.com/podcast/eric-saninocencio-theacc/

Duration:01:14:59

Sports Geek Replay - Jodie Hawkins - Sydney Sixers

12/30/2021
Sports Geek Replay from March 2 2021 with Jodie Hawkins from Sydney Sixers - https://sportsgeekhq.com/podcast/jodie-hawkins-sydney-sixers/

Duration:00:50:14

Sports Geek Replay - Alan Burrows - Motherwell FC

12/29/2021
Sports Geek Replay from December 1, 2020 with Alan Burrows from Motherwell FC - https://sportsgeekhq.com/podcast/motherwellfc-alan-burrows/

Duration:01:09:31

Sports Geek Replay - Scott O'Neil - Be where you're feet are

12/28/2021
Sports Geek Replay from June 22, 2021, with Scott O'Neil - https://sportsgeekhq.com/podcast/scott-oneil-be-where-your-feet-are/

Duration:00:41:51

Sports Geek Replay - Catherine Carlson - Philadelphia Eagles

12/27/2021
Sports Geek Replay from Apr 6, 2021, with Catherine Carlson from Philadelphia Eagles - https://sportsgeekhq.com/podcast/catherine-carlson-philadelphia-eagles/

Duration:01:04:09

Sports Geek Replay - Andy Miller - NRG

12/26/2021
Sports Geek Replay from April 13 2021 with Andy Miller from NRG - https://sportsgeekhq.com/podcast/andy-miller-nrg/

Duration:00:48:00

Connecting local community and national audience – Jeff Reibel – North Queensland Cowboys

12/22/2021
Connecting local community and national audience – Jeff Reibel – North Queensland Cowboys

Duration:00:51:20

Driving connection with fans via digital and data - Matt Gardner, St Louis Blues

12/7/2021
Sean Callanan chats with St Louis Blues' VP Innovation & Digital Strategy Matt Gardner about the importance of storytelling and how activations can drive your marketing efforts as you know more about your fans. Show notes - https://sportsgeekhq.com/podcast/matt-gardner-st-louis-blues

Duration:01:00:12

Understanding fans from league and team point of view - Charlie Shin, Indianapolis Colts

7/13/2021
Sean Callanan welcomes back Charlie Shin now at Indianapolis Colts about understanding sports fans. Charlie previously at the MLS now at Colts discusses how data strategy differs for a team to a league. Show notes - https://sportsgeekhq.com/podcast/charlie-shin-indianapolis-colts/

Duration:00:58:12