Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Talk & News
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Location:
Melbourne, Australia
Description:
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Twitter:
@SportsGeek
Language:
English
Website:
http://sportsgeekhq.com/sgp
Email:
podcast@sportsgeekhq.com
Episodes
Culturally Relevant Marketing: Insights from Rodica Titeica, Subway
9/19/2023
Rodica Titeica from Subway talks about the importance of cultural relevance and authenticity in marketing, making measurable partnerships, executing exceptionally well, personalized proposals, and the success of Instagram as a marketing platform in this Sports Geek interview with Sean Callanan. A great listen for marketers and business professionals in the food industry. Show notes - https://sportsgeekhq.com/podcast/rodica-titeica-subway/
Duration:00:59:14
Commercial Frameworks and the Future of Cricket - Christina Matthews, WACA
9/12/2023
Christina Matthews from Western Australian Cricket Association chats about the importance of commercial frameworks, the role of social media during COVID-19, and the growth of women's sports in this Sports Geek interview with Sean Callanan. A great listen for anyone interested in sports administration and marketing, as well as the future of women's sports. Show notes - https://sportsgeekhq.com/podcast/christina-matthews-western-australian-cricket-association
Duration:00:41:31
Delivering a World-Class Games Experience - David Michael, LA28
9/5/2023
David Michael from LA28 talks about the challenges and opportunities in delivering a world-class games experience, caution when integrating new systems, exploring emerging technologies, and the importance of customer experience in this Sports Geek interview with Sean Callanan. A great listen for anyone interested in the intersection of sports and technology. Show notes - https://sportsgeekhq.com/podcast/david-michael-la28/
Duration:00:49:23
Building a Legacy: Tim Silvers' Vision for the Adelaide Crows
8/29/2023
Tim Silvers from Adelaide Crows discusses his journey into sports business, the importance of teamwork and top talent, and the significance of understanding industry people and culture, and his vision for their legacy project, Thebarton Oval in this Sports Geek interview with Sean Callanan. A great listen for sports business professionals and Adelaide Crows fans alike. Show notes - https://sportsgeekhq.com/podcast/tim-silvers-adelaide-crows/
Duration:00:37:24
Amplifying the joy of sports - Stacy McGranor, San Jose Sharks
8/22/2023
Stacy McGranor shares her Down Under Adventure on this podcast, taking in Aussie sports and comparing them to the US sports market. She shares the importance of creating a great fan experience, the need to focus on controllables, especially during times of less than peak performance and the importance of amplifying the joy. Show notes - https://sportsgeekhq.com/podcast/stacy-mcgranor-san-jose-sharks-2023
Duration:01:01:49
From Pro12 to URC: The Evolution of United Rugby Championship with Martin Anayi
8/15/2023
Martin Anayi from United Rugby Championship chats about the league's growth, focus on new fans, challenges of running a league across multiple countries, and the role of technology in rugby in this Sports Geek interview with Sean Callanan. A great listen for rugby fans, sports business, and digital marketing. Show notes - https://sportsgeekhq.com/podcast/martin-anayi-united-rugby-championship/
Duration:00:56:00
Sponsorship - The deal, the work, the ROI - Anneliese Mesilati, UBS
8/8/2023
Anneliese Mesilati from UBS discusses the success of UBS Arena, its long partnership in F1 with Mercedes and compares sponsoring the arts with sports in this Sports Geek interview. A great listen for anyone interested in sports marketing and sponsorships. Show notes - https://sportsgeekhq.com/podcast/anneliese-mesilati-ubs/
Duration:00:47:23
Money in Sport: The battle for new fans - Replay
8/1/2023
In this episode, Sean is joined by Charlotte Offord (NFL), Glen Rolls (La Liga), and Rodica Titeica (Subway), to discuss their organizations' strategies for engaging new fans and expanding their reach. This conversation is recommended for anyone interested in the intersection of sports and marketing, as well as those looking to expand their organization's reach and engage new fans. Show notes - https://sportsgeekhq.com/podcast/mis-the-battle-for-new-fans-replay/
Duration:00:38:54
The winning formula: Sustained Success and Sponsorship – Will Hartnell, Geelong Cats
7/25/2023
Will Hartnell from Geelong Cats chats about sponsorship, commercial success, and the impact of COVID-19 in this Sports Geek interview with Sean Callanan. A great listen for sports industry professionals interested in the challenges and opportunities in sponsorship and commercialization in Australian sport. Show notes - https://sportsgeekhq.com/podcast/will-hartnell-geelong-cats/
Duration:00:46:33
From a Tent to a Championships - Chloe Alsop, Western United FC
7/18/2023
Chloe Alsop from Western United talks about building a new football club, developing a marketing strategy across multiple markets, and creating a culture that people want to be a part of in this Sports Geek interview with Sean Callanan. A great listen for sports marketing professionals and anyone interested in the business side of sports. Show notes - https://sportsgeekhq.com/podcast/chloe-alsop-western-united-fc/
Duration:00:57:47
Growing cricket, a sport for all – Stephanie Beltrame, Cricket Australia
7/11/2023
Stephanie Beltrame from Cricket Australia chats about the organization's media rights deals and commercial partnerships in this Sports Geek interview with Sean Callanan. A great listen for cricket fans and anyone interested in the business side of sports. Show notes - https://sportsgeekhq.com/podcast/stephanie-beltrame-cricket-australia/
Duration:00:48:40
Stadium Technology Enhancing The Fan Experience – Costa Kladianos, San Francisco 49ers
7/4/2023
Costa Kladianos Head of Technology of San Francisco 49ers talks about the importance of using technology to streamline operations and improve fan experience, the potential of AI in predicting and enhancing fan experience, and the significance of the Super Bowl and FIFA World Cup for Levi's Stadium. A great listen for sports technology enthusiasts and professionals. Show notes - https://sportsgeekhq.com/podcast/costa-kladianos-san-francisco-49ers
Duration:00:41:17
Forging A Career In Sales In Sports – Jentry Mullins, Brooklyn Nets
6/27/2023
Jentry Mullins from BSE Global discusses the importance of content creation, membership, and sales strategy in this Sports Geek interview with Sean Callanan. A great listen for anyone interested and looking for a career in sports sales. Show notes - https://sportsgeekhq.com/podcast/jentry-mullins-brooklyn-nets/
Duration:00:39:20
How Golf Courses Are Adapting To Changing Golfing Customer Base – Jay Karen, NGCOA
6/20/2023
In this episode, Jay Karen, CEO of the National Golf Course Owners Association chats about the changing dynamics of golf tournaments, the importance of catering to both golfers and fans, and the exciting future of technology in golf. A great listen for golf enthusiasts and those interested in the business of sports. Show notes - https://sportsgeekhq.com/podcast/jay-karen-national-golf-course-owners-association
Duration:00:52:28
StatsPerform - Elevate digital engagement in stadiums and online - Sports Geek Amplify
6/9/2023
In this Sports Geek Amplify episode, Michael Leon, Director of Content Marketing & Strategy at Stats Perform, discusses how Stats Perform can help sports teams deliver high-quality graphical stats and insights to fans. For more details, visit SportsGeekAmplify.com/StatsPerform
Duration:00:50:05
SponsorCX - Optimise relationships to increase sponsorship revenue - Sports Geek Amplify
6/9/2023
In this Sports Geek Amplify episode, Jason Smith, CEO of SponsorCX, explains how SponsorCX helps teams manage sponsorship deliverables and the importance of efficient communication with sponsors. For more details SportsGeekAmplify.com/SponsorCX
Duration:00:40:27
SeatGeek - Disrupting ticketing by putting the fans first - Sports Geek Amplify
6/9/2023
In this Sports Geek Amplify episode, Jeff Ianello, Chief Head of Sales North America, talks about SeatGeek's commitment to enhancing the fan experience through innovative ticketing technology solutions. For more details - SportsGeekAmplify.com/SeatGeek
Duration:00:48:17
Extenet - How Private Wireless Networks can unlock options for your venue - Sports Geek Amplify
6/9/2023
In this Sports Geek Amplify episode, Jeff Alexander, SVP Field Operations at Extenet, explains how private wireless networks can help sports stadiums meet the growing technology demands. To learn more, visit SportsGeekAmplify.com/Extenet
Duration:00:31:45
Trajektory - Unlock the untapped potential of your sponsorship assets - Sports Geek Amplify
6/9/2023
In this Sports Geek Amplify episode, Alex Kerr, CEO of Trajektory explains how Trajektory can help your team deliver more revenue across your sponsorship inventory. More details at SportsGeekAmplify.com/Trajektory
Duration:00:47:35
Quality Over Quantity: Why It Matters - Dan Marrazza, Pro Football Hall of Fame
6/6/2023
In this episode of the Sports Geek, Dan Marrazza, Director of Digital Strategy from the Pro Football Hall discusses about digital strategy, the importance of quality over quantity in content, and the rise of TikTok. A great listen for sports industry professionals looking to stay current and adapt to changing platforms and trends. Show notes - https://sportsgeekhq.com/podcast/dan-marrazza-pro-football-hall-of-fame/
Duration:01:01:07