Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Talk & News
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Location:
Melbourne, Australia
Description:
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Twitter:
@SportsGeek
Language:
English
Website:
http://sportsgeekhq.com/sgp
Email:
podcast@sportsgeekhq.com
Episodes
Communication and segmentation in membership, Tanya Gallina
7/24/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Tanya Gallina, who was at the Hawthorn FC, and now at MCG. They discussed Communication and segmentation in membership. Show notes - https://sportsgeekhq.com/podcast/throwback/communication-and-segmentation-in-membership-tanya-gallina
Duration:00:05:33
Participation, Leadership and Visibility - Sarah Styles, Victorian Government
7/23/2024
In this Sports Geek interview with Sean Callanan, Sarah Styles from the Victorian Government discusses growth in women's sports and how the Change Our Game program will help that growth. Show notes - https://sportsgeekhq.com/podcast/sarah-styles-victorian-government/
Duration:01:03:53
The role of digital in fan experience, Craig Neeb
7/17/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Craig Neeb who was at NASCAR when the episode was recorded. They discussed the role of digital in fan experience. Show notes - https://sportsgeekhq.com/podcast/throwback/the-role-of-digital-in-fan-experience-craig-neeb
Duration:00:06:14
Enhancing fan experience through redevelopment- Scott Fitzgerald, Marvel Stadium
7/16/2024
In this Sports Geek interview with Sean Callanan, Scott Fitzgerald from Marvel Stadium discusses the importance of fan experience in recent redevelopment and the stadium's adaptability for diverse events. Show notes - https://sportsgeekhq.com/podcast/scott-fitzgerald-marvel-stadium/
Duration:00:56:18
Importance of grassroots in Sports, Dino DiPierdomenico
7/10/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Dino DiPierdomenico. They discussed Importance of kids playing sports and how teams can commercialise grassroots. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-grassroots-in-sports-dino-dipierdomenico
Duration:00:04:43
Building NFL fandom Down Under - Charlotte Offord, NFL
7/9/2024
In this Sports Geek interview with Sean Callanan, Charlotte Offord from NFL discusses the growth, strategies, and challenges of promoting NFL across Australia and New Zealand. Sean shares insights from growing @NFLAUNZ social accounts. Show notes - https://sportsgeekhq.com/podcast/charlotte-offord-nfl/
Duration:00:54:37
Netball New Zealand's future strategy, Jennie Wyllie
7/3/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Jennie Wyllie of Netball NZ. They discussed Netball NZ's future strategy and what other sports can learn from it. Show notes - https://sportsgeekhq.com/podcast/throwback/netball-nzs-future-strategy-jennie-wyllie
Duration:00:05:58
Club, Community and Connection - Jason Sourasis, Western United FC
7/2/2024
In this Sports Geek interview with Sean Callanan, Jason Sourasis from Western United FC discusses building a sports franchise, the importance of training facilities, and engaging with local communities. Show notes - https://sportsgeekhq.com/podcast/jason-sourasis-western-united-fc/
Duration:00:36:03
Stadium connectivity and Fan Experience, Greg Sleigh
6/26/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Greg Sleigh, who was at the ANZ Stadium, and now General Manager, Commercial at Optus Stadium. They discussed connectivity of stadium and how it plays its part in the event experience. Show notes - https://sportsgeekhq.com/podcast/throwback/stadium-connectivity-and-fan-experience-greg-sleigh
Duration:00:07:20
Replay – David Michael on Delivering a World-Class Games Experience
6/25/2024
Sports Geek Replay from SEAT Salt Lake City. Sean Callanan and David Michael from LA28 on Delivering a World-Class Games Experience. Show notes - https://sportsgeekhq.com/podcast/david-michael-la28/
Duration:00:49:23
Catherine Clark on Vertical Leadership
6/19/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Catherine Clark, who was the CEO of Netball Queensland, and now CEO of Paralympics Australia. They discussed Vertical Leadership and why it’s important. Show notes - https://sportsgeekhq.com/podcast/throwback/catherine-clark-on-vertical-leadership
Duration:00:05:08
Creating stadium experiences beyond the game- Eray Saban, ASM Jacksonville
6/18/2024
In this Sports Geek interview with Sean Callanan, Eray Saban from ASM Jacksonville & EverBank Stadium discusses his career across multiple stadiums in Melbourne, Hong Kong & now Jacksonville, he compares the U.S and Australian sports industry, and the impact of drone technology on open-air stadiums. Show notes - https://sportsgeekhq.com/podcast/eray-saban-asm-jacksonville/
Duration:00:39:14
Knowing your audience, Peter Holtermann
6/12/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Peter Holtermann. They discussed knowing your audience and why you engaged with them. Show notes - https://sportsgeekhq.com/podcast/throwback/knowing-your-audience-peter-holtermann
Duration:00:04:52
NZR+ building a global All-Blacks fan base - Andy Burt, New Zealand Rugby
6/11/2024
In this Sports Geek interview with Sean Callanan, Andrew Burt from New Zealand Rugby chats about their NZR+, fan engagement, storytelling, and the significance of YouTube in their content strategy. Show notes - https://sportsgeekhq.com/podcast/andy-burt-new-zealand-rugby/
Duration:01:00:01
Funnels of fan acquisition, Ryan Kaveney
6/5/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Ryan Kaveney who was at the GWS Giants and now CFO at Sonder. They discussed funnels of fan acquisition. Show notes - https://sportsgeekhq.com/podcast/throwback/funnels-of-fan-acquisition-ryan-kaveney
Duration:00:05:57
Building an experience that drives growth - Kristen Eckhardt, Port Adelaide FC
6/4/2024
In this Sports Geek interview with Sean Callanan, Kristen Eckhardt from Port Adelaide chats about fan growth, brand exposure, community engagement and the Never Tear Us Apart game-day experience. Show notes - https://sportsgeekhq.com/podcast/kristen-eckhardt-port-adelaide-fc/
Duration:00:56:19
Importance of community connection, Morgan Todd
5/29/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Morgan Todd from MLSE. They discussed importance of community connection for fans and partners. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-community-connection-morgan-todd
Duration:00:07:15
Growing crowds and revenue in ticketing - Michael Johnstone, Hoops Capital
5/28/2024
In this Sports Geek interview with Sean Callanan, Michael Johnstone from Hoops Capital chats about marketing strategies, ticket sales in promoting Sydney Kings & Sydney Flames. Show notes - https://sportsgeekhq.com/podcast/michael-johnstone-hoops-capital/
Duration:00:53:46
Melbourne is major events, Damien de Bohun
5/22/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Damien de Bohun who was at Visit Victoria, and now General Manager, Clubs and Facilities at Golf Australia. They discussed what makes Melbourne a successful major sports events city. Show notes - https://sportsgeekhq.com/podcast/throwback/melbourne-is-major-events-damien-de-bohun
Duration:00:05:57
Building a winner with competence and warmth - Christine Finnegan, Tasmania JackJumpers
5/21/2024
In this Sports Geek interview with Sean Callanan, Christine Finnegan, CEO of the Tasmania JackJumpers, chats about building a new NBL team for Tasmania and fostering a community to support it. Show notes - https://sportsgeekhq.com/podcast/christine-finnegan-tasmania-jackjumpers
Duration:00:39:19