Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing-logo

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sports Talk & News

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Location:

Melbourne, Australia

Description:

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Twitter:

@SportsGeek

Language:

English


Episodes
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Interactive NBA Viewing, MLB's AI Highlights and the Rise of Self-Coding AI - Sports Geek Rapid Rundown

5/18/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover NBC's interactive NBA coverage, MLB's personalized highlights via Google Cloud, and breakthroughs in self-coding AI. Plus Microsoft's AI competition and using AI for sports app design - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Duration:00:03:03

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Why customer’s data privacy matters, Aaron LeValley

5/16/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Aaron LeValley. They discussed the Importance of customer’s data privacy. Show notes - https://sportsgeekhq.com/why-customers-data-privacy-matters-aaron-levalley

Duration:00:07:02

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AI-Powered NFL Scheduling and Reddit Co-founder's £20M Investment in Chelsea Women - Sports Geek Rapid Rundown

5/15/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how digital innovation is transforming sports with the NFL's AI-enhanced 2025 schedule, YouTube's exclusive NFL streaming deal in Brazil, and Reddit co-founder Alexis Ohanian's groundbreaking £20 million investment in Chelsea Women's team, making them the most valuable women's team globally - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Duration:00:02:55

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75 years in and still growing - Krista Olson, LPGA

5/14/2025
LPGA's first-ever VP of Marketing, Krista Olson, breaks down her strategic playbook for digital transformation. Drawing from her experience with the San Francisco 49ers, Washington Wizards, and RedPeg Marketing, Krista provides expert insights on evolving sports marketing for the digital age. A great listen for sports executives, marketing professionals, and digital strategy leaders. Show notes - https://sportsgeekhq.com/krista-olson-lpga/

Duration:00:54:56

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Michael Jordan's NASCAR Courtroom Drama, NFL's YouTube Record Attempt, and Robot Olympics - Sports Geek Rapid Rundown

5/11/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Michael Jordan's NASCAR legal battle, the NFL's groundbreaking YouTube streaming strategy for global expansion, and China's first World Humanoid Robot Games featuring robot athletes competing in Olympic venues - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Duration:00:02:20

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Disney's Middle East Ambitions and Next Level Racing's Gaming Revolution - Sports Geek Rapid Rundown

5/8/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Disney's strategic expansion into Abu Dhabi, Next Level Racing's groundbreaking haptic gaming innovation, Real Madrid topping soccer valuations at $6.53 billion, and Figma's new AI-powered design-to-code technology - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Duration:00:02:37

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Revenue with purpose, Jessica Smith

5/8/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Jessica Smith. They discussed purpose-driven revenue model that works. Show notes - https://sportsgeekhq.com/revenue-with-purpose-jessica-smith/

Duration:00:10:50

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Content Automation and AI in Sports

5/6/2025
A deep dive into content automation and AI in sports, featuring a unique episode format where AI-generated voices ask the tough questions about balancing technology with authentic storytelling. Sean Callanan shares practical insights from Sports Geek's experience with AI tools, including the Rapid Rundown workflow, and provides actionable advice for sports organizations looking to embrace automation responsibly. Whether you're a digital team leader or a content creator, this episode explores how to leverage AI effectively while maintaining your brand's voice and human touch. Show notes - https://sportsgeekhq.com/content-automation-and-ai-in-sports

Duration:00:45:12

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NBA's $76 Billion Media Revolution, IBM's $150 Billion Tech Investment, and TikTok's $10M Daily Creator Revenue - Sports Geek Rapid Rundown

5/4/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how the NBA's $76B broadcasting deal transforms basketball consumption, IBM commits $150B to American technology, TikTok creators generate $10M daily in revenue, and Meta launches its first AI app featuring Llama 4 - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Duration:00:02:48

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Athletes As Media Platforms, Caitlin Clark's $440 Tickets, TikTok's Livestreaming Boom - Sports Geek Rapid Rundown

5/1/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how athletes like Naomi Osaka are becoming media platforms, Caitlin Clark's impact on WNBA ticket prices, TikTok's rise as the #2 livestreaming platform, and NBA 2K's new pay-to-enter gaming contests - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Duration:00:02:29

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Digital stats that matter, Dan Marrazza

5/1/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Dan Marrazza. They discussed digital stats and why exposure rate is so important. Show notes - https://sportsgeekhq.com/digital-stats-that-matter-dan-marrazza

Duration:00:09:45

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NCAA's Gambling Data Deal, TikTok's Sports Storytelling Revolution, and 3D Tech Changing How We Watch Games - Sports Geek Rapid Rundown

4/27/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: This week's rundown explores NCAA's landmark gambling data partnership with Genius Sports, how TikTok creators are transforming sports storytelling, breakthrough 3D technology recreating live sports moments, Microsoft's workplace AI agents, and Cam Ward's journey from transfer portal to $43M NFL contract - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Duration:00:03:06

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Comcast's Sports Lifeline, Packers' $1M Startup Draft, and NFL's Fashion Strategy - Sports Geek Rapid Rundown

4/24/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Comcast's sports-centric business strategy, Green Bay Packers' innovative $100M venture capital initiative, and the NFL's surprising fashion editor hire to humanize athletes. Plus, learn how Green Bay residents are cashing in on NFL Draft parking and Nike's push to break the four-minute female mile - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Duration:00:03:14

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Attracting new fans across multiple markets, Martin Anayi

4/24/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Martin Anayi. They discussed attracting and engaging new fans across multiple markets. Show notes - https://sportsgeekhq.com/attracting-new-fans-across-multiple-markets-martin-anayi

Duration:00:05:40

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OKC Thunder's Analytics Success and Warriors' $9 Billion Valuation - Sports Geek Rapid Rundown

4/20/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the Oklahoma City Thunder's analytics-driven dominance with their historic 68-14 record, learn how the Warriors transformed into the NBA's most valuable franchise at $9.14 billion, and discover MSG Sports' strategic business spin-off - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Duration:00:02:24

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PGA Speeds Up Play, OpenAI's Social Media Plans, and Claude's Workspace Integration - Sports Geek Rapid Rundown

4/17/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how the PGA Tour is implementing rangefinders to speed up golf tournaments, OpenAI's potential move into social media platforms, and Anthropic Claude's new Research mode with Google Workspace integration - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Duration:00:02:22

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A must have in your Leadership toolbox, Scott O'Neil

4/17/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Scott O'Neil. They discussed Scott’s book “Be where your feet are”, and the importance of Leadership Constitution. Show notes - https://sportsgeekhq.com/a-must-have-in-your-leadership-toolbox-scott-oneil

Duration:00:05:45

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Engaging F1 fans through global growth - Steve Garland, Red Bull Racing

4/16/2025
Explore Red Bull Racing's content strategy with Steve Garland as he shares strategies across Red Bull Racing and Visa Cash App Racing Bulls. A great listen for digital marketers, sports industry professionals, and F1 enthusiasts looking to understand modern sports media strategy. Show notes - https://sportsgeekhq.com/steve-garland-red-bull-racing/

Duration:01:07:15

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NFL's Position-Specific Helmets, $17,000 Masters Badges, and Reddit's AI Search Tool - Sports Geek Rapid Rundown

4/13/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover the NFL's groundbreaking position-specific helmet technology, Augusta National's $42 million luxury hospitality expansion, and Reddit's new Google Gemini-powered AI search tool - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Duration:00:02:05

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Sports Rights Dip, NFL & Catapult new tech - Sports Geek Rapid Rundown

4/10/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how major media companies will spend $30.5B on sports rights in 2025, NFL's Hawk-Eye revolution replacing chain gangs, Catapult's groundbreaking Vector 8 monitoring system, and Google's Firebase Studio for app development - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

Duration:00:02:26