Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing-logo

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sports Talk & News

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Location:

Melbourne, Australia

Description:

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Twitter:

@SportsGeek

Language:

English


Episodes
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WWE Prices Out American Fans, Meta's $70B Smartglasses Bet, and NBC's Revolutionary NBA Coverage - Sports Geek Rapid Rundown

9/21/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: WWE's international expansion strategy is pricing out American fans with 140% ticket price increases, Meta bets big on smartglasses despite $70 billion in losses, and NBC Sports launches groundbreaking courtside NBA analyst coverage for 2025-26 season - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Duration:00:03:06

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Apple's $150M F1 Streaming Bid, Manchester United's Record Revenue, AI Transforms Media - Sports Geek Rapid Rundown

9/18/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Apple makes aggressive $150M bid for Formula 1 streaming rights, Manchester United posts record £666.5M revenue despite poor season, and AI revolutionizes everything from Amazon advertising to Olympic broadcasting. Plus YouTube's billion podcast viewers and MLB's broadcast TV strategy - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Duration:00:05:27

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Building fan experiences for a startup brand, Christine Finnegan

9/18/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Christine Finnegan about building fan experiences and community engagement for a startup NBL team. Show notes -https://sportsgeekhq.com/building-fan-experiences-for-a-startup-brand-christine-finnegan

Duration:00:06:49

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Building Stadium Technology from Cubs to Titans - Andrew McIntyre, Tennessee Titans

9/16/2025
Tennessee Titans SVP Andrew McIntyre shares insights from leading technology transformations at the Chicago Cubs, Tampa Bay Lightning, and now building the future of NFL stadium innovation. Show notes - https://sportsgeekhq.com/434

Duration:00:59:23

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Trail Blazers Sold for $4.25 Billion, WNBA Sets Viewership Records and AI Content Tools - Sports Geek Rapid Rundown

9/14/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers the Portland Trail Blazers' $4.25 billion sale to the Dundon Group, ESPN's record-breaking WNBA viewership numbers averaging 1.3 million viewers, and how AI-powered content creation tools are transforming media production - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Duration:00:02:57

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CVC Forms $14 Billion Sports Empire, NBA Investigates Clippers Cap Violation, Rugby's Financial Crisis - Sports Geek Rapid Rundown

9/11/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers CVC Capital's massive $14 billion Global Sport Group launch, the NBA's investigation into the Clippers over Kawhi Leonard's $28 million deal, rugby's existential financial crisis with $137 million losses, AI reshaping advertising agencies, and UK Athletics CEO's bold vision for sports innovation - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Duration:00:03:47

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Let them cook, Reshina Warren

9/11/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Reshina Warren. They discussed approach on empowering digital teams to foster creativity. Show notes - https://sportsgeekhq.com/let-them-cook-reshina-warren

Duration:00:05:22

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Building the UFC Legacy and MMA's Hispanic Future - Campbell McLaren, Combate Global

9/9/2025
Campbell McLaren, CEO of Combate Global and co-creator of the UFC, shares insights on building the modern MMA landscape, promoting Hispanic fighters, and adapting sports media in an evolving digital world. Show notes - https://sportsgeekhq.com/433

Duration:00:57:08

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Clippers Under NBA Investigation, NFL Goes Global with YouTube, Ohio State's NIL Overhaul - Sports Geek Rapid Rundown

9/7/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: The LA Clippers face NBA investigation over alleged salary cap violations involving Kawhi Leonard, the NFL expands globally with YouTube streaming Brazil game exclusively, Ohio State rebuilds NIL strategy spending 20 million on players, and weather delays threaten NFL viewership momentum - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Duration:00:04:36

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NFL's AI Revolution, Super Bowl 2026 Sells Out, and Mr. Beast Takes On the NFL - Sports Geek Rapid Rundown

9/4/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how AI is transforming NFL marketing, why Super Bowl 2026 ads sold out early at 7 million dollars per spot, and Mr. Beast's collaboration with YouTube for exclusive NFL streaming. Plus Roku surpasses broadcast TV and Instagram finally launches on iPad - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Duration:00:04:18

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NFL's global fan base, Damani Leech

9/4/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Damani Leech. They discuss strategies for growing the NFL's global fan base. Show notes - https://sportsgeekhq.com/nfls-global-fan-base-damani-leech

Duration:00:05:17

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Data-Driven Country Music Strategy - Michael Farris, Country Music Association

9/2/2025
Michael Farris shares insights on ticketing strategy, fan data architecture, and cross-industry learnings from sports to music in his role at the Country Music Association. Show notes available at sportsgeekhq.com/432

Duration:00:59:46

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McLaren and Mastercard Partner for 2026, Son Heung-min's Record MLS Move, Netflix Streams World Baseball Classic - Sports Geek Rapid Rundown

8/31/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: McLaren announces Mastercard naming partnership starting 2026, Son Heung-min makes historic LAFC move for record $26.5M, Netflix to exclusively stream 2026 World Baseball Classic in Japan, plus esports goes national with new Nations Cup and AI voice technology costs drop to just 19 cents per call - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Duration:00:04:11

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Tech Giants Reshape Sports Media, NFL Private Equity Success, and NBA Expansion Reality Check - Sports Geek Rapid Rundown

8/28/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: How Amazon, Apple, Netflix and Disney+ are transforming sports broadcasting, the NFL's private equity experiment boosts franchise values by 20%, Mark Cuban explains why NBA expansion isn't happening, plus Bundesliga's innovative YouTube creator partnerships and the latest in AI development - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Duration:00:04:48

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Strategies for bold marketing campaign, Hannah Warren

8/28/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Hannah Warren. They discussed the We Are Here campaign of Netball Australia. Show notes - https://sportsgeekhq.com/strategies-for-bold-marketing-campaign-hannah-warren

Duration:00:04:32

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Leadership Across Leagues - Steve Reese

8/26/2025
Steve Reese shares insights from 34 years in sports technology, covering leadership lessons from the NFL, MLB, and NBA, plus his philosophy on empowering innovation at every organisational level. Show notes available at sportsgeekhq.com/431

Duration:01:00:28

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Stephen Curry Partners with Google as Performance Advisor, Tiger Woods Leading PGA Tour Revolution and Private Equity Enters College Sports - Sports Geek Rapid Rundown

8/24/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers Stephen Curry's groundbreaking partnership with Google as Performance Advisor, Tiger Woods spearheading major PGA Tour changes, ESPN's streaming strategy, private equity entering college athletics through lending deals, AI's impact on marketing, and a fascinating experiment on AI predicting personal taste - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Duration:00:05:16

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ESPN Launches DTC Service with Stephen A. Smith, PGA Tour Teams with Tiger Woods and Theo Epstein, NFL and Microsoft AI Partnership - Sports Geek Rapid Rundown

8/21/2025
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: ESPN's major streaming launch features Stephen A. Smith and their first mascot, the PGA Tour transforms with Tiger Woods and Theo Epstein leading change, Microsoft partners with NFL on AI game analysis, plus Yahoo Sports launches free streaming network and Bill Gates announces $1M AI competition for Alzheimer's research - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Duration:00:05:09

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Building a global fan strategy, Glen Rolls

8/21/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Glen Rolls. They discussed La Liga’s strategies in building international fandom. Show notes - https://sportsgeekhq.com/building-a-global-fan-strategy-glen-rolls

Duration:00:05:33

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Creating Magic in the Minors - Cameron Coughlan, Salt Lake Bees

8/19/2025
Cameron Coughlan, SVP of Ticketing & Guest Experience at Salt Lake Bees, shares his unique journey from professional baseball player to Disney's customer service excellence, through NBA operations with the Utah Jazz, and now back to baseball. Cameron discusses building a major league experience at the Triple-A level, implementing Disney's service philosophy in sports, and insights from speaking at SEAT on smart venue management. Learn how to empower front-line staff, create lasting fan relationships, and apply cross-industry best practices to elevate guest experiences. Show notes available at https://sportsgeekhq.com/430

Duration:01:05:59