Coffee N° 5 with Lara Schmoisman

Send us a text In this episode of Coffee N° 5, host Lara Schmoisman sits down with Lena Moriarty, Head of Marketing at eTail, to uncover the latest trends in retail, e-commerce, and technology. From AI-driven personalization to video content dominance, Lena shares key insights on how brands can stay ahead in an ever-evolving digital landscape. Tune in now! We'll talk about: How AI is revolutionizing retail and e-commerce marketing The growing dominance of video content in brand strategy Why attending industry conferences is a game-changer for business growth How brands can maximize ROI by choosing the right tech solutions The importance of community and networking in the retail ecosystem For more information, visit Lena Moriarty's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Send us a text In this episode of Coffee N° 5, host Lara Schmoisman sits down with Ewelina Aiossa, an expert in scientific and clinical beauty with over 15 years in the industry. From working with leading dermatologists and cosmetic chemists to navigating clinical research and product development, Ewelina shares invaluable insights on how skincare brands can stand out in today’s competitive market. Don't miss this insightful episode! We'll talk about: The truth about clinical skincare studies and how brands can validate efficacy How emerging beauty brands can conduct clinical trials affordably Trends shaping skincare: from biotech to wellness integration Why social proof and digital presence are key in today’s beauty market The role of dermatologists in brand credibility and clinical research For more information, visit Ewelina Aiossa's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show

Send us a text On this episode of Coffee N° 5, Lara chats with Nyakio Grieco, founder of Thirteen Lune and Relevant, about reshaping beauty retail. Learn how inclusivity, storytelling, and innovation are redefining the industry. Don’t miss this deep dive into the future of beauty! We'll talk about: How Nyakio Grieco went from beauty founder to retail innovatorThe power of inclusive beauty and why it matters in retailThe biggest challenges of scaling a beauty brandHow storytelling builds customer loyalty in the beauty industryWhy failure is part of growth—and how to pivot successfully For more information, visit Nyakio Grieco's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Send us a text On this episode of Coffee N° 5, Lara chats with Wayne Liu, CEO of Perfect Corp, about how AI is revolutionizing the beauty industry. Learn how virtual try-ons, AI-powered skin analysis, and digital fashion are shaping the future of beauty and retail. Don’t miss this deep dive into beauty tech innovation! We'll talk about: How AI is transforming beauty and fashionThe evolution of virtual try-ons and digital skin analysisThe biggest challenges of creating realistic beauty techHow AI is reshaping online shopping and brand experiencesThe future of AI in the beauty and medical industries For more information, visit Wayne Liu's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Send us a text In this episode of Coffee N° 5, Lara Schmoisman and David Aquino discuss smart strategies for scaling a business, avoiding costly mistakes, and ensuring sustainable growth. Lara and David explore the most common mistakes entrepreneurs make, from wasting money on the wrong service providers to struggling with desperation-driven decisions. They discuss the importance of strategic planning, choosing the right partners, and ensuring your brand is ready before jumping into retail or large-scale expansion. If you’re serious about growing your business the right way, this conversation is a must-listen! We'll talk about: Why financial planning and execution are key to business growth.The biggest money-wasting mistakes entrepreneurs make.How to choose the right partners and service providers.The difference between strategy and execution—and why both matter.When and how to expand into retail or new sales channels.The danger of desperation-driven decision-making in business.Why accountability and proper planning separate successful brands from struggling ones. For more information, visit David Aquino's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Send us a text In this episode of Coffee N° 5, Lara chats with Kate Fannin, a retail and marketing expert, about how to build a brand that connects with consumers through meaningful experiences, the importance of storytelling, and why traditional marketing strategies don’t work anymore. We'll talk about: How marketing has developed from a one-way to two-way communication channel.What channel-agnostic means for consumers and brands.What it means to sell an experience to consumers.The art of learning and listening to consumers and evaluating their needs accurately to gain market share.The importance of finding the right support before diversifying.How to develop a brand story and incorporate it into every aspect of your brand successfully.Why it’s essential to move beyond generational boxes in your marketing strategy. For more information, visit Kate Fannin's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Send us a text In this episode of Coffee N° 5, Lara chats with David Silbergleit, CEO of PIMS, a leader in logistics solutions for the beauty and wellness industries. Discover his journey, leadership philosophy, and how giving back plays a crucial role in his business approach. We'll talk about: How rising through the ranks teaches valuable leadership lessons.The role of custom logistics in transforming beauty and wellness.The importance of giving back to build a purpose-driven company.Why collaborative leadership fosters a positive company culture.How to balance work and family for long-term success and well-being. For more information, visit David Silbergleit's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Send us a text In this episode of Coffee N° 5, host Lara sits down with Leslie Ann Hall, CEO and Founder of Iced Media, to learn about the fascinating world of TikTok, TikTok Shop, and the intersection of content and conversions. Leslie takes us behind the scenes of her agency’s groundbreaking partnership with TikTok, sharing how it all started, and why it’s such a game-changer for beauty, lifestyle, and wellness brands. We'll talk about: The business of TikTok and its discovery potential for brands.Common myths about TikTok debunked.Pain points brands face when navigating TikTok’s unique space.Strategies to maximize content performance and drive conversions.Smart campaign insights, including the benefits of Advantage Plus.For more information, visit Leslie Ann Hall's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show Support the show

Send us a text Discover how TikTok and TikTok Shop are reshaping the business landscape in this episode of Coffee N° 5 with Leslie Ann Hall. Learn about TikTok’s discovery power, bust myths about content creation, and explore strategies like Advantage Plus to boost conversions. Don’t miss this caffeinated conversation! We'll talk about: The business of TikTok and its discovery potential for brands.Common myths about TikTok debunked.Pain points brands face when navigating TikTok’s unique space.Strategies to maximize content performance and drive conversions.Smart campaign insights, including the benefits of Advantage Plus. For more information, visit Leslie Ann Hall LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show Support the show

Join Lara on Coffee N° 5 as she chats with Tim Shea, CEO of Latticework Insights, about how domain expertise fuels AI success, the importance of failing forward, and aligning brands with AI training data. Perfect for entrepreneurs and tech enthusiasts! We'll talk about: The importance of a community that shares, life-long learning, and finding your fit as an entrepreneur.Tim’s journey into the cutting-edge world of Artificial Intelligence (AI).Predictions for AI’s role in brand-building and pricing models.Why domain expertise is the most valuable commodity in today’s industry.Why failing is the first key to success. For more information, visit Tim Shea's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

In this episode of Coffee N° 5, Lara chats with Corey Weiss about his groundbreaking career in digital marketing. Learn how educating customers, personalization, and influencer marketing are shaping the future of retail, and get expert insights on navigating the legal side of SMS marketing. We'll talk about: The challenges brands faced back when the internet was the new kid on the block. How educating customers can lead to purchases. How to use educated guesses to answer consumer’s pressing product needs.Why personalization will become the new norm in the beauty industry. How to navigate the laws surround SMS marketing For more information, visit Corey Weiss' LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Join Lara on Coffee N° 5 as she chats with Dr. Ofer Mintz about marketing must-knows for startups. From understanding your brand's ecosystem to navigating TikTok's influence on retail and K-Beauty, this episode is packed with insights on metrics, omnichannel strategies, and building a brand that thrives. We´ll talk about: Addressing marketing knowledge gaps in B2C and B2B startups.Why understanding your target audience’s ecosystem is vital in brand research.Exploring what it truly means to understand the market.The 5 key metrics every business owner needs for success.How TikTok and evolving social content are reshaping influencer marketing and brand collaborations. For more information, visit Dr. Ofer Mitnz's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

In this episode of Coffee N° 5, Lara chats with Marcha Isabelle Chaudry about the intersection of advocacy, branding, and law in the beauty industry. They explore the link between consumer advocacy and brand building, dive into the evolving standards of "clean" products, and discuss the impact of MoCRA legislation on beauty brands. Learn how regulations are shaping product development, why limiting your brand’s target audience can be risky, and how to navigate the complexities of compliance. Tune in for valuable insights on building sustainable, compliant beauty brands. We’ll talk about: The link between advocacy and brand building. Understanding the different standards of ‘clean’ products. The evolution of legislation influencing product development. The dangers of limiting your brand’s target audience. What MoCRA is and what it means for brands. For more information, visit Marcha Isabelle Chaudry's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

In this episode of Coffee N° 5, Lara talks to branding expert Rebecca Bartlett about the essentials of building cohesive, impactful brands. Rebecca shares insights on how to align a brand with its founder’s vision, prioritize cohesion, and navigate retailer feedback without losing identity. They also discuss how brands can evolve their narrative, decipher ‘sexiness’ for their unique audience, and tackle the challenges of creating a multi-generational brand. Tune in for expert advice on staying true to your brand while scaling and adapting in today’s competitive market. We’ll talk about: The importance of prioritizing cohesion when developing a brand. How brands can switch their narrative without losing their brand. Deciphering ‘sexiness’ for your unique brand and clientele. How to navigate retailer feedback while staying true to your brand. The challenges of trying to develop a multi-generational brand. For more information, visit Rebecca Bartlett's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

In this episode of Coffee N° 5, Lara chats with Lorne Lucree, founder of Quiet Coyote, about how curiosity fueled his journey from product junkie to industry expert. They discuss breaking through in the beauty world, finding the right balance for emerging brands, and the impact of TikTok Shop on consumer behavior. Lorne also shares insights on how technology is shaping sustainable product development and why the little things matter when it comes to formulation. Tune in for expert tips and industry secrets on navigating the fast-paced beauty landscape! We’ll talk about: How curiosity can spark an incredible career in beauty and product development. Tips and tricks for breaking through in the industry. How to determine if the niche or broad approach is right for your emerging brand. The impact of TikTok shop and its influence on consumers.The power of technology in developing sustainable products.Why the little things matter in formulation. For more information, visit Lorne Lucree's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

In this episode of Coffee N°5, Lara sits down with Annie Meyer, founder of Untoxicated, who shares how she transitioned from brand management to creating skincare solutions for sensitive skin. Learn from her about how she creates clean and efficient products and how embracing a sense of community and creativity have helped build her breakout brand. We’ll talk about: Understanding the difference between migraines and headaches. How navigating the organizational operations and beauty are interconnected for Annie.Tips for developing a stable formula for skincare products. How to develop a product that is both clean and efficient. How to insert yourself and breakthrough into the beauty market. The importance of embracing community and generosity in the beauty industry. For more information, visit Annie Meyer's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Tune in to hear Dominique Gagnon, a visionary in the beauty industry, discuss the future of skincare. Learn how biotechnology is revolutionizing the industry, the power of design thinking in creating innovative solutions, and the challenges of translating complex science into consumer-friendly products. Discover the latest breakthrough ingredient that's taking the beauty world by storm and the emerging trends that inspired the concept of "inflammaging." We’ll talk about: What biotech is and how it’s revolutionizing the beauty industry. The power of design thinking and biotech. The challenge behind connecting the dots between consumer pain points and ingredients.The new super ingredient that’s raising the bar.Skincare trends that influenced Inflammaging. For more information, visit Dominique Gagnon's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Learn how to create a wildly successful community and leverage that community for industry leaders. Hear from industry veteran April Uchitel on the power of connection, why you have to move past the scarcity mindset, and why a community mentality works. Tune into this inspiring episode and discover how to drive business growth through organic connections and lasting relationships. We’ll talk about: How to build a community by bridging isolating silos. The power of community and how they can benefit industry leaders, like you. The link between generosity and growth in moving beyond the scarcity model. The benefits of embracing a community mindset. How connection drives business and curation organically. Why it’s essential to move beyond ‘picking someone’s brain’ about important decisions. The difference between mentorship and business support. For more information, visit April Uchitel's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

In Coffee N° 5, Lara and Sarah Chung Park take a deep dive into retail. Listen in for the latest on K-Beauty trends, omnichannel strategies, and how to make retail interesting. Hear Sarah's take on using packaging for storytelling, education, and overcoming growing pains. She also shares how to solve complex issues on platforms like Amazon. We’ll talk about: The new wavelength of K-Beauty approaching. The importance of taking an omnichannel approach to your retail product. How to tell a story on the shelf using packaging and the retail space. Why education is key in the retail space. The dangers of being an overnight success.The challenges of navigating the Amazon space. For more information, visit Sarah Chung Park´s Linkedin. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Discover how a YouTube passion can turn into a full-time career with Sarah Cheung. Learn about the different ways to earn an income from ads, the importance of being selective as a content creator, and the power of authenticity when building your brand. Get inspired and gain valuable insights into the secret behind Sarah's successful makeup channel. We’ll talk about: How to earn an income from youtube. The different ways to generate an income from ads. The importance of being selective as a content creator. The power of authenticity when creating your brand.How to stay inspired in this industry. The secret behind her brand’s success. For more information, visit Sarah Cheung´s Linkedin. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show Support the show Support the show