Coffee N° 5 with Lara Schmoisman

Gone are the days when traditional gatekeepers like Vogue held all the power. In today's fast-paced world, social media has empowered consumers and brands, giving everyone megaphones to amplify their voices. John Cafarelli, the visionary founder of Ernest Supplies and esteemed COO of Beauty Matter, vividly remembers the early days of establishing a beauty brand when formulation was far from accessible, white labeling was an emerging concept, and the health and wellness trend had yet to take center stage. John was at the forefront, leading the charge by introducing one of the first lifestyle-driven beauty pouches to hit the shelves, redefining luxury. As a creative, there's nothing quite like the exhilaration of seeing your product proudly displayed on store shelves or adorning someone's shower at a party. Get ready to squeeze every last drop of wisdom from this episode! We'll talk about: How luxury transforms and transcends consumers’ perspectives The power of persistence: how a “no” simply means “try another way”From followers to gatekeepers: the role of social media influencers in the transformation of the beauty industryThe future of independent beauty brands How to break beauty barriers and thrive in a dynamic industry as an outsiderFor more information, visit Ernest Supplies’s website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show

Get ready for an unmissable episode of Coffee N5! Lara Schmoisman hosts the new owner of Atacama Home, Julia Camara Calvo. This business owner is just as unique as the beautifully Latin American pieces in the store and has a secret weekend gig that you’ll never guess! Join us on this exhilarating journey driven by the passion for telling the true story of Latin American home design, piece by piece. We'll talk about: The driving force behind Atacama reveals authentic Latin American home decor. Learn the power of storytelling through connections and passion. The different mindset for running someone’s business to actually owning the business.Learn how to trust your instincts as a business owner, even if mistakes follow. How to triple your marketing efforts by leveraging the power of trade associations and communication organizations.For more information, visit Atacama Home’s website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show

Ever wondered how we make decisions without knowing why? Prepare for an exhilarating ride into the world of marketing instinct! Tune in to Coffee N5 as Lara Schmoisman and Riviter's co-founder and CEO, Andi Govindia, unravel the mind-boggling world of visual predictive intelligence. Prepare to be astounded by how this cutting-edge technology transforms into the ultimate ally for brands, guiding them to their perfect market niche. Don't miss this episode as we reveal how trendsetting visual predictions revolutionize research, captivate generations, and spark electrifying conversations. Get set to be utterly amazed! We'll talk about: How to use predictive intelligence while launching your brand.When is the right time to invest in predictive analysis? Reach the consumer beyond your audience with predictive intelligence. For more information, visit Riviter’s website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show

Get ready to accessorize your fashion knowledge! Tune in to Coffee N° 5 with Lara Schmoisman and Karen Giberson, President and Editor in Chief of the Accessories Council. Together, they explore the business side of accessories, from the allure of "made in Italy" to the secrets of successful marketing strategies and fashion or function purchases. Karen shares insider tips and tricks for those thinking about launching their own line of fashion accessories and shares the benefits of big-box retail and why DTC just works better. Tune in and learn how hiring a consultant can help you navigate the ever-changing fashion industry and technology landscape. Don't miss out on this exciting conversation! We'll talk about: Learn why Networking is such a powerful tool in fashion.Understand why fashion historically is not marketed on tv.Transparency in your supply chain is a must-have for your brand story.Why margins will help you transition from DTC to retail.Why major retailers look for brand longevity. For more information, visit the Accessories Council’s website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show

Join us for a captivating episode of Coffee N5 as we delve into the awe-inspiring story of Lana Kerr, the tenacious CEO of CO2LIFT, and explore the fascinating and unexpected connection between skincare and your sex life. Discover how she built a successful business by attracting the best and brightest minds to her team. Get ready for valuable insights and practical tips on creating a dream team that will take your business to new heights. This is an episode you won't want to miss! Their CO2Lift gel has been clinically proven to lift and rejuvenate the skin. That's right - proven! Lana Kerr shares why rigorous clinical trials ensure her customers get exactly what they were promised. This episode will offer you a fresh and exciting perspective on how to turn a revolutionary idea into a game-changing reality. We'll talk about: How to change your go-to-market strategy when the demand changesLearn the benefits of wearing all the hats in your own business How to adapt your go-to-market strategy when the demand changesHow to keep a good team motivated with buy-inWhy skincare down there is rarely talked aboutFor more information, visit CO2Lift’s website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show

Are you ready to get your caffeine fix and dive into the world of PR like never before? On the latest episode of Coffee N° 5, Lara Schmoisman hosts the one and only Anje Collins, the ultimate boss lady behind the online community Women in the PR, Coco Blue Shoes, and Fashion Assembly. Try to stay up with this serial entrepreneur as she takes us on an inspiring ride into the world of PR and explains how to perfect your pitch without using AI (that's right, those good old-fashioned human skills!). Anje and Lara share their expertise and reveal why trial and error is the name of the game in the PR world. We'll talk about: Why budgeting and the ROI on gift-giving are absolutely necessary!The egos behind editors and journalists of today (and why you still need them)Basic steps to building your own network without any clientsHow to leverage social media to launch an unknown brand with no budgetWhy starting in one niche and narrowing the focus is the key to unlocking your PR success For more information, visit Women in PR’s website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show Support the show

Get ready to be inspired by the incredible journey of NOPALERA, a clean beauty brand that was built around the customer and founder's Mexican heritage from day one! In this captivating episode, Lara Schmoisman sits down with the visionary founder Sandra Velasquez as she shares her story of resilience and determination. From experiencing a life-changing "Aha!" moment to bringing seven amazing products to the market, this beauty entrepreneur has truly defied the odds. You'll be blown away as she reveals how she took on not one, not two, but THREE jobs in a single year just to make her dreams a reality. And that's not all — Sandra even turned down two offers from Shark Tank! Her unwavering commitment to her vision and her customers is truly inspiring, and you won't want to miss a single second of her incredible journey. We'll talk about: Recognizing when to hire team members strategically who will stick with you and help your brand thriveRejecting two Shark Tank offers and fundraising like a proCustomer-based branding and resilient mindset branding can be more powerful than a big budget For more information, visit Nopalera’s website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show

It's time to dive into the glamorous (yet controversial) world of plastic surgery! In this jaw-dropping episode, I get the inside scoop with none other than Michelle Emmick, best-selling author of Blue-Collar Beauty and Confessions of a Plastic Surgery Coach and co-founder of Ask Us Beauty Magazine. With 20 years of experience in the medical aesthetics field, Michelle spills the beans on how her purpose-driven platform is revolutionizing the industry with a mission to educate, empower, and inspire to make informed decisions that unleash the true beauty within. We'll talk about: How a marketing budget can mislead the plastic surgery consumerDiscover plastic surgery red flags to look out for from a 20-year expertWhy plastic surgery costs vary between doctorsThe importance of scheduling several consultations before plastic surgeryFor more information, visit Ask Us Beauty’s website. Join our Facebook Group. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show Like and review the podcast on Apple Podcasts. Support the show

In this episode, we sit down with CEO of Formula Botanica and expert beauty scientist Lorraine Dallmeier to unlock the secrets of launching a successful beauty brand. From concept to retail, Lorraine shares valuable insights on how to identify your target audience and why this is crucial for the success of your product. Learn how to get started with formulated classes and how to create a winning beauty brand on a shoestring budget. Tune in as Lorraine shares tips on packaging, marketing, and launching and reveals how her company has helped over 18,000 students formulate their own beauty products. We'll talk about: Why launching a beauty brand doesn't require a big budgetHow to stand out with lower-priced launch packagingThe difference between following a recipe and becoming a formulatorHow to start selling DTC to big retailFor more information, visit Formula Botanica’s website. Join our Facebook Group. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show Like and review the podcast on Apple Podcasts. Support the show

How do you stand out in the beauty industry today? In this episode of Coffee N°5, we welcome Emily Yeston, blogger and co-founder of French beauty brand Doré, to talk about storytelling, innovation with intention, and how simple can still be effective. What’s the rush of launching many products when you can have a few high-quality products that the beauty industry needs? Tune in and discover how the modern French beauty brand's approach to beauty is helping people achieve the golden glow effortlessly. We’ll talk about: Why beauty doesn’t need to be complicatedThe power of storytelling to build a brandWhy quality matters in the beauty industry today Expanding your DTC beauty brand intentionallyFor more information, visit Doré’s website. Join our Facebook Group. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show Like and review the podcast on Apple Podcasts. Support the show

Welcome to another episode of Coffee N° 5! Today, we are excited to welcome Sonsoles Gonzalez, a fifty-preneur who left her corporate life behind after 25 years of working for hair care brands Procter & Gamble and L'Oréal and spending time in her birthplace of Venezuela. Sonsoles launched Better Not Younger, a brand aimed at women whose hair is changing but who aren't defined by their age. In this episode, Sonsoles shares her insights on defying age stereotypes in the beauty industry, understanding your audience’s needs, the importance of networking and investing in PR, and setting your business up for long-term success. Tune in to learn from a seasoned professional who’s built a successful brand that’s making a difference in the lives of women everywhere. We’ll talk about: The age preference of the beauty industryThe importance of investing in PR and networkingUnderstanding your target audience’s needsFor more information, visit Better Not Younger’s website. Join our Facebook Group. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show Like and review the podcast on Apple Podcasts. Support the show

In this episode of Coffee N° 5, I sit down with Richard Kestenbaum, co-founder and partner of Triangle Capital, who has a great deal of experience advising clients in merchandising businesses, particularly in the retail and consumer sector. Richard shares his extensive experience in advising clients and offers valuable insights on how to approach investors when launching your business. We’ll talk about: Raising capital to grow your businessStating what makes your business uniqueThe importance of a solid marketing strategyFor more information, visit Triangle Capital’s website. Join our Facebook Group. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show

On this episode of Coffee N5, we have the pleasure of interviewing Emily Perez, a leading figure in the beauty industry and the founder of Latinas in Beauty. We delve into the experiences of Latinas, people of color, and minority entrepreneurs as they embark on starting their own businesses and emphasize the significance of formulating a strong marketing plan prior to launching your brand. We’ll talk about: Frequent mistakes made when marketing your brandThe evolution of costumersCreating a solid marketing strategyFor more information, follow Latinas in Beauty on Instagram and their website. Join our Facebook Group. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show

On this episode of Coffee N° 5, join us as we sit down with Aly Walansky, the #1 food journalist of 2022 according to Muck Rack. Aly is a renowned travel and food journalist and winner of several awards. We delve into the impact of the digital age on the PR industry and explore effective strategies for promoting emerging brands to journalists and securing media coverage. We’ll talk about: How to get an editor’s attentionChanges in the PR world in the digital eraTips on pitching for emerging brandsFor more information, follow Aly Walansky on Instagram or subscribe to her newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Support the show

In this episode of Coffee N° 5, we sit down with the one and only Kelly Kovack, founder of BeautyMatter and accomplished advisor and creative strategist. With her expertise in the beauty industry and vast knowledge of today's digital landscape, Kelly shares her invaluable insight on navigating the journey to launching a successful business. We’ll talk about: Hosting a distinct eventNetworking in the beauty industryHaving a strategy when building a brand2023 predictions for the beauty industryFor more information, follow BeautyMatter on Instagram or visit the website. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Support the show

On this episode of Coffee N° 5, join us as we sit down with Margarita Arriagada, the former CMO of Sephora. With years of experience discovering and nurturing talents in the beauty, fashion, and home interior industry, she now introduces her own one-of-a-kind brand VALDÉ Beauty. We’ll talk about: Knocking on doors as a start-up beauty brandLetting the customer be your guideTips on establishing your brandMarketing to support your retailerFor more information, follow Valdé Beauty on Instagram or visit the website. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Support the show

In this episode of Coffee N°5, we welcome Csaba Lucas, a successful coach and speaker who defines himself as a father, a husband, an American, a Hungarian, a Canadian, a traveler, a researcher, an educator, an athlete and a lifelong student with 30 years of experience - advising Wall Street business leaders and companies, world-class athletes and teams, and people who desire to live healthy with passion and vitality. What we’ll talk about: Storytelling and how important it is for your business.The downside of success stories. Connecting the now to the future. How we can change to a more human-driven mindset. For more information subscribe to Casba Lucas on Youtube or visit his website. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Support the show

In this new season of Coffee N° 5, we welcome digital anthropologist and best-selling author Rahaf Harfoush. Rahaf deals with how brands can use new technologies to build their identity, social media content, and community-building today and in the future for millennials and Gen Z. What you’ll learn: The future of influencer marketing Social media and free content creationHow TikTok changed the way we engage with ideas and communities onlineDiscord and the rise of micro-communitiesFor more information, follow Rahaf Harfoush on Instagram or Twitter or visit her website. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Support the show Support the show

When is it time to stop doing it all? Lara Schmoisman sits down with Alisa Cohn, executive coach and author of From Start-Up to Grown-Up, to discuss growing as a leader and why looking at capacity is necessary. Key Takeaways: Why every leader has to stop doing it allLeaders must challenge themselves to delegateBe clear and prioritize your time to scale upDo not limit yourself or stop growingAlways put time and energy into the company cultureFor more information follow Alisa on Twitter, Instagram and visit her website. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Support the show

Anyone can be a photographer, right? Lara Schmoisman sits down with Kimberly Espinel, a food photographer and stylist to talk about what really goes into being a photographer and entrepreneur. There’s much more happening behind the scenes. Learn how good photographers have a mastery for seeing beyond the photo. What you'll learn? Why good photography is valuable to your businessFun facts about food stylingThe photographer's creative and business responsibility on a shootMarketing is necessary for your businessFor more information, follow Kimberly on Instagram or visit her website. Make sure to check out Kimberly's course on Domestika. Sign up for my free marketing masterclass. Join our Facebook Group. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage. Support the show: http://www.laraschmoisman.com. Like and review the podcast on Apple Podcasts. Support the show