Coffee N° 5 with Lara Schmoisman

Send us a text Copywriter Carmine Montalto joins Lara Schmoisman on Coffee N° 5 to talk about the power of words, the importance of brand voice, and why good writing is non-negotiable across every touchpoint, from packaging to email. If your copy isn’t converting, this episode’s your wake-up call. We'll talk about: Why your consumer, not your brand, is the main characterThe difference between nice copy and copy that sellsWhat agencies get wrong about brand voice (and how to fix it)From emails to packaging: how to write with consistencyWhy every content piece needs a clear intentionUsing AI like a proThe underrated power of direct response copy For more information, visit Carmine Montalto's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show

Send us a text Andrea Moore joins Lara Schmoisman on Coffee N° 5 to talk real leadership, smart hiring, and the strategy behind a truly connected omnichannel brand. If you're tired of chaos and ready to lead with clarity, this episode delivers. We'll talk about: Boss vs. leader: Why the title means nothing without visionHow Andrea scaled omnichannel from the ground upHiring for growth: Skill, grit, and long-game thinkingWhat mentorship really means—and what it doesn’tBuilding strategy across platforms without losing the brandLeading cross-functional teams without the drama For more information, visit Andrea Moore's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show

Send us a text Publishing a book? Learn the truth behind self-publishing, hybrid models, and traditional book deals with expert Meghan Stevenson. From securing an agent to building your platform, get industry-level insight in this episode of Coffee N° 5. We'll talk about: Meghan’s journey from Big Five publishing to independent author advocacyThe three paths to publishing: self-publishing, hybrid, and traditionalWhy audience size and platform are non-negotiables in traditional publishingCommon misconceptions about advances, agents, and bestseller listsHow long it really takes to go from book idea to publicationRed flags and mistakes first-time authors often makeThe truth about ghostwriting, marketing, and “book guarantees For more information, visit Meghan Stevenson's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show

Send us a text From Argentina to the C-suite: Global Head of Marketing Marina Kirschner joins Lara Schmoisman on Coffee N° 5 to talk about brand growth, beauty industry shifts, the power of resilience, and building legacy with innovation. Don’t miss this global marketing masterclass! We'll talk about: Marina’s journey from Argentina to MoroccanoilThe immigrant mindset: resilience, reinvention, and leadershipHow Moroccanoil adapts products globally—from packaging to fragranceThe role of TikTok and influencer authenticity in prestige beautyManaging generational brand loyalty and innovation simultaneouslyWhy content creation is a top challenge (and opportunity!) today For more information, visit Marina Kirschner's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show

Send us a text Join Lara Schmoisman on Coffee N° 5 as she chats with global event strategist Christian Muche, co-founder of POSSIBLE. Discover how this Miami-based event is redefining the future of marketing conferences through real connections, AI integration, and powerful brand collaboration. Tune in for insight into event innovation, the creator economy, and the art of curating meaningful moments. We'll talk about: Why in-person events still matter in a tech-heavy worldThe story behind launching POSSIBLE and choosing Miami as its homeHow Christian curates programming that feels relevant and urgentThe evolving role of AI in events and brand storytellingHow POSSIBLE supports startups, creators, and corporate giants alikeTips for knowing when your business is ready for an event like POSSIBLEThe difference between creators and influencers—and why that mattersWhy “AI with a human touch” is the future of marketing LinkedIn. Subscribe @laraschmoisman @LaraSchmoisman Support the show

Send us a text Discover the intersection of creativity and business in this episode of Coffee N° 5 with designer and entrepreneur Patrick. Learn about brand-building, storytelling in fashion, and the keys to long-term success in the industry. Tune in for a stylishly insightful conversation! We'll talk about: Patrick’s journey from designer to entrepreneurThe role of storytelling in building a fashion brandChallenges and strategies for success in the fashion industryBalancing creativity with business decisionsLessons learned from navigating the ever-evolving fashion landscape LinkedIn. Subscribe @laraschmoisman @LaraSchmoisman Support the show

Send us a text In this episode of Coffee N° 5, host Lara Schmoisman sits down with Lena Moriarty, Head of Marketing at eTail, to uncover the latest trends in retail, e-commerce, and technology. From AI-driven personalization to video content dominance, Lena shares key insights on how brands can stay ahead in an ever-evolving digital landscape. Tune in now! We'll talk about: How AI is revolutionizing retail and e-commerce marketing The growing dominance of video content in brand strategy Why attending industry conferences is a game-changer for business growth How brands can maximize ROI by choosing the right tech solutions The importance of community and networking in the retail ecosystem For more information, visit Lena Moriarty's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Send us a text In this episode of Coffee N° 5, host Lara Schmoisman sits down with Ewelina Aiossa, an expert in scientific and clinical beauty with over 15 years in the industry. From working with leading dermatologists and cosmetic chemists to navigating clinical research and product development, Ewelina shares invaluable insights on how skincare brands can stand out in today’s competitive market. Don't miss this insightful episode! We'll talk about: The truth about clinical skincare studies and how brands can validate efficacy How emerging beauty brands can conduct clinical trials affordably Trends shaping skincare: from biotech to wellness integration Why social proof and digital presence are key in today’s beauty market The role of dermatologists in brand credibility and clinical research For more information, visit Ewelina Aiossa's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show

Send us a text On this episode of Coffee N° 5, Lara chats with Nyakio Grieco, founder of Thirteen Lune and Relevant, about reshaping beauty retail. Learn how inclusivity, storytelling, and innovation are redefining the industry. Don’t miss this deep dive into the future of beauty! We'll talk about: How Nyakio Grieco went from beauty founder to retail innovatorThe power of inclusive beauty and why it matters in retailThe biggest challenges of scaling a beauty brandHow storytelling builds customer loyalty in the beauty industryWhy failure is part of growth—and how to pivot successfully For more information, visit Nyakio Grieco's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Send us a text On this episode of Coffee N° 5, Lara chats with Wayne Liu, CEO of Perfect Corp, about how AI is revolutionizing the beauty industry. Learn how virtual try-ons, AI-powered skin analysis, and digital fashion are shaping the future of beauty and retail. Don’t miss this deep dive into beauty tech innovation! We'll talk about: How AI is transforming beauty and fashionThe evolution of virtual try-ons and digital skin analysisThe biggest challenges of creating realistic beauty techHow AI is reshaping online shopping and brand experiencesThe future of AI in the beauty and medical industries For more information, visit Wayne Liu's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Send us a text In this episode of Coffee N° 5, Lara Schmoisman and David Aquino discuss smart strategies for scaling a business, avoiding costly mistakes, and ensuring sustainable growth. Lara and David explore the most common mistakes entrepreneurs make, from wasting money on the wrong service providers to struggling with desperation-driven decisions. They discuss the importance of strategic planning, choosing the right partners, and ensuring your brand is ready before jumping into retail or large-scale expansion. If you’re serious about growing your business the right way, this conversation is a must-listen! We'll talk about: Why financial planning and execution are key to business growth.The biggest money-wasting mistakes entrepreneurs make.How to choose the right partners and service providers.The difference between strategy and execution—and why both matter.When and how to expand into retail or new sales channels.The danger of desperation-driven decision-making in business.Why accountability and proper planning separate successful brands from struggling ones. For more information, visit David Aquino's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Send us a text In this episode of Coffee N° 5, Lara chats with Kate Fannin, a retail and marketing expert, about how to build a brand that connects with consumers through meaningful experiences, the importance of storytelling, and why traditional marketing strategies don’t work anymore. We'll talk about: How marketing has developed from a one-way to two-way communication channel.What channel-agnostic means for consumers and brands.What it means to sell an experience to consumers.The art of learning and listening to consumers and evaluating their needs accurately to gain market share.The importance of finding the right support before diversifying.How to develop a brand story and incorporate it into every aspect of your brand successfully.Why it’s essential to move beyond generational boxes in your marketing strategy. For more information, visit Kate Fannin's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Send us a text In this episode of Coffee N° 5, Lara chats with David Silbergleit, CEO of PIMS, a leader in logistics solutions for the beauty and wellness industries. Discover his journey, leadership philosophy, and how giving back plays a crucial role in his business approach. We'll talk about: How rising through the ranks teaches valuable leadership lessons.The role of custom logistics in transforming beauty and wellness.The importance of giving back to build a purpose-driven company.Why collaborative leadership fosters a positive company culture.How to balance work and family for long-term success and well-being. For more information, visit David Silbergleit's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Send us a text In this episode of Coffee N° 5, host Lara sits down with Leslie Ann Hall, CEO and Founder of Iced Media, to learn about the fascinating world of TikTok, TikTok Shop, and the intersection of content and conversions. Leslie takes us behind the scenes of her agency’s groundbreaking partnership with TikTok, sharing how it all started, and why it’s such a game-changer for beauty, lifestyle, and wellness brands. We'll talk about: The business of TikTok and its discovery potential for brands.Common myths about TikTok debunked.Pain points brands face when navigating TikTok’s unique space.Strategies to maximize content performance and drive conversions.Smart campaign insights, including the benefits of Advantage Plus.For more information, visit Leslie Ann Hall's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show Support the show

Send us a text Discover how TikTok and TikTok Shop are reshaping the business landscape in this episode of Coffee N° 5 with Leslie Ann Hall. Learn about TikTok’s discovery power, bust myths about content creation, and explore strategies like Advantage Plus to boost conversions. Don’t miss this caffeinated conversation! We'll talk about: The business of TikTok and its discovery potential for brands.Common myths about TikTok debunked.Pain points brands face when navigating TikTok’s unique space.Strategies to maximize content performance and drive conversions.Smart campaign insights, including the benefits of Advantage Plus. For more information, visit Leslie Ann Hall LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show Support the show

Join Lara on Coffee N° 5 as she chats with Tim Shea, CEO of Latticework Insights, about how domain expertise fuels AI success, the importance of failing forward, and aligning brands with AI training data. Perfect for entrepreneurs and tech enthusiasts! We'll talk about: The importance of a community that shares, life-long learning, and finding your fit as an entrepreneur.Tim’s journey into the cutting-edge world of Artificial Intelligence (AI).Predictions for AI’s role in brand-building and pricing models.Why domain expertise is the most valuable commodity in today’s industry.Why failing is the first key to success. For more information, visit Tim Shea's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

In this episode of Coffee N° 5, Lara chats with Corey Weiss about his groundbreaking career in digital marketing. Learn how educating customers, personalization, and influencer marketing are shaping the future of retail, and get expert insights on navigating the legal side of SMS marketing. We'll talk about: The challenges brands faced back when the internet was the new kid on the block. How educating customers can lead to purchases. How to use educated guesses to answer consumer’s pressing product needs.Why personalization will become the new norm in the beauty industry. How to navigate the laws surround SMS marketing For more information, visit Corey Weiss' LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Join Lara on Coffee N° 5 as she chats with Dr. Ofer Mintz about marketing must-knows for startups. From understanding your brand's ecosystem to navigating TikTok's influence on retail and K-Beauty, this episode is packed with insights on metrics, omnichannel strategies, and building a brand that thrives. We´ll talk about: Addressing marketing knowledge gaps in B2C and B2B startups.Why understanding your target audience’s ecosystem is vital in brand research.Exploring what it truly means to understand the market.The 5 key metrics every business owner needs for success.How TikTok and evolving social content are reshaping influencer marketing and brand collaborations. For more information, visit Dr. Ofer Mitnz's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

In this episode of Coffee N° 5, Lara chats with Marcha Isabelle Chaudry about the intersection of advocacy, branding, and law in the beauty industry. They explore the link between consumer advocacy and brand building, dive into the evolving standards of "clean" products, and discuss the impact of MoCRA legislation on beauty brands. Learn how regulations are shaping product development, why limiting your brand’s target audience can be risky, and how to navigate the complexities of compliance. Tune in for valuable insights on building sustainable, compliant beauty brands. We’ll talk about: The link between advocacy and brand building. Understanding the different standards of ‘clean’ products. The evolution of legislation influencing product development. The dangers of limiting your brand’s target audience. What MoCRA is and what it means for brands. For more information, visit Marcha Isabelle Chaudry's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

In this episode of Coffee N° 5, Lara talks to branding expert Rebecca Bartlett about the essentials of building cohesive, impactful brands. Rebecca shares insights on how to align a brand with its founder’s vision, prioritize cohesion, and navigate retailer feedback without losing identity. They also discuss how brands can evolve their narrative, decipher ‘sexiness’ for their unique audience, and tackle the challenges of creating a multi-generational brand. Tune in for expert advice on staying true to your brand while scaling and adapting in today’s competitive market. We’ll talk about: The importance of prioritizing cohesion when developing a brand. How brands can switch their narrative without losing their brand. Deciphering ‘sexiness’ for your unique brand and clientele. How to navigate retailer feedback while staying true to your brand. The challenges of trying to develop a multi-generational brand. For more information, visit Rebecca Bartlett's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show