Coffee N° 5 with Lara Schmoisman

Learn more about the world of product creation and branding on Coffee N° 5's latest episode! Join host Lara and guest Kimberly Shenk, CEO of Novi, as they explore the ins and outs of ingredients, navigating formulae, and the product development process. Gain invaluable tips on finding a formulator and store as a small brand while unraveling the costs of exploring ingredients and formulation. Discover why knowing your brand's direction is pivotal for your ingredient checklist, and the intricate connection between product formulation, branding, and the market. Tune in for expert insights that will transform your approach to sustainable, consumer-conscious innovation! We'll talk about: The ins and outs of ingredients How to navigate formulae and the product development processTips for finding a formulator and store as a small brandThe cost of exploring ingredients and product formulationWhy knowing where you want to take your brand is crucial for your ingredient checklistThe connection between product formulation, branding, and the marketFor more information, visit Novi's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show

Discover expert strategies for reactivating dormant audiences and learn how these tactics inspired the launch of Dean Ginsberg's groundbreaking company. Uncover the astounding success rate of email marketing and the undeniable value of direct communication with your audience. Explore the importance of intentionality in crafting email marketing campaigns and gain insights into what to focus on in each message to your audience. Plus, unlock essential tools for tracking and improving your brand's reach through email marketing, and harness the power of different forms of data to grow your email list. Tune in now to Coffee N° 5 for actionable tips and invaluable advice from industry leader Dean Ginsberg. We'll talk about: Strategies for reactivating dormant audiences and how these strategies led to the launch of Dean’s companyThe success rate of email marketingThe value of direct communication with your audienceThe importance of being intentional when crafting email marketingWhat to focus on in each email to your audienceEssential tools for tracking and improving your brand’s reach with email marketingDifferent forms of data and how to use it to grow your email list For more information, visit Winback's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show

Discover the secrets to navigating the event space and mastering collaboration in the latest episode of Coffee N° 5. Join host Lara and special guest Iryna Kremin as they explore how international events can elevate brands, offering invaluable learning opportunities. Learn how to tailor events to work for your brand and why it's essential to think beyond retailer attention. Find out the importance of adding a unique twist to events and brand establishment. Tune in for expert insights on making events a key driver of brand growth and success. We'll talk about: How to navigate the event space and the intricacies of collaborationWhat brands can learn at international eventsHow to make events work for your brandThe importance of looking beyond retailer attention when growing your brandWhy it’s crucial to do everything, from events to establishing your brand, “with a twist”For more information, visit INNOCOS's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show

Explore the intricacies of manufacturing and product creation in this enlightening episode of Coffee N° 5. Discover the differences between private label and white label products and the hurdles involved in developing private labels. Get insider tips on effectively collaborating with startups and crafting sustainable products. Explore the vital link between manufacturing and marketing for beauty brands and what branding truly means in the manufacturing realm. Join the conversation as experts break down the complexities of the product creation process in a way that's easy to understand and captivating to listen to. Tune in for an educational and engaging exploration of the manufacturing world! We'll talk about: The complexities of manufacturing The difference between private label and white label productsChallenges that come with developing private labelsThe key to working with startupsHow brands can develop sustainable productsThe connection between manufacturing and marketing for beauty brandsWhat branding means in the manufacturing spaceThe intricacies of collaboration in the product creation process For more information, visit Miami Growth Machine's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Discover the secrets to meaningful brand connections and collaborations with Ahu Terzi on the latest episode of Coffee N° 5. Join host Lara as they shed light on the central role of editors and brand builders, emphasizing the significance of investing in marketing materials that effectively tell your story. Explore different tools to stand out to editors and audiences, and learn the importance of a strategic approach to growing conversions. Ahu also sheds light on the importance of transparency when partnering with brand builders and harnessing the halo effect” on social media as a small brand. Dive deep into the concept of the layered approach and uncover how it can elevate your brand to new heights. Tune in for actionable insights and expert advice on building a successful brand strategy. We'll talk about: The central role of editors and brand builders in creating meaningful connections and collaborations The importance of investing in marketing and creating materials that tell your storyDifferent tools to stand out to editors and audiencesWhy it's crucial to have a strategic approach to growing conversionsThe importance of transparency when partnering with a brand builderUnderstanding and using the halo effect on social media as a small brandThe layered approach and how it can grow your brand For more information, visit NewBeauty's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show

Explore the evolution of TikTok and its profound impact on thought leaders and communication in this insightful episode of Coffee N° 5. Lara and guest Sara McCord explore how the pandemic accelerated TikTok's rise and why audiences are drawn to its intimate storytelling format. Gain valuable insights into navigating TikTok's content saturation, building a community through your FYP, and crafting compelling narratives that resonate with viewers. Don't miss out on uncovering the secrets to TikTok success and harnessing its power for your personal or business endeavors. We'll talk about: The evolution of TikTok and its impact on thought leaders and communicationHow the pandemic influenced the boom in TikTokWhy do audiences consistently choose TikTokThe intimacy and storytelling TikTok promotes Building a roundtable with your TikTok FYPHow to navigate content saturationFor more information, visit Sara McCord Communications's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show

Discover the secrets to navigating the ever-changing landscape of the fashion industry with Misti Blasko on Coffee N° 5. From predicting fashion's unpredictable future to embracing agility in business, delve into the evolution of fashion in the digital age. Learn from Misti's insights on avoiding trend-based pitfalls, designing for diversity, and fostering inclusivity within your brand. Join the conversation on the importance of vulnerability and transparency as women in business, and unlock the keys to sustainable growth in a dynamic marketplace. Tune in now for a masterclass in innovation, leadership, and the transformative power of staying true to your vision. We'll talk about: The evolution of the fashion industry in the digital ageThe danger of staying stagnant and how to avoid trend-based pitfalls Fashion predictionsThe importance of being agileThe complexities and challenges of designing for diversityHow to bring inclusivity to your brandThe importance of being vulnerable and transparent as women in businessFor more information, visit Misti Blasko's LinkedIn. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show

Discover the secrets to navigating the trajectory of your business with entrepreneur Monica Botkier on Coffee N5. From startup strategies to scaling success, Monica shares insights on funding, team building, and the art of brand creation. Learn how to identify your passion, respond to challenges like bad reviews, and maintain uniformity in branding and marketing. Tune in for valuable advice on embracing small wins and building a thriving business from the ground up. We'll talk about: Trajectory - what it means for you and your businessHow to know if you’re a startup personMonica’s passion for beginnings and bringing a brand to existenceHow to approach funding options for new businessesThe importance of being product-basedThe art of building a team for your businessWhy it’s crucial to listen to the small winsKnowing how to respond to bad reviewsThe centrality of uniformity in branding, marketing, and business For more information, visit Chosenwoven's Site. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show

Join Lara Schmoisman and special guest Melissa Richards-Person on Coffee N5 as they brew up insightful conversations on forging authentic connections, navigating the dynamic landscape of global marketing over the last 25 years, and the unique impact of regions on field marketing strategies. With roots in radio, Melissa and Lara bring a fresh perspective to the table, discussing the nuances of assessing failure for brand growth and navigating brand development beyond the constraints of the pandemic. Don't miss out on this caffeinated dose of wisdom, wit, and kindness. We'll talk about: The importance of forging authentic connectionsThe realities of global marketing over the last 25 yearsThe impact of regions on field marketing and the flexibility it offeredMelissa and Lara’s roots in radioHow to assess and analyze failure for brand growthBrand development beyond the constraints of the pandemic and life thereafter For more information, visit Melissa Richards-Person's LinkedIn. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show

Discover the inspiring journey of Dr. Jen Welter, from her humble beginnings to becoming a groundbreaking figure in football. Join her on Coffee N° 5 as she shares her experiences of living her dream as a 'superhero' on the field and finding her place in team sports. Gain insights into navigating points of pride and the realities of playing in both men's and women's teams. Explore the importance of renegotiating various areas of your life with Coach Jen's profound wisdom. Tune in for a conversation that will leave you motivated and empowered. We'll talk about: Dr. Jen Welter’s upbringing and journey into footballLiving her dream as a ‘superhero’ on the fieldHow she found her place in team sportsNavigating points of prideDeep dives into the realities and differences between playing in men's and women's teams What it means to ‘renegotiate’ your life on your terms For more information, visit Dr. Jen Welter's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show

Lara and guest Akshay Talati talk about your makeup bag on this episode of Coffee N° 5. They uncover the secrets to achieving product longevity by mastering the delicate balance of sensory appeal, performance, packaging, and marketing. Explore the fascinating link between texture and performance in cosmetics, and get an exclusive peek into the future of Goop, where the entrepreneurial mindset is reshaping the beauty landscape. Discover the importance of consumer connection through instant messaging and gain insights into the research process and current trends in cosmetology. Akshay also provides an expert forecast on the intersection of cosmetology and pharmaceuticals, making this episode a must-listen for beauty enthusiasts and industry professionals. We'll talk about: How to achieve longevity by balancing sensory, performance, packaging, and marketingThe link between texture and performanceWhat’s in store for Goop and the role of the entrepreneurial mindsetThe consumer’s need for connection and instant messagingResearch process and trends in cosmetologyCosmetology and pharmaceutical forecast For more information, visit Goop's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show

Explore the true meaning of brand authenticity in this episode of Coffee N° 5 with your host Lara and beauty brand maven Rachel Roberts Mattox. Dive into the discussion on staying true to your brand's core audience and avoiding the "Whisper" trap. Discover expert insights on using tools like AI and competitor analysis to authentically strengthen your brand. Explore the crucial link between funnel nurturing and conversions, unravel the intricacies of performance marketing management, and understand the vital connection between strategy and execution. Join the conversation and elevate your brand game with actionable tips from a seasoned go-to-market strategist. We'll talk about: The ins and outs of building a successful brandStaying true to your brand’s core audienceThe “Whisper” trap and how to escape itHow to utilize tools like AI, competitor analysis, and more to strengthen your brand authenticallyThe link between funnel nurturing and conversionsPerformance marketing managementThe link between strategy and execution For more information, visit THE BOARD's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show

Learn the secrets of marketing success in the digital age with Coffee N° 5's latest episode featuring Vera Koch. Dive into the world of performance-based marketing, discover the art of brand-building through customer feedback, and gain valuable insights into Vera's business Happy Head. From expert tips on crafting a robust marketing strategy with email segmentation and database management to understanding the nuances of client communication, this episode explores it all. Tune in to unravel the reality of conversions with various strategies and equip yourself with the knowledge to elevate your brand in today's competitive landscape. Don't miss out on this caffeinated conversation filled with actionable marketing wisdom! We'll talk about: Performance-based marketing in today’s digital eraBrand-building based on customer feedbackThe ins and outs of Vera’s business Happy HeadTips on building your brand’s marketing strategy, including email segmentation and database managementThe importance of key communication with clientsThe reality of conversions with different strategies For more information, visit Happy Head's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show

Explore the ever-evolving world of beauty branding with Tara Cohen and Lara on Coffee N° 5! Uncover the impact of cultural and technological shifts, like TikTok Shop and Amazon, on your brand. Delve into the dynamics of a saturated market and discover hidden pockets of growth. Gain insights on serving niche groups, navigating the complexities of retail partnerships, and understanding when brands decide to close their doors. Tara and Lara also share invaluable advice on setting realistic goals and timelines, raising capital at the right moment, and prioritizing key elements in your marketing strategy. Unlock the secrets to success by understanding your sales, strategy, and consumers. Join us for this episode where the world of beauty branding unfolds. We'll talk about: How cultural and technological shifts, like TikTok Shop and Amazon, influence brandingThe saturation of the market and room for growthHow to serve granule groupsInsight into brands closing their doorsSetting realistic goals and timelines for your brandRetailers and inventoryWhen to raise capitalWhat to prioritize in your marketing strategyUnderstanding your sales, your strategy, and your consumersFor more information, visit Mixst Beauty's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show

Discover Shelley Zalis's incredible journey, learn how to build a business founded on women supporting each other, and delve into the world of conscious, heart-led leadership. This episode of Coffee N° 5 explores the art of running a business and growing your career with intention. Plus, uncover the power of Equality Lounges and find out how you can join this transformative movement. Explore the link between imposter syndrome, leadership, women, and training, and understand the significance of acknowledging people when they excel. Join Lara Schmoisman and Shelley Zalis for an enlightening conversation that's bound to leave you inspired and empowered. We'll talk about: The ups and downs of Shelley’s journeyBuilding a business based on women supporting each otherConscious, heart-led leadershipHow to run a business and grow your career with intentionLearn more about Equality Lounges and how to joinThe link between imposter syndrome, leadership, women, and trainingThe importance of acknowledging your team’s positive contributionsFor more information, visit The Female Quotient's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show

Welcome to a captivating episode of Coffee N° 5. In this engaging conversation, host Lara Schmoisman sits down with the remarkable Tony Drockton, founder and chief cheerleader of America's fastest-growing handbag brand Hammitt. Join Lara and Tony Drockton on this thought-provoking journey through Tony's life and business experiences. Discover how his roots and early influences have shaped his unique approach to entrepreneurship. Don't miss this opportunity to gain a firsthand understanding of the philosophy that propels Tony's vision for Hammitt, an American luxury brand inspired by European craftsmanship and unwavering quality. Tune in and sip your favorite coffee as Lara and Tony dive into the world of business, success, and the importance of fostering relationships. It's a conversation you won't want to miss, right here on Coffee N° 5. We'll talk about: Navigating the busy life, heart, and mind of this successful entrepreneurHow to remove your blinders to achieve your goalThe importance of wholesaleHow to take advantage of every opportunityFor more information, visit Hammitt's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show

In this episode of Coffee N° 5, host Lara Schmoisman engages in a heartfelt conversation with Ashley Louise, the co-founder and CEO of Ladies Get Paid. Join them as they explore the intricacies of womanhood in the workplace, the power of community, and the pursuit of equality. Discover the Ladies Get Paid mission, learn about real workplace challenges, and gain valuable insights on remote work and motherhood. Tune in for an empowering dose of coffee-fueled wisdom and personal stories. We'll talk about: The origin of Ladies Get PaidThe realities woman face in the workplaceHow to achieve the ultimate goal of equality and equal opportunity The impact of remote work on creativity, independence, and managementNavigating the challenges of motherhood, work, and people’s perceptionsFor more information, visit Ladies Get Paid's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show

Join Lara Schmoisman and Colette Laxton of The INKEY List in a caffeinated conversation on Coffee N° 5. Discover the impact of the internet on beauty brands, the secrets to connecting with consumers, and Colette's personal skincare journey. Get industry insights and tips for success in the beauty world. Sip and savor this beauty-focused episode! We'll talk about: How the internet led to the birth of a new level of accountability for brandsHow the global shift in 2020 impacted beauty brandsThe reality of going retailThe importance of packaging and connecting with consumersHow to measure and manage business success at a retail levelThe life cycle of product developmentCrossovers in the makeup worldThe importance of beauty educationFor more information, visit The INKEY List's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show

Welcome to Coffee N° 5, where we brew up inspiring conversations about the world of branding and marketing. In this caffeinated episode, your host Lara is joined by the brilliant David De Nino, a true guru in the realm of startups, brand partnerships, and integrated brand marketing. With two decades of experience under his belt, David dives deep into the art of brand identity and what it takes to stand out in today's competitive market.. If you're craving a shot of branding wisdom with your morning brew, this episode of Coffee N° 5 is the perfect blend to kickstart your day. Grab your favorite cup of coffee and join Lara and David as they unlock the secrets to brand success in an ever-changing world. We'll talk about: How to find the right partnership Realistic ROI for your brandThe role of performative marketing todayThe benefit of integrated marketing for your brandHow to use attribution modelsConverting your brand story into a profitLink between trade shows and brand growthFor more information, connect with David here. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show

Delve into an inspiring blend of fashion and coffee on this episode of Coffee N° 5 as Lara welcomes Maria Palacio, a visionary Colombian coffee farmer with an incredible journey to share. Explore Maria's unique path that bridges her passion for fashion with her love for coffee and how she broke new ground while honoring tradition. Discover the profound connection between coffee and community, and gain insights into Maria's remarkable journey of acquiring the skills and capital needed to grow Progeny Coffee. This episode is a testament to the transformative power of entrepreneurship and the enduring ties that bind us to our roots. Don't miss this compelling conversation! We'll talk about: Connecting fashion and coffeeMaria Palacio’s unique coffee storyHow she gained the skills and capital to grow Progeny CoffeeHow to break new ground while respecting traditionThe link between community and coffeeTips for start-ups to manage capitalFor more information, visit Progeny Coffee's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show