Coffee N° 5 with Lara Schmoisman

In this episode of Coffee N° 5, Lara talks to branding expert Rebecca Bartlett about the essentials of building cohesive, impactful brands. Rebecca shares insights on how to align a brand with its founder’s vision, prioritize cohesion, and navigate retailer feedback without losing identity. They also discuss how brands can evolve their narrative, decipher ‘sexiness’ for their unique audience, and tackle the challenges of creating a multi-generational brand. Tune in for expert advice on staying true to your brand while scaling and adapting in today’s competitive market. We’ll talk about: The importance of prioritizing cohesion when developing a brand. How brands can switch their narrative without losing their brand. Deciphering ‘sexiness’ for your unique brand and clientele. How to navigate retailer feedback while staying true to your brand. The challenges of trying to develop a multi-generational brand. For more information, visit Rebecca Bartlett's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

In this episode of Coffee N° 5, Lara chats with Lorne Lucree, founder of Quiet Coyote, about how curiosity fueled his journey from product junkie to industry expert. They discuss breaking through in the beauty world, finding the right balance for emerging brands, and the impact of TikTok Shop on consumer behavior. Lorne also shares insights on how technology is shaping sustainable product development and why the little things matter when it comes to formulation. Tune in for expert tips and industry secrets on navigating the fast-paced beauty landscape! We’ll talk about: How curiosity can spark an incredible career in beauty and product development. Tips and tricks for breaking through in the industry. How to determine if the niche or broad approach is right for your emerging brand. The impact of TikTok shop and its influence on consumers.The power of technology in developing sustainable products.Why the little things matter in formulation. For more information, visit Lorne Lucree's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

In this episode of Coffee N°5, Lara sits down with Annie Stansik, founder of Untoxicated, who shares how she transitioned from brand management to creating skincare solutions for sensitive skin. Learn from her about how she creates clean and efficient products and how embracing a sense of community and creativity have helped build her breakout brand. We’ll talk about: Understanding the difference between migraines and headaches. How navigating the organizational operations and beauty are interconnected for Annie.Tips for developing a stable formula for skincare products. How to develop a product that is both clean and efficient. How to insert yourself and breakthrough into the beauty market. The importance of embracing community and generosity in the beauty industry. For more information, visit Annie Stansik's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Tune in to hear Dominique Gagnon, a visionary in the beauty industry, discuss the future of skincare. Learn how biotechnology is revolutionizing the industry, the power of design thinking in creating innovative solutions, and the challenges of translating complex science into consumer-friendly products. Discover the latest breakthrough ingredient that's taking the beauty world by storm and the emerging trends that inspired the concept of "inflammaging." We’ll talk about: What biotech is and how it’s revolutionizing the beauty industry. The power of design thinking and biotech. The challenge behind connecting the dots between consumer pain points and ingredients.The new super ingredient that’s raising the bar.Skincare trends that influenced Inflammaging. For more information, visit Dominique Gagnon's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Learn how to create a wildly successful community and leverage that community for industry leaders. Hear from industry veteran April Uchitel on the power of connection, why you have to move past the scarcity mindset, and why a community mentality works. Tune into this inspiring episode and discover how to drive business growth through organic connections and lasting relationships. We’ll talk about: How to build a community by bridging isolating silos. The power of community and how they can benefit industry leaders, like you. The link between generosity and growth in moving beyond the scarcity model. The benefits of embracing a community mindset. How connection drives business and curation organically. Why it’s essential to move beyond ‘picking someone’s brain’ about important decisions. The difference between mentorship and business support. For more information, visit April Uchitel's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

In Coffee N° 5, Lara and Sarah Chung take a deep dive into retail. Listen in for the latest on K-Beauty trends, omnichannel strategies, and how to make retail interesting. Hear Sarah's take on using packaging for storytelling, education, and overcoming growing pains. She also shares how to solve complex issues on platforms like Amazon. We’ll talk about: The new wavelength of K-Beauty approaching. The importance of taking an omnichannel approach to your retail product. How to tell a story on the shelf using packaging and the retail space. Why education is key in the retail space. The dangers of being an overnight success.The challenges of navigating the Amazon space. For more information, visit Sarah Chung´s Linkedin. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

Discover how a YouTube passion can turn into a full-time career with Sarah Cheung. Learn about the different ways to earn an income from ads, the importance of being selective as a content creator, and the power of authenticity when building your brand. Get inspired and gain valuable insights into the secret behind Sarah's successful makeup channel. We’ll talk about: How to earn an income from youtube. The different ways to generate an income from ads. The importance of being selective as a content creator. The power of authenticity when creating your brand.How to stay inspired in this industry. The secret behind her brand’s success. For more information, visit Sarah Cheung´s Linkedin. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show Support the show Support the show

On this episode of Coffee N° 5, host Lara sits down with Catherine Magee, the visionary behind Playground, a pioneering sexual wellness brand. Learn how products in sexual wellness have been an empowering force for women, the difficulties of marketing those products, and why society's silence about sexual health affects everyone. Learn about the importance of an approach approved by a sexologist and partnering with the right ambassador. Tune in to this insightful conversation about a subject overdue for open discussion. We’ll talk about: How sexual wellness products have played an important role in empowering women. The challenges of marketing sexual wellness products. Why society’s inability to talk about their sexual wellness adversely impacts everyone. Embracing a sexologist approved approach to wellness. The importance of partnering with the right ambassador.For more information, visit Catherine Magee’s Linkedin. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show Support the show

Join Lara on Coffee N° 5 as she sheds light on the world of influencer marketing with seasoned PR expert, Travis Paul Martin. Discover how influencer-led marketing has transformed the PR industry and the challenges of navigating the ever-evolving digital landscape. Learn valuable insights on building successful long-term relationships with creators, the role of aspirational marketing in brand building, and the unique challenges faced by small brands in content creation. Tune in for expert advice and actionable tips to elevate your brand's online presence. We’ll talk about: How to juggle all the moving pieces in the digital worldHow influencer-led marketing shaped up the PR industry.The challenges involved in working with influencers and how to build a long-lasting, successful relationship with creators.The role of aspirational marketing strategies in brand building, 2024.The challenges small brands are finding when partnering with content creators.For more information, visit Travis Paul Martin’s Linkedin. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the show

In this episode of Coffee N° 5, your host Lara sits down with Tara Wilson, powerhouse CEO, business owner, and women’s advocate to talk about the changing behavior of consumers. Tara Wilson sheds light on what today’s consumers actually care about and how those values impact what they purchase. She talks about why an omnichannel approach is of utmost importance for the brands in search of a good connection with their audience. Drawing from years of experience working with such companies as Samsung, Nike, and ESPN, Tara Wilson also covers the detail on data that influences what consumers care about. Tune in to discover how to connect the dots and raise your brand bar high in today’s competitive market. We’ll talk about: The marketing shift to the community. The Gen Z approach to branding.What consumers prioritize and how it has shifted beyond packaging to performance. What performance brands are and how to build them.The pillars of building your service offering and how PR plays into. When the right time to plan and execute an event is for new brands. The timeline for executing successful events. Creating events that are attractive to different audiences and generations. For more information, visit Tara Wilson’s Linkedin. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show

Join Lara on Coffee N° 5 as she sits down and has coffee with Daniel Patrick Giles, the visionary CEO of Perfumehead. Discover how the pandemic influenced his scent journey, the science behind fragrance creation, and the importance of understanding your target audience. Learn about the link between memories, emotions, visuals, and branding, and debunk common myths in the fragrance industry. Tune in to hear a fascinating conversation about the power of scent and the passion behind Perfumehead's unique fragrances. We'll talk about: How blankness can inspire.The role of COVID-19 in Daniel’s scent journey.Why scent is an identifier. How to create fragrances that’s attractive to your target audience.The link and difference between memories, emotions, visuals, branding and you. Vetting fragrance houses.How the final scent formula is designed. Debunking myths that industry novices have. For more information, visit Daniel Patrick Giles' Linkedin. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Join Lara and Daniela Ciocan on Coffee N° 5 as they discuss the ins and outs of tradeshows. Discover how to find the right fit for your business, the benefits for indie brands, and building valuable connections. Learn about the community a partner can bring, common misconceptions, proof of concept, and tips on when and how to enter tradeshows for maximum success. We'll talk about: Insight into the trade show road and how to know if it’s a good fit for your business.The benefits of trade shows for indie brands and founders.How to build connections at trade shows.The kind of community the partner can bring to your brand.The common misconceptions brands have when they enter a trade show.What proof of concept is and how it can transform your trade show experience. When to enter trades shows and what to do once you’re there. For more information, visit Daniela Ciocan's Linkedin. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Join host Lara on Coffee N° 5 as she talks with Dr. Jenelle Kim, a 9th-generation acupuncturist, about her lineage in Oriental Medicine and her commitment to living meditation, health, and beauty. Discover how proper movement and Qigong can enhance your beauty, the power of balance and control, and the ethos of Eastern medicine. Learn about the link between ingredients, formulation, and branding, and explore Dr. Kim's pioneering journey into CBD and the connection between hemp and ancient Chinese medicine. We'll talk about: Dr Kim’s lineage into medicine and her commitment to living meditation, health, and beauty. How proper movement and beauty are interconnected. What chigong is and how it can enhance your beauty.The power of balance and control. The ethos of Eastern medicine and its prioritization of treating root causes.The link between ingredients, formulation, and your product’s branding.Dr. Kim’s pioneering journey into CBD. The connection between hemp and ancient Chinese medicine. For more information, visit Jenelle Kim's Linkedin. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Join Lara on Coffee No 5, as she chats with Pascal Houdayer about building global brands. Find out why the very first thing to do when you are building a brand may come as a surprise; how identity informs placement and partnerships, and how ingredients are linked to brand identity. Learn how to get marketing strategies and claims to line up, how to translate brands across markets, and how to educate retailers by using strategic branding. Don't miss this info-packed episode complete with tips and tales from a seasoned pro! We'll talk about: Evolution of creating a brand – and the surprising first step.How brand identity drives placement, partnerships, and much more.The link between ingredients and brand identity.The importance of aligning your marketing strategies with claims, consumers, and the law. How to translate brands across geographical markets. How to educate retailers about new brands using branding and strategy. For more information, visit Pascal Houdayer's Linkedin. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

In this episode of Coffee N° 5, we discuss how a lawyer can help brands scale and protect their longevity. Learn about CPG, why your budget must include legal advice, and common legal mistakes to avoid. Discover the consequences of poor legal planning in packaging, product design, and branding. Explore your incorporating options and the legal benefits they hold, plus the importance of partnering with a responsive legal partner. We also cover marketing trends that could have legal consequences for your brand. Tune in for essential insights! We'll talk about: How a lawyer can help brands scale, protect the longevity of your brand, and everything in between. What CPG is and what you need to know about it.Why your product budget must include legal advice.Common legal mistakes that you can avoid.Consequences of poor legal planning in the packaging, product design and branding process.Your incorporating options as a business and the legal benefits it could hold.Why it’s important to partner with a responsive legal partner.Marketing trends that can have legal consequences for your brand.For more information, visit Kara Posner's LinkedIn. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Tune into Coffee N° 5 with Lara and Matt Unger, President and CCO of Cosmetic Solutions, as they explore the essentials of building a product and brand. Highlights include tackling product building restrictions, embracing regulations, and the importance of clarity in communication. Learn why having an idea isn’t enough and why brands should follow their formulator’s guidelines. Discover the thousand little decisions needed from start to finish and how to connect your brand story to your product’s ingredients. Don’t miss this insightful episode! We'll talk about: Product building restriction and how a change of mindset is essential. Embracing regulations and how to work around themThe importance of clarity and communicationsWhy having an idea is not enoughThe thousand little decisions that need to be made to get from the beginning to the endWhy brands should embrace their formulator’s guidelinesThe importance of connecting your brand story to your product’s ingredientsHow to use your formulator as a GPSWhat the briefing process with a formulator entailsFor more information, visit Matt Unger's Linkedin. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Explore the essence of modern publicity with Coffee N° 5's latest episode! Join Lara and industry expert, Robin Doyle, as they navigate the evolving role of publicists, the crucial link between creativity and trend awareness, and the art of being PR-ready. Discover why not everyone can step into the shoes of a publicist, and discover the intricate relationship between ROI and PR. Whether you're considering a new publicist or looking for insights into the challenges of the industry, this episode is your essential guide. Tune in now for a dose of industry wisdom and inspiration! We'll talk about: What do publicists do and how the role has changed over the yearsThe importance of creativity and trend awarenessWhat it means to be PR-readyWhy not everyone can be a publicistThe relationship between ROI and PRThe challenges of choosing a new publicistFor more information, visit Charmed PR's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Learn about Cindy Marshall’s journey into the heart of retail on Coffee N° 5's latest episode. Explore the connection between physical and digital retail spaces and learn how Cindy's expertise in-store operations and e-commerce can help your brand. Explore the evolving landscape of digital marketing, tailored mailers, and innovative tools designed to draw customers into the store. Join us as we explore the skills you’ll need to thrive in the new digital retail space. We'll talk about: Cindy’s journey into retailThe link between the physical and digital retail spaceHow digital marketing is adapting to the modern consumerThe skills required to navigate store operations and e-commerceThe tools needed to get people into the storeHow to tailor mailers to your brand’s digital needs For more information, visit SHINE Strategy's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Join Lara and Nicole Collins on Coffee N° 5 as they explore the secrets of text commerce while sharing Nicole's journey into this innovative world. Learn about the challenges of pioneering text commerce infrastructure and discover lessons from China’s use of this technology. Learn to navigate the evolving landscape of text commerce and embrace the promise it holds for your business. Tune in for insights on innovation, challenges, and the transformative power of text commerce in today's digital age. We'll talk about: How to navigate text commerceNicole’s journey into her current role The challenges of creating text commerce infrastructureLessons Western brands can take from the East’s use of text commerceInnovative changes in the text commerce spaceThe opportunities and challenges that come with being firstUnderstanding the promise that text commerce has for businessesFor more information, visit 213 Deli's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Learn more about the world of product creation and branding on Coffee N° 5's latest episode! Join host Lara and guest Kimberly Shenk, CEO of Novi, as they explore the ins and outs of ingredients, navigating formulae, and the product development process. Gain invaluable tips on finding a formulator and store as a small brand while unraveling the costs of exploring ingredients and formulation. Discover why knowing your brand's direction is pivotal for your ingredient checklist, and the intricate connection between product formulation, branding, and the market. Tune in for expert insights that will transform your approach to sustainable, consumer-conscious innovation! We'll talk about: The ins and outs of ingredients How to navigate formulae and the product development processTips for finding a formulator and store as a small brandThe cost of exploring ingredients and product formulationWhy knowing where you want to take your brand is crucial for your ingredient checklistThe connection between product formulation, branding, and the marketFor more information, visit Novi's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.