Coffee N° 5 with Lara Schmoisman

Join Lara and Daniela Ciocan on Coffee N° 5 as they discuss the ins and outs of tradeshows. Discover how to find the right fit for your business, the benefits for indie brands, and building valuable connections. Learn about the community a partner can bring, common misconceptions, proof of concept, and tips on when and how to enter tradeshows for maximum success. We'll talk about: Insight into the trade show road and how to know if it’s a good fit for your business.The benefits of trade shows for indie brands and founders.How to build connections at trade shows.The kind of community the partner can bring to your brand.The common misconceptions brands have when they enter a trade show.What proof of concept is and how it can transform your trade show experience. When to enter trades shows and what to do once you’re there. For more information, visit Daniela Ciocan's Linkedin. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Join host Lara on Coffee N° 5 as she talks with Dr. Jenelle Kim, a 9th-generation acupuncturist, about her lineage in Oriental Medicine and her commitment to living meditation, health, and beauty. Discover how proper movement and Qigong can enhance your beauty, the power of balance and control, and the ethos of Eastern medicine. Learn about the link between ingredients, formulation, and branding, and explore Dr. Kim's pioneering journey into CBD and the connection between hemp and ancient Chinese medicine. We'll talk about: Dr Kim’s lineage into medicine and her commitment to living meditation, health, and beauty. How proper movement and beauty are interconnected. What chigong is and how it can enhance your beauty.The power of balance and control. The ethos of Eastern medicine and its prioritization of treating root causes.The link between ingredients, formulation, and your product’s branding.Dr. Kim’s pioneering journey into CBD. The connection between hemp and ancient Chinese medicine. For more information, visit Jenelle Kim's Linkedin. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Join Lara on Coffee No 5, as she chats with Pascal Houdayer about building global brands. Find out why the very first thing to do when you are building a brand may come as a surprise; how identity informs placement and partnerships, and how ingredients are linked to brand identity. Learn how to get marketing strategies and claims to line up, how to translate brands across markets, and how to educate retailers by using strategic branding. Don't miss this info-packed episode complete with tips and tales from a seasoned pro! We'll talk about: Evolution of creating a brand – and the surprising first step.How brand identity drives placement, partnerships, and much more.The link between ingredients and brand identity.The importance of aligning your marketing strategies with claims, consumers, and the law. How to translate brands across geographical markets. How to educate retailers about new brands using branding and strategy. For more information, visit Pascal Houdayer's Linkedin. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

In this episode of Coffee N° 5, we discuss how a lawyer can help brands scale and protect their longevity. Learn about CPG, why your budget must include legal advice, and common legal mistakes to avoid. Discover the consequences of poor legal planning in packaging, product design, and branding. Explore your incorporating options and the legal benefits they hold, plus the importance of partnering with a responsive legal partner. We also cover marketing trends that could have legal consequences for your brand. Tune in for essential insights! We'll talk about: How a lawyer can help brands scale, protect the longevity of your brand, and everything in between. What CPG is and what you need to know about it.Why your product budget must include legal advice.Common legal mistakes that you can avoid.Consequences of poor legal planning in the packaging, product design and branding process.Your incorporating options as a business and the legal benefits it could hold.Why it’s important to partner with a responsive legal partner.Marketing trends that can have legal consequences for your brand.For more information, visit Kara Posner's LinkedIn. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Tune into Coffee N° 5 with Lara and Matt Unger, President and CCO of Cosmetic Solutions, as they explore the essentials of building a product and brand. Highlights include tackling product building restrictions, embracing regulations, and the importance of clarity in communication. Learn why having an idea isn’t enough and why brands should follow their formulator’s guidelines. Discover the thousand little decisions needed from start to finish and how to connect your brand story to your product’s ingredients. Don’t miss this insightful episode! We'll talk about: Product building restriction and how a change of mindset is essential. Embracing regulations and how to work around themThe importance of clarity and communicationsWhy having an idea is not enoughThe thousand little decisions that need to be made to get from the beginning to the endWhy brands should embrace their formulator’s guidelinesThe importance of connecting your brand story to your product’s ingredientsHow to use your formulator as a GPSWhat the briefing process with a formulator entailsFor more information, visit Matt Unger's Linkedin. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Explore the essence of modern publicity with Coffee N° 5's latest episode! Join Lara and industry expert, Robin Doyle, as they navigate the evolving role of publicists, the crucial link between creativity and trend awareness, and the art of being PR-ready. Discover why not everyone can step into the shoes of a publicist, and discover the intricate relationship between ROI and PR. Whether you're considering a new publicist or looking for insights into the challenges of the industry, this episode is your essential guide. Tune in now for a dose of industry wisdom and inspiration! We'll talk about: What do publicists do and how the role has changed over the yearsThe importance of creativity and trend awarenessWhat it means to be PR-readyWhy not everyone can be a publicistThe relationship between ROI and PRThe challenges of choosing a new publicistFor more information, visit Charmed PR's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Learn about Cindy Marshall’s journey into the heart of retail on Coffee N° 5's latest episode. Explore the connection between physical and digital retail spaces and learn how Cindy's expertise in-store operations and e-commerce can help your brand. Explore the evolving landscape of digital marketing, tailored mailers, and innovative tools designed to draw customers into the store. Join us as we explore the skills you’ll need to thrive in the new digital retail space. We'll talk about: Cindy’s journey into retailThe link between the physical and digital retail spaceHow digital marketing is adapting to the modern consumerThe skills required to navigate store operations and e-commerceThe tools needed to get people into the storeHow to tailor mailers to your brand’s digital needs For more information, visit SHINE Strategy's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Join Lara and Nicole Collins on Coffee N° 5 as they explore the secrets of text commerce while sharing Nicole's journey into this innovative world. Learn about the challenges of pioneering text commerce infrastructure and discover lessons from China’s use of this technology. Learn to navigate the evolving landscape of text commerce and embrace the promise it holds for your business. Tune in for insights on innovation, challenges, and the transformative power of text commerce in today's digital age. We'll talk about: How to navigate text commerceNicole’s journey into her current role The challenges of creating text commerce infrastructureLessons Western brands can take from the East’s use of text commerceInnovative changes in the text commerce spaceThe opportunities and challenges that come with being firstUnderstanding the promise that text commerce has for businessesFor more information, visit 213 Deli's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Learn more about the world of product creation and branding on Coffee N° 5's latest episode! Join host Lara and guest Kimberly Shenk, CEO of Novi, as they explore the ins and outs of ingredients, navigating formulae, and the product development process. Gain invaluable tips on finding a formulator and store as a small brand while unraveling the costs of exploring ingredients and formulation. Discover why knowing your brand's direction is pivotal for your ingredient checklist, and the intricate connection between product formulation, branding, and the market. Tune in for expert insights that will transform your approach to sustainable, consumer-conscious innovation! We'll talk about: The ins and outs of ingredients How to navigate formulae and the product development processTips for finding a formulator and store as a small brandThe cost of exploring ingredients and product formulationWhy knowing where you want to take your brand is crucial for your ingredient checklistThe connection between product formulation, branding, and the marketFor more information, visit Novi's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Discover expert strategies for reactivating dormant audiences and learn how these tactics inspired the launch of Dean Ginsberg's groundbreaking company. Uncover the astounding success rate of email marketing and the undeniable value of direct communication with your audience. Explore the importance of intentionality in crafting email marketing campaigns and gain insights into what to focus on in each message to your audience. Plus, unlock essential tools for tracking and improving your brand's reach through email marketing, and harness the power of different forms of data to grow your email list. Tune in now to Coffee N° 5 for actionable tips and invaluable advice from industry leader Dean Ginsberg. We'll talk about: Strategies for reactivating dormant audiences and how these strategies led to the launch of Dean’s companyThe success rate of email marketingThe value of direct communication with your audienceThe importance of being intentional when crafting email marketingWhat to focus on in each email to your audienceEssential tools for tracking and improving your brand’s reach with email marketingDifferent forms of data and how to use it to grow your email list For more information, visit Winback's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Discover the secrets to navigating the event space and mastering collaboration in the latest episode of Coffee N° 5. Join host Lara and special guest Iryna Kremin as they explore how international events can elevate brands, offering invaluable learning opportunities. Learn how to tailor events to work for your brand and why it's essential to think beyond retailer attention. Find out the importance of adding a unique twist to events and brand establishment. Tune in for expert insights on making events a key driver of brand growth and success. We'll talk about: How to navigate the event space and the intricacies of collaborationWhat brands can learn at international eventsHow to make events work for your brandThe importance of looking beyond retailer attention when growing your brandWhy it’s crucial to do everything, from events to establishing your brand, “with a twist”For more information, visit INNOCOS's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Explore the intricacies of manufacturing and product creation in this enlightening episode of Coffee N° 5. Discover the differences between private label and white label products and the hurdles involved in developing private labels. Get insider tips on effectively collaborating with startups and crafting sustainable products. Explore the vital link between manufacturing and marketing for beauty brands and what branding truly means in the manufacturing realm. Join the conversation as experts break down the complexities of the product creation process in a way that's easy to understand and captivating to listen to. Tune in for an educational and engaging exploration of the manufacturing world! We'll talk about: The complexities of manufacturing The difference between private label and white label productsChallenges that come with developing private labelsThe key to working with startupsHow brands can develop sustainable productsThe connection between manufacturing and marketing for beauty brandsWhat branding means in the manufacturing spaceThe intricacies of collaboration in the product creation process For more information, visit Miami Growth Machine's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show Support the Show.

Discover the secrets to meaningful brand connections and collaborations with Ahu Terzi on the latest episode of Coffee N° 5. Join host Lara as they shed light on the central role of editors and brand builders, emphasizing the significance of investing in marketing materials that effectively tell your story. Explore different tools to stand out to editors and audiences, and learn the importance of a strategic approach to growing conversions. Ahu also sheds light on the importance of transparency when partnering with brand builders and harnessing the halo effect” on social media as a small brand. Dive deep into the concept of the layered approach and uncover how it can elevate your brand to new heights. Tune in for actionable insights and expert advice on building a successful brand strategy. We'll talk about: The central role of editors and brand builders in creating meaningful connections and collaborations The importance of investing in marketing and creating materials that tell your storyDifferent tools to stand out to editors and audiencesWhy it's crucial to have a strategic approach to growing conversionsThe importance of transparency when partnering with a brand builderUnderstanding and using the halo effect on social media as a small brandThe layered approach and how it can grow your brand For more information, visit NewBeauty's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Explore the evolution of TikTok and its profound impact on thought leaders and communication in this insightful episode of Coffee N° 5. Lara and guest Sara McCord explore how the pandemic accelerated TikTok's rise and why audiences are drawn to its intimate storytelling format. Gain valuable insights into navigating TikTok's content saturation, building a community through your FYP, and crafting compelling narratives that resonate with viewers. Don't miss out on uncovering the secrets to TikTok success and harnessing its power for your personal or business endeavors. We'll talk about: The evolution of TikTok and its impact on thought leaders and communicationHow the pandemic influenced the boom in TikTokWhy do audiences consistently choose TikTokThe intimacy and storytelling TikTok promotes Building a roundtable with your TikTok FYPHow to navigate content saturationFor more information, visit Sara McCord Communications's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.

Discover the secrets to navigating the ever-changing landscape of the fashion industry with Misti Blasko on Coffee N° 5. From predicting fashion's unpredictable future to embracing agility in business, delve into the evolution of fashion in the digital age. Learn from Misti's insights on avoiding trend-based pitfalls, designing for diversity, and fostering inclusivity within your brand. Join the conversation on the importance of vulnerability and transparency as women in business, and unlock the keys to sustainable growth in a dynamic marketplace. Tune in now for a masterclass in innovation, leadership, and the transformative power of staying true to your vision. We'll talk about: The evolution of the fashion industry in the digital ageThe danger of staying stagnant and how to avoid trend-based pitfalls Fashion predictionsThe importance of being agileThe complexities and challenges of designing for diversityHow to bring inclusivity to your brandThe importance of being vulnerable and transparent as women in businessFor more information, visit Misti Blasko's LinkedIn. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the Show.

Discover the secrets to navigating the trajectory of your business with entrepreneur Monica Botkier on Coffee N5. From startup strategies to scaling success, Monica shares insights on funding, team building, and the art of brand creation. Learn how to identify your passion, respond to challenges like bad reviews, and maintain uniformity in branding and marketing. Tune in for valuable advice on embracing small wins and building a thriving business from the ground up. We'll talk about: Trajectory - what it means for you and your businessHow to know if you’re a startup personMonica’s passion for beginnings and bringing a brand to existenceHow to approach funding options for new businessesThe importance of being product-basedThe art of building a team for your businessWhy it’s crucial to listen to the small winsKnowing how to respond to bad reviewsThe centrality of uniformity in branding, marketing, and business For more information, visit Chosenwoven's Site. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the Show.

Join Lara Schmoisman and special guest Melissa Richards-Person on Coffee N5 as they brew up insightful conversations on forging authentic connections, navigating the dynamic landscape of global marketing over the last 25 years, and the unique impact of regions on field marketing strategies. With roots in radio, Melissa and Lara bring a fresh perspective to the table, discussing the nuances of assessing failure for brand growth and navigating brand development beyond the constraints of the pandemic. Don't miss out on this caffeinated dose of wisdom, wit, and kindness. We'll talk about: The importance of forging authentic connectionsThe realities of global marketing over the last 25 yearsThe impact of regions on field marketing and the flexibility it offeredMelissa and Lara’s roots in radioHow to assess and analyze failure for brand growthBrand development beyond the constraints of the pandemic and life thereafter For more information, visit Melissa Richards-Person's LinkedIn. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the Show.

Discover the inspiring journey of Dr. Jen Welter, from her humble beginnings to becoming a groundbreaking figure in football. Join her on Coffee N° 5 as she shares her experiences of living her dream as a 'superhero' on the field and finding her place in team sports. Gain insights into navigating points of pride and the realities of playing in both men's and women's teams. Explore the importance of renegotiating various areas of your life with Coach Jen's profound wisdom. Tune in for a conversation that will leave you motivated and empowered. We'll talk about: Dr. Jen Welter’s upbringing and journey into footballLiving her dream as a ‘superhero’ on the fieldHow she found her place in team sportsNavigating points of prideDeep dives into the realities and differences between playing in men's and women's teams What it means to ‘renegotiate’ your life on your terms For more information, visit Dr. Jen Welter's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the Show.

Lara and guest Akshay Talati talk about your makeup bag on this episode of Coffee N° 5. They uncover the secrets to achieving product longevity by mastering the delicate balance of sensory appeal, performance, packaging, and marketing. Explore the fascinating link between texture and performance in cosmetics, and get an exclusive peek into the future of Goop, where the entrepreneurial mindset is reshaping the beauty landscape. Discover the importance of consumer connection through instant messaging and gain insights into the research process and current trends in cosmetology. Akshay also provides an expert forecast on the intersection of cosmetology and pharmaceuticals, making this episode a must-listen for beauty enthusiasts and industry professionals. We'll talk about: How to achieve longevity by balancing sensory, performance, packaging, and marketingThe link between texture and performanceWhat’s in store for Goop and the role of the entrepreneurial mindsetThe consumer’s need for connection and instant messagingResearch process and trends in cosmetologyCosmetology and pharmaceutical forecast For more information, visit Goop's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the Show.

Explore the true meaning of brand authenticity in this episode of Coffee N° 5 with your host Lara and beauty brand maven Rachel Roberts Mattox. Dive into the discussion on staying true to your brand's core audience and avoiding the "Whisper" trap. Discover expert insights on using tools like AI and competitor analysis to authentically strengthen your brand. Explore the crucial link between funnel nurturing and conversions, unravel the intricacies of performance marketing management, and understand the vital connection between strategy and execution. Join the conversation and elevate your brand game with actionable tips from a seasoned go-to-market strategist. We'll talk about: The ins and outs of building a successful brandStaying true to your brand’s core audienceThe “Whisper” trap and how to escape itHow to utilize tools like AI, competitor analysis, and more to strengthen your brand authenticallyThe link between funnel nurturing and conversionsPerformance marketing managementThe link between strategy and execution For more information, visit THE BOARD's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the Show.