NoahsPod

In the beginning... we all know the story of creation don't we? Yes, everything has a beginning and indeed a story behind it. So it is with every compelling campaign in the advertising industry. The story of ground breaking campaigns start from the melting pot of hard drawn battles between agencies vying for the same business in a winner takes it all Pitch! And yes, the story behind these pitches comes in all forms from the theater of the absurd to the outright ludicrous. However, no story...

Advertising as we know it is under assault and digital is at the fore front of it. The term digital has become ubiquitous today that everyone throws it around without a keen understanding of its impact on businesses especially in the advertising world. One might ask, is digital really changing the face of advertising and marketing in Nigeria? Well look no further, our next episode of Noah's Pod will explore all this and much more in our topic: How Digital is Changing the Advertising &...

Creativity and business have always been seen as stand alone subjects. However, we will agree that brands and businesses that have stood the test of time have differentiated themselves through the deployment of creative ideas or processes. In fact, the very act of differentiation can be termed as creativity in action! We will agree therefore that creativity sure plays an important role in driving the success of any business in today's highly competitive market. That's why our next episode...

According to Lee Bolman, '' A vision without strategy remains an illusion''. With consumers' consumption habits changing with the times, it requires a keen understanding of the intricate principles, techniques and practice under-girding your strategy formulation; thus, it takes a well crafted strategy to win in today's highly competitive market. The subject of strategy has been a dread to some, while others don't really see the need for it. Well, if what Bolman says is anything to go by,...

There are diverse views and opinions on the state of the advertising in Nigeria. Some believe the golden age of advertising ended with the likes of "Baba Blue" for Vicks or "I Don Port o" the famous number portability campaign for MTN. Others believe, advertising in the country is below per compared to what obtains in other climes. While there are those who are indifferent altogether about the state of advertising in the country. Whatever school of thought you belong, all the thorny issues...

Hip Hop has been a tool for change, social consciousness and the transmission of culture for several decades. Its influence has over the years shaped our sense of fashion, style and even how we consume brands. Can we say there has always been a marriage between advertising and hip hop? Or has hip hop had little or no impact on advertising as we know it today in Nigeria. To unearth this twist, is Bolaji Alausa( Executive Creative Director, Noah's Ark) and Samuel 'Psalmurai' Achema(Film...

With the incursion of technology today, there seem to be a decline in the pool of talents in the advertising industry. To throw more light on this trend in our second episode of Noah's Pod, we have Kayode Olowu(Founder/ Creative Director, OneWildCard) and Ozoemena Mbanefo( CEO, O2 Academy) who will take us through the approaches on how to retain talents in a fleeting creative industry. Do listen and enjoy.

Storytelling is an age-long subject that never seems to fall short of discussion. On our first ever episode, we have Lanre Adisa (Chief Creative Officer and CEO, Noah's Ark) and Femi Odugbemi ( Academy Director at MultiiChoice Group/Seasoned Ad-man and Filmmaker) walk us through the impact of African story on the world, how Advertising and Nollywood could inspire each other, emerging storytelling techniques in the digital age, and more importantly, they handhold us through really...

Storytelling is an age-long subject that never seems to fall short of discussion. On our first ever episode, we have Lanre Adisa (Chief Creative Officer and CEO, Noah's Ark) and Femi Odugbemi ( Academy Director at MultiiChoice Group/Seasoned Ad-man and Filmmaker) walk us through the impact of African story on the world, how Advertising and Nollywood could inspire each other, emerging storytelling techniques in the digital age, and more importantly, they handhold us through really...