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Not Another Marketing Podcast

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A Marketing and Small Business podcast. Interviews from leading Digital Marketing experts on many topics including Content Marketing, SEO, Social Media, Email Marketing and more. Listen now or download for later.

A Marketing and Small Business podcast. Interviews from leading Digital Marketing experts on many topics including Content Marketing, SEO, Social Media, Email Marketing and more. Listen now or download for later.

Location:

Birmingham, United Kingdom

Description:

A Marketing and Small Business podcast. Interviews from leading Digital Marketing experts on many topics including Content Marketing, SEO, Social Media, Email Marketing and more. Listen now or download for later.

Twitter:

@JonTromans

Language:

English

Contact:

07534422895


Episodes

Core Web Vitals Explained. Google Has New Ranking Factors.

1/25/2021
Technical SEO can be a bit 'technical' especially now that Google have said they will start using Core Web Vitals signals as ranking factors from May 2021. Web vitals can confuse even seasoned web developers we're going to try and explain things in normal speak! Joining me is Corey Northcutt a 17-year SEO veteran who's currently running the show at boutique SEO agency, Northcutt. Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout...

Duration:00:23:40

Artificial Intelligence & Content Marketing. How can Ai help?

12/21/2020
Artificial Intelligence and machine learning has come on leaps and bounds over the last few years and it's now being applied to help us with our content marketing and optimisation. Ryo has built a tool that will help us identify content niches, provide us with outlines and generally help the content marketing process be less hit and and miss and more targeted. You can check out Topic at usetopic .com and connect with Ryo on LinkedIn. Can I quickly mention is that NAMP is totally ad free...

Duration:00:25:29

Facebook Ads. Dealing With Compliance.

12/14/2020
This podcast holds so much information about Facebook ads and compliance that you'll probably want to listen to it twice. Rory shares a huge amount of advice and best practice tips to help you understand Facebook advertising, especially around the topic of compliance. If you've had ads disapproved or access to the ad manager blocked then listen up to this episode. You can find Rory at rfsdigitalmedia.com and helpwithads.com. Can I quickly mention is that Not Another Marketing Podcast is...

Duration:00:27:40

The Rise of Ad Blockers. Should Marketers Be Worried?

12/7/2020
A quick Google just before recording this podcast says around 25% of Internet users have Ad Blockers installed on their web browsers. That's a lot of people, so is this trend going to be a problem for marketers who want to show ads to folk? Listen up to this episode where I talk to Abbey Schoenberg who is the director of marketing at fancy.com and has spent the past 12 years working with direct-to-consumer brands, building campaigns, programs, and strategies to drive brand love and generate...

Duration:00:27:32

Content Marketing For Boring Industries Like Accounting & Law!

11/30/2020
This is a really interesting chat with Veronica who used to be a Chief Financial Officer (CFO) and is now a content marketing strategy consultant specialising in industries like accountancy, law and insurance. We talk about how to make our content more interesting and useful pus how to introduce video marketing into these industries. During the interview Veronica mentions video apps Wave and Loom so nip over and take a look. Make sure you also check out my podcast interview with the Chief...

Duration:00:32:32

Personal Branding on LinkedIn Without SHOUTING Part 2

11/23/2020
In the second part of the chat we're talking about ego and how to stop yourself from posting thoughts that may seem a good idea at the time but probably aren't! We also talk about video posts and how to make your profile become more inviting. Megan offers huge amounts of insight and tips. You can find her on LinkedIn and on her website Relevant Business. Megan also has a LinkedIn Profile Checklist available on her website. Can I quickly mention is that Not Another Marketing Podcast is...

Duration:00:23:27

Personal Branding on LinkedIn Without SHOUTING Part 1

11/16/2020
In the first part of a two part chat we're talking about how to become more comfortable on LinkedIn and how to cull and mute some of your connections so you don't get the shouty people popping up all the time in your feed! Megan offers huge amounts of insight and tips. You can find her on LinkedIn and on her website Relevant Business. Megan also has a LinkedIn Profile Checklist available on her website. Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd...

Duration:00:21:26

Should you write a book for your business?

11/9/2020
Are you thinking about writing a business book? Maybe something to help generate leads and sales or a legacy book at the end of your career? This episode is for you. I spent some time talking to the brilliant Laura Gale who has ghostwritten over 15 books, edited a whole lot more and runs Laura Is Writing that helps entrepreneurs to write, publish and market their books. Make sure you check out Laura's own books on her website. Download "How To Write This Book: Write, Publish and Market...

Duration:00:27:51

3 Things Everyone Should Understand About SEO

11/2/2020
This is a must listen for anyone who's trying to get better search results without spending a fortune on SEO experts. There's a lot you can do yourself. Arron is responsible for SEO and growing organic traffic for highspeedtraining.co.uk who are an online training provider in the UK. In his first year of being responsible for High Speed Training's organic search presence Arron was able to increase traffic by 30% and revenue by 25% making it the fastest growing channel in the business at...

Duration:00:25:35

Internal Marketing. What Is It And How Can It Help The Customer Experience?

10/5/2020
Internal Marketing is usually thought as something only big companies do. Can SMEs and smaller businesses use some of the tactics to help provide a better customer experience? In this episode I'm talking to Chris Wallace from marketing consultancy firm InnerView. Chris draws from over 20 years of sales & marketing experience and explains some of the techniques involved in marketing to staff, why you should do it and he offers a couple of great examples near the end of the pod. You can...

Duration:00:26:52

A Beginners Guide To Google My Business

9/28/2020
If you want to know more about Google My Business then you've come to the right place. Sometimes it seems that Google almost tries to confuse us with the tools and services it offers and I hear from a lot of folk who get started with Google My Business and then give up. Treat this podcast a bit of a beginners guide. John shares a huge amount of knowledge talking about the importance of reviews and how often we should post updates. You can find John on LinkedIn and check out the website at...

Duration:00:26:11

Building B2B Influencer Partnerships

9/7/2020
We all know about business to consumer influencers, most are found selling other people's wares on Instagram but what about influencers within the B2B world? On this episode of Not Another Marketing Podcast I'm talking to award winning marketer & the author of Brand Breakthrough, Margie Agin. We discuss B2B influencer marketing, how it works and if it's worth it. Margie talks us through the process of how to find influencers, how to keep them happy and work with them as partners to help...

Duration:00:27:23

Video Marketing Tips, Insight & Advice

8/31/2020
Are you struggling with your video marketing? Do you know you should be doing better? I certainly struggle with video and in this episode of Not Another Marketing Podcast I'm talking to the CMO of wave.video Daniel Glickman. The next half hour will make the process of video marketing make sense. Daniel offers up massive amounts of knowledge and insight on how to generate leads, sales and more authority & trust using video. You can find Daniel on Twitter @cmoconfessor and on LinkedIn. Check...

Duration:00:31:41

Are we losing some marketing creativity in a world of digital?

8/10/2020
If you're feeling a bit stuck on the creative side of things then this episode is for you. Susan Meier is a sculpture artist and marketing expert and has worked with some of the biggest global brands including Samsung, Unilever and Gilead. We can sometimes get trapped in data and spreadsheets and its always good to be able to step back and experiment a little. Susan offers us a huge amount of insight about how to be more creative with your marketing efforts so if you're trying to get those...

Duration:00:24:15

Should a business or startup launch a podcast?

8/3/2020
A podcast can really help a small business, freelancer, solopreneur or startup build trust, authority and connect better with clients or customers. Being able to improve trust usually leads to better sales, leads and happier clients. In this episode of Not Another Marketing I talk to Alban Brooke from podcast host Buzzsprout and he shares a huge amount of insight and knowledge. Alban has also written an amazing guide on how to start a podcast that's been read over a million times and...

Duration:00:30:01

What is marketing personalisation & is it getting a bit creepy?

7/27/2020
Marketing personalisation can be a powerful tool for targeting niches and getting your message to the right people but what constitutes personal marketing and when does it start to get a little bit creepy? In this episode on Not Another Marketing Podcast I'm taking to Andrew Hally, the Chief Marketing Officer of Bynder which is a digital asset management tool that helps marketing teams to collaborate in the cloud & store/find all their important digital assets. Can I quickly mention that...

Duration:00:23:58

Improving Our Content Marketing

7/16/2020
Content marketing is something every marketer does. It's the web pages we create and the landing pages we build but do we focus enough time on what the customer wants rather than what we want from the customer? In this episode of Not Another Marketing Podcast I'm talking to Paxton Gray, Executive Vice President of digital market agency 97th floor. We talk all things content and Paxton offers lots of tips and advice on how to driver better results. During the episode Paxton mentions his...

Duration:00:27:37

Marketing Automation. The good, the Bad & the Chat Bot.

7/7/2020
The words Marketing Automation are thrown around quite a bit and the topic can sometimes be seen as a dark art, something that only giant companies do but that's not true at all. Automating in an intelligent way can lead to better results and happier customers for any size of business. In episode 74 of Not Another Marketing Podcast I'm talking to Mike Maynard, CEO of Napier B2B. It's a really interesting chat about email automation, chat bots and a lot more. You can find Mike on LinkedIn...

Duration:00:31:07

What's The Future Hold For Freelance Marketers

6/18/2020
The marketing freelance world has taken a massive hit over the last few months with contracts being cancelled, budgets being cut and a lot of people getting a bit nervous about the future. In episode 73 of Not Another Marketing Podcast I'm talking to George Papadeas who's COO of The HOTH and FreeUp about what he's seen happen to the marketing industry over the last few months and what he thinks the future holds for freelancers. George has a huge amount of inside knowledge to share and if...

Duration:00:24:54

The Biggest SEO Myths Debunked

6/10/2020
There are many myths surrounding SEO. Far too many and we're all probably guilty of using some of them at some point of time. In episode 72 of Not Another Marketing Podcast I'm talking to author and SEO expert Damon Burton about some of the biggest SEO myths so you can avoid them in the future. Damon has been featured in Forbes, Entrepreneur Magazine, BuzzFeed and USA Weekly & has written a free SEO book called Outrank that you can find at freeseobook.com. If you want to connect with...

Duration:00:29:28