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The Digital Marketing Podcast

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Location:

United States

Genres:

Talk

Language:

English


Episodes

Email Optimisation

10/25/2018
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We speak to Philip Storey from Enchant Agency who specialise in helping brands to improve their email marketing. Philip walks us through the art of email optimisation, exploring some tried and tested techniques and frameworks that any email marketer will be able to take and apply to their own email activity to drive improved results. We explore the culture needed for optimisation to thrive in an organisation and gain a measure of the change getting that culture for optimisation can bring...

Duration:00:25:29

Should Your Brand Podcast?

10/16/2018
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Podcasting continues to go from strength to strength with international consumption of podcasts growing steadily. With such consistent growth in its consumer base, we thought it was time we explored podcasting as a marketing medium with great potential for anyone looking for a new and exciting way to build and engage with a loyal audience. In this Episode, Ciaran speaks to podcasting veteran and expert Rob Walch and VP of Podcasting Relations at Libsyn, the worlds largest podcasting...

Duration:00:32:25

Learn Affiliate Marketing

10/10/2018
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Back in August, we met up with Bruce Clayton, co-founder of Optimus Performance Marketing, a multi-award-winning affiliate marketing agency dedicated to driving growth and sales for e-commerce business. Specialists in Affiliate marketing, operating across global territories, Bruce and his team have gained an industry-wide reputation for honesty and excellent results. In our first two-part interview in one episode, Ciaran explores with Bruce exactly what Affiliate marketing is and how it...

Duration:00:50:36

Yes, You Can Innovate

10/1/2018
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Ciaran speaks to writer and CEO, Natalie Turner from The Entheo Network, a global leadership innovation company that provides consultancy and training services to help individuals and organisations create new products and services whilst building innovation skills, capabilities and culture. We discuss Natalie's book 'YES, YOU CAN INNOVATE', a practical how-to-guide to help you develop your innovation strengths. The book is designed to help people around the world get better at making new...

Duration:00:28:51

Understanding Conversational AI

9/21/2018
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Powered by artificial intelligence, chatbots are cutting-edge software applications capable of having highly personalised and engaging conversations with your customers in messaging apps like Facebook Messenger, on voice platforms like Amazon Alexa, Google Assistant and Siri, or directly on your website or app. It’s easy to be sceptical about AI and Chatbots and how they have been implemented in a lot of cases which leads to a rather disappointing experience. The explosion of build it...

Duration:00:46:07

Custom Audiences and Retargeting

9/7/2018
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Do you properly target your display ad campaigns or do you follow more of a carpet bombing strategy? As marketers, it's easy to get hooked on showing adverts repeatedly to get results and argue how effective this is with your results data. However, given how much aggressively retargeted Ad campaigns are disliked universally it is no wonder that consumers and audiences are fighting back with ad blocking software. Research has shown that 11% of users globally have ad blockers installed on...

Duration:00:16:55

Top Tips for Live Video Broadcasts

8/30/2018
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If you listened to our recent podcast interview with Michelle Carvill called 'Get Social', you may well recognise this weeks guest. When Michelle and Ciaran caught up to talk about her Book “Get Social, they also talked about all sorts of other things, and one of them was Michelle’s experience working with facebook live broadcasts. It's always great when you get to meet up with other marketers who have learned how to make a new medium work for them through actually experimenting and using...

Duration:00:21:01

Awesome Competitor Benchmarking Tools

8/19/2018
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Daniel and Ciaran take an in-depth look at online tools to help you with any competitor benchmarking you might need to conduct. These tools are all ones we have tried and tested over the years and include a few which were never intended to be used that way but they work and do a good job if you understand what it is you are looking at. Some of them are paid for services but a lot of them are free and all of them are worth checking out. Have we missed any of your favourites? Drop us a line...

Duration:00:23:27

Get Social

8/14/2018
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Ciaran talks to Michelle Carvill acclaimed author and founder of digital marketing and social media agency Carvill Creative. We explore Michelle's research for her recently published book " Get Social- Social Media Strategy & Tactics for Leaders." Wherever your business is based, and whatever it does, you can guarantee that your customers and competitors, your employees and stakeholders, your promoters and detractors live and breathe social media. Michelle argues that if you want to be an...

Duration:00:20:48

Effective Stakeholder Management

8/6/2018
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Increasingly as digital channels have more and more impact on the success of the overall business, marketers are being tasked with driving change within organisations as they seek to transform systems and processes so they are aligned with the fast-moving demands of customers in every marketplace. A key skill in bringing about transformation and change is stakeholder management. Daniel shares with us his own approach to stakeholder management with some simple, easy to follow guidance on...

Duration:00:27:56

Benchmarking and improving your digital marketing skills

7/29/2018
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For a while now we have been doing the Digital marketing Skills Test which helps you to benchmark your marketing skills knowledge and provides you with content that will help you improve and master more subject areas. Recently we launched a Digital Skills Benchmark Report together with the CIM ( Chartered Institute of Marketing) . This report pulls together a full report on data from thousands of these benchmark tests, breaking skills down by industry and seniority. In this episode Daniel...

Duration:00:22:51

YouTube SEO Guide for Brand Marketers

7/13/2018
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YouTube has for a long time been know as the world's second largest search engine but with over 50 years of content uploaded every day its easy for your video content to never really get found by the audience you made it for. Understanding how YouTuberanks the content it indexes is vital if your video content strategy is going to work. Ciaran talks to Rob Wilson, Video Spokesperson for VidIQ about their platform which helps you to view some great publically available metrics that YouTube...

Duration:00:33:45

The Joys of WordPress

7/4/2018
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Wordpress is one of the most popular content management systems with many businesses, both large and small, relying on it for managing their day to day website updates and online content. Daniel and Ciaran take a fresh look at WordPress warts and all. We discuss keeping WordPress updated, Wordpress security, Cheap shared WordPress hosting, plugin bloat, documenting customisations. We also look at Wordpress.com premium hosting. We also discuss WordPress themes both free and paid as well as...

Duration:00:17:48

The Death Of Content Marketing

6/20/2018
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For some time now marketers have noticed that content marketing is getting harder. Are you focussing enough on promoting the content you are producing or are you in a rush to burn through as much material as you can to get through that week or month? We explore how to make more of the content you are producing and how to track its impact more effectively. Social sharing appears to be an activity in decline, and dark sharing is becoming more and more common. We discuss dark sharing and more...

Duration:00:21:30

Strategic Positioning And Brand Purpose

6/11/2018
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Daniel walks us through strategic positioning an brand purpose, breaking down what it actually means with some simple, practical guidance and examples of various brands who have set about achieving clarity on their positioning by putting a very clear and believable purpose behind all their activities. Is your positioning and brand purpose clearly behind all of your current marketing activities? We also announce our new Target Internet Free Membership Resources. Sign up for free and access...

Duration:00:12:46

What is Messenger Marketing?

5/28/2018
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Digital Marketing Podcast listener Jayden Maharaj from Axis Marketing talks us through Facebook Messenger Marketing. What is it? How does it work? And how can it be used effectively to help drive one to one communication with your audience at scale? Based In Vancouver Canada, Jayden and his team have been assisting businesses to set up effective social media advertising programs designed to build more business and have been effectively harnessing Facebook Messenger for their clients over the...

Duration:00:21:13

Influencer Marketing

5/19/2018
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Daniel and Ciaran discuss influencer marketing, warts and all. Ciaran shares why he finds influencers such hard work and in many cases such a poor ROI on the effort that goes into recruiting them. (We know they aren't all bad but the bigger they are the harder they are to deal with in Ciaran's experience) In today's celebrity sceptical world, we think advocates are a far more genuine way to get the most out of what is traditionally termed 'Influencer marketing' You get to give genuine fans...

Duration:00:15:31

How To Start Building Effective Adwords Campaigns

5/8/2018
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Ciaran and Daniel walk us through how to go about planning and building an effective Adwords campaign using a process that is quick to do and gets excellent results. With a little bit of basic knowledge you can be getting targeted traffic to your website for a fraction of the cost your competitors may well be paying. The secret is to build highly focussed highly targeted ad-groups within your campaign and to follow a sensible and cautious bidding strategy that grows as your campaign achieves...

Duration:00:23:40

Social Media Process & Planning

4/24/2018
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Social Media can be massively time consuming. Unless you have a robust process behind its management things can slip. In this episode, Daniel shares with us an effective way to approach social media to maximise the impact while minimising the amount of time you need to spend processing your social day to day tasks. Ciaran also has some practical tips on how to implement URL Google UTM code tracking in Google Analytics which for larger organisations can help to much more effectively know what...

Duration:00:17:36

10 Myths of E-commerce- Part II

4/17/2018
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In part 2 of this interview, Jon Woodall, founder of Space48 and I continue our discussion on 10 e-commerce myths. We explore the widely held belief that every e-commerce business can become an overnight success. We also discuss some common mobile website conversion myths and explore the strategy of shooting from the hip and not needing a plan. We also discuss how to identify if you are the problem your business is facing.

Duration:00:14:43