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The Digital Marketing Podcast

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An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

Location:

United States

Genres:

Talk

Description:

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

Language:

English


Episodes

Ad World 2020 Conference Guide to Effective Digital Ads

10/20/2020
As we count down to this year's Ad World Conference in November, we speak to conference speaker Anthony Sarandrea, one of North America's top lead generation experts. Anthony shares with us how his team build and scale social ad campaigns that pull in business at scale. Discover the methodology and formula he uses to create Ad campaigns that drive qualified leads for his clients. Learn how they focus on their audiences needs rather than relying on brand and product features to drive...

Duration:00:24:24

Content Marketing Engagement Strategy

10/9/2020
Want to learn how we boosted our social engagement 1700% with one social post? "You need this!…." :-) In this episode, we share some of the ways we have been trying to up our game when engaging social and advertising audiences. We all know how vital engaging our audience is. Our content marketing relies on it. Despite this knowledge, how much effort are we putting into finding better ways to grab more of our audience's attention so we can drive up engagement and cut through all the online...

Duration:00:31:42

A Strategy Manual with Mike Baxter

9/23/2020
We talk to Mike Baxter, a renowned strategy expert about effective personal and organisation strategy. Mike has spent over 20 years delivering independent front-line consultancy to some of the world's leading companies like Google, Sony Playstation, Cisco and HSBC. Ciaran explores with Mike, what effective strategy looks like, and what kind of environments can accelerate or poison great strategies. Mike shares with us practical steps all of us can take to better align ourselves with all...

Duration:00:28:48

Uncovering SEO Truths with A-B Testing

8/20/2020
Want some new and refreshing perspective on what really matters to Google Search in 2020? If growing organic traffic and updating your SEO strategy is important to you, then listen up. We speak to Will Critchlow about all things SEO A/B Testing. As a Co-Founder and CEO of Distilled, an award-winning global marketing agency, CEO of SearchPilot and now SEO Partner at Brainlabs, Will is one of the top global practitioners of SEO testing with years of experience under his belt. Will walks us...

Duration:00:36:30

Does Digital Advertising Work?

8/12/2020
Tasked with a question and a link from one of our listeners, Ciaran and Daniel explore their thoughts on asking "How?' and "How well online advertising works?" We explore programmatic advertising's tendency to just bombard people with ads they ignore. We also explore if advertising is an Art or a Science. We also explore if Digital can work in isolation, as Ciaran shares the results of an interesting experiment, he ran for a large UK brand. Exactly how can organisations better understand the...

Duration:00:30:08

Bonjoro

7/31/2020
Ciaran speaks to Matt Barnett- founder and CEO of Bonjoro, a platform that helps organisations communicate effectively with individual customers via asynchronous video. Bonjoro has been designed to help you boost customer engagement with perfectly timed personal videos. Matt walks us through how businesses are using personal video messages delivered via email to engage and reward customers and to help them take the next steps in their journey as a new or existing customer. Integrate Bonjoro...

Duration:00:34:03

Affiliate SEO

7/20/2020
We speak to Mark Whitman from Guernsey, who runs Contentellect, a creative content agency helping people build content that not only ranks but that converts. Mark talks us through SEO for Affiliates. It's much like Search Engine Optimisation as we all know it but with a massive amount of competition. As we will learn, to succeed in the affiliate world, you really need to sharpen your keyword focus and SEO skills. Ciaran talks to Mark about what they are finding work and also what steps they...

Duration:00:25:42

Twitter, Social Promotion And Facebook Attribution

7/9/2020
Daniel and Ciaran have been exploring what Twitter offers anyone looking to make use of the social network for sharing content and promotions. Ciaran explores how you can make use of more of Twitter's visual features. We've been experimenting with different types of Twitter Cards. Learn what you can do with them and why they are so useful. We explore the promotional mechanisms in Twitter, including Promoted Accounts, Twitter Promote Mode and Promoted Trends. We also explore the multitude of...

Duration:00:20:38

How to be a Better Presenter

7/1/2020
Reuben Milne travels the world, helping marketers from some of the globe's most prominent organisations give better presentations. From corporate keynotes to intensely personal TED-style talks, over the last ten years, Reuben has helped hundreds of speakers translate their thinking into compelling, memorable presentations that resonate for audiences large and small across a vast range of sectors. Join this free masterclass on how to be a better presenter as Reuben shares with Ciaran his top...

Duration:00:36:54

SEO Core Web Vitals & Page Experience

6/18/2020
Daniel and Ciaran explore the recent announcement from Google that they will be changing how their Algorithm works from 2021. We've never seen them give this much detail this much in advance of an Algorithm change, so we think this could have a big impact when it rolls out. Daniel explores what it is and what we now need to look at in order to ensure our websites continue to feature in google's Serps for 2021 and beyond. Learn how Google announced this, what they have said, and how you can...

Duration:00:16:50

Exploring Marketing Skill Gaps in 2020

6/2/2020
Daniel shares with us some key insights and findings from Target Internet's digital marketing skills benchmark. The digital marketing skills benchmark assesses your digital skills in a variety of digital marketing disciplines against industry standards and best practice according to main job focus, level of seniority and industry sector. Using data from an additional 3876 respondents, Daniel explores what's changed since we last published the report in 2018. The more we dug into the data and...

Duration:00:20:53

The Digital Marketing Podcast 10 Year Anniversary

5/22/2020
It's been 10 years since we launched the Digital Marketing Podcast, so we thought we would reflect on some of the changes in digital marketing and revisit the tools we highlighted in our very first episode a decade ago. As all but one of them are no longer with us, we revisit what 2020 offers marketers looking to achieve the same ends. In this episode, we share 30 of our favourite digital marketing tools and resources we regularly make use of or have recently discovered. Discover some great...

Duration:00:32:14

101 Fun Things for Kids to Do While You Work From Home

5/6/2020
We speak to children's activity book author Dawn Isaac about ideas for keeping children entertained and happy while you also balance working from home. Dawn shares with Ciaran a whole bunch of creative ideas that both adults and children, and maybe even your co-workers might enjoy given half the chance. Dawn also gives an interesting insight into her own creative process and a writer and author and mother of 3. We don’t quite cover 101 ideas in this episode, but Dawn has provided us with...

Duration:00:28:56

Neal Schaffer- The Age Of Influence Interview

5/4/2020
Neal Schaffer talks about The Age of Influence, his new definitive guide to influencer marketing. From Fortune 50 enterprises to Grammy Award-Winning musicians, Neal has helped leading brands reach their next level in social media marketing, with his wealth of knowledge and experience. With influencer marketing being such a buzz word, it's easy to roll your eyes and switch off, but we found Neal's approach to the influencer marketing world both refreshing and exciting. Neal shares with...

Duration:00:31:51

Discover Ubersuggest with Neil Patel

4/16/2020
Ciaran speaks to Digital Marketer and New York Times bestselling author, Neil Patel about , a free SEO tool Neil has been developing since 2017. Neil and his team have been hard at work, developing the toolset's functionality from a simple keyword tool to a full-blown SEO app. If you haven't looked at it recently, we think you should look again. The free version is featured-packed, but the new paid-for version gives you a whole host of new and powerful functionality. In this interview...

Duration:00:20:01

Our Remote Working Video Streaming Top Tips

4/1/2020
Daniel and Ciaran are back with their top tips on better remote working using video conferencing and live streaming for meetings and presentations. This episode is all about making your remote working self the best you can possibly be. Whether you are running more remote meetings, video chatting with remote colleagues or speaking to a large online conference, these tips will help you to focus your audience on your message rather than 'easy to trip up on' technical failures. At Target...

Duration:00:23:10

Website User Testing

3/2/2020
All too often, Marketers in a rush to drive results focus solely on techniques to drive more traffic to their websites, but what if we simply made more of the traffic we already have? Daniel walks us through website user / usability testing and highlights some of the performance improvements it can drive. If you have never engaged in this type of marketing activity, you really should. It's such a simple, straightforward and effective way to drive website improvement that in our opinion every...

Duration:00:19:18

Using QR Codes for Marketing in 2020

2/9/2020
We revisit one of Ciaran's favourite marketing formats, The QR code. With both IOS and Android devices now including default support for reading QR codes, they no longer have the requirement to download additional QR code scanners for your audience to be able to use them. We think that's a game changer for the format. Seeking to update his knowledge of what is possible for marketers considering using the format in 2020, Ciaran speaks to Nils Engelking from QR code specialists . Nils’ company...

Duration:00:33:29

Discover SEO Fraggles

1/21/2020
We talk influential blogger and international SEO speaker Cindy Krum from Mobile Moxie about her perspective on how Google is taking steps to better organise and understand the world's information. Discover Cindy's concept of SEO Fraggles and how you can utilise them to show up in Google's search results pages using a variety of different content types. If you are wanting to develop a sharper sense of how Google search is working with and indexing with a wide variety different content types...

Duration:00:43:34

Digital Marketing Trends for 2020

1/7/2020
Welcome to the start of 2020. Daniel and Ciaran are back to explore Daniel's predictions for digital marketing for the year ahead. Avoiding the fanciful future-gazing so often indulged in during January, we are focusing on trends we think will be of the utmost importance to your marketing over the next six months to a year. Under discussion are Social Commerce Posts, Impulse Purchases, Embracing Influencers, Changes to how Google Indexes and serves longer form articles video and Audio. Also...

Duration:00:33:59