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The Digital Marketing Podcast

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An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

Location:

United States

Genres:

Talk

Description:

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

Language:

English


Episodes

Writing For The Web

6/28/2022
Your online audience are a tough crowd. They are “!“ So how on earth do you write copy for the web to engage an audience like that who also have a short attention span? Writing Web Content There are so many different angles to web writing. Writing Web content can take many forms but all of it needs to engage your online readers and target audience. For Search engine optimization you need the perfect page titles and Meta descriptions, for blog posts you need the perfect intro paragraph that...

Duration:00:19:12

Influencer Marketing & The Hottest Social Platforms

6/8/2022
It's hard to know where to start with running highly effective social media influencer marketing. Everyone talks about it, but few have successfully nailed it repeatedly and reaped the rewards Ciaran talks with agency founder Sedge Beswick from SEEN Connects, an innovative that specialises in helping top brands plan, launch and execute highly With a growing stack of successful social campaigns under their belt, SEEN Connects are well placed to talk the talk, and walk the walk when it comes...

Duration:00:30:07

Learn Local SEO

6/2/2022
Nearly every business could benefit from better local SEO, but it can be difficult to know where to start. Most businesses don't even have a Google Business Profile or Bing Places account, let alone taking advantage of the features they offer. In this episode, Ciaran walks us through how to set up and optimise your local SEO using citations, Online directory listings like Google business profile and Bing Places. We also share some great tools to help maximise your local SEO performance and...

Duration:00:22:12

Analytics Masterclass Part 2: Outcomes, Empathy Action & Profit

5/20/2022
In Part II of our Analytics and Data Masterclass, shares his tips for working effectively with your analytics and analysts. Learn how to ask outcome questions rather than questions about marketing activity. These questions will ensure your focus on the company's most important metrics. Conversion Rate & Customer Satisfaction If you aren't keeping an eye on user performance metrics and conversions, as Avinash learned, you can damage your customer satisfaction. Walking in your Customers' Shoes...

Duration:00:17:18

Suck Less! - Data & Analytics Masterclass Part 1

5/13/2022
You’ve been tasked with increasing the success of your marketing efforts, but you don’t know where to start. Big data and analytics is becoming increasingly important in marketing, but it can be challenging to know how to use them effectively. Recording and gathering data on its own doesn’t get you results. You need to shape all that data into a meaningful story. Learn from Google’s , how to tame large amounts of marketing analytics data and use it to increase your success. Avinash spills...

Duration:00:17:02

Effective Display Advertising & The User Journey

4/19/2022
Display advertising can be a great way to reach your target market, but it's often difficult to measure how effective these campaigns are. Without proper measurement, you can't be sure whether your display campaigns are achieving their objectives. Display campaigns are one of the easiest ways to spend your budget, but often, it’s much more challenging to understand how these campaigns are performing as part of an effective marketing mix. This is especially true if you don't understand the...

Duration:00:19:30

Understanding Why Video Marketing works so well.

2/23/2022
88% of marketers say that video marketing provides them with a positive ROI. So why does video marketing work so well? In this episode of the Digital Marketing Podcast, we welcome back Jon Mowat to discuss some of the psychology and methodology behind video’s success. Jon explains in detail the five key areas that he believes make video so powerful; we can touch and feel it, it moves, the extension of personal self, we can target and we can tell emotional stories. Some of his theories are...

Duration:00:21:08

Build Better Video Marketing Funnels

2/9/2022
Video marketing is an area that didn’t really exist until about 5 years ago, but now, more and more businesses are using videos as a way to engage with their customers. So, what actually is video marketing and how can it be utilised to deliver brand growth? In this episode of the Digital Marketing Podcast, Ciaran meets with Jon Mowat, author and founder of Hurricane, a leading marketing agency that offers video strategy, production and activation. A good video marketing strategy is all about...

Duration:00:21:18

Marketing Planning for 2022

1/18/2022
Daniel and Ciaran are back to kick off 2022 with a fresh look at planning and priorities. For the first time, we recorded this episode on video so those of you who want to watch it - now can! Daniel shares his ongoing vision of creation before curation. We explore setting some effective and smart goals and objectives for your year ahead. We also explore some of the new technologies marketers need to understand. We also have quite a heated debate on cookies and the web's reliance on them....

Duration:00:29:39

Digital Marketing Skills Benchmark 2022

12/20/2021
The skills required to succeed in digital marketing are constantly changing, which makes it very hard to keep up with all of these changes. So how is the marketing industry coping with developing and learning all these new skills? Daniel walks us through what Target Internet's Digital Skills Benchmark results tell us about the state of digital marketing at the start of 2022. Published in partnership with the Chartered Institute of Marketing, the 2022 edition of this report has some...

Duration:00:21:00

Audience Insight Tools

12/7/2021
Audience Insight Tools Daniel and Ciaran explore must-have tools for better marketing audience intelligence. These free tools will help you uncover who your website audience is and what they are interested in. Get a greater depth of understanding and clarity than your standard analytics can give you. Discover exactly what your audience do while on your website. Digital Marketing Toolkit UpdateWe all know that digital marketing can be complicated. There are so many tools, and it's hard to...

Duration:00:25:11

Is Social Media A Toxic Ingredient?

11/26/2021
Earlier this week, ethical and global cosmetics brand Lush announced their intention to shut down their activity on multiple social media platforms. “The global Lush brand will be turning its back on Instagram, Facebook, TikTok and Snapchat until the platforms take action to provide a safer environment for users. This policy is rolling out across all the 48 countries where Lush operates. “ In the wake of this news, Daniel and Ciaran discuss ‘Is Social Media Toxic?” exploring different angles...

Duration:00:22:04

Culture Ate My Brand

11/18/2021
If culture is the foundation of every successful brand, is your organisation fundamentally doomed? Does your organisation settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings? It doesn’t have to be like this. We speak to Mark Miller and Ted Vaughn, the cofounders of Historic Agency about their work as a brand strategy company that helps ambitious brands do more good. They believe in mediocrity's potential for greatness through understanding culture at all...

Duration:00:32:58

Evergreen Content, Content Calendars & Effective Content Titles

11/11/2021
Are you using the right strategies to get people excited about your marketing content? Daniel and Ciaran take a deep dive into the ongoing issues around creating great Evergreen content that continually works. They explore keyword research techniques and how to create better performing titles, so your stands out among other competing organic content in its niche. Also under discussion - how to craft better hero content by making the most of your Content Calendar. Daniel shares how to further...

Duration:00:22:41

Email Attraction

11/4/2021
How well do your day to day emails work for you? How well do you think they work for those that receive them?! Do they bore or thrill? Do you always get back what you need? Face facts, a lot of those emails you rattled off in a hurry today were pretty awful and they probably had a lacklustre response. What if we could help you change all that? What if, every email you sent out today was awesome and got just the right response? We recruited international marketing, business branding and...

Duration:00:31:36

App Store Optimization

10/9/2021
How can you use App Store Optimisation to improve your app store rankings? With more than a million apps available on the Apple and Google Play stores, it's hard for users to find the right one. It's even more challenging for developers to get their apps noticed in this crowded marketplace. Leading Global App Store Optimizer, Cindy Krum from Mobile Moxie, gives us a masterclass in how ASO works and how you can use it effectively as part of your overall marketing strategy. Closely related to...

Duration:00:31:41

The Digital Transformation Toolkit

9/27/2021
Are you looking to transform your business? Digital transformation has been a hot buzzword in the world of business for a while now. It’s a term that describes how companies are using technology to change their operating models and become more agile, responsive, and customer-centric. But it can be hard to know where to start when it comes to digital transformation. This episode highlights a valuable resource Daniel has developed to help any business start or further refine its transformation...

Duration:00:21:45

'Apple Mail-Geddon!'

9/17/2021
One of the most exciting announcements at Apple's June 2021 event was that they would be updating their Mail App. As a result, Apple Mail Privacy Protection will soon be an option for Apple Mail users. For Apple Mail users it's all great news on the privacy front but for marketing it creates some issues. This feature will radically change what you can measure with your email marketing. Are you gating your content to maximise the email addresses you can gain? We explore why that tactic could...

Duration:00:24:27

New toolkit additions

8/27/2021
Recorded just before our summer break, Daniel and Ciaran share a few of their favourite digital marketing tools from our new toolkit. This new toolkit is a collection of marketing tools curated by Daniel's students. The complete toolkit comprises some great tools that we have never mentioned before on the Podcast or Target Internet.com. We are giving it away exclusively for podcast listeners. Get your copy at Target Internet.com/podcast With the tools we share in this episode, you can...

Duration:00:18:06

Thinking Like An Entrepreneur

8/12/2021
Daniel and Ciaran interview Richard Lucas, a successful business and social entrepreneur from Poland. Joined with a live studio audience of students from the Digital Leadership Programme, we explore the intersect between marketers and the entrepreneurial class. Richard has an extensive background in investing in and supporting small and medium-sized businesses. He knows the ins and outs of how to make business work as well as what can get in the way when it comes time for a company's success...

Duration:00:29:23