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The Digital Marketing Podcast

Talk

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

Location:

United States

Genres:

Talk

Description:

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

Language:

English


Episodes

7 Fun Email Marketing Tools

4/30/2021
Daniel and Ciaran share some of their favourite recently discovered tools for helping you with email. Discover a more efficient way for tracking all your competitor's email programmes. Learn how to create more effective emails signatures which look amazing. Need more time for your email? Check out the world's Best No Generator. (Well, possibly the world's best. this is the first 'no' generator we have come across.) We also indulge in some fun AI for crafting creative subject lines or...

Duration:00:16:06

Marketing Content Writing Tools & Techniques

4/26/2021
For marketing, words are everything. But how often do you take the time to ensure your copy is speaking on behalf of you and your company the best way it possibly can? Celebrating over 3 million podcast downloads, Ciaran and Daniel explore writing tools and techniques to help you boost your marketing efforts. Are you fine-tuning your written and copywriting skills to give your marketing messages the best chance of being read? If your words don't get read, they might as well not be there. So...

Duration:00:32:55

The Strategy Is Your Words Interview

3/31/2021
"Here's how to get good at strategy: words. Start with words, continue with words, and finish with words. You have one job - get good at words." Mark Pollard is a man driven by uncovering the truth. A marketing strategist and podcasting legend he's developed his own unique way to simplify complex strategies. Mark Pollard is used to going off-script when he's not satisfied with something--even if that means offending people or really making them sweat till he gets closer to uncovering the...

Duration:00:31:40

Marketing Consent Optimisation

3/18/2021
Discover Consent Optimisation Whether you're a large company or small business, the dreaded cookie consent message has become an inevitable annoyance. But it doesn't have to be! Ciaran speaks to Usercentrics, who help companies achieve data permission and compliance that's in harmony with your marketing strategy. Learn how they are changing the way we think about permissions and ensure that everyone is compliant with GDPR and other privacy regulations. Although cookie permissions can be a...

Duration:00:23:33

The Core Web Vitals Interview

3/3/2021
Ciaran talk's to Jon Henshaw about 'Core Web Vitals,' Google's favourite new way to measure website performance and user experience. Come May 2021 these metrics will soon influence Google's search algorithm. Learn what Core Web vitals are, why they matter, and how you can measure up your own website to see how it performs using . As the founder of Raven Tools and an expert SEO practitioner, Jon Henshaw is an excellent guide on why this new bunch of measurements matter. Jon has a whole host...

Duration:00:30:53

Accelerate your projects with Triple R

2/22/2021
Ciaran talks to Karl Blanks, Co-founder of Conversion Rate Experts and co-author of bestselling CRO book ‘Making Websites Win.’ Karl shares with us their latest big idea, 'The Triple R Technique,' and walks us through how to use it. What Is The Triple R Technique? ‘You can progress much faster if you increase the rate at which you explore avenues and abandon the dead ends.’ Karl shares a simple but incredibly powerful process developed at Conversion Rate Experts to do precisely that. Triple...

Duration:00:32:45

Optimize Your PPC Campaigns

2/16/2021
Ciaran talks with Puneet Vaghela, head of innovation at Adzooma about PPC campaigns and how to optimise and refresh your PPC campaigns. Adzooma specialise in creating ai that helps marketers, so we thought their head of innovation would be the ideal person to explore what all marketers can do to further optimise and improve their Ad campaigns. Want to try something new in 2021 rather than stick with what you know and usually do? We explore some of the neglected channels marketers perhaps...

Duration:00:28:02

Email Marketing Predictions for 2021

2/12/2021
Daniel and Ciaran cover some bonus material from our recent interview on email marketing. Ciaran explores Philip Storey's predictions for what may develop to fruition in the email marketing space in 2021, including Amp for Email. Also, Philip shares with us an email fantasy he has around pay-to-subscribe emails from brands. Could that become a thing? Stranger things have happened, and it is an interesting idea. If the content is strong enough, then why not? Useful Links Enchant Agency Amp...

Duration:00:12:08

Email Marketing in 2021

2/10/2021
Catch up on what's now on offer from the top email service providers for those looking to up their game on email marketing. Does your ESP still make the grade, or are they holding you back? Philip Storey from Enchant Agency spills the beans on what's hot in the email tech world. Philip shares how some of the brands he works with are using email to solve complex customer problems. We also explore the myth of the customer journey. Could you improve simplify that overall 'sequential journey' by...

Duration:00:31:44

Understanding PPC Click Fraud

2/1/2021
How much of your PPC budget gets spent on clicks from people or machines with no intention of buying or converting? Daniel and Ciaran explore the tricky issue of click fraud and how you can help to prevent it. We interview Ilan Missulawin, founder at , one of a growing number of companies who help detect and filter out fraudulent search ad clicks on Google Ads and Microsoft Advertising campaigns. As you will learn, there are all sorts of keyword neighbourhoods that can experience ad click...

Duration:00:24:37

New Year Marketing Resolutions 2021

1/11/2021
Daniel and Ciaran are back for the new year and re-evaluating their focus and what is important for 2021 and the new year ahead. Daniel shares his journey into taming his email inbox, which this year has involved an interesting strategic approach rather than one tool to fix things. The results, as you will hear, have been dramatically positive. Ciaran finally gets tough on link building emails. We also share our thoughts on the importance of conversion rate optimisation and the dangers of...

Duration:00:32:47

How To Achieve Insane Levels Of Social Sharing

12/17/2020
Daniel and Ciaran share the last of their Yulekit tools. Today we share a resource so powerful and useful dare not actually share its name. Used in the right way, this tool really can supercharge your social sharing. The trick as with many things in digital marketing is to make sure that what you are sharing is of excellent quality and useful. ( Caution: It won't work on content where you are 'overly sales-y' or heavily promotional.) We have been using this tool successfully for the last 18...

Duration:00:12:16

Conversion Rate Optimization Tools & Tips

12/17/2020
Day 11 of our Yulekit 12 days of Christmas. Daniel and Ciaran share some of their favourite conversion rate optimisation tools and resources. Pay careful attention. We believe this episode and the advice it contains could make a radical difference to the results you all deliver over the next 12 months if you follow the advice and learning we recommend. Best of all the advice and the resources we are directing you to are free so you really have nothing to loose. Useful Links Convert Flow...

Duration:00:10:21

Digital Marketing Automated Checking Tools

12/16/2020
Daniel and Ciaran explore useful tools that automate checking important things at scale to drive improved performance in your digital campaigns. Daniel shares TheChecker which can be used to clean up your email lists. Doing this can save you money, but it can also dramatically improve your open rates and click-through rates for email campaigns. Nobody wants people on their list who are never going actually to get the email you sent in the first place. TheChecker can help you to clean up your...

Duration:00:08:05

Creating Ai Generated Video Presenters With Synthesia Beta

12/15/2020
Daniel shares with us an amazing tool for creating AI generated Video from a script, and ciaran’s mind goes into overdrive dreaming up ways to use this technology creatively in your marketing. We also explore some of the potential pitfalls and ethical questions around using such ‘fake real’ tech. We don’t think it’s quite ready to completely fool the real world yet but it is to our mind ‘fully functional’ and ‘perfectly operational’ as Synthesia’s brilliant beta shows. It’s only a matter of...

Duration:00:10:46

Social Media Listening Tools

12/14/2020
Daniel and Ciaran explore their favourite social media listening and monitoring tools and discuss how brands and organisations can get the most out of them. With these tools, you very much get what you pay for. You can of course opt for the all singing and all dancing Brandwatch which really is in a class of its own. However, there are also some great entry-level and mid-level tools that can cover a lot of ground with social listening without blowing your budget. Useful links Brandwatch...

Duration:00:09:09

SE Ranking SEO Suite

12/13/2020
Daniel and Ciaran take a fresh look at SE Ranking, Our favourite, complete SEO Tool Suite. We use this for all our SEO reporting and focus and have done for many years now. SE Ranking has really come of age this year with a recent overhaul and upgrade of the entire suite. It’s now so much more than just a ranking tool, and it offers all sorts of useful data sets and features at a price everyone can afford. We explore some of the highlights and features we love. If you haven’t already, check...

Duration:00:07:55

Get VidIQ - Our favourite Video SEO Tool

12/12/2020
Daniel and Ciaran explore VidIQ, a plugin for Chrome and Firefox that gives you a detailed SEO analysis of any video you watch on Youtube. Explore with us how you can use this to analyse your videos to help them surface and get found. It is also amazing to analyse other's videos that are ranking highly in YouTube search. Doing this will teach you a lot about what matters to YouTube and also give a good indication of which videos you might be able to knock off their top spot without too much...

Duration:00:10:07

Exploring Oculus Quest 2 Virtual Collaboration

12/11/2020
Daniel and Ciaran discuss the Oculus Quest 2, the new virtual reality headset from Facebook. If you have only ever experienced mobile phone-based virtual reality, this device is an utter revelation. It's a fantastic gaming platform and a tremendous amount of fun. Nothing you have experienced to date using your mobile phone even comes close to what this hardware can do. We have been exploring how we might use the Oculus Quest 2 for commercial applications. Hear what we found and what...

Duration:00:11:45

Digital Marketing Yulekit Day 4

12/10/2020
Today we are going to cover a tool we mention a lot, but with a difference. Daniel and Ciaran explore what advantages the offers anyone looking to up their content marketing game. Upgrading to Pro gives you lots of value-added features you won't have seen in the free version you have probably all used. For a start, you get unlimited searches, but for one monthly fee, you also get unlimited users for your organisation. Daniel also shares how you can work this into your content marketing...

Duration:00:07:59