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United States
Description:
Insight, Events, Resources - O'Reilly Media
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English
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webprod@oreilly.com
Episodes
Authors as marketers
11/26/2012
Authors are always looking for an edge. In a world where thousands of new traditionally- and self-published books are released every month it’s hard to rise above all the noise. We’re launching Author (R)evolution Day at TOC NY in February …
Duration:00:20:54
The complex world of copyright, licensing, and piracy
10/23/2012
Our TOC theme this month is “legal” and I thought it would be interesting to have a conversation with Bill Rosenblatt covering a variety of topics in the legal realm. Bill is a recognized authority on intellectual property in the …
Duration:00:40:52
Kindle file format and Amazon’s walled garden
10/2/2012
A couple of weeks ago I interviewed the IDPF’s Bill McCoy about the current state of EPUB. As I mentioned in that conversation, EPUB is the format used by pretty much every device not named “Kindle.” But since the Kindle …
Duration:00:14:26
HTML5 is the way forward
9/5/2012
Our TOC theme for August was platforms and we transition to the theme of formats in September. In a couple of earlier interviews we talked about the future of iOS and Android as publishing platforms. I also wrote a piece …
Duration:00:21:18
Navigating the Android market
8/30/2012
It’s “platforms” month here at TOC and we covered the current state as well as future predictions for iOS in an earlier article. Now it’s time to shift the focus to Android. It didn’t take too long for me to …
Duration:00:17:18
Current State of the iOS Platform
8/21/2012
We’re focusing on platforms this month and Apple’s iOS is still the one to beat. Android has momentum but recent reports indicate it’s still not a serious threat to iOS, at least not on the tablet front. The much-rumored iPad …
Duration:00:13:03
Data-driven publishing is the future
8/9/2012
As our industry shifts from print to ebooks we’re discovering a wealth of new data to study. Retailers hold most of the cards for this data, but a startup named Hiptype is looking to change that. In the interview below, …
Duration:00:17:08
The agency model’s impact on ebook pricing
8/6/2012
The agency model has played a key role in ebook pricing models, and the DOJ’s recent ruling has generated a large number of responses from the community. One of the more interesting ones was from Simon Lipskar, President of the …
Duration:00:37:27
The value of free
7/25/2012
This post is part of the TOC podcast series. You can also subscribe to the free TOC podcast through iTunes. We’ve been talking about pricing in July, and how could the conversation be complete without coverage of the free content …
Duration:00:13:39
Pricing lessons learned from a publishing startup
7/12/2012
In this TOC podcast, Demibooks CEO and co-founder Rafiq Ahmed talks about challenges in the ebook tools space and how his startup is handling pricing.
Duration:00:14:57
Amazon as friend and foe
7/3/2012
In this TOC podcast, Greenleaf Book Group founder and CEO Clint Greenleaf shares a unique perspective on working with and competing against Amazon. He also addresses the DOJ lawsuit and offers thoughts on the future of ereaders.
Duration:00:07:16
Direct sales should be a publisher priority
6/27/2012
In this TOC podcast, Logos Bible Software president & CEO Bob Pritchett talks about the importance of customer engagement, building direct sales channels, and how to beat Amazon.
Duration:00:17:27
Depth and immersion give static print images new digital life
6/21/2012
In this TOC podcast, medical illustrator Laura Maaske talks about creating digital imagery, the move from print to digital, and how publishers need to adjust their thinking.
Duration:00:09:27
For many publishers, direct sales is an untapped opportunity
6/13/2012
In this TOC podcast, OR Books co-founder John Oakes talks about the importance of a direct to consumer channel and why OR Books has made it a priority.
Duration:00:18:26
Social reading should focus on common interests rather than friend status
5/21/2012
In this TOC podcast, we hear from ReadSocial co-founder Travis Alber on why they're building their platform without tying it to your social graph.
Duration:00:18:26
As transmedia publishing evolves, experimentation is the name of the game
4/25/2012
In this TOC podcast, Verane Pick talks about her work at Counter Intelligence Media. She also talks about gaming mechanisms and hints that gaming techniques may become an "engagement silo" in a future project.
Duration:00:17:46
Books should be as easy to create as websites
4/2/2012
In this TOC podcast, PressBooks founder Hugh McGuire talks about the current state and future plans for this new book production platform PressBooks.
Duration:00:11:57
Context matters: Search can't replace a high-quality index
3/28/2012
In this TOC podcast interview, BIM Publishing Services CEO Kevin Broccoli talks about how indexes can and should evolve in the digital world. He says dynamic, linked indexes can be used as cross-selling tools and that index mashups are the way of the future.
Duration:00:14:46
The vision behind Yahoo's Cocktails platform and Livestand app
3/26/2012
In this TOC podcast, Yahoo architect fellow and VP Bruno Fernandez-Ruiz shares Yahoo's vision of the Cocktails platform and Livestand project. He also says Mojito, a component of Cocktails, soon will be open sourced.
Duration:00:15:40
No more book app sifting: PlayTales designed its bookstore within an app
3/21/2012
In this TOC podcast, Anna Abraham, marketing and PR manager at PlayTales, talks about what makes PlayTales unique and describes how they've embraced the opportunities in children's ebook publishing.
Duration:00:05:37