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Edge of the Web is a weekly SEO podcast discussing all things within SEO, Social Media, Content Marketing and Digital Marketing. Hosts Erin Sparks, Douglas Karr, and Tom Brodbeck discuss the latest news and trends in the SEO industry as well as interviews with some of the top names in Digital Marketing. Visit our website at http://www.edgeofthewebradio.com/ to see all of our past shows and videos.

Edge of the Web is a weekly SEO podcast discussing all things within SEO, Social Media, Content Marketing and Digital Marketing. Hosts Erin Sparks, Douglas Karr, and Tom Brodbeck discuss the latest news and trends in the SEO industry as well as interviews with some of the top names in Digital Marketing. Visit our website at http://www.edgeofthewebradio.com/ to see all of our past shows and videos.
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Indianapolis, IN


Edge of the Web is a weekly SEO podcast discussing all things within SEO, Social Media, Content Marketing and Digital Marketing. Hosts Erin Sparks, Douglas Karr, and Tom Brodbeck discuss the latest news and trends in the SEO industry as well as interviews with some of the top names in Digital Marketing. Visit our website at http://www.edgeofthewebradio.com/ to see all of our past shows and videos.




3725 East Southport Road, Ste A Indianapolis, IN 46227 317-882-8500


EP 275: Why Facebook Ads Work w/Mojca Zove

There is always something new with Facebook Ads and so we're learning what's new with Mojca Zove, founder of Super Spicy Media. She runs a Facebook Ad Agency for 7-Figure agencies and so we wanted to pick her brain on what tactics and strategies she's using for those larger companies. Plus, there are a couple of different instances of when a Facebook Ad campaign is a BAD idea. When should you avoid Facebook Ads? Find out, today on the EDGE. Sponsor EDGE of the Web is brought to you by Site...


EP 274: Everything You Need to Know About Quora Ads w/Joe Martinez

While most of the advertising conversation is taken up by Facebook and Google, there are some lesser-known channels that can get you some great results. Joe Martinez, the Director of Paid Search and Community, is a huge fan of Quora Ads and we wanted to have him on the show to get a break down of this advertising channel. What are Quora Ads? How do Quora Ads work? What type of results can you get with Quora ads? Get answers to all of your questions on Quora in this episode. Plus - have you...


EP 273: Breaking Down Silos in Marketing Agencies w/Paxton Gray

Departmental silos are seen as a growing pain for most organizations and Paxton Gray, VP of Operations at 97th Floor, joins us on the show today to help us learn how he breaks down this organizational barrier. How does this silo mentality start and why is it unhealthy for an agency? How do we prevent silos from appearing again? And with his role at 97th Floor, we wanted to learn more about he brings on new talent and how he keeps education a priority in the organization as it grows. All...


EP 272: Differences Between YouTube and Facebook Video Ads w/Cory Henke

Cory Henke is the CEO and Founder of Variable Media and he just recently spoke at SMX Advanced and SMX West about YouTube and Facebook Video Ads. We covered a variety of topics in this episode including: Lean Back vs. Lean Forward environments - Facebook audience's tend to be lean forward while YouTube and TV have lean back audiences Vertical Video - it works and why you should try it Instagram Stories and IGTV The Differences between YouTube and Facebook in watch time and engagement All...


EP 271: The Creative Curve w/Allen Gannett

We've been spoon-fed the notion that creativity only comes from geniuses - either we have that gift or we don't. But Allen Gannett, CEO of Trackmaven, says that isn't true and recent research shows that there is a predictable science behind achieving success in any creative endeavor. His new book "The Creative Curve: How to Develop the Right Idea at the Right Time" is out on June 12 and with this book, Gannett hopes to overturn the mythology around creative genius. Sponsor EDGE of the Web...


EP 270: Busting Common AMP Myths w/Eric Enge

It has been a while since we had a show focused on Accelerated Mobile Pages (AMP). And it's been a while since we had Eric Enge on the show too, so we decided to solve both those issues with this episode. Eric Enge is the CEO of Stone Temple Consulting and is a great educator and leader in the SEO community. He has conducted several studies for the SEO industry, including voice search and smart assistants. But he has done lots of work and studies with AMP too. Most of this episode is spent...


EP 269: The Importance of Conversion Optimization & Split Testing w/Chris Dayley

On this episode, we are joined by Chris Dayley, the VP of Testing and Site Optimization at Disruptive Advertising. He has a great background in SEO and conversion optimization with starting his own agency in 2014 which later merged with Disruptive Advertising. In this episode, we highlight some of the news of the week and then dive deep into conversion optimation. Here are some of the topics we cover: How do you know what to test? Where to start with split testing? What tools should you...


EP 268: A Beginner's Guide to LinkedIn Ads w/AJ Wilcox

Have you experimented with LinkedIn ads before? We haven't and we wanted to learn more, so we reached out to AJ Wilcox who is the founder of B2Linked.com. They ONLY worked with clients who are doing LinkedIn ads and are a LinkedIn certified ad partner. While LinkedIn ads have been available for almost 10 years now, LinkedIn has been slow to make updates and have been overpassed by the other social network advertising platforms. LinkedIn, though, has a unique network of professionals that...


EP 267: The Fun Formula - How to Make Work Fun Again w/Joel Comm

The "hustle and grind" lifestyle that we used to hearing and some have bought into is a lifestyle that is unsustainable leading to physical ailments, emotional burnout and a darkness in the soul. However Joel Comm, author of the new book "The Fun Formula", says he has found a better way. Who says that work can't be fun anymore? Find out more - TODAY on the EDGE. Download our show today or subscribe to our show on iTunes:...


EP 266: The Importance of Storytelling w/Ashley Ward

If you have listened to our show for a while, then you know how much we love the SEMrush tool. It is one of our favorite tools and it is used every day in our agency. So, we held back our excitement as we talk to Ashley Ward, the Corporate Speaker for SEMrush. Ashley, a former newspaper journalist, has spoken at conferences all over the world about content marketing and shares with us today about the importance of storytelling. Every business has a story to tell and telling that story is...


EP 265: Facebook Video Ads Best Practices w/Akvile DeFazio

This week we're learning how to spruce up our Facebook Ads with video. Akvile DeFazio is the President of AKvertise, Inc. and she is just off her presentation at the SLCSEM Conference in Salt Lake City where she talked about the importance of using video in Facebook Ads. In this episode, we ask her: - The importance of video ads and the results she's seen - What makes a good Facebook video ad? - Pros/Cons of using the boosted post - Does the length of a video ad really matter? - Is there a...


EP 264: The Go-Giver Influencer w/Bob Burg

Today we're talking about a little story that tackles the paradox of achieving what you want by focusing on the other person's interests. No, not in a way that is self-sacrificial, but rather such a way that all parties benefit greatly - which results in both immediate and long-term success. Bob Burg is the author of the new book The Go-Giver Influencer and he is joining the show to talk about his newest parable. You may know his most popular book "The Go-Giver" which has been named by...


EP 263 - Dream Teams - Working Together Without Falling Apart w/Shane Snow

What can we learn from pirate gangs, buddy cops, Jewish soccer kids and a guy who tried to build a dome over a small town in Vermont? Shane Snow, the author of the upcoming book Dream Teams and founder at large of Contently, joins us on this episode to talk to us about the what he has learned from history about what it takes to work together as a team. Plus, have you heard about the impending Gmail update? What will that mean for email users going forward and we're diving more into the...


EP 262: How to Use Podcasts to Improve Your SEO w/Sherry Bonelli

It's a little bit like the movie "Inception" on today's show as we're talking about how podcasting helps SEO...on an SEO podcast. Sherry Bonelli, the founder and CEO of early bird digital marketing, has written a series of articles on Search Engine Land about the benefits of podcasting and how SEOs can use it to help improve their organic presence in the SERPs. So in this episode, we explain our process for every episode of EDGE of the Web and how we use it to help us gain more leads! All...


EP 261: How to Improve Your PPC Campaign with Audiences w/Michelle Morgan

It's not very often we get an in-studio guest for our show, but we were lucky enough to be joined in-studio by Michelle Morgan of Clix Marketing. Michelle is the Director of Client Services of Clix Marketing and she is a regular presenter at SMX and HeroConf - speaking all things PPC. She wrote a great article on Search Engine Journal explaining audience layers and how you can improve your PPC campaign using them. We deep dive into PPC this week on the EDGE! Sponsor EDGE of the Web is...


EP 260: The Marriage of Audience & Intent in Paid Search w/Dan Golden

Dan Golden is the President and Chief Search Artist at Be Found Online, which has been named as the #1 place to work according to AdAge. He's very passionate towards search and we dive deep with him in this show about paid search. He's spent a lot of time learning and testing audience layers in AdWords and has some great insight into targeting audiences with your paid ads. Also, he wrote a great article that every agency and CMO has a problem dealing with - and that's the dreaded budget...


EP 259: Preparing for the Future of Search & SEO w/Jeremiah Smith

Here in central Indiana, we're tired of this cold. It's been a long winter and so we decided to catch up with Jeremiah Smith of SimpleTiger in Sarasota, Florida. He started his own agency in 2007 and now focuses solely on SaaS companies. He's a great SEO and has helped countless companies achieve SEO success and so we pick his brain about advice for SaaS companies, the future of search and where small businesses can take advantage, and we catch up on the latest news in the search industry....


EP 258: Picking the Right Engagement Metrics for SEO w/Cyrus Shepard

What engagement metrics are you using in your SEO campaign? In this episode, we talk to Cyrus Shepard and get his feedback on that question plus we take audience questions! Also, have you seen that Google has begun showing search results with no organic listings or ads? What does that mean for the future of SEO? All this and more - this week on the EDGE!


EP 257: Building SEO Strategies Around Google Search Quality Evaluator Guidelines w/Phil Singleton

A couple years ago, Google released their Google Search Quality Evaluator Guidelines - a training and resource document they use for the Search Quality Evaluators program. This 160-page document was updated last July and we are talking this week to Phil Singleton about what is all in this document. What pieces of juicy gold are in there that you can use to develop your new website and SEO strategy? Find out this week on the EDGE!


EP 256: The State of Publishing in 2018 w/Loren Baker

Fifteen years ago, Loren Baker decided to start up a website (or web journal, at the time) called Search Engine Journal and now it has become one of the most popular blogs in the SEO industry. In this episode, we talk to Loren about the backstory of Search Engine Journal and how it got its start plus we dive into the state of publishing in 2018. We also sprinkle in a little talk about Google Search Console and the latest updates from AMP Conference. All this week and more on the EDGE!