Guest post by Leah Monica, Director of Marketing We all constantly hear about email marketing best practices to help increase our open and click rates – subject lines, concise copy, clear calls-to-actions – but what good are those best practices if our emails aren’t even reaching your contacts’ inboxes? Why do your emails sometimes get […] The post Tips for Increasing Email Deliverability appeared first on The MatriX Files.
Guest post by Tanya Kennedy Luminati, MatrixMaxx Product Manager We’re almost two months past the GDPR deadline, and we’re all still alive! (Well, mostly.) Just because the deadline has come and passed doesn’t mean the fun is over, though. As I’m sure you’ve heard, California has a new GDPR-inspired privacy law coming down the pike, and many […] The post GDPR: Do You Really Want to be Forgotten? appeared first on The MatriX Files.
I was talking to my friend Ben Muscolino at Benel Solutions. Ben’s company does netFORUM implementations and other AMS integrations. Matrix Group has several clients in common and we love working with Benel Solutions. Anyway, we were talking association management software (AMS) companies, how the space is pretty crowded, and how difficult it is for […] The post The Checkbox War is Over: How to Pick a New AMS Partner appeared first on The MatriX Files.
Let’s face it. As marketers, we’re always wondering how to reach more people, get more opens and clicks, drive traffic, and get more conversions. Mobile apps have been terrific at generating visits and conversions because of their ability to send push notifications to users. We’ve all gotten used to the notifications on our phone, as well […] The post Does Your Website Need Web Push Notifications? appeared first on The MatriX Files.
I’ve blogged in the past about Marie Kondo’s best-selling book, The Life Changing Magic of Tidying Up. Last year, my husband and I set about tidying our house, with great success. While I wouldn’t exactly call my house neat and sparse, I am definitely more in control of the clutter. So what’s all this got […] The post The Life Changing Magic of Tidying Your Website: Keep Only What You Love appeared first on The MatriX Files.
Guest post by Tanya Kennedy Luminati, MatrixMaxx Product Manager What are the next steps once you know what GDPR is? Officially start your security/compliance/privacy efforts This is your first step: Read about GDPR on the Matrix Group blog, and start to learn more. Track any efforts Team meetings, staff meetings, webinars, research, actions. It is […] The post What Do I Need to Do to Become GDPR Compliant? appeared first on The MatriX Files.
Guest post by Tanya Kennedy Luminati, MatrixMaxx Product Manager There is a new acronym taking the world by storm right now: GDPR If you’re in Europe, you’ve probably heard of this. If you’re here in the United States, you may not have heard it … yet. But the concepts of Privacy and Security that it […] The post What is GDPR and What Does it Mean for My Organization? appeared first on The MatriX Files.
Last year, my husband and I read Marie Kondo’s “The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing.“ To say this book was life changing isn’t an exaggeration. Besieged by clutter, we went about decluttering our books, clothes, papers, kitchen accessories, and on and on. We gave away over 1,000 books, I […] The post The Life Changing Magic of Tidying Your Website: Part I appeared first on The MatriX Files.
I used to dread my first day back in the office after vacation. After being away for a week or two (or more when I had my sons), I did not look forward to coming back and being buried in emails and getting caught by surprise by someone who needed my urgent attention. But not […] The post How to Make Your First Day Back at Work Productive After a Vacation or Leave of Absence appeared first on The MatriX Files.
I hear this a lot from prospects: Our website search sucks! It seems many organizations are in pain with search. Here’s the thing: a good site search requires an investment of time and money. This investment can be substantial and I think it’s worth it. In many ways, Google has spoiled us. Google is a free, […] The post A Good Site Search Requires an Investment of Time and Money appeared first on The MatriX Files.
I read a lot of RFPs (Requests For Proposals) for website redesigns, and I sit through a lot of demos and presentations. What strikes me is the number of projects where the focus is on the content management system, and not the goals and strategy of the project. Why do we have such an obsession with […] The post A New CMS Won’t Fix Your Broken Web Strategy appeared first on The MatriX Files.
At the ASAE (American Society of Association Executives) Tech Conference last week, I attended a terrific session called “Anytime, Anywhere eLearning: How Mobile Transforms Education.” Wendy Rath and Mary Rehm of PRMIA (Professional Risk Managers’ International Association), as well as Ken Parker from NextThought, did a terrific job of articulating PRMIA’s eLearning journey. Background on PRMIA […] The post Getting Started with eLearning and How Mobile is Transforming Professional...
At AMS Fest a couple of weeks ago, I got a chance to sit down with Reggie Henry, Chief Information and Engagement Officer at the American Society of Association Executives (ASAE). I always ask Reggie “what’s new?” and “what are you thinking about?” Reggie *never* fails to impress me his insights and curiosity. Here are […] The post Lessons from a CIO on Work, Senior Staff Engagement and the Permission-Based Economy appeared first on The MatriX Files.
Have you noticed that the likes and interactions on your Facebook page are decreasing? If so, you’re not imagining it – organic reach on Facebook brand pages fell by 52% last year alone, and Facebook has even admitted that only about 16% of your fans see your updates. Yuck! Why is this happening? With an […] The post Top 5 Ways to Improve Your Facebook Page Reach appeared first on The MatriX Files.