AdLingo
Technology Podcasts
AdLingo aims to explain both the complex and silly issues in the digital advertising industry. We believe that companies of all sizes are leaving a massive opportunity on the table by not taking full control of their marketing strategies, activations, and budgets and simply outsourcing it to third parties. Too many brands are using a marketing model designed 20 years ago and wonder why their returns are falling off a cliff.
Becoming a digital-first brand is not a line item on a P&L. It requires a ground-up overhaul of the marketing department that tosses out the existing playbook.
Sound interesting? Subscribe and see what we mean. It is free.
adlingo.substack.com
Location:
United States
Genres:
Technology Podcasts
Description:
AdLingo aims to explain both the complex and silly issues in the digital advertising industry. We believe that companies of all sizes are leaving a massive opportunity on the table by not taking full control of their marketing strategies, activations, and budgets and simply outsourcing it to third parties. Too many brands are using a marketing model designed 20 years ago and wonder why their returns are falling off a cliff. Becoming a digital-first brand is not a line item on a P&L. It requires a ground-up overhaul of the marketing department that tosses out the existing playbook. Sound interesting? Subscribe and see what we mean. It is free. adlingo.substack.com
Twitter:
@Ad_lingo
Language:
English
Website:
https://www.adlingo.org/
Email:
jim@adlingo.org
Digital Media Plague of Made-for-Advertising Sites
Duration:00:09:04
Return to the Nevada Desert #CES2023
Duration:00:07:21
CTV: $20B Faith-based marketplace
Duration:00:06:55
Podcasters buy their popularity
Duration:00:05:22
Google Million Dollar Goof, Accenture's Neutrality, Amazon OTT, and Twitch Daily Viewers
Duration:00:08:00
ITP, Busted Attribution, and FBI Ad Fraud
Duration:00:20:54