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AdLingo

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Based in New York City, AdLingo aims to explain both the complex and silly issues in the advertising industry. Join us for some clear, direct talk.

Based in New York City, AdLingo aims to explain both the complex and silly issues in the advertising industry. Join us for some clear, direct talk.
More Information

Location:

United States

Description:

Based in New York City, AdLingo aims to explain both the complex and silly issues in the advertising industry. Join us for some clear, direct talk.

Twitter:

@Ad_lingo

Language:

English


Episodes

Google Million Dollar Goof, Accenture's Neutrality, Amazon OTT, and Twitch Daily Viewers

12/15/2018
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Google’s Multimillion Dollar Oops. In an unfortunate goof, Google accidentally set a training campaign live on the network resulting in 45 minutes of a mysterious yellow ad being served across the web. The inventory eaten up by the fake ad amounted to well over $1 million in media cost. Adaptly got scooped up by Accenture in an interesting twist away from neutrality. The world’s largest business consultancies have historically been absent from the digital marketing ecosystem. In the last 18...

Duration:00:08:00

ITP, Busted Attribution, and FBI Ad Fraud

12/14/2018
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Apple has set out to protect the privacy of its Safari browser users by deploying a new piece of technology called ITP (Intelligent Tracking Protection). What’s the point? What’s the impact? Your attribution models are f’ed. How is no one paying attention to this? Ad fraud is back in the news…only this time…the feds are on the case! Help us! This is our very first episode. Your feedback is important. Tweet at us @Ad_lingo or visit our site at adlingo.org to get in touch.

Duration:00:20:54