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All About Digital Marketing Podcast

Technology Podcasts

Welcome to the All About Digital Marketing podcast. Dedicated to insight, news and tips for you to improve your digital marketing. No matter if you're at the start of your journey online, or if you're well seasoned like us, you'll find something in our podcast for everyone. From help with content marketing to insights from marketing professionals around the world. We're dissecting what it takes to get results online. Join Chris Bruno and the team from Social INK on our adventure to create a podcast All About Digital Marketing.

Welcome to the All About Digital Marketing podcast. Dedicated to insight, news and tips for you to improve your digital marketing. No matter if you're at the start of your journey online, or if you're well seasoned like us, you'll find something in our podcast for everyone. From help with content marketing to insights from marketing professionals around the world. We're dissecting what it takes to get results online. Join Chris Bruno and the team from Social INK on our adventure to create a podcast All About Digital Marketing.

Location:

United Kingdom

Description:

Welcome to the All About Digital Marketing podcast. Dedicated to insight, news and tips for you to improve your digital marketing. No matter if you're at the start of your journey online, or if you're well seasoned like us, you'll find something in our podcast for everyone. From help with content marketing to insights from marketing professionals around the world. We're dissecting what it takes to get results online. Join Chris Bruno and the team from Social INK on our adventure to create a podcast All About Digital Marketing.

Language:

English

Contact:

02081235910


Episodes

Episode 130 - 3 EASY Ways To Create Social Media Graphics

4/15/2021
Today’s episode is all about three easy ways to create social media graphics. This is the final episode in the mini-series about graphics. Previously we have talked about graphics we can all make and the different formats including understanding what to post and where based on your audience. We want to give you as much insight as possible into some of the tools that we use to be able to create quick graphic content for your social media platforms. We will not be talking about photoshop,...

Duration:00:26:14

Episode 129 - Engagement Security with Kathleen Booth

4/13/2021
Today’s episode is all about engagement security. Making sure we are secure when being online is so important, especially when more people than ever are working from home. I'm joined by Kathleen Booth, the VP of Marketing at clean.io, the market leader in digital engagement security solutions. They are used by businesses looking to optimize their revenue and buyer experience by taking back control over third-party code on their websites. Before joining clean.io, she spent 13 years in the...

Duration:00:34:46

Episode 128 - How To Format Graphic Posts For Different Platforms

4/8/2021
Today’s episode is all about formatting graphic posts for social media. With a wide range of social platforms, keeping up with the formats can be a challenge. Understanding the platform your target audience are using will provide a better social experience. Each platform has many features, new ways to post, share and create content. All of these can be leveraged by repurposing content to other formats and platforms. Once you know what platform you’re going to use, you can then start to...

Duration:00:13:37

Episode127 - Effective Communication with Dr. Amelia Reigstad

4/6/2021
Today’s episode is all about effective communication. There are more people online than ever before and it’s now essential to be an effective communicator when we’re using social media. I’m joined by Dr. Amelia Reigstad, a specialist in public relations and communications. Amelia is a university faculty member and also an effective communication consultant and coach. Working with organisations, she teaches them how to communicate effectively in the workplace. We take it for granted when...

Duration:00:40:40

Episode 126 - 5 Ideas For Social Media Graphics Posts

4/1/2021
Today's episode is all about Images & Graphics! Yep, that's right. This is the first of a 3 part mini-series, which I figured once complete, would give you all the info you need to make your social media posts stand out a little bit more. Let's start at the beginning. What sort of things can you post on social media, using graphics to help them stand out? We're looking at: We'll also be following this episode up with a couple more to help you know how to format your posts for each...

Duration:00:21:16

Episode 125 - Content Marketing in 2021 with Lyndsay Phillips

3/30/2021
Today's episode is all about content marketing. In 2021, it's safe to say that we all need to create a lot of content to keep those marketing channels moving in the right direction. From blogs to social media, there's a lot to do. That's where Lyndsay Philips, President of Smooth Sailing Business Growth comes in to play. Having started as. VA, looking to find the right balance between working and family life, Lyndsay quickly saw the potential to help her clients when it came to their...

Duration:00:43:19

Episode 124 - A Slight Disruption To Our Usual Program

3/8/2021
Today's episode is a little bit different. Yep, "again?" I hear you say. But it really is. You've probably noticed a bit of disruption to the podcast recently. Fewer episodes going live, not our usual cadence of 2 episodes per week, and maybe even I've been sounding a little under the weather for lack of a better description. Well, all of that comes down to feeling pretty much fed up with the current situation. Lockdown here in the UK is now well into week 9 (I think - I can't even...

Duration:00:10:30

Episode 123 - Should You Trust Your Gut? With Sunil Godse

2/23/2021
Today's episode is all about trusting your gut. Well, your intuition at least. For many people, it comes in the form of that sensation that something's not right. But did you know there is a developing science around what we call intuition? I'm joined by Sunil Godse from Intuitionlogy. He's spent years, interviewing hundreds of business leaders, to better understand what intuition really is, and just how big a part it can play in running and marketing our businesses. Sunil is passionate...

Duration:00:44:20

Episode 122 - Useful Tools To Create Better Video Content

2/16/2021
Today's episode is all about making better video content. We're all looked down here in Europe, and especially in the UK. LoFi video (video content that you can make yourself) has become stock in trade for a lot of us. In our previous episode, we talked about what LoFi video is, today we're talking about how you can improve the quality of your videos. I started off only wanting to detail 3 things that we use on a regular basis to create content. In the end, I covered 4. 1. BigVu - it's an...

Duration:00:18:10

Episode 121 - What Is Lo-Fi Video?

2/11/2021
Today's episode is all about LoFi video. If you're not sure what that means, don't worry, that's what we're here to help with today. LoFi video is simply video content that can be created simply, cheaply and very easily. The Superbowl happened last week. That's the perfect example of big-budget video creation for brands. The Superbowl ads are a BIG thing every year. Brands compete to come up with the best idea possible, and they then throw MILLIONS of dollars at agencies, stars and...

Duration:00:11:22

Episode 120 - Partnerships & Rebranding with Adam King

2/9/2021
Today's episode is all about partnerships. How can your business develop partnerships that are not only profitable for both parties, but also for your customers and audience? We're joined by Adam King, the first of our guests to return to the podcast. Partnership is a term that's often bound around without understanding the true potential it provides us all with. From affiliate deals to co-authored content, introductions to referrals partnerships come in all shapes and sizes. The best...

Duration:00:46:42

Episode 119 - Consistency, Patience and Owning Your Marketing

2/4/2021
Today's episode is all about understanding a fundamental principle for success in marketing, and anything else for that matter. You see, trying something once, and saying it doesn't work simply isn't a good strategy. As with most things in life you need to consistently show up. Doing something, again and again, to make sure that it has a fair chance of actually getting some results. And then, and this is the really hard part for most of us, you need patience. Guess what? It's not going to...

Duration:00:13:24

Episode 118 - Digital Marketing For Dog Trainers With Louie Torres

2/2/2021
Today's episode is all about Louie Torres. Yes, he's the founder of Unleashed Marketing and yes he helps dog trainers secure more business through digital marketing. But the episode is about MUCH more than that. You see, for Louie, this is the space he's chosen to work in. But the reason why Louie is so successful in the space is that he really understands his clients, their problems and their needs. And that's what's important about this episode. Way too many of us try to be all things to...

Duration:00:46:54

Episode 117 - What Will Digital Marketing Look Like In The Next Few Years?

1/28/2021
Today's episode is all about looking at what the future of digital marketing might in fact look like in the next couple of years. Now, we definitely don't have a crystal ball over at Social INK, and technology evolves at an increasingly fast rate, but some "future" things, might already be out there. We know for sure that cookies and tracking are changing. With new laws set to come into effect, and Apple making bold moves for user privacy (like annoying Facebook recently) the endlessly...

Duration:00:18:21

Episode 116 - Brand SERPs With Jason Barnard

1/26/2021
Today's episode is all about SERPs. Not sure what SERPs are? It stands for Search Engine Results Page. Basically, it's what you see when you type something into Google (or Bing if you're one of the 5%). Jason Barnard has been fascinated with SERP for a long time now. Over the past 8 years, he's been pulling together a database of brand SERPs and looking for those key factors that make it all-important and powerful for brands. Join us today as Jason explains the ins and outs that are often...

Duration:00:39:20

Episode 115 - An Experiment Talking About An Experiment (LIVE Episode)

1/21/2021
Today's episode is all about experimenting. Yes, I know what you're all thinking, "he's talking about experimenting AGAIN!" But that's what digital marketing is all about. It's about constantly trying new things to see what works and what doesn't. In this episode, James O'Donnell and I (Chris Bruno) are trying something new. An experiment of sorts. We recorded this episode of the podcast LIVE on the Social INK channels. We want everyone to try different things. Use the word experiment - so...

Duration:00:24:24

Episode 114 - Digital PR & Getting Out There With Victoria Kennedy

1/19/2021
Today's episode is all about public relations - also known as PR. What we think of as PR might be antiquated. The thoughts of meeting journalists for drinks or dinners and building a relationship certainly no longer fit the times we've been living for the last 12 months or so. But in reality, it changed long before social distancing came into play. Victoria Kennedy, CEO of Victorious PR joins us on the podcast today. She understands what it's like to try to get your name out there. As an...

Duration:00:42:57

Episode 113 - Look After Yourself & Your Marketing

1/14/2021
Today's episode is all about looking after yourself. 2021 is off to a strange start. Feels a little like we never really left 2020. There have been a ton of memes and gifs expressing how people are feeling so far this year. And I guess it's completely understandable. Today I wanted to share that it's ok not to feel great. Heck, I know that I don't always feel great. In fact, so far this year (yes, all 2 weeks of it) I've had 2 days of feeling like I just wanted to sit in a corner, in the...

Duration:00:10:43

Episode 112 - Local Search & Happy Business with John Vuong

1/12/2021
Today's episode is all about local search, but more importantly, it's about finding your happy in your business with John Vuong, Owner of Local SEO Search. That sounds a bit "hippy-ish", but it's far more important than you may have realised. Now, this isn't about positive thinking, or breathing techniques to get through the day. It's about how to make sure that you're building a productive and happy business, that actually fits in with the goals you had when you first started. Of course,...

Duration:00:48:51

Episode 111 - Happy New Year?

1/7/2021
Today’s episode is all about wishing you happy New Year. Or is it? As lockdown Version 3.0 has begun here in the UK, it’s easy to think of 20201 starting as bad as 2020 finished. But I don’t think that’s the case. It’s another reminder that we’re not quite out of the woods yet, but that definitely doesn’t mean things aren’t getting better. What does it mean for your business though? Well, things aren’t looking like they’ll be back to business as usual, at least not for the foreseeable...

Duration:00:10:23