Experiences Per Mile

Jeffrey Hannah, Chief Comercial Officer of SBD Automotive and Co-Director of the Experiences Per Mile Advisory Council, is your host to today’s episode and he is accompanied by Anthony Landamia who is the Product Management Executive at Xperi. Anthony has an outstanding track record of delivering new experiences to automotive customers who deployment of leading connected vehicle technologies. With over 35 years of automotive and mobile product management experience across leading automotor suppliers such as Subaru, Mercedes Benz, and BMW, Anthony is a leading expert in matching consumers’ wants and needs with disruptive solutions which can deliver unique experiences to both drivers and passengers. Today, Jeffrey and Anthony describe new ways that the automotive ecosystem is personalizing the experience for the digital cabin. Key Takeaways: [2:08] What does Experiences Per Mile mean to Anthony? Why did Xperi join the EPM movement? [3:18] Anthony summarizes the wide range of technology Xpery provides automakers to enable them to provide their consumers with the leading in-vehicle mobility experience. [4:34] Xpery Inc recently became an independent public company, what does it mean for Xpery’s overall strategy and partners? [5:21] Anthony talks about use cases and how they are enabling a personalized in-vehicle experience, especially about the benefits of in-cabin sensing. [7:33] What is the difference between HD Radio and DTS Autostage in terms of personalization and overall experience? [9:10] Xperi has been mixing together several technologies and brands for a better holistic experience, how do these additions complement one another in the digital cabin? [10:23] Anthony talks about how the digital cabin is now extended beyond the driver experience to the passengers. [11:40] What are some of the opportunities for the companion smartphone app in digital keys to play a role in establishing personalization even before the driver gets behind the wheel? [12:53] Where does the Xperi team see the role of personalization and connected experiences in the years ahead? [14:54] Why is it so important to collectively measure the consumers' experiences for mobility for the first time? Sponsors Brought to you by HARMAN Mentioned in this episode: Experiences Per Mile HARMAN Connected Automotor Tweetables: In Cabin Experiences are the new battlefield for customer loyalty #harman #technology #incabinexperience The mission is to transform the in-cabin experience into a sense of refuge outside of work or home, a place to relax and escape stress. #harman #technology #incabinexperience Consumers expect their digital life to extend to every facet of the in-vehicle experience. #harman #technology #incabinexperience

In this episode, host Karen Piurkowski welcomes Chris Jo, Head of Ecosystem Business & Global Partnerships for the HARMAN Ignite Store at HARMAN International. During the discussion, Chris provides insights on in-vehicle app stores and the opportunities that exist for Android app developers, automakers, and consumers too. Key Takeaways: [1:42]: Chris provides background on his career [3:30]: Why consumers in major markets have expressed interest in navigation apps and functions that would enable a faster trip [4:25]: Why consumers in the United States are less interested in parking discovery and payment apps than consumers in China and Europe [5:18]: The importance of studying consumer behavior as you are building out in-vehicle platforms [5:57]: Reasons why an OEM may opt for an embedded vehicle app store [7:20]: High level overview of the HARMAN Ignite Store [8:13]: Chris explains why the HARMAN Ignite Store Developers Portal is unique [8:56]: Chris shares which types of applications are in the HARMAN Ignite Store Developers Portal [10:12]: Why OEMs should choose the HARMAN Ignite Store [11:17]: Why Android app developers should be interested in the HARMAN Ignite Store Developers Portal [12:45]: What’s on the horizon for in-vehicle app stores Sponsors Brought to you by HARMAN Mentioned in this episode: HARMAN Ignite Store Developers Portal

In this episode, host Karen Piurkowski welcomes Paul Hohos, Vice President of Automotive Sales and Managing Director for Americas at TomTom. During the discussion, Paul describes how personalization is being added to vehicle navigation to improve user experience, and much more. Key Takeaways: [1:42]: Paul explains what Experiences Per Mile means to him [2:30]: Why TomTom became involved in the EPM movement [2:58]: Why TomTom is focused on creating positive in-vehicle experiences for customers [3:34]: Consumer perception of embedded in-vehicle navigation [6:27]: How navigation has changed recently and how TomTom has contributed to this change [7:26]: What it will take for consumers to leave phone navigation behind [8:40]: What can be done with vehicle navigation to reduce barriers to entry for electric vehicles (EVs) [11:05]: Other ways TomTom is improving the in-vehicle experience for drivers [12:09]: Opportunities to partner with other organizations to deliver more differentiated services for consumers [13:58]: Paul’s vision for the future of vehicle navigation Sponsors Brought to you by HARMAN Mentioned in this episode: EPM Advisory Council Tweetable: "Our vision of a cleaner, safer, congestion-free world drives our products and our actions on a day-to-day basis. We think the end result will be a positive experience for consumers." -Paul Hohos, TomTom #ExperiencesPerMile As cars become more connected, embedded navigation solutions are transitioning to a hybrid model, where you're first online and then fall back on embedded when you lose connection. #ExperiencesPerMile #navigation Historical data collected by TomTom can be shared with automakers and used to reduce range anxiety for EV owners. #EVEPM #ExperiencesPerMile #experience #EV #electricvehicles

In this episode, guest host Jeffrey Hannah, Chief Commercial Officer at SBD Automotive, welcomes Manish Mehrotra, Executive Director of Digital Business Planning & Connected Operations for Hyundai Motor North America (HMNA). Their discussion centers on the in-vehicle experience for electric vehicles (EVs) and how connectivity is driving change. Key Takeaways: [1:48]: Manish describes his role at HMNA [2:35]: Manish tells Jeff about key initiatives he is working on [4:44]: Manish explains what Experiences Per Mile means to him [7:15]: How the in-vehicle experience differs for EV versus traditional ICE vehicles [10:36]: How connectivity can help break the barrier to EV adoption [14:05]: What should be standardized with connectivity and what should be differentiated between automakers [16:53]: Information about the IONIQ 5, Hyundai’s new all-electric SUV [20:25]: Manish’s vision for the future of in-vehicle experience for EVs [24:31]: Different types of partnerships Manish expects to see in the industry moving forward Sponsors Brought to you by HARMAN Mentioned in this episode: EPM Advisory Council Tweetable: “We are committed to the future of mobility with smart, clean, connected, and innovative technologies and integrated solutions designed to be sustainable from the ground up.” -Manish Mehrotra, Hyundai Motor North America EPM is the future and it'll judge how each OEM differentiates the experience inside and outside the car. #EVEPM #ExperiencesPerMile #experience #EV #electricvehicles The OEMs that recognize that the customer experience and convenience is paramount will eventually differentiate themselves. #ExperiencesPerMile #experience #EV #electricvehicles Accessible education is important for first-time EV owners to fully understand the experiences their vehicle can deliver. #ExperiencesPerMile #experience #EV #electricvehicles

In this episode, host Karen Piurkowski welcomes May Russell, Emerging Technologies Executive at Ford Motor Company. May also serves as CIO of Ford Commercial Solutions for fleet telematics and data services and is the Global Head of Vehicle Health and Security Services. Here, May explains how Ford is using connectivity to improve the in-vehicle experience for commercial customers. Key Takeaways: [1:45]: May explains what Experiences Per Mile means to her [3:39]: Why Ford decided to join the EPM Advisory Council [4:29]: Ford’s investment in improving the in-vehicle experience for its customers [5:19]: How the in-vehicle experience differs for commercial customers versus retail customers [6:42]: How automakers can ensure they are catering to the preferences of the driver as well as the fleet manager [9:00]: Commercial driving use cases and how experiences differ [10:33]: How Ford is ensuring the commercial customer isn't being forgotten [11:37]: May predicts collaboration within the mobility space [12:35]: May’s vision for the future of in-vehicle experiences for commercial vehicles Sponsors Brought to you by HARMAN Mentioned in this episode: EPM Advisory Council Tweetables: “For us, Experiences Per Mile is the in-vehicle and away-from-vehicle experience that really enables our customer's lifestyle.” -May Russell, Ford #EVEPM #ExperiencesPerMile #experience #fleet #telematics A vehicle does not just take you from point A to point B. Not only is it an essential service, but it also enables a lifestyle AND is a core part of millions of businesses globally. #EVEPM #ExperiencesPerMile #experience #fleet #telematics "All customers are of equal importance, but we have to recognize their unique needs and their unique journeys that really facilitate and make their lives and businesses better.” -May Russell, Ford #EVEPM #ExperiencesPerMile #experience #fleet #telematics

In this episode, host Karen Piurkowski welcomes Marcin Biedron, OTA Product Manager at HARMAN. With more than 15 years of experience in software engineering and management, Marcin is part of the product management team behind the industry-leading HARMAN OTA solution, a convenient and secure way to update vehicle software. Marcin explains the new WP.29 regulation stemming from the United Nations Economic Commission for Europe (UNECE) and how the regulation is changing the way automakers work. Key Takeaways: [1:25] Marcin explains what WP.29 is [3:06] Why the WP.29 regulation was created [4:40] The geographies impacted by WP.29 [5:05] How the regulation is affecting automakers [6:10] Consequences of noncompliance [6:57] How automakers can ensure compliance [7:37] Timing for when WP.29 goes into effect [8:23] How WP.29 impacts drivers [9:27] Products and services HARMAN offer to support WP.29 [10:45] How WP.29 is going to change the automotive industry in the future Sponsors Brought to you by HARMAN Mentioned in this episode: HARMAN OTA Tweetables: “WP.29 allows the market to introduce innovative vehicle technologies, while continuously improving global vehicle safety.” -Marcin Biedron, HARMAN. #HARMANConnectsMe #EPM #podcast #automotive #regulations WP.29 will be applied in over 50 countries, affecting major automotive manufacturing hubs and markets such as the US, Germany, Japan, France, UK, Italy, and more. Hear more about this new regulation on the EPM podcast. #HARMANConnectsMe #EPM #podcast #automotive #manufacturing Automakers must gain a deep understanding of the gaps between current and new regulatory requirements for risk identification and management processes. Hear more in the new episode of Experiences Per Mile. #HARMANConnectsMe #EPM #podcast #automotive #manufacturing #regulations

In this episode, host Karen Piurkowski welcomes Tim VanGoethem, Vice President of Automotive Product Management at HARMAN. Tim oversees HARMAN’s team of product management experts to determine HARMAN’s Automotive strategy and portfolio. He also anticipates market needs to define compelling, differentiated product lines, and develops innovative business models as well as the go-to-market approaches across all HARMAN Automotive Strategic Business Units. Tim gives a behind-the-scenes look at the HARMAN ExP Creator Studio and explains how it is turning the car into a third living space. Key Takeaways: [1:12] Tim gives an overview of the new HARMAN ExP Creator Studio [1:49] The inspiration behind Creator Studio [4:55] Key features of Creator Studio [7:03] Main technologies that Creator Studio is comprised of [9:48] What it was like developing Creator Studio [10:37] The biggest challenge of developing Creator Studio [12:13] A peek at the Creator Studio development process [13:54] If Creator Studio is shifting the way automakers and consumers view time in the car [14:21] Tim shares how these new levels of entertainment and productivity are going to impact the automotive industry in the future Sponsors Brought to you by HARMAN Mentioned in this episode: HARMAN ExP Creator Studio HARMAN EXPLORE Tweetables: While developing Creator Studio, we interviewed people who create content on various social platforms to understand the pain and pleasure points so that we could craft a set of experiences that could address them. #HARMANConnectsMe #EPM #podcast #research #social #content Our research found there was a clear need for creative stimulation in the car, addressing the key pain point of boredom. The idea of a creative studio plays perfectly into that, while adding productivity in the car. #HARMANConnectsMe #EPM #podcast #research #productivity #boredom “The great thing about this new solution is you can use Creator Studio for both productivity and entertainment applications.” #HARMANConnectsMe #EPM #podcast #CreatorStudio #productivity #entertainment

In this episode, host Karen Piurkowski welcomes Jason Riggs, Vice President of Intelligent Audio at HARMAN. With more than 20 years of experience in tech, Jason has a proven track record of bringing cutting edge audio technology from ideation to volume production. Most recently, he led the program scoping for the new HARMAN ExP Gaming Intense Max. Jason gives a behind-the-scenes look at Gaming Intense Max solution and explains how it is turning the car into a third living space. Key Takeaways: [1:56] Jason gives an overview of the new HARMAN ExP Gaming Intense Max [2:53] The inspiration behind Gaming Intense Max [4:07] HARMAN’s history in the gaming space [5:04] Key features of Gaming Intense Max [6:39] Deep dive into the hi-res displays in Gaming Intense Max [8:04] The car audio technologies featured in Gaming Intense Max [10:03] What it was like developing Gaming Intense Max [12:06] The biggest challenge of developing Gaming Intense Max [13:34] How Gaming Intense Max is shifting the way automakers and consumers view time in the car [14:07] Jason shares how he thinks turning the car into a gamers paradise is going to impact the automotive industry in the future [14:51] How the industry is reacting to Gaming Intense Max Sponsors Brought to you by HARMAN Mentioned in this episode: HARMAN ExP Gaming Intense Max HARMAN EXPLORE Tweetables: There are 2.7 billion gamers globally, which equates to about 2 gamers for every vehicle on the road. HARMAN research found many of these gamers were frustrated that they only had access to casual mobile games in their vehicles. #HARMANConnectsMe #EPM #podcast #gaming #research “With Gaming Intense Max, we wanted to remove the limitations of mobile gaming, and provide an immersive in-vehicle gaming experience that could surpass the best home PC or console gaming experience.” #HARMANConnectsMe #EPM #podcast #gaming When developing Gaming Intense Max, a number of workshops with avid gamers were conducted to understand what was missing for in-car gaming today and what the ideal future gaming experience would be. #HARMANConnectsMe #EPM #podcast #gaming #research

In this episode, host Karen Piurkowski welcomes Chris Trestain, Engineering Manager at HARMAN. Chris is on the EPIC Experience Team, which is focused on transforming the in-car user experience by leveraging technologies across the HARMAN Automotive group. Chris gives an up-close look at the new HARMAN ExP Drive-Live Concert solution and explains how it is turning the car into a third living space. Key Takeaways: [1:26] Chris gives an overview of the new HARMAN ExP Drive-Live Concert solution [2:05] The inspiration behind Drive-Live Concert [3:01] Key features of Drive-Live Concert [3:58] Deep dive into Personal Audio Headrests [6:03] Explanation of the Live Interactive Virtual Experience, or L.I.V.E., platform [7:54] Why 5G connectivity will be a crucial part to providing the experience that Drive-Live Concert promises to deliver [8:51] What it was like developing Drive-Live Concert [10:12] The biggest challenge of developing Drive-Live Concert [11:06] A behind-the-scenes look at the Drive-Live Concert development process [12:18] How Drive-Live Concert is shifting the way automakers and consumers view time in and outside the car [13:04] Chris shares how he thinks these new levels of in-vehicle customization and immersion are going to impact the automotive industry in the future Sponsors Brought to you by HARMAN Mentioned in this episode: HARMAN ExP Drive-Live Concert HARMAN EXPLORE Tweetables: Prior to the COVID-19 pandemic, 52% of Americans attended one or more live music event each year. With this in mind, HARMAN set out to redefine the in-car concert experience with Drive-Live Concert. #HARMANConnectsMe #EPM #podcast #livemusic #concert Everyone on the Drive-Live Concert development team is a live music lover. Their passion helped bring the solution to life by ensuring two-way interactions between artist and fans took live music to a new level. #HARMANConnectsMe #EPM #podcast #livemusic #concerts The two-way interactivity enabled by the L.I.V.E. platform is shifting the way people think about interaction and what is possible. With 5G bandwidth and low latency, it creates more experience opportunities in the vehicle. #HARMANConnectsMe #EPM #podcast #concerts #5G

In this episode, host Karen Piurkowski welcomes Riley Winton, User Experience Concept Manager at HARMAN. Riley is on the EPIC Experience Team, which is focused on transforming the in-car user experience by leveraging technologies across the HARMAN Automotive group. Riley discusses the growing demand for electric vehicles and why a compromise-free electric vehicle (EV) experience is important. He also discusses why winning two recent industry awards—2021 IOT Breakthrough Award for “Connected Car Innovation of the Year,” and the Popular Science “Best of What's New” Award—are significant. Key Takeaways: [1:46] Riley explains why the HARMAN ExP EV Plus+ solution’s recent award wins are significant [2:50] Reasons why electric vehicle sales are rising [4:40] The inspiration behind the HARMAN ExP EV Plus+ solution [7:00] How electric vehicles can be made more accessible [9:02] Why having lighter weight vehicle sound systems is beneficial for EVs [10:57] Consumer benefits delivered by the EV Plus+ solution [14:42] Specific technologies that enable exceptional in-vehicle experiences for EVs [17:02] How consumer insights drive the development of HARMAN ExP solutions [18:55] Riley shares his predictions of how the automotive industry will change as a result of widespread EV adoption Sponsors Brought to you by HARMAN Mentioned in this episode: HARMAN ExP EV Plus+ Solution HARMAN EXPLORE Tweetables: Government incentives, growing infrastructure and compromise-free technology are making it easier for consumers to cross the chasm into the EV world. #HARMANConnectsMe #EPM #podcast #electricvehicles #EV #connectedcar #infrastructure "Having the ability to pick and choose the features of the technologies you want without being confined to vehicle trim levels is a big problem for end users these days. That's something we aim to solve by giving people control and choice." #HARMANConnectsMe #electricvehicles #EV The HARMAN ExP EV Plus+ is a solution that gives you the same, if not better, listening performance as previous audio solutions but with 50% less system mass. #HARMANConnectsMe #EPM #podcast #electricvehicles #EV #connectedcar

In this episode, host Karen Piurkowski welcomes Munish Kumar, Director of Connected Aftermarket Products at HARMAN. Munish has more than 20 years of experience creating and managing complex global products to connect people and things. Munish shares the benefits of dashcam technology, including improved safety and social connection for consumers. Key Takeaways: [:54] Munish talks about the purpose of a typical dashcam [1:47] Munish shares the features of an ADAS (Advanced Driver Assistance System) dashcam [2:21] The benefits of an ADAS dashcam [2:53] Market issues that an ADAS dashcam addresses [4:01] How an ADAS dashcam can give consumers a sense of well-being [5:50] How different buyer personas are attracted to this technology [7:10] The inspiration behind HARMAN’s new connected ADAS dashcam, HARMAN Vision [8:42] The key features of HARMAN Vision [9:58] How HARMAN Vision compares to what’s already available in the market today [11:20] How this type of product enables social connection for consumers [12:29] Munish shares his perspective on how aftermarket products will change or evolve in the future [13:31] Munish explores new opportunities in the era of innovation Sponsors Brought to you by HARMAN Mentioned in this episode: HARMAN Vision Tweetables: An ADAS dashcam goes one step further than a typical dashcam. It leverages AI and machine learning technologies to bring in safety features typically found in Advanced Driver Assistance Systems. #HARMANConnectsMe #EPM #podcast #ADAS #dashcam An ADAS dashcam can alarm the driver in certain critical situations. It keeps an eye on the road in case a driver seems to have lost attention and provides drivers with important information about their surroundings to increase safety. #HARMANConnectsMe #EPM #podcast #ADAS #dashcam There is a significant connectivity divide in the market today. HARMAN's vision is to create the best connected experiences by delivering products that address three basic tenants: connect the unconnected, deliver new experiences, and open new revenue streams. #HARMANConnectsMe #EPM #podcast #ADAS #dashcam

In this episode, host Karen Piurkowski is joined by Kaushik Banerjee, Vice President and General Manager of Automotive Engineering Services at HARMAN. In his role, he helps car makers and other automotive ecosystem players rethink how they can use technology to drive performance in their business. Kaushik describes the value Automotive Engineering Services bring to automakers and consumers alike. Key Takeaways: [1:04] Kaushik explains his professional background [2:11] Kaushik shares when OEMs started leveraging software and technology service providers to support the building of their vehicles [3:28] The size of the software engineering services market and its project growth [4:14] How the demand for advanced connectivity features is influencing innovation and changing the in-car experience [5:15] Kaushik explains how he is addressing this change in his role within the Automotive Engineering Services (AES) team at HARMAN [6:31] How AES plays into the connected car ecosystem [7:59] How HARMAN supports OEMs and suppliers to stay ahead of the rising demand for innovation [11:53] Kaushik explains why an organization like AES is important as the industry moves towards being more customer-centric [13:35] How AES can lead to a feeling of accomplishment for the end customer [14:47] How AES will evolve over time Sponsors Brought to you by HARMAN Mentioned in this episode: HARMAN Automotive Engineering Services Tweetables: The value of a vehicle is moving from measuring RPM to EPM (Experiences Per Mile), making it critical that automakers provide consumers with enhanced in-cabin experiences to drive more value in the vehicle. #HARMANConnectsMe #EPM #podcast #AES #automotive #engineering HARMAN is one of the few suppliers who not only make world class cockpit and telematics products for OEMs but also have an independent and dedicated software engineering arm. #HARMANConnectsMe #EPM #podcast #AES #automotive #engineering “The consumer appetite for new features and connected services is increasingly making the car evolve into a consumer electronics on wheels.” #HARMANConnectsMe #EPM #podcast #AES #automotive #engineering

In this episode, host Karen Piurkowski welcomes Dr. Alan Jenkins, Senior Director for Global ADAS Product Development at HARMAN. With 20 years of R&D experience he joined HARMAN in March of 2020 to focus on technology and innovation. Alan describes in detail the benefits of having in-cabin monitoring systems in vehicles. Key Takeaways: [1:20] Alan explains driver and occupant monitoring systems [2:52] Technology that enables in-cabin monitoring [5:19] The basic functions of the driver monitoring systems [8:02] How a driver’s state of mind can be accurately evaluated [9:26] Use cases for occupant monitoring [13:59] Why drivers and riders should care about in-cabin monitoring systems [16:44] How in-cabin monitoring systems increase the consumer’s feeling of well-being [19:02] How in-cabin monitoring systems are aiding consumer enjoyment [21:15] Maintaining privacy for the individual and safeguarding personal data [22:42] Alan talks about the next phases of this technology Sponsors Brought to you by HARMAN Mentioned in this episode: Driver and Occupant Monitoring System Tweetables: “It's really quite astounding how much information that there is contained just in somebody's face and facial features and the movement of those.” #DMS #ADAS #HARMANConnectsMe #EPM #podcast Worldwide 2.5 people die every minute due to some kind of car accident. In-cabin monitoring systems can reduce human error on the road to zero-accident mobility. #OMS #DMS #ADAS #HARMANConnectsMe #EPM #podcast Imagine that the car today actually knows how busy your brain is and can actually adapt to the way it interacts with you based on the fact that it knows how busy your brain is. #OMS #DMS #ADAS #HARMANConnectsMe #EPM #podcast

In this episode, host Karen Piurkowski welcomes Gerhard Grossberger, Director of Telematics Product Management at HARMAN. In his role, he designs new business models with smart products and services. Gerhard has more than 20 years of experience leading professional innovation management for digital connectivity. Gerhard shares the most recent telematics technology innovations and how it will benefit automakers and consumers alike. Key Takeaways: [1:05] Gerhard Grossberger explains what Smart Conformal Antenna is [2:19] Why Smart Conformal Antenna was invented and its benefits [4:03] How it compares to the conventional shark fin antenna [5:14] Cost comparison of Smart Conformal Antenna versus a shark fin antenna [6:50] The in-vehicle experience for the consumer and how Smart Conformal antenna improves this [7:49] How Smart Conformal Antenna provides the ability for the consumer to have more social connection in the car [9:15] How this technology integrates with 5G [10:00] Will Smart Conformal Antenna be used in luxury brands or non-luxury brands [11:27] Smart Conformal Antenna integration with vehicle-to-everything (V2X) solutions [12:40] When the industry will start adapting Smart Conformal Antenna [13:45] Gerhard shares the automotive trends he sees for the next ten to fifteen years Sponsors Brought to you by HARMAN Mentioned in this episode: HARMAN Smart Conformal Antenna Tweetables: Smart Conformal Antenna improves transmit and receive quality of the radio signal inside the vehicle. #HARMANConnectsMe #technology #ConformalAntenna #telematics #radioservices Smart Conformal Antenna is 100% ready for 5G. #HARMANConnectsMe #5G #technology #ConformalAntenna #telematics Smart Conformal Antenna will be mainstream in the upcoming years. #HARMANConnectsMe #technology #ConformalAntenna #telematics #radioservices

This special episode of the Experiences Per Mile podcast is guest hosted by Jeffrey Hannah, Director of North America at SBD Automotive and co-facilitator of the Experiences Per Mile Advisory Council. Jeff is joined by Patrick Weldon, Director of Advanced Technology at Polaris. Patrick leads the advanced technology portfolio across all Polaris platforms, and directs technical teams and corporate strategy in mergers and acquisitions of key technologies from startups to equity investments, partnerships, and internal R&D into all aspects of business and engineering. During this discussion, Patrick shares how powersports products can unlock a winning consumer experience. Key Takeaways: [2:09] Patrick explains what Experiences Per Mile mean to him [3:16] Giving powersport product users time to explore and to feel a sense of accomplishment [6:19] Why Polaris decided to join the EPM Advisory Council [8:25] The impacts of Polaris’ strategy of togetherness to its products and services [10:21] The pack mentality and what it means to Polaris [11:30] The Ride Command platform and what connectivity means for enabling new outdoor experiences [14:03] Changes in the mobility space as a result of COVID-19 and how it impacted Polaris buying behavior [16:45] The Polaris electrification strategy for its product line [18:50] Patrick shares his predictions of what the future will hold for the industry [21:26] Discussion of the most recent Polaris innovations Sponsors Brought to you by HARMAN Mentioned in this episode: Experiences Per Mile Advisory Council EPM 2030 report Polaris Inc. Tweetables: Experiences Per Mile provides the possibility to accelerate partnerships. #technology #ExperiencesPerMile #partnership #Polaris #experience #EPM2030 Digital transformation has to be customer-centered—customers must be connected while being outdoors. #technology #experience #Polaris #ExperiencesPerMile #EPM2030 Ride Command evolved to be a new platform that connects the riders in the vehicle to the ones outside of the vehicle. #technology #experience #connection #Polaris #ExperiencesPerMile #EPM2030

This special episode of the Experiences Per Mile podcast is guest hosted by Jeffrey Hannah, Director of North America at SBD Automotive and co-facilitator of the Experiences Per Mile Advisory Council. Jeff is joined by Charity Rumery, Head of Automotive & Industrial Sales at HERE Technologies and fellow member of the Experiences Per Mile Advisory Council. Charity is a proven leader in the location industry with a demonstrated track record of delivering business results with over 20 years of experience. During the discussion, Charity shares how location technology can unlock a winning automotive consumer experience. Key Takeaways: [1:50] Charity explains what Experiences Per Mile means to her [2:40] Creating positive customer experiences in the automotive and mobility industry [3:38] Achieving efficiency during your time in the car [5:01] How HERE is enhancing the automotive consumer experience [7:33] Charity talks about the disruptive changes she has seen across the mobility value chain [9:13] How consumer habits have changed as a result of COVID-19 [10:56] Charity discusses how the industry is setting forward on an ambitious digital path called CASE (Connected, Autonomous, Shared, and Electric vehicles) [12:33] Jeff shares the latest statistics about the future of automotive technologies [13:20] Key trends about data usage and the impact it will have on new services to consumers [15:15] How HERE is ensuring consumer data privacy [16:55] A discussion on connected driving developed as a part of the HERE Directions Event can be found at experiencespermile.org Sponsors Brought to you by HARMAN Mentioned in this episode: Experiences Per Mile Advisory Council HERE Technologies Tweetables: Jeffrey Hannah, SBD Automotive speaks with Charity Rumery, HERE Technologies, to better understand the integration between the sensors onboard, high definition mapping, and the location technology needed to improve safety. #locationtechnology #mapping #HERE #ExperiencesPerMile #EPM2030 225 hours per year is the amount of time we all spend in our car. So, how can we optimize the Experiences Per Mile? #HARMANConnectsMe #locationtechnology #ExperiencesPerMile #EPM2030 Data is becoming the new fuel for the automotive industry. #HARMANConnectsMe #locationtechnology #data #automotive #ExperiencesPerMile #EPM2030

This special episode of the Experiences Per Mile podcast is guest hosted by Jeffrey Hannah, Director of North America at SBD Automotive and co-facilitator of the Experiences Per Mile Advisory Council. Jeff is joined by Bill Newman, Chief Industry Executive Advisor at SAP and fellow member of the Experiences Per Mile Advisory Council. Bill is a seasoned executive across many manufacturing domains and professional services with over 30 years of experience in strategy, planning, and business transformation. During the discussion, Bill shares how CRM software solutions can unlock a winning automotive consumer experience. Key Takeaways: [1:55] Bill explains what Experiences Per Mile means to him [3:10] Why SAP decided to join the EPM Advisory Council [3:51] How SAP has embraced the notion of the experience economy [5:28] Bill talks about his role at SAP [8:34] Bill shares recent changes he has noticed in the market [9:55] Why the emotional response in a driver’s experience is the most powerful [11:58] How acquisitions due to COVID-19 will affect the consumer experience [13:44] How the SAP business model fits into the CASE approach [14:56] The opportunity for vehicle data monetization [17:33] How SAP is ensuring consumer data remains private and safe [19:40] Global Data Protection Rights (GDPR) for the vehicle [22:39] SAP can help companies determine how to start digitizing and modernizing operations Sponsors Brought to you by HARMAN Mentioned in this episode: Experiences Per Mile Advisory Council SAP Software Solutions Tweetables: The success of a company is more than the sum of its goods and products, it includes its people and experiences. #ExperiencesPerMile #technology #experience #automotive #HARMANConnectsMe #TheBestRun There are three key drivers to great customer experience in automotive: success, effort, and the emotional piece. #ExperiencesPerMile #technology #customerexperience #TheBestRun The emotional piece in the driver’s experience is the most powerful because when it is positive, it motivates the individual to repeat the experience. #ExperiencesPerMile #technology #customerexperience #automotive The experience of acquiring transportation is more than just financial; it is directly attached to the driver’s emotional effect. #ExperiencesPerMile #technology #customerexperience #emotion

Host Karen Piurkowski is accompanied to this episode by Daniel Xing, Head of Product Management for HARMAN’s automotive cloud platform, HARMAN Ignite. He is responsible for building, launching, and driving the implementation of products. Daniel explains how consumer productivity can be increased through an automotive marketplace—transforming vehicles into an extension of the digital lifestyle of the driver. Listen to this episode for valuable information about the benefits that in-vehicle app stores offer to consumers, as well as for a detailed description and comparison of the different types of marketplace ecosystems that are currently available. Key Takeaways: [0:44] Daniel Xing talks about his professional background and his experience in the automotive industry. [1:55] When in-vehicle automotive marketplaces or app stores become a priority for OEMs [4:05] The benefits consumers receive from an in-vehicle app store [5:54] Why the industry is moving towards offering apps and services in vehicles [7:06] Why it’s beneficial for OEMs to work with a Tier-1 supplier to provide this service instead [10:58] Daniel talks about HARMAN Ignite Store [15:16] Comparison of the different types of vehicle marketplace ecosystems [17:58] Daniel discusses the different types of apps that would live in the car [21:05] How an automotive marketplace increases a consumer’s feeling of accomplishment [23:13] What the timeline looks like for when this technology will be fully realized within the vehicle Sponsors Brought to you by HARMAN Mentioned in this episode: HARMAN Ignite Cloud Platform Tweetables: Your vehicle can be an extension of your digital lifestyle. #ExperiencesPerMile #HARMANConnectsMe #technology #cloud #connectivity The role of the car is being redefined, from simply a vehicle to get us from A to B, to an environment that provides experiences and enhances our lives. #ExperiencesPerMile #HARMANConnectsMe #technology #mobility #accomplishment People demand to be connected everywhere and seamless connectivity in the car maximizes and enhances the time spent there. #ExperiencesPerMile #HARMANConnectsMe #technology #cloud #productivity #connectivity

Host Karen Piurkowski welcomes Mark Boyadjis, the Global Technology Lead for Automotive Advisory Services at IHS Markit, to this episode. Mark is a globally-recognized expert in automotive technology markets, strategies, and foresight as well as a career analyst and consultant thanks to his rich variety of expertise in technology forecasting, technology management, and strategic advisory topics. In this episode, Mark shares different strategies for OTA (Over-the-Air) deployment, describes some of the challenges in bringing it successfully to market and comments on how OTA is benefiting consumer experiences all around the world. Key Takeaways: [1:16] Mark provides an overview of IHS Markit [1:58] An explanation of OTA updates in the Auto Industry [2:52] Key challenges in bringing successful OTA functionality to market [5:04] Different strategies for OTA deployment today [7:54] Consumer insights [11:40] Why more OEMs are deploying OTA updates [13:50] Trends that will impact OTA updates, and how OEMs leverage them as part of a connected vehicle platform [16:38] How automakers scale OTA updates Sponsors Brought to you by HARMAN Mentioned in this episode: HARMAN OTA Solution Automotive OTA Deployment Strategies: The Build, Buy or Partner Equation Tweetables: “From a top line perspective, IHS Markit expects more than 250 million vehicles to have some sort of OTA by 2025, whereas today, the industry is only at about 50 million.” #OTA #ExperiencesPerMile #automotive In a recent IHS Markit survey, more than half of consumers who answered the survey expressed they’d choose to have OTA (Over-the-Air) updates on their vehicles. #HARMANConnectsMe #technology #OTA Download the IHS white paper discussed in this episode at info.car.harman.com/IHSwhitepaper. #OTA #HARMANConnectsMe #whitepaper #ExperiencesPerMile

In this episode, Karen Piurkowski welcomes Keith Hadi, Director of Product Development at HARMAN. He joined HARMAN’s ADAS team last year to lead the company’s LiDAR platform development. Previously, Keith held senior engineering roles at Takata and at Veoneer, where he was responsible for one of Veoneer’s largest ADAS programs to date. Keith shares his knowledge and experience in ADAS (Advanced Driver Assistance Systems). He talks about how ADAS is being used today, the different levels of autonomous driving, and dives deep into how HARMAN is preparing for the future. Key Takeaways: [1:00] Keith Hadi talks about his expansive career. [2:15] Description of ADAS is and how it works [3:03] Detail on the benefits of ADAS [3:44] How ADAS is being used today [6:57] Future use of ADAS and 6 levels of autonomous driving [8:55] Keith shares his knowledge on the several futuristic ADAS technologies in the industry and gives his perspective on their use: [9:05] Augmented Surround View [10:03] E-mirrors [10:38] Occupant Monitoring Systems [11:10] LiDAR (Light Detection and Ranging) [12:13] Explanation of how LiDAR and cameras work together in self-driving cars [13:40] A description of how various sensors add to consumer experience in the end [14:10] Description of zero accident mobility [14:44] Keith discusses how ADAS contributes to zero accident mobility [16:14] How HARMAN has partnered with various companies to help drive ADAS efforts Sponsors Brought to you by HARMAN Mentioned in this episode: HARMAN ADAS Solutions Tweetables: “Established driver-assistance systems in widespread use are already proven to have significant safety benefits.” #HARMANConnectsMe #HARMANExP #ADAS #safety #mobility ADAS provides a certain level of automation while driving: reducing accidents and fatalities. #HARMANConnectsMe #HARMANExP #ADAS #safety #mobility “ADAS has the potential to remove human error from the equation on the journey to zero accident mobility.” #HARMANConnectsMe #HARMANExP #ADAS #zeroaccidents #mobility