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Field to Fan

Technology Podcasts

A Deltatre Podcast

A Deltatre Podcast


United Kingdom


A Deltatre Podcast






The new horizons of immersive fan experiences, in conversation with SailGP

When SailGP surfaced in the world, it brought with it a new global championship featuring the world’s fastest sail racing. The objective? Grow the discipline's profile and attract (and maintain) new eyeballs in a very competitive sports ecosystem. In this episode of Field to Fan, Daisy Vollans, Head of Digital and Engagement at SailGP, sits down with our very own Jason Bradwell to discuss: - How to build a loyal fan-base by leveraging the sport's dramatic live shows - The challenges of...


Building the map of strong brand vision and long-term strategies for a sports federation, with FIVB

Establishing a strong, fan-first digital strategy is now key to every sports organization in the world to meet the expectations of the 21st-century consumer. Bespoke fan experiences are the result of a long-term strategic approach that builds on the foundations of a strong brand vision. In this episode of ‘Field to Fan’, Jason Bradwell sits down with Motaseb El Bawab, Head of Digital at FIVB, and Deltatre’s VP | Video Experiences, Pete Burns, to discuss: - How the consumption habits of...


The Design Hustle: Why great design is key to business success

They say that content is king. But if that's the case, then design sits at the foot of the throne. For organizations looking to win, the days of considering design as simply something that looks nice are long gone. Today, getting design right can act as a real key competitive differentiator in otherwise crowded markets. From the identification of opportunities for product innovation to the definition of a solid product vision and strategy, a design hustle – a specialized squad of design...


Disrupting the digital horizon in APAC with Malaysia Basketball Association

“In Malaysia, there are the four ‘F’s’ - food, family, finance and free,” says Ben Ibrahim. And it’s this last F that the Head of Comms and Stakeholder Manager is seeking to tackle in the national mindset when it comes to expectations around sports consumption. In the latest episode of Field to Fan, host Jason Bradwell sits down with the former TV Anchor and field reporter to uncover how the Malaysia Basketball Association is leveraging digital to build - and more importantly, monetize -...


Unlocking the true value of live sports data with the DFL and Sportec Solutions

We live in a world driven by numbers, statistics and algorithms. Sport is no exception, and over the past decade, data has become an increasingly important aspect of the viewing experience – plus an important driver of value for leagues, teams and broadcasters. In this episode of ‘Field to Fan’, Andreas Heyden, CEO at DFL Digital Sports GmbH & EVP Digital Innovations DFL Group, and Christian Holzer, Managing Director at Deltatre AG and Sportec Solutions – a joint venture between the DFL and...


Embracing the new normal

Since earlier this year, video technology operators have had to re-evaluate their strategies and re-allocate their budgets in order to meet the demands of a world where there’s a lot less live sports content. In the very first episode of ‘Field to Fan’, Jason Bradwell is joined by Miheer Walavalkar, CEO at LiveLike, and Carlo De Marchis, Group Chief Evangelist at Deltatre, to discuss what the ‘new normal’ will look like for sports following the transition from a forced hiatus. They also...