Two part special! In part one, the guys chat about decision making in a siloed company structure and the challenges of making sure everyone is on the same page. That's not all! More details about the secret Honeybadger conclaves are leaked, dirty laundry is aired about the logo scandal that shook the company to its core, and America's favorite Honeybadger is revealed!
Hey guys ladle out some secret sauce for successfully marketing and selling to software developers. Also discussed is their Facebook ad boycott, why you should never call a developer, Coke vs. Pepsi, and leveraging Princess Bride to weed out sales emails.
The guys discuss gorilla conference marketing and how they promoted Honeybadger back when they could barely afford to attend the conference, let alone a sponsorship. Also discussed is turning Honeybadger's unprofessionalism into a marketing strength, dealing with swag logistics, and why you should never wear a blazer to a dev conference.
The gents look back with some hindsight on the debates around private equity, VC vs. bootstrapping Honeybadger, and how funding decisions may have affected recent layoffs at NPM and Travis CI. Our recent Twitter ad performance for FounderQuest is also discussed as well as Nintendo graphics and food trucks. Join us! , debt, the NES graphics engine and Twitter ads.
The guys dish about their experiences at MicroConf. Ben talks about entrepreneurial ADD, Josh explains why the "good old days" at Honeybadger are now, and Starr challenges younger developers to a coding battle royale. There is also a preview of Badgercon (pending wildlife insurance procurement).
We originally sat down to discuss distractions and Yak Shaving. What emerged was more like group therapy for a team struggling to cope with a spate of JS dependency upgrades. We also discuss purchasing an ice cream truck. Buckle up!
"Suits" vs "hackers" is a trope as old as tech itself. Suits want to make money and cut costs. Hackers want to build cool things the right way. What if you're both the suit *and* the hacker? How do you balance business vs engineering needs and adopt a sane strategy towards technical debt in a small company? This is the subject of today's episode.
Looking at the major events in our lives, we can often trace them back to turning points -- decisions big and small that had outsized effects. In this episode the dudes reflect on some of their major decisions, good and bad.
How we attracted top quality software developer candidates without offering Facebook, Amazon, or Google salary levels. We talk about how to write the job description and reveal the feedback we received from candidates.