INDE's Augmented Reality Podcast

INDE has announced the world's very first AR-powered photo booth called HeroMirror 3 years ago, so we've decided to dedicate an entire episode about this unique product of ours, which has been often imitated but never really got duplicated. Learn more about INDE: https://www.indestry.com Learn more about HeroMirror: https://www.indestry.com/hero-mirror

Advertising played an essential role in transforming sports into one of the most profitable industries in the world. While more and more brands have aligned themselves with sports teams, events or organisations, fans consciously (or unconsciously) ignore the noise of traditional forms of advertising, such as 30-second TV spots or printed materials. Marketers have to tackle a high level of boredom that audiences show for brands - that's where digital media and immersive technologies come into...

We all have some opinions that go against the majority about every aspect of our lives, including our industry. We've asked our colleagues at INDE to share their thoughts or ideas anonymously about Augmented Reality that they'd never dare to say out loud in the office, so we can discuss them one by one with Alex, Xava and Norbi. ❓ Do you agree with these bold statements? Do you have any unpopular or even controversial opinions when it comes to Augmented Reality? Make sure to share them with...

Although Augmented Reality has been around for quite a while now and it keeps disrupting the business world, the industry is still surrounded by way too many misunderstandings. In this episode, we are going through some wide-spread misconceptions with Alex, Xava, and Norbi and bust these myths once and for all. Are there any wide-spread myths we haven't discussed today? Don't hesitate to share them with us through our social channels so we can bust them in one of our next episodes. If you'd...

People who work in the spatial computing industry tend to forget about the fact that the general public doesn't understand the difference between Augmented Reality, Virtual Reality or Mixed Reality. In today's episode, our COO Alex and CTO Norbi discuss if these terms become a general expression anytime soon. Let's get started!

Earlier this year Microsoft has unveiled HoloLens 2, a next-generation "mixed reality" headset. In today's episode, our COO Alex and CTO Norbi discuss what are the major improvements compared to the previous version and what could take 4 years the official announcement.

In our previous episode Alex, Xava and Norbi discussed the need for technologies at zoos and aquariums, and talked about the most relevant AR platforms and solutions. Today they discuss whether zoos are ready for cutting-edge technologies such as Augmented Reality, and talk through some relevant AR use cases. Let’s get started! Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

In today’s episode our CEO Alex, CPO Xava and CTO Norbi discuss different viewpoints and opinions regarding the need for new technologies at zoos and aquariums. They also talk about the main benefits AR can bring to zoos and aquariums, and what the most relevant AR platforms and solutions are. Let’s get started! Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

Here's some of the most interesting, informative and funny AR-related conversations from our 2018 season... We hope you enjoy! Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

In today’s episode Adam Takacs and Stephen Masa from our Business Development team talk about the main challenges of shopping malls, the objectives behind AR projects commissioned by malls and brands, and some of INDE’s latest AR solutions for shopping centres. Let’s get started! Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

In our previous episode Juli, our Director of Account Management, and Adam, our Director of Business Development talked about the core industries INDE works with, and what those industries’ general challenges and objectives are. Today they discuss the basic steps and potential challenges of AR content production, and how to make an AR-related idea happen. Let’s get started! Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

Today we are joined by Juli Borzsei, our Director of Account Management, and Adam Takacs, our Director of Business Development. Juli and Adam will talk about the core industries INDE’s clients come from, the challenges and objectives behind their AR-related enquiries, and what AR as a technology is capable and not capable of. Let’s get started! Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

In our previous episode Alex, Xava and Norbi talked about the current state of mobile AR technology, and why Apple, Google and Facebook are focusing on Augmented Reality. Today they discuss what the ultimate goal of mobile AR is, its technical limitations, and INDE’s future plans regarding mobile. Let’s get started! Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

INDE's CEO Alex, CPO Xava and CTO Norbi talk about the current state of mobile AR technology, and what it’s mainly used for. They also discuss why Apple, Google and Facebook are focusing on AR, and talk about the importance of the AR Cloud. We hope you enjoy! Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

In our previous episode Alex, Xava and Norbi talked about the key issues facing the US retail industry, and how technology can help close the gap between the digital buyer and the real-life customer. Today they discuss INDE’s VYU retail solutions, including the problems they solve and the technologies behind them. We hope you enjoy. Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

Alex, Xava and Norbi talk about the key issues facing the US retail industry, including the fact that it is no longer good enough for shopping malls to simply offer shops and food. They also discuss how the adaption of new technologies can help close the gap between the digital buyer and the real-life customer, and what threat Amazon poses to the industry as a whole. We hope you enjoy. Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

Our CEO Alex, CPO Xava and CTO Norbi talk about where they see Augmented Reality technology and INDE as an AR company in 5 to 10 years. They also discuss being an “augmented human”, whether AR is a product or a feature, and what it will take for future AR apps and solutions to be successful in the long term. We hope you enjoy. Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

Our COO Alex Alanson is joined by Zoltan Sostai, INDE’s Content Director, and our first guest Francesco Fiore, Managing Director of Zen Tiger Live, a Japanese live entertainment joint venture of Sega Live Entertainment and On The Line. They talk about cross-media storytelling, AR content creation and adaption, as well as character licensing in Augmented Reality. Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

In our previous episode Alex, Xava and Norbi talked about the real-time digital “resurrection” of characters. Today they discuss other interesting aspects of AR-based entertainment such as the importance of content versus technology, and the limitations and misconceptions. They will also take us through some creative real-life examples. We hope you enjoy. Time-stamped show notes & references:...

Our CEO Alex, Chief Product Officer Xava and CTO Norbi talk about the technologies that allow any existing or imaginary character be brought to life in real time. They will dispute the existence of holograms and discuss the role of character licensing. Time-stamped show notes & references: http://www.indestry.com/ar-podcast/2017/11/28/episode-5-augmented-reality-holograms-in-entertainment Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson