Marketing O'Clock - Digital Marketing News

The 2025 Clockscars are live wherever you get your podcasts! Dive into our picks as we spotlight the best memes, rants, and digital marketing hot takes of 2025! Plus, we honor some of the best and brightest in the digital marketing community.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClockVisit us at - https://marketingoclock.com/

This week on Marketing O’Clock: Demand Gen adds location targeting options, and Meta expands creator partnership tools for brands. Plus, Google’s December 2025 Core Update rolls out with major early impact.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsLocation targeting option for demand Gen - 3:58Meta is also rolling out Partnership Ads tools - 5:02Google December 2025 Core Update Intense Impact Early - 6:08🛠️ Cool Tool - 9:07🔥 Take of the Week - 10:05⚡ Lightning Round ⚡ Paid - 12:24Organic - 20:42Social - 32:54⚙️ Working hard, or Hardly Working - 39:46🔎 ICYMI - 42:30🧠 Must Read Marketing Article of the Week - 43:52An Interview with Barry Schwartz - 46:43

How is AI reshaping the way marketers approach search?In this exclusive episode, we sit down with Phillip Thune, CEO of Adthena, to break down how AI and LLMs are fundamentally impacting the search landscape — from brand visibility and competitive insights to the future of paid and organic search.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------This video is sponsored by Adthena

Shopify Launches New Cross-Merchant Product Network & Interview w/ Mike Ryan | EP. 412This week on Marketing O’Clock: Microsoft tested grouping Bing ads under one “Sponsored results” label — but confirmed the experiment is over. Shopify launched its new Product Network, integrating products across merchants. Search Console added weekly & monthly views for more granular reporting. Plus, the December 2025 Core Update is rolling out.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Microsoft Advertising search ads in Bing are testing grouping multiple search ads - 3:44 Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. - 7:14 Google announced that search console is adding weekly and monthly views for performance reports - 13:46 🛠️ Cool Tool - 14:28 🔥 Take of the Week - 15:04 ⚡ Lightning Round ⚡ Paid - 15:55 Organic - 24:00 Social - 39:57 ⚙️ Working hard, or Hardly Working - 47:03 🔎 ICYMI - 48:46 🧠 Must Read Marketing Article of the Week - 50:19 An Interview with Mike Ryan - 51:44

This week on Marketing O’Clock: Google’s latest test blends AI Overviews with AI Mode. Also, PMax reporting now reveals how Search Partner traffic performs.Nils Rooijmans - LinksFree Google Ads Scripts Library - The Ultimate List – Nils RooijmansMy Daily Newsletter with tips & tricks:https://nilsrooijmans.com/daily/Custom GPT: Google Ads Script Senseihttps://tinyurl.com/ScriptSenseiVisit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle Officially Tests Blending AI Mode Into AI Overviews - 7:13Google adds Search Partners segment to PMax reporting - 11:14🛠️ Cool Tool - 11:58🔥 Take of the Week - 12:42⚡ Lightning Round ⚡ Paid - 16:42Organic - 28:57Social - 34:25⚙️ Working hard, or Hardly Working - 37:08🔎 ICYMI - 38:57🧠 Must Read Marketing Article of the Week - 40:02An Interview with Nils Rooijmans - 41:36

This week on Marketing O’Clock: Google Ads is appearing inside AI Mode as testing expands, food bloggers report major Thanksgiving traffic declines due to AI-generated recipe content, and both Perplexity and ChatGPT debut new AI shopping features.Try Cookiebot - http://marketingoclock.com/cookiebotVisit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsPerplexity is launching a new shopping experience in the US - 9:01Google to auto-link YouTube channels and Google Ads accounts - 10:50🛠️ Cool Tool - 16:10🔥 Take of the Week - 16:54⚡ Lightning Round ⚡ Paid - 23:24Organic - 24:35Social - 29:16⚙️ Working hard, or Hardly Working - 33:02🔎 ICYMI - 37:26🧠 Must Read Marketing Article of the Week - 39:36

This week on Marketing O’Clock: Google rolls out AI-assisted brand query filters in Search Console, launches Nano Banana Pro for Gemini 3 image generation in Google Ads, and confirms that “Brand Inclusions” in Shopping was a UI bug. Also, Gemini 3 now powers AI Mode, and search volatility continues. Visit us at - https://marketingoclock.com/ Try Cookiebot - http://marketingoclock.com/cookiebot 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 Google is adding brand query filters to search console - 9:06 Google Ads launched Nano Banana Pro 10:20 brand inclusions aren’t currently supported in Standard Shopping or Pmax campaigns - 12:37 Gemini 3 is here - 13:47 📰 Main News 🛠️ Cool Tool - 17:38 🔥 Take of the Week - 18:21 ⚡ Lightning Round ⚡ Paid - 19:57 Organic - 34:12 Social - 42:22 ⚙️ Working hard, or Hardly Working - 46:23 🔎 ICYMI - 48:35🧠 Must Read Marketing Article of the Week - 49:44 An interview with Adam from Inspired Taste - 50:40

Brand Inclusions Coming to Google Shopping Ads & Interview w/ PPC Greg | EP. 408 This week on Marketing O’Clock: Google adds Brand Inclusion to Shopping ads, Opal’s “optimized content at scale” pitch raises SEO questions, and Reddit launches a WooCommerce integration for syncing product catalogs directly into Reddit ads. Visit us at - https://marketingoclock.com/Try Cookiebot - http://marketingoclock.com/cookiebot 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Big Google Ads update for anyone running Shopping campaigns - 7:36 Google’s new AI tool “Opal” - 9:35 🛠️ Cool Tool - 14:20 🔥 Take of the Week - 15:28 ⚡ Lightning Round ⚡ Paid - 19:02 Organic - 34:06 Social - 38:47 ⚙️ Working hard, or Hardly Working - 42:09 🔎 ICYMI - 44:35 🧠 Must Read Marketing Article of the Week - 45:20 An interview with PPC Greg - 46:31

This week on Marketing O’Clock: Three new Performance Max updates, including Waze inventory for store campaigns, and more channel reporting visibility — plus, Sam Altman hints at advertising on ChatGPT, and Google Merchant Center debuts a video asset management feature. Visit us at - https://marketingoclock.com/ Try Cookiebot http://marketingoclock.com/cookiebot 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News 3 Performance Max updates - 5:51 Google Merchant Center Adds Creative Content - 7:23 Sam Altman had some interesting things to say about ads on ChatGPT - 8:13 🛠️ Cool Tool - 10:55 🔥 Take of the Week - 11:51 ⚡ Lightning Round ⚡ Paid - 13:23 Organic - 22:34 Social - 28:03 ⚙️ Working hard, or Hardly Working - 33:13 🔎 ICYMI - 35:03 🧠 Must Read Marketing Article of the Week - 36:16 An Interview with Anthony Higman - 37:21

This week on Marketing O’Clock: Google has introduced a new Merchant Center for Agencies, designed to let marketing teams manage multiple client accounts more efficiently from one unified dashboard. GMC is also featuring two new analytics charts: giving merchants clearer visibility into how their promotion campaigns are performing in search. Plus, ads are rumored to be coming to Apple Maps & more digital marketing news. Get 10% off Cookiebot for 6 MonthsMarketingoclock.com/cookiebot Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 Apple is bringing more ads to IOS with Maps app - 4:36 Merchant Center for Agencies is available exclusively for agencies - 5:42 Merchant center Updates - 8:20 📰 Main News 🛠️ Cool Tool - 10:12 🔥 Take of the Week - 10:49 ⚡ Lightning Round ⚡ Paid - 12:36 Organic - 20:17 Social - 27:44 Checkin in on AI - 31:34 ⚙️ Working hard, or Hardly Working - 34:57 🔎 ICYMI - 37:16 🧠 Must Read Marketing Article of the Week - 38:00 An Interview with Jack Chambers Ward - 39:10

This week on Marketing O’Clock: we aren’t going to browse over ChatGPT’s new browser. Plus, Google Ads rolls out some long demanded changes for Demand Gen campaigns with new customer value rules and video generation tools.Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 Open AI has a New Browser - 8:11Google is testing auto-settings “new customer value” within new customer acquisition campaigns without advertisers consent - 11:43Google is rolling out a new video tool for demand gen campaigns that automatically turn images and text assets into videos - 13:08📰 Main News🛠️ Cool Tool - 14:10🔥 Take of the Week - 14:39⚡ Lightning Round ⚡ Paid - 15:38Organic - 21:36Social - 25:05In other AI News (New AI Toilet Cam) - 27:32⚙️ Working hard, or Hardly Working - 29:34🔎 ICYMI - 31:10 🧠 Must Read Marketing Article of the Week - 31:52An interview with Callie Kessler - 33:24

This week on Marketing O’Clock: Google rolls out “Sponsored results” label in Search — now with a hide button for when you’ve had enough ads. Also, Shopping ads welcome subscriptions, helping sellers turn one-time buyers into repeat customers. Adzviser - https://adzviser.com /Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News New Control Ads for Google Search - 6:24 Google Opens Shopping Ads to physical goods subscriptions - 9:11 🛠️ Cool Tool - 10:40 🔥 Take of the Week - 11:12 ⚡ Lightning Round ⚡ Paid - 14:29 Organic - 21:41 Social - 29:37 ⚙️ Working hard, or Hardly Working - 32:11 🔎 ICYMI - 33:41🧠 Must Read Marketing Article of the Week - 34:41 An interview with Anthony Higman - 35:32

This week on Marketing O’Clock: YouTube launches an AI-powered Brand Pulse report connecting paid and organic video performance. Also, Google Ads rolls out a new “View-through Conversion Optimization” Beta for Demand Gen campaigns. Plus, a new “Missed Growth Opportunities” tab appears in Google Ads. Check out Adzviser https://adzviser.com/ Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main NewsYouTube announced a new brand pulse report - 8:09 BIG Demand Gen News - 9:57 Google Ads testing “Missed Growth Opportunities” - 11:10 🛠️ Cool Tool - 12:30 🔥 Take of the Week - 13:24 ⚡ Lightning Round ⚡ Paid - 17:08 Organic - 25:14 Social - 31:31 ⚙️ Working hard, or Hardly Working - 34:10 🔎 ICYMI - 36:17 An interview with Maggie Humphrey - 38:33

This week on Marketing O’Clock: Google upgrades PMax channel reporting and assets, OpenAI launches Instant Checkout with Etsy (Shopify coming soon), and Sora 2 debuts as OpenAI’s latest video generation model. Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Life of a Showgirl Tracklist Tiers - 00:00 📰 Main NewsGet more visibility in Performance Max with new asset and channel reporting improvements - 9:02 Open AI has launched instant Checkouts! - 11:42 🛠️ Cool Tool - 15:59 🔥 Take of the Week - 16:44 ⚡ Lightning Round ⚡ Paid - 18:15 Organic - 26:44 Social - 29:40 ⚙️ Working hard, or Hardly Working - 32:44 🔎 ICYMI - 34:30 🧠 Must Read Marketing Article of the Week -35:52 An Interview with Mike Ryan - 36:44

Google Ads Subtracts Individual Ad Labels From the SERPS & Interview w/ Mordy Oberstein | EP. 401This week on Marketing O’Clock: Google’s new Sponsored results label changes how ads appear in Search, Meta rolls out 8 major ad updates, and Pinterest introduces new ad placement options.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle Large Sponsored Results Grouping Label Rolling out to more - 7:14 Meta Updates - 11:41New Pinterest top of search ads is coming out - 14:33🛠️ Cool Tool - 16:08🔥 Take of the Week - 17:07⚡ Lightning Round ⚡ Paid - 18:39Organic - 26:25Social - 31:25⚙️ Working hard, or Hardly Working - 35:11🔎 ICYMI - 37:12🧠 Must Read Marketing Article of the Week - 38:48An interview with Mordy Oberstein - 39:47

This week on Marketing O’Clock: Third-party Google Search tracking tools break after Google’s changes, Google Discover adds a follow button & boosts creator content, and Chrome gets reimagined with AI. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 Most third-party Google Search tracking tools are broken - 5:37 Google Discover is making some changes that publishers will like - 10:21 New things coming to Chrome - 13:53 📰 Main News 🛠️ Cool Tool - 16:41 🔥 Take of the Week - 17:22 ⚡ Lightning Round ⚡ Paid - 19:40 Organic - 26:37 Social - 33:49 ⚙️ Working hard, or Hardly Working - 36:39 🔎 ICYMI - 38:46 🧠 Must Read Marketing Article of the Week - 39:49 An interview with Brad Geddes - 40:44

Text Guidelines Coming to Google & Interview w/ Jyll Saskin Gales | Marketing O’Clock Episode 399 This week on Marketing O’Clock: Google Ads introduces text guidelines, expands campaign total budget to Search, PMax, and Shopping, and sends mixed messages on the state of the open web. Thank you to our sponsor SYNUP - https://www.synup.com/en Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main NewsUpdate from think retail that you may have missed - 6:36 Google won't be broken up - 6:56 Also coming out of Think Retail, Ginny Marvin had announced… - 10:07 Is the web thriving or dying- 11:12 🛠️ Cool Tool - 14:20 🔥 Take of the Week - 15:41 ⚡ Lightning Round ⚡ Paid - 16:20 Organic - 25:31 Social -29:30 ⚙️ Working hard, or Hardly Working - 35:27 🔎 ICYMI - 37:13 🧠 Must Read Marketing Article of the Week - 38:23 An interview with Jyll Saskin Gales - 39:55

This week on Marketing O’Clock: Google’s Monopoly won’t be broken up, but the company is required to share search data. Also, Microsoft Advertising is rolling out holiday insights and new PMax tools. Plus, Meta will soon enable users to exclude terms from AI copy outputs.Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Google won't be broken up - 6:56 🛠️ Cool Tool - 12:46 🔥 Take of the Week - 13:37 ⚡ Lightning Round ⚡ Paid - 17:09 Organic - 23:59 Social - 32:25 ⚙️ Working hard, or Hardly Working - 34:38 🔎 ICYMI - 36:28 🧠 Must Read Marketing Article of the Week - 37:44 An interview with Ameet Khabra - 38:48

New Loyalty Features in Google & Interview w/ PPC Krik | Marketing O’Clock Episode 396 This week on Marketing O’Clock: Google Ads and Merchant Center introduce new Loyalty Goals and reward features. Also, AI tools remain widely used, though their growth has slowed, and traditional search hasn’t lost its popularity. Plus, the August 2025 Spam Update is out, and is affecting rankings across many sites. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Taylor and Travis Reaction- 00:00 📰 Main News Google Ads announced new loyalty features for shopping ads this week - 8:46 New Research: 20% of Americans use AI tools 10X+/month - 11:22 The August 2025 spam update is here - 14:44 🛠️ Cool Tool - 16:17 🔥 Take of the Week - 17:28 ⚡ Lightning Round ⚡ Paid - 18:44 Organic - 28:49 Social - 32:02 ⚙️ Working hard, or Hardly Working - 34:17 🔎 ICYMI - 35:45 🧠 Must Read Marketing Article of the Week - 37:15 An Interview with Kirk Williams - 38:14

This week on Marketing O’Clock: Full placement reporting is finally arriving for the Search Partner Network. Also, Google retires its LSA badges in favor of one “Verified” badge. Plus, AI Mode expands internationally with new capabilities — but still English-only. Link to Fred's Article - https://www.optmyzr.com/blog/amazon-leaves-google-ads-impact/ Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Higman is screaming for a good reason - 3:51 Google is replacing its local service ads badges with one verified badge - 7:45 Google AI Mode Now In 180 Countries & Gains Agentic Features - 8:35 🛠️ Cool Tool - 11:17 🔥 Take of the Week - 11:50 ⚡ Lightning Round ⚡ Paid - 14:30 Organic - 19:56 Social - 25:53 ⚙️ Working hard, or Hardly Working - 34:35 🔎 ICYMI - 36:23 🧠 Must Read Marketing Article of the Week -38:24 An Interview with Fred Vallaeys - 39:29