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Masters of Scale

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Reid Hoffman, LinkedIn Co-Founder and Greylock partner, explains how famous founders take their companies from zero to a gazillion. In each episode, he offers an unconventional theory about scale, and proves it, detective-style, through conversations with iconic entrepreneurs. Original music and hilariously honest stories make this straight from Silicon Valley podcast unlike anything you’ve heard. Season One guests include Mark Zuckerberg, Sheryl Sandberg (Facebook), Eric Schmidt (Google), Sara Blakely (Spanx), Brian Chesky (Airbnb), Reed Hastings (Netflix), Bill Gates (Microsoft), Linda Rottenberg (Endeavor), Kara Goldin (Hint Water).

Reid Hoffman, LinkedIn Co-Founder and Greylock partner, explains how famous founders take their companies from zero to a gazillion. In each episode, he offers an unconventional theory about scale, and proves it, detective-style, through conversations with iconic entrepreneurs. Original music and hilariously honest stories make this straight from Silicon Valley podcast unlike anything you’ve heard. Season One guests include Mark Zuckerberg, Sheryl Sandberg (Facebook), Eric Schmidt (Google), Sara Blakely (Spanx), Brian Chesky (Airbnb), Reed Hastings (Netflix), Bill Gates (Microsoft), Linda Rottenberg (Endeavor), Kara Goldin (Hint Water).
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Location:

United States

Description:

Reid Hoffman, LinkedIn Co-Founder and Greylock partner, explains how famous founders take their companies from zero to a gazillion. In each episode, he offers an unconventional theory about scale, and proves it, detective-style, through conversations with iconic entrepreneurs. Original music and hilariously honest stories make this straight from Silicon Valley podcast unlike anything you’ve heard. Season One guests include Mark Zuckerberg, Sheryl Sandberg (Facebook), Eric Schmidt (Google), Sara Blakely (Spanx), Brian Chesky (Airbnb), Reed Hastings (Netflix), Bill Gates (Microsoft), Linda Rottenberg (Endeavor), Kara Goldin (Hint Water).

Language:

English


Episodes

Spotify's Daniel Ek — How to build trust FAST

9/18/2018
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Normally, trust = consistency + time. But when you're scaling fast — you have to find shortcuts, with your partners and your users. Spotify CEO Daniel Ek knows a thing or two about this. When he founded Spotify, he did what no disruptor had ever done before: He worked WITH the industry he was trying to reinvent. How did Ek build a relationship with a music industry wary of piracy? He found shortcuts to trust. And not just with the music industry, but users too: 140M of them. With cameo...

Duration:00:45:35

Instagram's Kevin Systrom — Keep it simple while scaling big

9/5/2018
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You can scale big with a simple idea (and a tiny team!) — but only if you catch the prevailing winds. That's what Kevin Systrom did when he co-founded Instagram: The simple photo app tapped the right trends, built on larger social networks, and dodged the complexities that would have slowed them down. The result? 30M users in 18 months. And a $1B sale of a 13-person company. With a cameo by Rohan Gunatillake (Buddhify).

Duration:00:41:09

Marissa Mayer — How to make the star employees you need

8/7/2018
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Can't find the star employees you need? Then make them. That's what Marissa Mayer did when she founded the Associate Product Manager program at Google — one of the company's crown jewels. She mentored a team of young, hungry, talented employees in the ways of Google, and they helped drive its success. She followed that same mindset when she became Yahoo CEO, a role she reflects on in the show. With a cameo by Karen Kirkland (Nickelodeon).

Duration:00:46:42

How to kill your bad ideas w/ Zynga's Mark Pincus

7/24/2018
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To succeed, you have to be relentless about pursuing a big opportunity — and ruthless about killing your own bad ideas along the way. Zynga founder Mark Pincus up-ended the gaming industry with social games like Farmville and Words with Friends. And he did it by gathering data; killing ideas that didn't move the needle, and going all-in on the ones that did. With cameos by Andrea Jones-Rooy, analyst at FiveThirtyEight, and comedian Matt Ruby, founder of Vooza.

Duration:00:38:24

Keep Humans In the Equation w/ TaskRabbit's Stacy Brown-Philpot

7/10/2018
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You may think that to scale you need to cut humans out of the equation. The opposite is true. You can harness the power of the "human cloud" to solve almost any problem — as long as you keep the word “human” in the equation. That's what TaskRabbit CEO Stacy Brown-Philpot champions for this community of people who work with each other, teach each other, and continually learn from each other. With cameos by DeLashea Strawder (Mosaic Youth Theater in Detroit) and Whitney Johnson (Author,...

Duration:00:39:57

Introducing Season 3

7/9/2018
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Masters of Scale returns on Wed July 11th with Season 3, featuring the entrepreneurs who wrote the rule book of Silicon Valley - as well as the ones who challenge those rules. We'll hear hard-won insights from the founders of Spotify, Instagram, TaskRabbit, Shake Shack, Glossier and Zynga. Plus Tory Burch, Gwyneth Paltrow, Arianna Huffington, Marissa Mayer, and Dara Khosrowshahi, the new CEO of Uber. You can learn more at MastersofScale.com.

Duration:00:02:24

How to find your big idea w/ Spanx's Sara Blakely

3/20/2018
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To find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx. Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company & women's wardrobes transformed.. With cameos by National Geographic explorer Andrés Ruzo, former Director of the US Patent & Trademark Office Michelle Lee, and Endeavor CEO Linda Rottenberg.

Duration:00:45:02

How To Do Good And Do Good Business with Starbucks' Howard Schultz

3/6/2018
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You can make your social impact and your bottom line work hand-in-hand. But you'll have to be as creative and innovative about your company's values as you are about the business itself. Howard Schultz, chairman and former CEO of Starbucks, not only changed how America wakes up, but set new standards for employee benefits. From offering free college tuition to American employees, to providing health care for employees' parents in China, Howard has always been one step ahead of the social...

Duration:00:46:54

BONUS: The 10 Commandments of Startup Success with Guest Host Tim Ferriss

2/27/2018
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Guest host Tim Ferriss shares advice you'll want to etch into stone: The 10 Commandments of Startup Success. We teamed up with Tim's eponymous podcast, the Tim Ferriss Show, to bring you this special remix. You'll hear actionable lessons from every episode of Masters of Scale Season One, including previously unaired insights from Airbnb's Brian Chesky, Facebook's Mark Zuckerberg, Endeavor's Linda Rottenberg, and more.

Duration:01:34:23

Never Underestimate Your First Idea w/ Twitter/Medium's Ev Williams

2/20/2018
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Never put a limit on your first idea. It could span your entire career. Ev Williams, co-founder of Twitter and Medium (and Blogger, before that), shares what he learned in every iteration of his grand vision to connect the world’s brains. A reminder that passion and perseverance can be paths to scale. Cameos: "grit" expert Angela Duckworth, Facebook COO Sheryl Sandberg

Duration:00:48:09

How To Price Your Product To Scale w/ ClassPass' Payal Kadakia

2/13/2018
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The price that bleeds your business could also save it. When you invent something innovative, you can’t know how to price it on day one. First, get people in the door — get a LOT of people in the door — even if you have to price your product fatally low at first. In this episode, ClassPass Founder and Chair Payal Kadakia shares their winding path to pricing and how it revealed what was invaluable about their service.

Duration:00:46:22

How To Build Your Company To Last w/ Fiat's John Elkann

2/6/2018
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Forget being a unicorn. Learn to be a “Phoenix.” Your company can last 100+ years — but you'll need the resilience to rise and fall, and rise again. Fiat’s Chairman John Elkann shares the principles that allow the "horseless carriage" company founded by his great-grandfather survive the ups and downs of a century of business (including competitor attacks, leader shakeups, financial crises and more). One key: Resilience. Another: Deciding which company traditions to keep, and which to leave...

Duration:00:51:16

Why Customer Love is All You Need w/ Y Combinator's Sam Altman

1/30/2018
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Better to have 100 users love you than 1 million that kinda like you. The true seed of scale is love, and you can't buy it, hack it, or game it. Ask Sam Altman, the president of Y Combinator, Silicon Valley's legendary startup accelerator. He knows that a product that's deeply loved — even by a tiny base of users — is one that can scale. We also hear an epic story of customer love from Chef Dominique Ansel, famed inventor of the Cronut. Plus cameos from Sara Blakely of Spanx and Aubrie...

Duration:00:45:07

Model Behavior w/ entrepreneur/investor Caterina Fake (Etsy, Kickstarter, Flickr)

1/23/2018
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Whatever you are when you're small gets amplified when you grow. So if you're staring any kind of online community (social media, e-commerce, crowd-funding...) be careful what you cultivate. Caterina Fake has founded or invested in companies with the most interesting and influential communities - Flickr, Etsy, Kickstarter, Stack Overflow, even Blue Bottle Coffee. Her wise words for every founder: You have has a responsibility to shape the community from day one -- because the tone you set...

Duration:00:45:05

Learn to Unlearn (Part 2) w/ IAC's Barry Diller

12/12/2017
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To move from one success to another, you have to learn to unlearn. Take everything that helped you win the first time, then discard it and learn a new way. That's how Barry Diller, titan of "old" media (ABC, Paramount, Fox), mastered the new dot-com world—with everything from Expedia to Match.com. Part 2 of "Be an Infinite Learner." With Uber's Dara Khosrowshahi and serial entrepreneur Margaret Heffernan.

Duration:00:34:15

Infinite Learner (Part I) w/ IAC's Barry Diller

12/5/2017
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Tinder. Top Gun. Roots. The Simpsons. What do they have in common? Media icon Barry Diller. Barry is what we call an "infinite learner." He’s only interested in things he's never done before. And if they’ve never been done by ANYONE? Better yet. He succeeds by embracing that he is, in fact, a master of nothing. Entrepreneurs, take note: You just might be an infinite learner yourself, and Barry shares a lesson or two you can use.

Duration:00:46:12

Learn From Every 'No' w/ Bevel Razor's Tristan Walker

11/28/2017
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“If you’re laughed out of the room, it might actually be a good sign.” Entrepreneurs inevitably face a lot of rejection — as does anyone championing a big new idea. But the different ways that investors say “no” could reveal valuable clues about your idea’s potential. Sometimes, it's proof you’re in a space that’s ripe for the taking. Featuring Bevel Razor/walker & Co's Tristan Walker, The Muse's Kathryn Minshew & Hint Water's Kara Goldin.

Duration:00:32:18

The Big Pivot w/ Slack's Stewart Butterfield

11/14/2017
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In your company’s darkest moment, remember: You CAN pivot from failure to success. But only if you slash and burn everything that isn’t working. Slack’s Co-Founder and CEO Stewart Butterfield has twice navigated this kind of Big Pivot. He launched two different game companies, which turned into game-changing communications platforms (Flickr and Slack).

Duration:00:41:47

Look Sideways w/ Google / VMware’s Diane Greene

11/9/2017
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Business plan not entirely clear? Not sure how you’ll make enough money or find your users? That's OK. Really. The most scalable ideas often come at you sideways. You'll find yourself crabwalking from a small market to a bigger to one of unimaginable scale. We talk to the master of the entrepreneurial crabwalk, Diane Greene, who brought us into the age of cloud computing. As the founding CEO of VMWare and now the head of Google’s cloud division, she shares how she scampered sideways into a...

Duration:00:39:07

Escape the Competition w/ PayPal's Peter Thiel

11/7/2017
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If you want to grow your business, your goal isn’t to beat the competition — it’s to escape the competition altogether. No one knows this better than Paypal founder Peter Thiel. “Competition is for losers,” he’s been known to say. Thiel is a former colleague, frequent co-investor and long-time intellectual sparring partner with Host Reid Hoffman. Their combined thinking on the competitive landscape is unmissable.

Duration:00:46:46