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Reid Hoffman, LinkedIn Co-Founder and Greylock partner, explains how famous founders take their companies from zero to a gazillion. In each episode, he offers an unconventional theory about scale, and proves it, detective-style, through conversations with iconic entrepreneurs. Original music and hilariously honest stories make this straight from Silicon Valley podcast unlike anything you’ve heard. Season One guests include Mark Zuckerberg, Sheryl Sandberg (Facebook), Eric Schmidt (Google), Sara Blakely (Spanx), Brian Chesky (Airbnb), Reed Hastings (Netflix), Bill Gates (Microsoft), Linda Rottenberg (Endeavor), Kara Goldin (Hint Water).

Reid Hoffman, LinkedIn Co-Founder and Greylock partner, explains how famous founders take their companies from zero to a gazillion. In each episode, he offers an unconventional theory about scale, and proves it, detective-style, through conversations with iconic entrepreneurs. Original music and hilariously honest stories make this straight from Silicon Valley podcast unlike anything you’ve heard. Season One guests include Mark Zuckerberg, Sheryl Sandberg (Facebook), Eric Schmidt (Google), Sara Blakely (Spanx), Brian Chesky (Airbnb), Reed Hastings (Netflix), Bill Gates (Microsoft), Linda Rottenberg (Endeavor), Kara Goldin (Hint Water).
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Location:

United States

Description:

Reid Hoffman, LinkedIn Co-Founder and Greylock partner, explains how famous founders take their companies from zero to a gazillion. In each episode, he offers an unconventional theory about scale, and proves it, detective-style, through conversations with iconic entrepreneurs. Original music and hilariously honest stories make this straight from Silicon Valley podcast unlike anything you’ve heard. Season One guests include Mark Zuckerberg, Sheryl Sandberg (Facebook), Eric Schmidt (Google), Sara Blakely (Spanx), Brian Chesky (Airbnb), Reed Hastings (Netflix), Bill Gates (Microsoft), Linda Rottenberg (Endeavor), Kara Goldin (Hint Water).

Language:

English


Episodes

The Reid Hoffman Story (Part 1) — Make everyone a hero

1/21/2019
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In this special episode, we turn the tables on host Reid Hoffman. He’s the guest and we tell his story, while proving a theory that’s perfect for Reid: You can chart an epic journey to scale, if you make everyone a hero along the way. Guest Host is June Cohen, Executive Producer of Masters of Scale, CEO of WaitWhat, and former Executive Producer of TED. Cameo Apperance: Matthew Mercer, host of the web series Critical Role.

Duration:00:48:14

Let your customers be your scouts – w/Eventbrite's Julia Hartz

1/7/2019
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That constant roar of customer feedback? Be thankful for it. It holds all the secrets to your success, if you learn how to read the signs. Listen to what users say, sure. But also watch what they do and interpret what they need. Eventbrite's Julia Hartz embodies this principle. She believes passionately in learning from her customers, and has made rapid response to user feedback the driving force behind Eventbrite’s strategy — as it grew from a simple ticketing app to a full-service platform...

Duration:00:38:49

To scale, you must master the skill of storytelling w/Charity: Water’s Scott Harrison

12/18/2018
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You need a great story to build a great company. And great stories are unwaveringly TRUE. No one embodies this principle more fully than Scott Harrison, founder of Charity: Water. A master storyteller, Scott built his nonprofit on 3 radical principles: (1) 100% of donations would go to water projects (not overhead) (2) Progress reports would be utterly transparent, sharing victories, defeats and even GPS coordinates of water wells (3) The brand’s storytelling would lead with hope instead of...

Duration:00:52:34

Your Plan B Needs a Plan B — w/Nancy Lublin of Do Something and Crisis Text Line

12/3/2018
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[A favorite episode returns!] To succeed as an entrepreneur, you need grit. But grit is more than persistence. You’re not just charging up the same hill over and over. You're generating an endless supply of Plans B. And Nancy Lublin always has a Plan B, and C, and D. It’s this kind of grit that fueled her success scaling three not-for-profits: Dress for Success, DoSomething.org and Crisis Text Line. With practical wisdom and wicked humor, she shares the innovative approach to technology,...

Duration:00:38:59

The Millennial Episode — with Brit + Co’s Brit Morin

11/18/2018
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You can marshal the power of millennials to grow your company, but you have to redefine your concept of loyalty. To keep millennials as users (and employees), you’ll need to keep evolving — and help them evolve. No one understands this better than Brit + Co Founder Brit Morin. As a maker and media creator, Brit is constantly co-evolving with her (mostly millennial) audience—and team. It’s a secret to scale with the generation adapted to a world of constant change. | With a cameo appearance...

Duration:00:42:21

The elusive formula for great hiring w/Workday's Aneel Bhusri

11/4/2018
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Your first hires = cultural cofounders. And it’s worth your time to get every one right. Workday CEO Aneel Bhusri personally interviewed his first FIVE HUNDRED employees at Workday. He knows how to map back from the culture he wants, to employee attributes to interview questions. Today, with 8000+ employees and $2b in annual revenue, Workday is consistently rated one of the best places to work. With cameo appearances by Danny Meyer (Founder, Shake Shack), Arianna Huffington (founder, Thrive...

Duration:00:45:45

Shake Shack's Danny Meyer — When to ignore conventional wisdom

10/22/2018
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To revolutionize an industry, you have to cast off received wisdom. Shake Shack’s Danny Meyer knows this well. When he opened his first high-end restaurant, New York’s Union Square Cafe, received wisdom told him food was the star attraction. But Danny knew to focus on how customers FEEL. And it’s this feeling – Danny calls it “enlightened hospitality” — that he’s scaled. From his first innovative restaurants, Union Square Café and Gramercy Tavern, to the dramatic scale story of Shake Shack,...

Duration:00:44:03

Arianna Huffington—What great founders do at night

10/2/2018
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To survive your entrepreneurial journey, you have to learn to recharge. In fact, knowing when to turn the lights OUT may be the only way to keep the lights on. You need a sustainable strategy that maximizes your team's efficiency, while avoiding burnout. And for that — you have to know when and HOW to refuel. Few know this better than Arianna Huffington, who dramatically scaled the Huffington Post — and then experienced profound physical burnout. Her new venture,Thrive Global, scales the...

Duration:00:45:21

Spotify's Daniel Ek — How to build trust FAST

9/18/2018
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Normally, trust = consistency + time. But when you're scaling fast — you have to find shortcuts, with your partners and your users. Spotify CEO Daniel Ek knows a thing or two about this. When he founded Spotify, he did what no disruptor had ever done before: He worked WITH the industry he was trying to reinvent. How did Ek build a relationship with a music industry wary of piracy? He found shortcuts to trust. And not just with the music industry, but users too: 140M of them. With cameo...

Duration:00:45:35

Instagram's Kevin Systrom — Keep it simple while scaling big

9/5/2018
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You can scale big with a simple idea (and a tiny team!) — but only if you catch the prevailing winds. That's what Kevin Systrom did when he co-founded Instagram: The simple photo app tapped the right trends, built on larger social networks, and dodged the complexities that would have slowed them down. The result? 30M users in 18 months. And a $1B sale of a 13-person company. With a cameo by Rohan Gunatillake (Buddhify).

Duration:00:41:09

Marissa Mayer — How to make the star employees you need

8/7/2018
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Can't find the star employees you need? Then make them. That's what Marissa Mayer did when she founded the Associate Product Manager program at Google — one of the company's crown jewels. She mentored a team of young, hungry, talented employees in the ways of Google, and they helped drive its success. She followed that same mindset when she became Yahoo CEO, a role she reflects on in the show. With a cameo by Karen Kirkland (Nickelodeon).

Duration:00:46:42

How to kill your bad ideas w/ Zynga's Mark Pincus

7/24/2018
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To succeed, you have to be relentless about pursuing a big opportunity — and ruthless about killing your own bad ideas along the way. Zynga founder Mark Pincus up-ended the gaming industry with social games like Farmville and Words with Friends. And he did it by gathering data; killing ideas that didn't move the needle, and going all-in on the ones that did. With cameos by Andrea Jones-Rooy, analyst at FiveThirtyEight, and comedian Matt Ruby, founder of Vooza.

Duration:00:38:24

Keep Humans In the Equation w/ TaskRabbit's Stacy Brown-Philpot

7/10/2018
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You may think that to scale you need to cut humans out of the equation. The opposite is true. You can harness the power of the "human cloud" to solve almost any problem — as long as you keep the word “human” in the equation. That's what TaskRabbit CEO Stacy Brown-Philpot champions for this community of people who work with each other, teach each other, and continually learn from each other. With cameos by DeLashea Strawder (Mosaic Youth Theater in Detroit) and Whitney Johnson (Author, "Build...

Duration:00:39:57

Introducing Season 3

7/9/2018
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Masters of Scale returns on Wed July 11th with Season 3, featuring the entrepreneurs who wrote the rule book of Silicon Valley - as well as the ones who challenge those rules. We'll hear hard-won insights from the founders of Spotify, Instagram, TaskRabbit, Shake Shack, Glossier and Zynga. Plus Tory Burch, Gwyneth Paltrow, Arianna Huffington, Marissa Mayer, and Dara Khosrowshahi, the new CEO of Uber. You can learn more at MastersofScale.com.

Duration:00:02:24

How to find your big idea w/ Spanx's Sara Blakely

3/20/2018
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To find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx. Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company & women's wardrobes transformed.. With cameos by National Geographic explorer Andrés Ruzo, former Director of the US Patent & Trademark Office Michelle Lee, and Endeavor CEO Linda Rottenberg.

Duration:00:45:02

How To Do Good And Do Good Business with Starbucks' Howard Schultz

3/6/2018
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You can make your social impact and your bottom line work hand-in-hand. But you'll have to be as creative and innovative about your company's values as you are about the business itself. Howard Schultz, chairman and former CEO of Starbucks, not only changed how America wakes up, but set new standards for employee benefits. From offering free college tuition to American employees, to providing health care for employees' parents in China, Howard has always been one step ahead of the social...

Duration:00:46:54

BONUS: The 10 Commandments of Startup Success with Guest Host Tim Ferriss

2/27/2018
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Guest host Tim Ferriss shares advice you'll want to etch into stone: The 10 Commandments of Startup Success. We teamed up with Tim's eponymous podcast, the Tim Ferriss Show, to bring you this special remix. You'll hear actionable lessons from every episode of Masters of Scale Season One, including previously unaired insights from Airbnb's Brian Chesky, Facebook's Mark Zuckerberg, Endeavor's Linda Rottenberg, and more.

Duration:01:34:23

Never Underestimate Your First Idea w/ Twitter/Medium's Ev Williams

2/20/2018
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Never put a limit on your first idea. It could span your entire career. Ev Williams, co-founder of Twitter and Medium (and Blogger, before that), shares what he learned in every iteration of his grand vision to connect the world’s brains. A reminder that passion and perseverance can be paths to scale. Cameos: "grit" expert Angela Duckworth, Facebook COO Sheryl Sandberg

Duration:00:48:09

How To Price Your Product To Scale w/ ClassPass' Payal Kadakia

2/13/2018
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The price that bleeds your business could also save it. When you invent something innovative, you can’t know how to price it on day one. First, get people in the door — get a LOT of people in the door — even if you have to price your product fatally low at first. In this episode, ClassPass Founder and Chair Payal Kadakia shares their winding path to pricing and how it revealed what was invaluable about their service.

Duration:00:46:22

How To Build Your Company To Last w/ Fiat's John Elkann

2/6/2018
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Forget being a unicorn. Learn to be a “Phoenix.” Your company can last 100+ years — but you'll need the resilience to rise and fall, and rise again. Fiat’s Chairman John Elkann shares the principles that allow the "horseless carriage" company founded by his great-grandfather survive the ups and downs of a century of business (including competitor attacks, leader shakeups, financial crises and more). One key: Resilience. Another: Deciding which company traditions to keep, and which to leave...

Duration:00:51:16