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Mobile GameDev Playbook

Technology Podcasts

Delving into the most exciting games and gaming trends, we find out which features are the secret sauce for developing the next big mobile game! With guest game makers every month joining Jon Jordan and Joel Julkunen, to provide fresh and exciting insight into the wider gaming community. This podcast is brought to you by GameRefinery, the leading provider of feature-level data in the mobile games market, with an ever-growing database covering hundreds of thousands of games.

Delving into the most exciting games and gaming trends, we find out which features are the secret sauce for developing the next big mobile game! With guest game makers every month joining Jon Jordan and Joel Julkunen, to provide fresh and exciting insight into the wider gaming community. This podcast is brought to you by GameRefinery, the leading provider of feature-level data in the mobile games market, with an ever-growing database covering hundreds of thousands of games.

Location:

United Kingdom

Description:

Delving into the most exciting games and gaming trends, we find out which features are the secret sauce for developing the next big mobile game! With guest game makers every month joining Jon Jordan and Joel Julkunen, to provide fresh and exciting insight into the wider gaming community. This podcast is brought to you by GameRefinery, the leading provider of feature-level data in the mobile games market, with an ever-growing database covering hundreds of thousands of games.

Language:

English

Contact:

0780516798


Episodes

Episode 29: Fishing for knowledge: designing realistic life simulation games for mobile

7/5/2022
In this episode of the Mobile Gamedev Playbook, Kirill Petruk, Lead Producer at Ten Square Games, talks about the development of Fishing Clash: Sports Games and other realistic life simulation games with GameRefinery, a Liftoff company analyst Teemu Palomäki and our host, Jon Jordan. We discuss the inspiration behind Fishing Clash, the realistic gameplay it provides, the social elements, and the collaborations it has had. You can now find The Mobile Game Dev Playbook on GameRefinery’s...

Duration:00:32:57

Episode 28: How to create a winning in-game economy with Machinations

3/28/2022
In this episode of the Mobile Gamedev Playbook, we’re looking at the tools available on the market to build a thriving free-to-play game economy. Our host, Jon Jordan, is joined by GameRefinery’s Erno Kiiski, Machinations CEO & Co-Founder, Mihai Gheza and Sales Director of Machinations, Matthew Morris. We’ll learn how the Machinations tool designs and balances game economies, forecasts player progression across gameplay, and how it’s used in classrooms worldwide to teach game economy...

Duration:00:36:45

Episode 27: Kingdom Rush: What makes a successful game franchise? With Ironhide Games

2/23/2022
In this episode of the Mobile Gamedev Playbook, Ariel Coppes, Lead Game Engineer at Ironhide Games, talks about the success of the Kingdom Rush franchise with GameRefinery by Vungle analyst Erno Kiiski and our host, Jon Jordan. We delve into making games for the premium market, releasing games cross-platform, stepping into F2P games, and the highs and lows that come with developing a franchise of successful mobile games. You can now find The Mobile Game Dev Playbook on GameRefinery’s...

Duration:00:32:51

Episode 26: Raid: Shadow Legends - Creating a mobile powerhouse with Plarium

2/7/2022
In this episode of the Mobile Gamedev Playbook, host Jon Jordan and GameRefinery by Vungle analysts Erno Kiiski and Altti Fromholdt join Vice President of Creative at Plarium, Nick Day. Together they give an inside look into the development process behind Raid: Shadow Legends and how it became one of the best known mobile games in the world and enjoyed by millions of players. Nick spills the tea on influencer marketing tactics, retention strategies, and the art direction behind Raid: Shadow...

Duration:00:42:29

Episode 25: How to create a winning shooter game with Nitro Games

1/26/2022
In this episode of the Mobile GameDev Playbook, we sit down with Finnish mobile game developer Nitro Games to discuss how to design, monetise and market your mobile shooter for success. Jon Jordan is joined by GameRefinery by Vungle’s Erno Kiiski and Product Marketing Director at Nitro Games, Jukka Hilvonen, to discuss the popularity boom in mobile shooters, how to succeed in a genre dominated by massive studios, as well as getting some juicy insights into Nitro Games upcoming release Nerf:...

Duration:00:37:17

Episode 24: What will 2022 bring to mobile games?

1/13/2022
In this episode of the Mobile GameDev Playbook, we look at what 2022 might have in store for the mobile game industry across the US, China and Japan. Host Jon Jordan is joined by GameRefinery by Vungle’s chief game analyst, Kalle Heikkinen, to discuss upcoming trends and changes in mobile games in 2022, as well as anticipated releases throughout the forthcoming year. You can now find The Mobile Game Dev Playbook on GameRefinery’s Youtube channel. Please subscribe and leave a...

Duration:00:24:40

Episode 23: 2021 Retrospective with the GameRefinery Analysts

12/16/2021
As we wrap up the end of the year, this episode of The Mobile Gamedev Playbook looks back at what 2021 brought to the mobile gaming industry in the US, China and Japan. We delve into the key trends to come out of this year, including the rise of renovation mechanics, collaboration events and popular IPs. Host Jon Jordan is joined by GameRefinery by Vungle’s analysts, Teemu Palomäki and Wilhelm Voutilainen, who together take us through this year’s most successful games and even a few...

Duration:00:46:57

Episode 22: Why diverse teams make better mobile games with HiDef

11/7/2021
In this episode of The Mobile Gamedev Playbook, we’re looking at diversity in the mobile games industry and how having a culturally and ethnically diverse team helps build better mobile games. Co-founder and Head of Analytics at GameRefinery, Joel Julkunen, shares his expertise on player motivations and expanding your player base by adding features that cater to wider audiences. He is joined by the HiDef team, Anthony Castoro, Jen Donahoe, and basketball legend Rick Fox. Together they...

Duration:00:47:29

Episode 21: Concerts, collabs and KFC: The wonderful world of seasonal events in mobile games

10/11/2021
In this episode, GameRefinery looks at the craziest events this year, from Genshin Impacts’ collab with KFC to Roblox Lil Nas X digital concert. GameRefinery Analysts Kalle Heikkinen and Wilhelm Voutilainen join host Jon Jordan to discuss the wonderful world of mobile game events, including the mechanics behind LiveOps and utilising the same framework for multiple events, the benefits of collaborating with non-gaming brands and the importance of seasonal events to the success of mobile...

Duration:00:36:44

Episode 20: The toxic content dilemma “Can AI help moderate in-game chat?” with Utopia Analytics

9/28/2021
In this episode of The Mobile Gamedev Playbook, we're looking at the use of AI moderation in social gaming. GameRefinery analyst and podcast regular Kalle Heikkinen joins host Jon Jordan to kick off the podcast with all things social, including the emergence of social hangout areas and the rise of social features in mobile games. While social features create endless opportunities for games to succeed (look at Roblox!), there is also a toxic content dilemma that comes with gamers being able...

Duration:00:30:18

Episode 19: The metaverse & mobile gaming with RP1

8/17/2021
In this episode of The Mobile Gamedev Playbook, we’re exploring all things metaverse. The idea of the metaverse has caught on across the tech industry over the last decade, with tech giants seemingly in a race to make it a reality. CEO and co-founder of RP1, Sean Mann, joins host Jon Jordan to discuss how close the metaverse is to becoming a reality, what it might look like, how it’ll affect mobile gaming and how RP1 has created a proprietary technology that provides a foundational layer...

Duration:00:29:06

Episode 18: What has happened in the mobile games industry so far? With GameRefinery by Vungle’s Analysts

7/18/2021
As we wrap up the first half of 2021, in this episode of The Mobile Gamedev Playbook, we have asked our analysts to spell out what have been the biggest mobile trends and games of the year so far! GameRefinery by Vungle's own Erno Kiiski, Wilhelm Voutilainen, and Kalle Heikkinen join host Jon Jordan to discuss how hybrid game mechanics and particular market trends have rocketed new games to the top of the download charts across the USA, China and Japan, as well as which games we should be...

Duration:00:42:15

Episode 17: Designing Your Audience for Mobile Games with Richard Bartle

6/29/2021
We are a bit starstruck in this episode of The Movile GameDev Playbook, with guest Richard Bartle! Listen in to learn more about best practices for audience design, taxonomies of players and how they can help developers design better, more engaging mobile games. Richard joins the podcast to discuss his impressive career, including how he created the Multi-User Dungeon - or simply MUDs - the forebearer of the multiplayer online role-playing genre and how he developed the Bartle Taxonomy...

Duration:00:39:44

Episode 16: How to use creative strategy to build successful mobile game ads with Vungle and Rovio

5/31/2021
In this episode of The Mobile GameDev Playbook, we’re discussing how to use creative strategy to build better mobile ads. We look into what creative strategy is, how it’s implemented and what might change for user acquisition in the post-IDFA world. Vungle joins our podcast for the first time since acquiring GameRefinery earlier in the year - bringing all its mobile advertising expertise. Angry Birds developer Rovio also joins in the chat to discuss all things creative. Dive deep into the...

Duration:00:40:57

Episode 15: Tools, tips, and tricks to design winning mobile games with PickFu & Mojiworks

4/15/2021
In this episode of The Mobile GameDev Playbook, we’re discussing how to utilize player insight to help build better games. We look into the tips, tools, and techniques game developers can use to understand what their players want so that they’ll keep coming back for more. Market-research platform PickFu joins this episode to discuss how game developers have collected user feedback using their service, along with mobile game studio Mojiworks, which uses data-led design in their game...

Duration:00:35:15

Episode 14: Maximise ROI on Ad Monetization With Kolibri Games

3/23/2021
In this episode of The Mobile GameDev Playbook we discuss the common struggles game developers face when monetizing their games and provide some top tips to ensure optimal ROI on mobile gaming ad monetization. We also take a deep dive into the current mobile app monetization strategy and how it might change post IDFA. Will high IAP monetization games survive the change? Kolibri Games brings their expertise to the panel today, as a games publisher, with their most notable mobile titles...

Duration:00:37:35

Episode 13: Mobile GameDev Awards 2021 Winners - What is their secret? Featuring Luna Labs

3/10/2021
Episode 13 brings you insight into the winners and finalists of GameRefinery’s very first Mobile GameDev Awards in 2021. These new annual awards aim to reward design and innovation in the mobile game industry by developers in the US, China and Japan. In this episode, GameRefinery’s analysts and partner judge from Luna Labs discuss a few of the award categories and what made the winners stand out from the competition - what is their secret? Award categories discussed include Innovation and...

Duration:00:43:03

Episode 12: What’s in store in 2021 for the mobile gaming industry?

1/18/2021
In this first podcast of 2021, The Mobile GameDev Playbook unveils what might be in store for the new year and the mobile gaming industry - it’s a fully packed episode! We discuss how the pandemic’s development might affect industry growth in 2021 and how gaming habits might evolve in the post-COVID era. We also explore future potential trends for the Match 3 genre, the expansion of the casual gaming market in China, as well as the recent increase of mobile game collabs. Host Jon Jordan is...

Duration:00:43:17

Episode 11: 2020 Retrospective with the GameRefinery Analysts

12/1/2020
As the end of the year approaches, this episode of the MobileGameDev Playbook will take a look back at what 2020 has had to offer the mobile gaming industry. We’ll delve into the key trends to come out of this eventful year, including the rise of social mechanics, changes to location-based AR games to fit COVID lockdown restrictions, as well as some of the secrets behind Genshin Impact’s success. To wrap the year up, we’ll also do some forward-thinking about what might be in store for the...

Duration:00:44:20

Episode 10: Game Economy Design and Monetization with The Mobile Game Doctor

11/2/2020
In the latest episode of the Mobile GameDev Playbook, we examine what it takes to design a profitable game economy. We uncover the best monetisation strategies for mobile game developers, as well as how to plan and execute these strategies to boost a free-to-play mobile game’s potential revenue. From the planning of in-game economic structures to applying an enticing value exchange for players, this episode covers all the bases for developers looking to maximise their game’s chances of...

Duration:00:39:01